About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Sail The High Brees: Saints QB's Foundation Endorsing Carnival Cruise Lines

Published in SportsBusiness Daily on 10 / 19 / 17

Carnival Cruise Lines has signed a deal with Saints QB Drew Brees' foundation and will use him in a sweepstakes promotion offering a free cruise any time he and the Saints throw for more than 300 yards in a game this season. “Cruising brings people together and nothing unites the New Orleans ...

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Tags: Marketing and Sponsorship, Carnival

More Stories by this Author

11/16/09
SportsBusiness Journal: Pro Bowl, return to Miami alter Super Bowl plan

With the Super Bowl returning to South Florida in 2010 for the second time since 2007 and the Pro Bowl at the same venue a week earlier, league officials sensed they’d need a new blueprint. So, things will be different this time around. With two games to deal with, the league is trying t ...

11/16/09
SportsBusiness Journal: With Media Day deal, Gatorade sees value in off-field visibility

As part of Gatorade ’s biggest Super Bowl marketing effort to date, the Pepsi isotonic drink will sponsor Media Day during Super Bowl week next year. Over the years, Gatorade’s strategy has been to be available near or on playing fields, aka “the point of sweat.&rdquo ...

Tags: Marketing and Sponsorship

11/16/09
SportsBusiness Journal: NFL looking to fill sponsor gaps

Keith Turner joined the NFL in September as senior vice president of media sales and sponsorship, filling a void created by the departures earlier this year of Peter Murray, former vice president of partnership marketing and corporate sales, who went to William Morris, and Ron Furman, ...

11/09/09
SportsBusiness Journal: Overseas sales drive NBA merchandise gains

Despite a sluggish domestic market, the NBA is forecasting a 10 percent increase in licensed merchandise sales over the next year, largely based on a global market that continues to outperform the U.S. Overseas sales are now 25 percent to 27 percent of total NBA licensed sales. Internal ...

11/09/09
SportsBusiness Journal: NFL Net kicks off in more homes

NFL Network kicks off its fourth season of live games this week riding a wave of momentum from increased cable distribution to improved ad sales. For the first time since it acquired a live-game package in 2006, NFL Network has a good distribution story to tell, having eclipsed the 50 ...

11/09/09
SportsBusiness Journal: NFL Net kicks off in more homes

NFL Network kicks off its fourth season of live games this week riding a wave of momentum from increased cable distribution to improved ad sales. For the first time since it acquired a live-game package in 2006, NFL Network has a good distribution story to tell, having eclipsed the 50 ...

11/09/09
SportsBusiness Journal: Playoff analysis: Pinstripes still top TV draw

Major League Baseball’s 2009 postseason will be remembered for many things: the New York Yankees’ 27th World Series title and first in their new ballpark, an extended playoffs that witnessed just the second-ever World Series with games in November, umpire issues, and tight competition. ...

11/02/09
SportsBusiness Journal: Title’s reward reaches far beyond hot market

With the World Series in full swing at press time and two major media markets looking to exploit all the bandwagon jumping that accompanies any championship run, we thought we’d ask some of the marketers involved when they’ll see the biggest economic impact from a title — now or next s ...

Tags: Marketing and Sponsorship

11/02/09
SportsBusiness Journal: Wide world of ‘Series’

If someone told you they downed at few brews at the World Series, you would surely think they were talking about a game at Citizens Bank Park in Philadelphia or Yankee Stadium in New York between the AL and NL champions. But, hold on, they might be referring to the World Series of Be ...

11/02/09
SportsBusiness Journal: MillerCoors’ Luckey: We’re bigger, but more selective

Ryan Luckey started as director of sports and entertainment marketing at MillerCoors on Oct. 1. Luckey spoke with Editor-at-Large Terry Lefton last week in New York about his new responsibilities at the 16-month-old merged company, and the shifting dynamics within the beer category. Luckey ...

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