About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Hublot, Three Japanese Companies Sign As Global Sponsors For World Baseball Classic

Published in SportsBusiness Daily on 02 / 23 / 17

Swiss watch brand Hublot, along with a trio of Japanese companies -- video game producer GungHo Online Entertainment, logistics specialist Nippon Express and financial services giant Nomura Securities -- are in as global sponsors of the World Baseball Classic, which begins March 6. As top-tier spons...

Read More

Tags: Marketing and Sponsorship, MLB

More Stories by this Author

02/23/17
SportsBusiness Daily: Four Brands Sign Up As WBC Global Sponsors

Swiss watch brand Hublot, along with a trio of Japanese companies -- video game producer GungHo Online Entertainment, logistics specialist Nippon Express and financial services giant Nomura Securities -- are in as global sponsors of the World Baseball Classic, which begins March 6. As top-tier spons ...

Tags: Marketing and Sponsorship, MLB

02/20/17
SportsBusiness Journal: How Rubin is rocking sports licensing

ABOVE: Fanatics’ West Coast headquarters in San Mateo, Calif. BELOW: The company is building distribution centers like this one in Ohio. Photos by: COURTESY OF FANATICS (2) ...

Tags: Marketing and Sponsorship

02/20/17
SportsBusiness Journal: Lefton Report: Awaiting Intel

H aving completed their pitches, three of America’s top sports marketing shops are waiting to hear back from Intel , as the tech giant searches for a new agency of record. Sources said the hotly contested review has been going for a few ...

Tags: Marketing and Sponsorship

02/17/17
SportsBusiness Daily: NBPA Taking Over Hotel For All-Star Weekend

The NBPA for the second consecutive NBA All-Star Weekend has taken over a hotel, rebranding it this year as "One Court" and filling it with both players and sponsors. The Troubador Hotel in New Orleans will serve as home to the union and more than 70 players. Sponsors of "One Court" include Spalding ...

02/13/17
SportsBusiness Daily: Rubicon Talent Agency Makes Strategic Aligments

The new Rubicon Talent agency has two interesting alignments as it opens its doors: one with a venture capital firm in Philadelphia, and the other with Sandy Montag’s stable of broadcasters. Peter Raskin, David Maryles, Brandon Swibel and Jonathan Salant left the The Legacy Agency late last ye ...

Tags: Labor and Agents

02/13/17
SportsBusiness Daily: Emilio Collins Leaving NBA For Excel Sports

NBA Exec VP/Global Marketing Partnerships EMILIO COLLINS , the league’s top sales exec, is leaving the league in April after 15 years to join Excel Sports Management as Chief Business Officer. "I’ve wanted to do something more entrepreneurial for a while and take the work I’ve don ...

Tags: People and Pop Culture, NBA

02/13/17
SportsBusiness Journal: NFL sponsor sales begin in earnest

The end of the NFL season means the start of the selling season for NFL corporate sponsorships. Primary concerns there surround a quartet of deals that expire after next season, among them some of the NFL’s largest — rights now held by Procter & Gamble, Verizon, Bose and Microsoft, t ...

Tags: Marketing and Sponsorship

02/13/17
SportsBusiness Journal: Brosnan set to lead PrimeSport

Seeking further credibility in the increasingly competitive VIP ticketing, travel and hospitality business, PrimeSport has hired Tim Brosnan, former MLB executive vice president of business, as its new executive chairman and acting CEO. Brosnan will be based in New York and head a company that ha ...

Tags: Events and Attractions

02/13/17
SportsBusiness Journal: Hospitality now includes ‘experiences’

The sports ticketing and experiential space has become a battlefield for private equity firms. On Location Experiences is owned by RedBird Capital Partners, Bruin Sports Capital and 32 Equity (the NFL’s venture capital arm) along with Jon Bon Jovi. PrimeSport has been majority owned by The ...

Tags: Events and Attractions

02/13/17
SportsBusiness Journal: Cause-based efforts went big in Houston

Super Bowl-related cause efforts upped their games in Houston. More than 750 attended the Giving Back Fund’s lavish annual Big Game Big Give gala, held at the estate of Michael and Lisa Holthouse, which this year added an after-dinner poker tournament and raised more than $1.3 million, acco ...

Tags: Events and Attractions

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug