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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Flight Plan: United Airlines Renews Deal With NYRR For New York City Marathon

Published in SportsBusiness Daily on

Longtime TCS New York City Marathon sponsor United Airlines has renewed its sponsorship with N.Y. Road Runners. Along with continuing rights to the premier running event, which will be held Nov. 2, the new deal includes entitlement to the New York City Half-Marathon on March 15. Also included in th...

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Tags: Marketing and Sponsorship, New York Road Runners

More Stories by this Author

04/01/15
SportsBusiness Daily: United Extends Deal With N.Y. Marathon

Longtime TCS New York City Marathon sponsor United Airlines has renewed its sponsorship with N.Y. Road Runners. Along with continuing rights to the premier running event, which will be held Nov. 2, the new deal includes entitlement to the New York City Half-Marathon on March 15. Also included in th ...

Tags: Marketing and Sponsorship, New York Road Runners

03/30/15
SportsBusiness Daily: Panini Signs Mariota Card Deal

Panini has signed NFL Draft prospect and Heisman Trophy winner Marcus Mariota  to an autograph trading-card deal. Under the agreement, Mariota will appear on Panini packaging including its first collegiate licensed trading cards, "Contenders ...

03/30/15
SportsBusiness Daily: Curry Signs Deal For Coaching Site CoachUp

Warriors G Stephen Curry has signed an endorsement deal with coaching site CoachUp. The agreement that gives Curry equity in the site, which represents 13,000 coaches available for private instruction in a variety of team and individual sports. CoachUp Founder & President Jordan Fliegel sai ...

Tags: Marketing and Sponsorship

03/30/15
SportsBusiness Journal: The Lefton Report: Next NBA apparel deal

D uring the recent NBA All-Star festivities in New York City, we asked both the league and licensee side about the NBA apparel deal and were told it was too early to give much consideration to a deal that doesn’t expire until 2017. A month o ...

Tags: Marketing and Sponsorship

03/25/15
SportsBusiness Daily: MLB Hires Uzma Rawn As Senior Dir Of Sales

The newly unified commercial side of MLB has made it first significant sales hire. UZMA RAWN , who heads Premier Partnerships' N.Y. sales office as VP/Corporate Partnerships, will join MLB as Senior Dir of Sales in a few weeks. Rawn will report to VP/Sponsorship JIM MCCLOUD and sell traditional a ...

Tags: People and Pop Culture, MLB

03/23/15
SportsBusiness Journal: MLB's new power brokers

Photo by: Getty Images W ho are some of the key influencers and power brokers in baseball under new Commissioner Rob Manfred? Manfred’s arrival as the league’s 10th commissioner, succeeding the ...

Tags: In-Depth, MLB Season Preview

03/23/15
SportsBusiness Journal: Ravens, Rams sign with FanDuel

O ne NFL team after another continues to sign deals with daily fantasy providers, though some are waiting for marketing restrictions on the category to be eased, a topic to be discussed at this week’s NFL meetings in Arizona. The Baltimo ...

Tags: Marketing and Sponsorship

03/16/15
SportsBusiness Daily: NYC FC Earns $13.60 Per Cap In Home Debut

The home debut of NYC FC yesterday produced what some officials at Yankee Stadium were calling a record cash register ring for a regular-season MLS game. An MLS official did confirm that the numbers were in fact a record for the league. Around $500,000 in NYC FC merchandise was sold, with a per cap ...

03/16/15
SportsBusiness Daily: Panini Signs Exclusive Deal With Dez Bryant

Cowboys WR Dez Bryant has signed an exclusive multiyear deal with Panini America for trading cards, autographs and memorabilia. Panini's other NFL exclusives include Colts QB Andrew Luck and Browns QB Johnny Manziel. Bryant’s autographed memorabilia will be featured exclusively throu ...

Tags: Marketing and Sponsorship

03/16/15
SportsBusiness Journal: Farmers deal served its purpose

Four years ago last month, AEG and Farmers Insurance revealed a blockbuster partnership tied to the proposed development of an NFL stadium in downtown Los Angeles. They announced a mammoth 30-year naming-rights deal valued at $600 million to $700 million, touted as the biggest agreement in sports. F ...

Tags: Marketing and Sponsorship, Facilities

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