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Terry Lefton
Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.
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Armato planning beach volleyball event for July05 / 06 / 13Former AVP Commissioner Leonard Armato is building a beach volleyball event for Southern California over a week in late July that will include around 11 hours of live telecasts on NBC and NBC Sports Network. As the first FIVB event in the U.S. for a decade, top players from around the world are expe... Tags: Events and Attractions |
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989 Sports signs Bonds, Brady
Barry Bonds will occupy the cover of 989's MLB 2003 game, out next month. Seeking to gain ground and visibility against industry stalwart EA Sports, Sony's 989 game subsidiary has secured new single-season home run champ Barr ...
Tags: Baseball, CBS Broadcasting Inc., Chicago Cubs, EA Sports Edge, ESPN, Football, Fox, MLB, New England Patriots, NFL, This Week's Issue
NASCAR ran dry for Gatorade
The turf battle that Coke and Pepsi have fought at NASCAR events took an intriguing turn last week when Coke's Powerade brand unseated Pepsi's Gatorade as the official sports drink of NASCAR, ending Gatorade's 18-year run in that position. The deal, announced Thursday, will r ...
Tags: Motorsports, NASCAR, PepsiCo, This Week's Issue
O5 Group markets Olympics
M arketing is all about finding a niche and exploiting it. That sums up the strategy McCann-Erickson WorldGroup is using in launching what's believed to be the first agency dedicated to Olympic marketing (although Meridian Management sells sponsorships for and is partly owned b ...
Tags: Acclaim Entertainment Inc., Century 21 Real Estate Corp., IMG, Marketing and Sponsorship, McCann-Erickson Worldwide Inc., MCI Group, MLB, Momentum IMC, Octagon Group, Olympics
Dunkin' Donuts fills holes
In one ad, 253-pound New England Patriots linebacker Ted Johnson is so enamored of one customer's doughnut order that he follows it out the drive-through window and into his front seat. T here was a ...
Tags: Boston Bruins, Boston Celtics, Boston Red Sox, Burger King Corp., Gillette Co., Los Angeles Lakers, McDonald's Corp., MLB, New England Patriots, Quizno, Special Report
AEG purchases Envision
Anschutz Entertainment Group has bought sports marketing and sales agency Envision. With the purchase, Envision becomes AEG Marketing, the default agency for all of the Anschutz sports properties and entitlements. AEG helped found Envision in 1998 and already owned a majori ...
Tags: AHL, Anschutz Properties, ECHL, Los Angeles Kings, Los Angeles Lakers, Los Angeles Sparks, MLS, This Week's Issue, WNBA
Anschutz-USTA to build facilities
Anschutz Entertainment Group is joining the USTA in a partnership to build new professional tennis facilities across the country. The move, expected to be announced this week, is a precursor to tennis' American governing body extending its cash cow U.S. Open brand by creating a "U.S. Op ...
Dunkin' Donuts faces challenge
Krispy Kreme will invade Dunkin' Donuts' New England turf with 16 new stores. With Starbucks grabbing many of the nation's java junkies, you'd think there might be some concern at Dunkin' Donuts. Ther ...
Tags: Special Report
Palmeiro goes to bat for Viagra
“At first I wasn't sure about doing this,” says Palmeiro of endorsing Pfizer's erectile dysfunction drug. The camera catches Rafael Palmeiro at practice. The Texas Rangers star, in full uniform, looks into the lens and becomes the first ath ...
Tags: Atlanta Braves, MLB, NASCAR, Pfizer Inc., Sports Illustrated, Texas Rangers, This Week's Issue
Tae kown do league set to open
Is the world ready for its first professional tae kwon do circuit? Organizers will take the wraps off the World Taekwondo League this week in New York. What its backers are calling a global league will debut with a three-day tournament July 14-16 in Madison Square Garden, managed and promote ...
Gillette renews with MLB
Gillette, Major League Baseball's most venerable sponsor, has renewed its longtime MLB corporate affiliation for two more years. The seven-figure package includes buys on MLB broadcasters Fox and ESPN as well as virtual advertising behind the plate. Sources ...
Tags: Baseball, ESPN, Fox, Gillette Co., MLB, This Week's Issue, WUSA
