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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Playing it Safelite: Bills sign vehicle glass repair brand

Published in SportsBusiness Journal on 07 / 27 / 15

C all it the most transparent of deals. Safelite AutoGlass , which bills itself as the nation’s largest provider of vehicle glass repair and replacement, has signed its first NFL sponsorship, signing a three-year deal making it the official...

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Tags: Marketing and Sponsorship

More Stories by this Author

07/27/15
SportsBusiness Journal: The Lefton Report: Playing it Safelite

C all it the most transparent of deals. Safelite AutoGlass , which bills itself as the nation’s largest provider of vehicle glass repair and replacement, has signed its first NFL sponsorship, signing a three-year deal making it the official ...

Tags: Marketing and Sponsorship

07/27/15
SportsBusiness Journal: Westminster moving dog show to Fox’s FS1

The Westminster Kennel Club is ending its 32-year relationship with USA Network. Fox Sports has picked up the rights to the Westminster Kennel Club Dog Show, which takes place every February in New York. It will start producing the event for Fox Sports 1 in 2017. The 10-year deal is certain to ...

Tags: Media

07/27/15
SportsBusiness Journal: Blackhawks stay hot in hot market

The hundred-plus NHL licensees and league licensing officials gathered on the floor of the Xcel Energy Center last week were a buoyant group, and for good reason. While the league had not closed the books on a fiscal year that ended in June, dou ...

Tags: Marketing and Sponsorship

07/22/15
SportsBusiness Daily: St. Paul Hosts Annual NHL Exchange

NHL consumer product licensees are gathering at Xcel Energy Center in St. Paul today for the eighth annual NHL Exchange meeting and trade show of league licensees. More than 100 booths will be set up on the floor of the arena for the event, which w ...

07/20/15
SportsBusiness Journal: Sponsorship executive Wright leaving MLS

One of Major League Soccer’s top sponsorship executives is leaving the league. David Wright, senior vice president of global sponsorship, will depart after 15 years with MLS. His last official day will be Aug. 7, but Wright said he will continue to consult on some MLS projects. ...

Tags: Leagues and Governing Bodies

07/20/15
SportsBusiness Journal: Cincinnati: All-Star Game notebook

Red was the dominant color in Cincinnati, with a sprinkling of Royals blue. Photo by: MLB PHOTOS Major League Baseball’s All-Star Game seemed like the appropriate time to as ...

Tags: Leagues and Governing Bodies, Events and Attractions

07/13/15
SportsBusiness Journal: The Lefton Report: Sprint to exit NBA

L ess than a year after Sprint made public its plans to drop its pricey title sponsorship of NASCAR’s top circuit after the 2016 season, the No. 3 carrier is walking away from the NBA. Sprint officials told the NBA last Wednesday that the ...

Tags: Marketing and Sponsorship

07/13/15
SportsBusiness Journal: All-Star sponsors go big on activation

Major League Baseball corporate sponsors are finalizing activation plans for this week’s All-Star Game activities. Cincinnati is MLB’s second-smallest market and the third small Midwestern city in the last four years to host the Midsummer Classic, but sponsors are looking to own the to ...

Tags: Marketing and Sponsorship

07/10/15
SportsBusiness Daily: Atlantic League Revenues Ahead Of Budget

At this week’s Atlantic League All-Star Game in Bridgeport, Conn., President Rick White painted a confident picture for the 18-year-old, eight-member independent baseball league, of which he has overseen since January '14. White, a former MLB and Nike exec, said revenues are ahead of ...

Tags: Leagues and Governing Bodies

07/10/15
SportsBusiness Daily: MLB Spot Touts Boys & Girls Clubs Tie-In

MLB will debut a spot supporting its long-standing affiliation with the Boys & Girls Clubs of America during next week’s All-Star Game programming. The ad, which will break during ESPN's coverage of the Home Run Derby Monday night, features Rays P Chris Archer playing and teaching baseba ...

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