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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Sources: VF Corp. To Sell Its Sports Licensing Group To Fanatics, Likely "Within Weeks"

Published in SportsBusiness Daily on 03 / 27 / 17

NFL owners later today at meetings in Phoenix are scheduled to vote on proposals surrounding the transfer of the NFL business held by VF’s Licensed Sports Group (LSG) to Fanatics. Sources said this means VF is close to selling its licensing business to Fanatics, and the sale should be official...

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Tags: Finance, Majestic Athletic, VF Corp.

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03/27/17
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Tags: Finance, Majestic Athletic, VF Corp.

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Tags: Marketing and Sponsorship

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