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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Panini Inks Wizards' John Wall To New Exclusive Trading Card Deal

Published in SportsBusiness Daily on 11 / 18 / 14

Panini America has signed Wizards G John Wall to a new exclusive autograph memorabilia and trading card agreement. He had previously signed a deal with Panini in '10 , but that agreement had lapsed. The roster of exclusive Panini Authentic athletes for autographs and memorabilia includes Lakers G K...

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Tags: Marketing and Sponsorship, Panini

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05/02/05
SportsBusiness Journal: Buying blue: Dodgers on record sponsor pace

Even before the Los Angeles Dodgers sprinted out to an impressive April record, the team was already on its way to its best sponsorship year ever, with revenue up 40 percent. Team executives hope total revenue could increase by as much as 45 percent to 50 percent by season’s end. A ...

Tags: Ameriquest Mortgage, Baseball, DHL, Los Angeles Dodgers, Marketing and Sponsorship

04/25/05
SportsBusiness Journal: Cardinals get Insight for stadium sponsorship

Information technology systems provider Insight Enterprises has signed on as the first founding partner for the Arizona Cardinals’ new $355 million multipurpose stadium, scheduled to open next summer. Team officials declined to discuss specific terms of their initial founding sponsor. I ...

Tags: Arizona Cardinals, Football, Marketing and Sponsorship

04/25/05
SportsBusiness Journal: MVPs shoot for moon in new Pepsi spot

MLB corporate sponsor Pepsi’s first baseball-themed ad of the season will employ new endorsers Alex Rodriguez and Vladimir Guerrero. The ad will break in May, with the start of Fox’s national Saturday afternoon MLB schedule. The Angels’ Vladimir Guer ...

Tags: Baseball, BBDO WorldWide, Fox, Marketing and Sponsorship, MLB, NASCAR, PepsiCo

04/25/05
SportsBusiness Journal: Minor expansion: MLB adds 122 ballparks to all-star voting

Major League Baseball is expanding its All-Star Game balloting for the July 12 event at Detroit’s Comerica Park to include a total of 122 Class AAA, Class AA and Class A minor league teams from April 21 through June 27. Such a ...

Tags: Football, Marketing and Sponsorship, MLB, NCAA, Reebok

04/18/05
SportsBusiness Journal: Sox star Damon quickly grows into advertiser fave

We’re not sure what has surprised us more — the Boston Red Sox’s unprecedented 0-3 comeback in last year’s American League Championship Series, or the fact that Red Sox center fielder Johnny Damon has emerged as the most visible ...

Tags: Boston Red Sox, DHL, Electronic Arts, ESPN, Marketing and Sponsorship, NFL, Philadelphia Eagles, Sprint Corp.

04/18/05
SportsBusiness Journal: USA Today, 7-Eleven flip over NBA coins

The first national newspaper promotion using collectible sports medallions is the centerpiece of a bevy of marketing programs tied to the NBA playoffs, which begin Saturday. USA Today and the league are supporting with media valued at $2.5 million. ...

Tags: Basketball, Marketing and Sponsorship, McDonald's Corp., NFL, USA Today Sports

04/18/05
SportsBusiness Journal: Emirates Airlines books top sponsorship with NTRA

Emirates Airlines has signed a three-year sponsorship deal with the National Thoroughbred Racing Association. Financial terms were not disclosed, but the deal makes the Dubai-based air carrier one of the NTRA’s top sponsors, along with Dodge. The package includes title sponsorship to ...

Tags: ABC, ESPN, Horse Racing, Marketing and Sponsorship, NBC, NTRA

04/11/05
SportsBusiness Journal: Cosmetic appeal: O’s sign Cover Girl

Procter & Gamble’s Cover Girl brand has signed a sponsorship deal with the Baltimore Orioles, a rare foray by a cosmetics marketer into male team sports. Baltimore gave out the “perfect lip color for Orioles fans” last week. Activation ...

Tags: Baltimore Orioles, Basketball, Marketing and Sponsorship

04/11/05
SportsBusiness Journal: XM loads up on teams to back MLB deal

XM Satellite Radio is leveraging its 11-year, $650 million MLB rights deal with as many as 10 team deals and hopes to eventually land a dozen teams this year. A new XM Satellite Radio ad depicts fans from teams the company is sponsoring, plus endorser ...

Tags: Baltimore Orioles, Basketball, Best Buy, Boston Red Sox, Chicago White Sox, Los Angeles Angels, Los Angeles Dodgers, Marketing Arm, Marketing and Sponsorship, Millsport LLC, MLB, New York Mets, New York Yankees, Philadelphia Phillies, San Francisco Giants, Wal-Mart Stores Inc.

04/11/05
SportsBusiness Journal: NBA TV muscles up for free preview, playoffs

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Tags: ABC, Basketball, Comcast Corp., ESPN, Marketing and Sponsorship, NBA

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