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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Silver’s column an effort to clarify NBA stance

Published in SportsBusiness Journal on 11 / 24 / 14

NBA Commissioner Adam Silver’s jolting opinion piece in The New York Times pushing for more legalized sports betting was the result of the league being asked to clarify its views related to the continuing New Jersey sports gambling lawsuit. According to an industry source, Silver wrote the ...

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Tags: Leagues and Governing Bodies

More Stories by this Author

11/24/14
SportsBusiness Journal: Column an effort to clarify NBA stance

NBA Commissioner Adam Silver’s jolting opinion piece in The New York Times pushing for more legalized sports betting was the result of the league being asked to clarify its views related to the continuing New Jersey sports gambling lawsuit. According to an industry source, Silver wrote the ...

Tags: Leagues and Governing Bodies

11/24/14
SportsBusiness Journal: NFL plans Play 60 spots for Thanksgiving

Topping the menu for the NFL’s three Thanksgiving Day games is a spate of new promotional spots supporting the league’s Play 60 anti-youth obesity campaign, with a side dish of new sideline caps from New Era. Looking to capture the T ...

Tags: Marketing and Sponsorship

11/24/14
SportsBusiness Journal: Retooled Chase finishes strong

NASCAR’s Chase for the Sprint Cup may have started slowly, but it ended with the sport’s biggest viewership figures in several years. Kevin Harvick celebrated the first championship under the new format. ...

Tags: Media

11/24/14
SportsBusiness Journal: Van Wagner hires Nelligan Sports trio

Van Wagner Sports & Entertainment is attacking the collegiate space and has hired a trio of former Nelligan Sports Marketing employees to offer a broad range of services. The move comes as Van Wagner is focusing more on sports after it sold its outdoor signage business to CBS in October. & ...

Tags: Marketing and Sponsorship

11/24/14
SportsBusiness Journal: Feigin working to raise bar for Bucks

Milwaukee Bucks President Peter Feigin joined the franchise on Oct. 8 and set out to overhaul the Bucks’ business, while leading the team’s efforts to build a new arena under new owners Marc Lasry and Wes Edens. Feigin, who most recently worked as chief marketing and revenue officer of ...

Tags: Franchises

11/24/14
SportsBusiness Journal: The Lefton Report: Red Sox head start

T he Boston Red Sox have learned that the roller-coaster ride that has seen the team bounce from last place in 2012 to World Series champions in 2013 and back to last place this year has some advantages. Chief among those is getting an early s ...

Tags: Marketing and Sponsorship

11/18/14
SportsBusiness Daily: Panini, Wizards' Wall Sign New Trading Card Deal

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Tags: Marketing and Sponsorship, Panini

11/17/14
SportsBusiness Journal: New site for NBA Store

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Tags: Leagues and Governing Bodies

11/17/14
SportsBusiness Journal: New hospitality for Super Bowl

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Tags: Events and Attractions

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SportsBusiness Journal: Omaha Steaks sees sizzle in reality show

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Tags: Marketing and Sponsorship

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