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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

‘We’re talking to our partners every day’

Published in SportsBusiness Journal on 09 / 29 / 14

When the NFL’s domestic violence crisis became front-page news, corporate sponsors of the league, particularly the publicly traded companies, began applying pressure with the unusual step of taking the league to task publicly. That put the league’s top sales executive inside the controv...

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Tags: Leagues and Governing Bodies, Marketing and Sponsorship

More Stories by this Author

09/29/14
SportsBusiness Journal: ‘Talking to our partners every day’

When the NFL’s domestic violence crisis became front-page news, corporate sponsors of the league, particularly the publicly traded companies, began applying pressure with the unusual step of taking the league to task publicly. That put the league’s top sales executive inside the controv ...

Tags: Leagues and Governing Bodies, Marketing and Sponsorship

09/29/14
SportsBusiness Journal: The Lefton Report

S uper Bowl halftime show sponsor Pepsi has shelved the announcement of the musical act for the NFL championship due to the NFL’s ongoing issues with domestic violence, we’re told by trusted industry sources. There is no sign Pepsi i ...

Tags: Marketing and Sponsorship

09/29/14
SportsBusiness Journal: Chobani pushes USOC deal through Tokyo

Chobani Greek Yogurt has renewed its U.S. Olympic Committee sponsorship, making it the first USOC corporate patron to publicly extend its rights through the 2020 Games in Tokyo. Chobani CMO Peter McGuinness said the Olympic connection since 2012 has been effective in securing incremental retail p ...

Tags: Olympics

09/29/14
SportsBusiness Journal: Under Armour signs for NFHS Network

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09/26/14
SportsBusiness Daily: Anderson: NFL Constantly Talking To Sponsors

When the NFL’s domestic violence crisis became front-page news, corporate sponsors of the league, particularly the publicly traded companies, began applying pressure with the unusual step of taking the league to task publicly. That put the league’s top sales exec inside the controversy.& ...

Tags: Marketing and Sponsorship, NFL

09/25/14
SportsBusiness Daily: Chobani Re-Ups As USOC Sponsor

Chobani Greek Yogurt has renewed its sponsorship deal with the USOC, becoming the organization's first corporate patron to publicly extend its rights through the '20 Tokyo Games. The deal includes sampling rights and exclusivity in USOC’s "Road to Rio" experiential marketing campaign begi ...

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09/22/14
SportsBusiness Journal: Rebrand conveys MLS’s confidence

Seeking inspiration during a rebranding process that lasted more than a year, Major League Soccer marketers found it in the stands before a July 2013 Gold Cup game in Portland. Before a match in which the U.S. team beat Belize 6-1, some of the most ardent supporters of the U.S. national team erec ...

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09/22/14
SportsBusiness Journal: Harman deal breaks more ground for NBA

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09/22/14
SportsBusiness Journal: The Lefton Report

L ooking to boost viewership and awareness of its live broadcasts Nov. 10 and 11 on ESPN, the World Series of Poker has engineered what could be termed a full house tune-in promotion splashed across more than 20 million bags of Frito-Lay ’ ...

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09/18/14
SportsBusiness Daily: Fanatics Lands NASCAR's At-Track Merch Sales

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Tags: Marketing and Sponsorship, NASCAR

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