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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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USOC expects biggest retail Games ever, but keeps eye on goal of a year-round business

Published in SportsBusiness Journal on 06 / 27 / 16

With a broader product line and increased distribution across disparate retail channels, U.S. Olympic Committee officials expect to easily surpass the $100 million in retail sales around the 2012 London Olympics for this summer’s Olympic Games in Rio. But creating a business vibrant enough ...

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Tags: Olympics, Marketing and Sponsorship

More Stories by this Author

06/27/16
SportsBusiness Journal: USOC expects biggest retail Games ever

With a broader product line and increased distribution across disparate retail channels, U.S. Olympic Committee officials expect to easily surpass the $100 million in retail sales around the 2012 London Olympics for this summer’s Olympic Games in Rio. But creating a business vibrant enough ...

Tags: Olympics, Marketing and Sponsorship

06/27/16
SportsBusiness Journal: The Lefton Report: Shaq and The General

S haquille O’Neal ’s new endorsement deal with The General insurance brand could be described as a “top-down” arrangement. Still, Shaq had a big part in the arrangement. It all started when The General’s parent ...

Tags: Marketing and Sponsorship

06/23/16
SportsBusiness Daily: Panini Signs NBA Draft Prospects Hield, Chriss

With the NBA Draft tonight, exclusive league trading card licensee Panini has signed Oklahoma G Buddy Hield and Washington F Marquese Chriss to exclusive autograph trading card and memorabilia deals. The first digital trading cards with Hield and Chriss will appear on Saturday in the Panini NBA ...

06/21/16
SportsBusiness Daily: Licensed-Product Sales Topped $250B

Worldwide retail sales of licensed products in '15 increased 4.2% to $251.7B, according to a study commissioned by the Licensing Industry Merchandisers' Association that will be released today in conjunction with the trade association's annual expo ...

06/20/16
SportsBusiness Journal: The $5 billion startup

U nder Armour founder and CEO Kevin Plank has a riposte for all those marketing authorities with Harvard and Wharton degrees or pedigrees from companies like Procter & Gamble and Coke. “Branding can’t be taught,” declared Plank, who in a little more than 20 years has bu ...

Tags: In-Depth

06/20/16
SportsBusiness Journal: The Lefton Report: Rising water

L ate this year or early next, aquatic history will be made: Sales of bottled water in America will exceed those of carbonated soft drinks for the first time. Nice to see Americans thinking — and drinking — healthier. Still, we were ...

Tags: Marketing and Sponsorship

06/20/16
SportsBusiness Journal: The making of 'Protect This House'

Like so many things during Under Armour’s early years, “Protect This House,” the brand’s first TV brand campaign, was a fortuitous mixture of grassroots authenticity and a meager marketing budget. “Kevin wanted to do a TV ad, and of course we had no money,” sai ...

Tags: In-Depth

06/20/16
SportsBusiness Journal: Envisioning a grand headquarters

Under Armour has big goals for revenue and plans for a big headquarters to match. Revenue is expected to top $5 billion this year, but as it eventually grows to $10 billion and beyond, Under Armour plans to be occupying a multibillion-dollar headquarters at Port Covington along the harbor in Sout ...

Tags: In-Depth

06/20/16
SportsBusiness Journal: What if?

So what would Kevin Plank be doing if he wasn’t running Under Armour? There’s overwhelming opinion that he would be running his own business. “He couldn’t work for anybody,” said Under Armour North America President Matt Mirchin. “Kevin would definitely have hi ...

Tags: In-Depth

06/17/16
SportsBusiness Daily: NBPA Ends Relationship With Personal Capital

The NBPA has severed its relationship with wealth management firm Personal Capital, which had provided its personal-finance app and services to NBPA members. Finsbury, an agency representing the union, said that Personal Capital issued an unauthorized press release and "publicly shared confidential ...

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