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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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NFL near signing Nationwide as sponsor

Published in SportsBusiness Journal on 07 / 28 / 14

The NFL is close to adding Nationwide Insurance to a category in which it already has a sponsor, allowing it to extract more money from a hypercompetitive category.

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Tags: Marketing and Sponsorship

More Stories by this Author

07/28/14
SportsBusiness Journal: NFL near signing Nationwide as sponsor

The NFL is close to adding Nationwide Insurance to a category in which it already has a sponsor, allowing it to extract more money from a hypercompetitive category.

Tags: Marketing and Sponsorship

07/28/14
SportsBusiness Journal: The Lefton Report

T wo years after a lockout canceled 41.5 percent of the 2012-13 regular season, the NHL held a love-in last week, celebrating its best year ever for consumer product sales. Lockout forgotten, the licensees and retailers who gathered on the floo ...

Tags: Marketing and Sponsorship

07/18/14
SportsBusiness Daily: David Abrutyn Leaving IMG After Nearly 15 Years

IMG Senior VP/Global Head of Consulting DAVID ABRUTYN is leaving the agency after nearly 15 years. In an e-mail across IMG Consulting and to senior agency execs, Abrutyn said he will leave in early August "to pursue the next opportunity in my career." Abrutyn started at IMG in '99 and helped grow ...

Tags: People and Pop Culture, IMG

07/17/14
SportsBusiness Daily: Senior VP David Abrutyn Leaving IMG

IMG Senior VP/Global Head of Consulting David Abrutyn is leaving the agency after nearly 15 years. In an e-mail across IMG Consulting and to senior agency execs, Abrutyn said he will leave in early August "to pursue the next opportunity in my career." Abrutyn started at IMG in '99 and helped grow ...

07/14/14
SportsBusiness Daily: Ads Breaking During MLB All-Star Game

Your browser does not support iframes. MLB will break its annual postseason tune-in campaign during Fox' telecast of tomorrow's 85th All-Star Game from Minneapolis. The creative work from BBDO, N.Y., employs the new tagline "October Writes Itself," and is a video montage of postseason action. "W ...

07/14/14
SportsBusiness Journal: Licensees bullish on sales

At 18,000 square feet, the MLB Clubhouse Store at this year’s All-Star Game FanFest is easily the largest ever. The expectations of MLB licensing chief Howard Smith are also sizable. “I’d be disappointed if we didn’t set records, because the amount of product and its quali ...

Tags: In-Depth

07/14/14
SportsBusiness Journal: Sponsor activation game plan

Major League Baseball’s corporate partners are involved in a bevy of activities around the All-Star Game in Minneapolis. Thirteen MLB corporate sponsors are advertising during the Fox All-Star Game telecast: Anheuser-Busch, Pepsi, Gatorade, T-Mobile, Nike, Gillette, Head & Shoulders, Ch ...

Tags: In-Depth

07/14/14
SportsBusiness Journal: Out of the park art

So many times, there are disputes about the origins of an idea or program, even when you speak to those involved from the start. Such is the case with the Statues on Parade program. Each MLB All-Star Game, the program places around the host city more than 30 5-foot-tall statues of an important lo ...

Tags: In-Depth

07/14/14
SportsBusiness Journal: Volleyball World Series hits Long Beach

Five years after stepping down as AVP commissioner, Leonard Armato seems to still be the heavily factionalized sport’s best hope for commercial viability. Starting next week, Armato is again presenting the only beach volleyball tournament ...

Tags: Events and Attractions

07/14/14
SportsBusiness Journal: Derby goes the distance

This year, MLB’s annual Home Run Derby at the All-Star Game returns to Minnesota, where it began in 1985. In the nearly 30 years since its debut, memories of the Derby’s origins have become a bit clouded. The Home Run Derby is certainly a legacy of former MLB Commissioner Peter Ueberr ...

Tags: In-Depth

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