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Terry Lefton
Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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Armato planning beach volleyball event for July05 / 06 / 13Former AVP Commissioner Leonard Armato is building a beach volleyball event for Southern California over a week in late July that will include around 11 hours of live telecasts on NBC and NBC Sports Network. As the first FIVB event in the U.S. for a decade, top players from around the world are expe... Tags: Events and Attractions |
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In the Owner’s Box: Clark Hunt
Aside from 10 years of labor peace, one of the legacies of the NFL’s 2011 lockout will be that it allowed Kansas City Chiefs Chairman Clark Hunt to step out from the shadow of his father, Pro Football Hall of Famer Lamar Hunt. As an American Football League founder and the man credited with na ...
Tags: Franchises
Fox near deal to show new soccer event
Miami Dolphins owner Stephen Ross’ dream of transforming Sun Life Stadium into a center for soccer in the United States could get a big boost this summer by way of an international tournament involving some top soccer brands. Details are sparse, as organizers had yet to finalize deals with ...
Tags: Media
Lynch takes new marketing post
Longtime Visa sponsorship marketing chief Michael Lynch has resurfaced atop a surfboard. Lynch, who left his job at Visa last January after 16 years with the payment card brand, is the new chief marketing and revenue officer for the Association of Surfing Professionals, the de facto worldwide govern ...
N.Y. Giants add brand to health center
In what is believed to be a first among NFL clubs, one of the league’s most venerable teams is extending its brand into health care and fitness. The first HackensackUMC Fitness & Wellness Center Powered by the Giants will open this December in Maywood, N.J., about 5 miles from the team ...
Tags: Franchises
MLB sponsors step up for new season
Some of MLB’s biggest sponsors are rolling out new activation as the league opens its season this week. Anheuser-Busch, which is the presenting sponsor of opening week, will support its league rights and its 23 club deals with team-branded cans of Budweiser in those markets and cans bearin ...
NHL launches marketing around playoffs
Editor's note: This story is revised from the print edition. Buoyed by strong attendance and TV ratings for a lockout-shortened regular season that cost each team 34 games, or 41 percent of its usual 82-game schedule, the NHL is launching a postseason marketing campaign this week. The Stanley ...
What drove the new WNBA deal
A few months ago, NBA Deputy Commissioner Adam Silver and WNBA President Laurel Richie approached ESPN President John Skipper with a plan. Even though the WNBA was under contract to ESPN for another four years, the league’s executives wanted ESPN to open its deal and renegotiate new terms. ...
X2 to sponsor Ironman series
Sports supplement producer X 2 Performance is flexing its marketing muscles for the first time, securing a sponsorship of the Ironman U.S. triathlon series and two individual events. The startup brand will be presenting sponsor of the May 4 Ironman event in St. George, Utah, and the Aug. 4 race ...
USA Today group hits marks
In a little more than a year, USA Today Sports Media Group says it’s achieving the reach, relevance and ad dollars envisioned at startup in late 2011. Through acquisition of sites like The Big Lead, and with accelerated traffic from last summer’s Olympic Games, USA Today Sports reache ...
Tags: Media
Champions: Donald Dell
I f not for an assassin’s bullet, pro tennis and sports marketing pioneer Donald Dell might have been a politician instead of a member of the tennis hall of fame. Photo: JOANNE LAWTON An ...
Tags: Champions
