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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Sports Business Awards: AT&T Wins Sports Sponsor Of The Year

Published in SportsBusiness Daily on 05 / 21 / 15

AT&T, perennially one of the biggest sports marketing spenders, fittingly took Sponsor of the Year honors after a year when its familiar logo was associated with some of the biggest sports events in the country. That included the first College Football Playoff, at AT&T Stadium in Texas, whic...

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Tags: Sports Business Awards, ATT

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05/01/06
SportsBusiness Journal: No vacancy in hotel category as MLB books new sponsor

MLB last week unveiled a three-year sponsorship deal with InterContinental Hotels Group, the world’s largest hotel company, or at least the one with the most rooms. InterCon, which has 3,600 hotels and 537,000 rooms in 100 countries, will use MLB, and more specifically Fox announcer Joe Bu ...

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05/01/06
SportsBusiness Journal: NFL still working out details on in-game ads

The NFL is closing in on a plan to bring in-game advertising enhancements to its game telecasts for the first time since the 1997 season. Enhancements were added into the new media deal signed in 2004. However, at last week’s NFL Sponsor Summit in New York, league COO Roger Goodell tol ...

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05/01/06
SportsBusiness Journal: Greeley leaves Bears for Kemper

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05/01/06
SportsBusiness Journal: Tea for two: Father and son Simms will tout Bigelow brand

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Tags: This Week's News

04/24/06
SportsBusiness Journal: Sponsors line up for player draft

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Tags: This Week's News

04/24/06
SportsBusiness Journal: Everybody makes the playoffs in the NBA, when you’re talking abou ...

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Tags: This Week's News

04/24/06
SportsBusiness Journal: NFL launching season platform in mold of XL

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Tags: This Week's News

04/17/06
SportsBusiness Journal: Mix Tape Tour gets ready to hit the streets

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04/17/06
SportsBusiness Journal: Barefoot AVP tries on Crocs

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04/17/06
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