About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

World Congress of Sports: Don’t panic

Published in SportsBusiness Journal on 04 / 24 / 17

With angst over how to bond with young fans reaching a fever pitch, it’s fair to wonder whether sports simply won’t be as important to future generations. But most industry leaders gathered at the CAA World Congress of Sports last week are confident. In their eyes, there’s nothi...

Read More

Tags: Events and Attractions

More Stories by this Author

SportsBusiness Journal: TD Ameritrade titles new home of College WS

Online broker TD Ameritrade has signed a deal that will put its name on the new 24,000-seat stadium in Omaha, Neb., that will house the College World Series. Sources put the 20-year deal at about $750,000 a year, with annual escalators, for the $128 million downtown ballpark set to open in ...

SportsBusiness Journal: WNBA deal: Jersey and much more

The Phoenix Mercury is the first WNBA franchise to sell advertising space on its team uniform as the league adopts an aggressive new marketing approach driven by the need for increased sponsorship revenue. As part of the team’s new three-year “marquee” level deal with Tem ...

SportsBusiness Journal: PokerStars.net scores a seat at NHL’s table

Instructional gaming site PokerStars.net is adding to the Vegas cachet of the NHL’s June 18 postseason awards gala with a league sponsorship and an NHL $150,000 Charity Shootout Poker Tournament on June 17 that will include current and retired NHL players, along with celebrities and pro ...

SportsBusiness Journal: Showing some power, ESPN sells Home Run Derby out early

From various sources across the country, we do not hear a lot of good news about early-season sales of MLB television ad inventory. However, ESPN executives at the all-sports network’s upfront last week told us they are outperforming the market with their MLB sales. As proof, ESPN’s ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Tickets served up from roving Dodgers truck

Call it the latest in mobile marketing. In an effort to sell more tickets to minorities, the Los Angeles Dodgers are taking to the streets with a ticket sales truck that next month will begin patrolling Hispanic and Asian neighborhoods in Los Angeles. Fashioned somewhat after the many ...

SportsBusiness Journal: UFL will offer its sponsors on-field options

The fledgling United Football League is coming to market with an integrated sponsorship package it is claiming is assault proof. While acknowledging a lack of sponsorship dollars in the market, Frank Vuono, the former NFL consumer products chief who is the league’s COO, said the UFL ...

SportsBusiness Journal: Premier to market Oakland stadium name

Editor's note: This story is revised from the print edition. Premier Partnerships has won an agency shootout to sell naming rights for the Oakland Coliseum, which reverted back to its original name last fall after a 10-year deal with Network Associates expired. The stadium opened in 1 ...

SportsBusiness Journal: Why FedEx’s renewal with the NFL is a big deal after all

FedEx has renewed as an NFL corporate sponsor for four years, continuing a relationship that began nine years ago. Given the success of the FedEx Air and Ground marketing platform, which ties the brand to the NFL’s top-performing quarterbacks and running backs with weekly and annual ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Jack Link’s jerky all in for World Series of Poker

Jack Link’s Beef Jerky, the market-share leader in the $3 billion dried-meat snack category, has signed as presenting sponsor of the World Series of Poker, the Harrah’s-owned tournament, which begins play May 27. The event will air on ESPN and ESPN2 from July 28 through Nov. 10, ...

SportsBusiness Journal: Change in deal’s price, not name, likely in Glendale

What happens to the name of the Phoenix Coyotes’ home arena if and when the NHL franchise leaves Glendale, Ariz.? Beyond some likely repricing, not much. Job placement site Jobing.com has had its name on the arena since 2006 and is paying about $3 million a year fo ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug