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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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At start of ‘shakeout cycle,’ retailers prepare for a new reality

Published in SportsBusiness Journal on 09 / 26 / 16

A fter America’s largest sporting goods chain goes under, when you gather hundreds of sporting goods manufacturers and retailers, the main topic of discussion is obvious. The Sports Authority ’s bankruptcy means 20 million square feet...

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Tags: Marketing and Sponsorship

More Stories by this Author

07/21/08
SportsBusiness Journal: Will A-B’s ad dollars still flow?

There was an All-Star Game going on, but in the Fox network suite, NFL Commissioner Roger Goodell and Anheuser-Busch sports marketing and media chief Tony Ponturo were absorbed in conversation with their backs to the field. It was a day after InBev announced a $52 billion a ...

07/21/08
SportsBusiness Journal: Brands pleased with All-Star spotlight

When any marketer targets New York City, the question is whether its message will be heard above the deafening marketing noise. But MLB sponsors said they were satisfied after a delirious week, giving the league plaudits for making it easy to be heard above the city’s cacophony durin ...

07/21/08
SportsBusiness Journal: NYC race looks to add to field

The ING New York City Marathon, already one of the world’s top races, wants to dramatically expand the scope of its contest, underscoring the continued development of road racing into a big business. The city of New York has already turned down a proposal from the marathon’s ...

07/21/08
SportsBusiness Journal: AFL inching closer to equity deal

Arena Football League owners will gather in New Orleans, site of the ArenaBowl, this week to continue discussions about selling an equity stake in the league. For months, the AFL has been working on a plan to adopt a single-entity structure, or what the league is calling a centralized busi ...

07/14/08
SportsBusiness Journal: NFL halts plan for awards prior to Super Bowl

The NFL has postponed a televised awards show that was tentatively planned for broadcast on NBC the Friday before the next Super Bowl. NFL sponsorship sources say the league hopes to revive the plan for Super Bowl XLIV in 2010. Formative plans had the show kicking off Super Bowl weekend ...

07/14/08
SportsBusiness Journal: Ownership uncertainty hits 3 NFL clubs

Being an NFL team owner is often described as one of the country’s most exclusive memberships. Now, after seeing only three team sales this decade, a trio of clubs simultaneously find themselves potentially ready to change hands, underscoring that the bear market and credit crisis ha ...

07/14/08
SportsBusiness Journal: CBS parts ways with hoops analyst Packer after 27 years

CBS Sports will not bring back Billy Packer, its lead college basketball analyst for the last 27 years, for another season. The network will replace Packer with Clark Kellogg, a veteran broadcaster who has been an in-studio analyst for CBS’s college basketball studio show since 1994. Gr ...

07/14/08
SportsBusiness Journal: Pepsi looks to Romo to generate return for new Kickoff drink

Pepsi and ad agency BBDO , New York, were at the Rose Bowl in Pasadena, Calif., last week, shooting an ad that’s somewhat of an encore to last year’s Pepsi Max spot featuring Dallas Cowboys quarterback Tony Romo . Last year’s ad was for Pepsi Max. This time, it’s for a limited-a ...

Tags: Marketing and Sponsorship

07/07/08
SportsBusiness Journal: While sponsors activate locally, NYC Marathon thinks globally

After 38 years, the New York Road Runners have built the New York City Marathon into a world-class event that draws 38,000 runners, more than 2 million spectators, grosses $27 million in revenue and captures $6 million in profit. Now it wants to take on the big boys and make the marathon ...

Tags: Marketing and Sponsorship

07/07/08
SportsBusiness Journal: Parkes becomes baseball’s first CMO

Jacqueline Parkes, a 13-year veteran of Major League Baseball’s front office, has been named the league’s first chief marketing officer. Jacqueline Parkes has been with MLB since 1995. Parkes, who joined MLB from Jim Henson Productions in 1995 as directo ...

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