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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Falcons, Patriots Sponsors Make Final Activation Push Ahead Of Title Games

Published in SportsBusiness Daily on 01 / 20 / 17

Sponsors of the Falcons and Patriots are making their last pushes this weekend before the teams host the NFC and AFC Championship games, respectively. In what will be the Falcons' last game after 25 years at the Georgia Dome, the Falcons' four presenting playoff sponsors -- American Family Insurance...

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Tags: Marketing and Sponsorship, Atlanta Falcons, New England Patriots

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