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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

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Marketers back Emmitt's race

The Smith memorabilia collection pictured above will contain items ranging in price from $500 for an official NFL ball to $10,000 for a sterling silver helmet. Barring injury, sometime later this season the Dallas Cowboys' redoubtable ...

Tags: Chicago Bears, Dallas Cowboys, ESPN, Fleer, Football, JC Penney, NFL, PepsiCo, Special Report, Topps Co.

Endorsement categories vary

Other than the perhaps regrettable legacy of popularizing the expression "show me the money," the 1996 movie "Jerry Maguire" left the sports marketing industry with an indelible list of essential athlete endorsements. Cast as Marcee Tidwell, the pushy wife of an NFL receiver, Regina King a ...

Tags: Electronic Arts, ESPN, NBA, NFL, Octagon Group, SFX, Special Report, SportsLine.com

AmEx's Tiger Woods ad

Click here for slide show • Client: American Express • Agency: Ogilvy & Mather, New York • Principals: For American Express: Nancy McNally, senior ice president, global m ...

Tags: ABC, ESPN, Golf, This Week's Issue

Philly ad examined

• Client: Comcast SportsNet • Agencies: Concept by Red Tettemer; production by NFL Films and Comcast SportsNet. • Principals: For Comcast SportsNet: Stephanie Smith, senior vice president and general manager; April Carty-Sipp, director of creative se ...

Tags: Baseball, NFL, Philadelphia Phillies, This Week's Issue

Circuit City, Sony in for distribution

Circuit City and Sony's 989 video game subsidiary are backing retail distribution for NHL All-Star Game balloting, which begins in November. The electronics retailer and the video game manufacturer will try to spur sales of 989's NHL Faceoff 2003 video game. Consumers who buy the game at Ci ...

Tags: Hockey, McDonald's Corp., NHL, Other News

Gatorade stays in racing

S ome two months after Gatorade passed on renewing its 18-year-old NASCAR sponsorship because of cost considerations, Pepsi 's isotonic brand has fashioned an alternative. It signed a deal with International Speedway Corp. tracks and added NASCAR rookie drivers Jimmie Johnson ...

Tags: International Speedway Corp., Motorsports, NASCAR, PepsiCo, Reebok, SFX, This Week's Issue

Super Bowl of PC gaming?

This trailer, sporting sponsor logos, visits U.S. qualifying sites for the World Cyber Games. In a day when kids just home from school are more likely to reach for a keyboard or joystick than a bat or ball, an organization funded by Sam ...

Tags: Samsung, This Week's Issue

Ads ask: Is it live or is it EA Sports?

Electronic Arts will launch its newest NBA video game with a trio of television ads that continue to explore the diminishing gap between sports video games and sports itself. The latest under EA's "Life Imitates Art" campaign from ad agency Odiorne Wilde Narraway & Partners depicts NBA pl ...

Tags: Electronic Arts, NBA, This Week's Issue

AmEx official card of official cards

W ith the help of a new theme line, American Express is bringing its sponsorships a little more front and center in its advertising efforts. Creative that began during the recent U.S. Open continues the 6-month-old tag "Make Life Rewarding," but also given broad play was ...

Tags: Marketing and Sponsorship, MasterCard International Inc., NBA, New York Yankees, Visa

MLB back on track for Japan tour

With its labor difficulties solved for the next five years, Major League Baseball is pressing ahead with its biennial all-star tour of Japan after the World Series and with plans to begin the 2003 regular season abroad. "We will open our [2003] season outside the U.S.," said Paul Archey, MLB ...

Tags: Baseball, MLB, New York Yankees, Seattle Mariners, This Week's Issue, YES Network

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