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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Harman Becomes NBA's Official Headphone, Speaker, Audio Partner

Published in SportsBusiness Daily on 09 / 17 / 14

Audio giant Harman  today is announcing a four-year NBA league sponsorship deal at its flagship store in Midtown Manhattan. Under the deal, Harman becomes the official headphone, speaker, and audio partner of the NBA. The deal includes rights for the NBA, WNBA, D-League and USA Basketball, whi...

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Tags: Marketing and Sponsorship, NBA

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01/10/05
SportsBusiness Journal: Hoop-It-Up returns

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SportsBusiness Journal: Super Bowl apparel sales may heat up

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• Client: New Balance • Agency: Boathouse, Needham, Mass. • Principals: For New Balance: Jim Tompkins, president and chief operating officer; and Paul Heffernan, executive vice president, global marketing design and development. For Boathouse Inc.: Jay Durante (account) a ...

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12/20/04
SportsBusiness Journal: Sprint-Nextel deal examined

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Tags: Football, Hockey, Motorsports, NASCAR, Nextel, NFL, NHL, Octagon Group, Sprint Corp., This Week's Issue

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Tags: Electronic Arts, ESPN, FIFA, Football, Marketing and Sponsorship, NBA, NFL, PGA Tour, Reebok

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SportsBusiness Journal: Sports Spots:

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Tags: Anheuser-Busch Cos., Baseball, Basketball, Century 21 Real Estate Corp., Colleges, Electronic Arts, Football, Gillette, Marketing and Sponsorship, MLB, NBA, New York Giants, Nokia

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