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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Eagles' Sponsors Santander, Acme Markets, A-B Seeing Activation Around NFC Championship

Published in SportsBusiness Daily on 01 / 19 / 18

With the Eagles on Sunday night hosting the team’s first NFC Championship since '05, team sponsors are readying activation plans. Santander, the Eagles' official retail bank, has presenting sponsorship rights for the game and will again underwrite traditional rally towels. Eagles VP/Corp...

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Tags: Marketing and Sponsorship, Philadelphia Eagles

More Stories by this Author

02/01/10
SportsBusiness Journal: Energy firm buys naming rights to Philly MLS venue

Energy company PPL Corp. is finalizing a 10-year, $20 million naming-rights deal with MLS expansion team Philadelphia Union, some five months before the first match at what will be PPL Park, a new $120 million soccer stadium just outside of Philadelphia in Chester, Pa. The deal, which is e ...

02/01/10
SportsBusiness Journal: Wrapping up dollar figures, other suitors in Sun Life Stadium dea ...

Since it’s the site of the Super Bowl, we felt it necessary to revisit the deal that last month turned what was once known as Joe Robbie Stadium into Sun Life Stadium. Addendum one: Since originally reporting $7.5 million a year for the five-year deal, we’ve heard quite a range of othe ...

Tags: Marketing and Sponsorship

02/01/10
SportsBusiness Journal: The NFL rocks on

In an unprompted bit of machismo last week, John Bogusz declared that more people will watch Sunday’s Super Bowl broadcast than ever before. “Our game is going to do a record number,” he said. Well, who can blame him?  The CBS Sports ad sales chief had seen the staggering viewership ...

02/01/10
SportsBusiness Journal: View from Vegas: Licensing out of ‘deep freeze’

While the economy hasn’t fully recovered from the beating it took over the past 18 months, the mood at the recent Sports Licensing & Tailgate Show in Las Vegas was decidedly upbeat, perhaps because retailers were suffering long before other sectors. Since show organizers split with ...

Tags: Marketing and Sponsorship

01/25/10
SportsBusiness Journal: NFL: CBS to use Sun Life Stadium name for Super Bowl, Pro Bowl

Sun Life Financial’s naming-rights deal with the Miami Dolphins will get immediate prime exposure as the NFL descends on South Florida over the coming two weeks. An NFL spokesperson said last week the league’s broadcast rights holders will use the new Sun Life Stadium name for ...

01/25/10
SportsBusiness Journal: For advertisers, Super Bowl can make campaigns, careers

Just as the intensity level on the field multiplies geometrically as the NFL’s postseason tournament narrows, so too does the pressure amplify among brands competing on advertising’s biggest stage, the Super Bowl. Sure, there is pressure among the remaining coaches, athletes and fro ...

Tags: Marketing and Sponsorship

01/18/10
SportsBusiness Journal: New Era takes the field with new hat design

Longtime MLB on-field cap rights holder New Era is restyling its 39Thirty batting-practice caps in time for the upcoming MLB season. The stretch-fit caps will be at retailers like Champs and Hat World on Jan. 25. The batting practice caps are priced at $27 and are slightly more of a fas ...

01/18/10
SportsBusiness Journal: Licensing/Tailgate show opening in Vegas

The Sports Licensing & Tailgate Show, the nation’s last dedicated sports licensing trade exposition, opens in Las Vegas this week with what organizers say is a slight uptick in business. Noting the synergy between tailgating and sports licensed products, ShowProCo, organizers combined ...

Tags: Marketing and Sponsorship

01/18/10
SportsBusiness Journal: Licensing/Tailgate show opening in Vegas

The Sports Licensing & Tailgate Show, the nation’s last dedicated sports licensing trade exposition, opens in Las Vegas this week with what organizers say is a slight uptick in business. Noting the synergy between tailgating and sports licensed products, ShowProCo, organizers combined ...

Tags: Marketing and Sponsorship

01/18/10
SportsBusiness Journal: Super Bowl hospitality is on the mend

With the economy crashing late last year, Gemini Sports Group President Rob Yowell stayed on the sidelines of the Super Bowl hospitality business. This year, as soon as the Dallas Cowboys eliminated the Philadelphia Eagles on the first Saturday of the NFL playoffs, he was blitzed by text ...

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