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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

NFL near signing Nationwide as sponsor

Published in SportsBusiness Journal on 07 / 28 / 14

The NFL is close to adding Nationwide Insurance to a category in which it already has a sponsor, allowing it to extract more money from a hypercompetitive category.

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Tags: Marketing and Sponsorship

More Stories by this Author

11/29/04
SportsBusiness Journal: Agency lands NAIA deal

The National Association of Intercollegiate Athletics has hired an outside agency to sell marketing rights across its 290 member schools. New Vision Sports has signed a five-year deal to represent the confederation of small colleges in marketing and broadcasting. The Oakland-based agency has ...

Tags: Colleges, This Week's Issue

11/29/04
SportsBusiness Journal: Holiday forecast in sales

With four weeks until Christmas, properties and their licensing and retail partners are bracing for a heavy holiday shopping season. Early projections are bullish. The National Retail Federation projects total retail sales will be 4.5 percent ahead of 2003, and the International Council o ...

Tags: Action Performance Cos., Baseball, Basketball, Boston Red Sox, Champs Sports, Electronic Arts, ESPN, Foot Locker, Football, Golf, Los Angeles Dodgers, Marketing and Sponsorship, MLB, Motorsports, NASCAR, NBA, New York Yankees, NFL, Philadelphia Phillies, Spalding, Sports Authority, Wal-Mart Stores Inc.

11/29/04
SportsBusiness Journal: Marketers turn to entertainment

People have been talking about the intersection of sports and entertainment marketing for at least a decade, but we’ve been skeptical for some time. Sports marketing has generally been more advanced, while entertainment, large ...

Tags: Football, Marketing and Sponsorship, Motorsports, NASCAR, NFL

11/29/04
SportsBusiness Journal: Velocity deal examined

Last week’s acquisition of Velocity Sports & Entertainment, the nation’s largest independent sports marketing agency, by Aegis, one of the world’s biggest media-buying firms, brings into sharp focus the developing model combining those two disciplines. The offer of sports marketing experti ...

Tags: Cingular, Eli Lilly and Co., FedEx Corp., Gillette, Marketing and Sponsorship, State Farm, Visa, YES Network

11/22/04
SportsBusiness Journal: The future of in-game ads

Products and media targeting 12- to 34-year-olds keep losing their audience to the attention focused on video games. One way to combat this diminution is by making programming look more like video games, such as Electronic Arts’ ...

Tags: AFL, ANC Sports, Basketball, Clear Channel Communications Inc., Colleges, Electronic Arts, Football, Marketing and Sponsorship, NBA, NBC, NCAA, NFL

11/15/04
SportsBusiness Journal: New agency pumps Reebok

Reebok has a new ad agency, a new positioning and a new brand campaign that will debut next spring with the tag line “I am what I am.” Last week, the No. 2 athletic sneaker company launched the third iteration of its Pump sneaker since 1989, and said it had based much of the marketing of Pum ...

Tags: Reebok, This Week's Issue

11/15/04
SportsBusiness Journal: NBA marketer Press to leave post

Jonathan Press, NBA vice president for marketing partnerships, is leaving the league at the end of this year. Press, whose wife is expecting the couple’s first child in December, said he is leaving the NBA after four years to spend more time with his family and because he is “l ...

Tags: Basketball, MLB, NBA, This Week's Issue

11/15/04
SportsBusiness Journal: Are other sports set for a stiff drink?

Could NASCAR’s decision last week to allow hard-liquor sponsorships for teams prompt other leagues and teams to re-evaluate their policies? Marketing of distilled spirits around larger sports properties has slowly been on the rise despite prohibitions that forbid direct association of t ...

Tags: Anheuser-Busch Cos., Baseball, Basketball, Boston Red Sox, Football, Golf, Houston Rockets, Houston Texans, Motorsports, NASCAR, Phoenix Suns, San Antonio Spurs, San Diego Chargers, This Week's Issue

11/15/04
SportsBusiness Journal: NFL gobbles up spot in Macy's parade

Hours before the NFL’s traditional Thanksgiving Day games in Detroit and Dallas, the league hopes to start a new tradition with its presence in another Turkey Day TV ritual: a float in the Macy’s parade. What’s believed to be the first float sanctioned by a major league sport will house Jo ...

Tags: Football, NBC, NFL, This Week's Issue

11/08/04
SportsBusiness Journal: IRL brings in licensing help

The Indy Racing League is racing toward expanding its consumer products efforts, bringing in a licensing agency for the first time. Licensing Partners International, a division of Collegiate Licensing Co. that specializes in developing non-collegiate properties, has been retained as the o ...

Tags: CFL, Collegiate Licensing Co., Football, Golf, Indianapolis Motor Speedway Corp., IndyCar, Marketing and Sponsorship, Motorsports, NASCAR

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