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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Lyft picks up CAA Consulting to shape marketing strategy

Published in SportsBusiness Journal on 12 / 18 / 17

I n a year with few sports agency reviews, large or small, CAA Consulting has emerged victorious in a relatively quiet “beauty contest” to win a project assignment for the sponsorship business of the rideshare brand Lyft . W...

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Tags: Marketing and Sponsorship

More Stories by this Author

12/18/17
SportsBusiness Journal: Lyft picks up CAA Consulting

I n a year with few sports agency reviews, large or small, CAA Consulting has emerged victorious in a relatively quiet “beauty contest” to win a project assignment for the sponsorship business of the rideshare brand Lyft . W ...

Tags: Marketing and Sponsorship

12/11/17
SportsBusiness Journal: Marketers to decipher shifting media

O n a quest to determine the most nettlesome problem facing sports marketers in 2018, we heard a good paradigm from 29-year industry vet EJ Narcise . He was at a friend’s house with around a half-dozen teenagers when the late hit th ...

Tags: Marketing and Sponsorship

12/04/17
SportsBusiness Journal: How big a part are protests playing?

I f we’re tasked with anything these days, it’s determining the impact of the NFL’s national anthem problem on its businesses. It’s an unfamiliar landscape: The NFL looks vulnerable for the first time in memory. ...

Tags: Marketing and Sponsorship

12/04/17
SportsBusiness Journal: Q&A with Jordan Brand’s Miller

LARRY MILLER PRESIDENT, JORDAN BRAND Larry Miller helped launch the Jordan Brand 20 years ago. Running an ever-changing line between fashion and function, it has become Nike’s second-largest brand — one which elite athletes aspi ...

Tags: Marketing and Sponsorship

12/04/17
SportsBusiness Journal: Has sneaker market lost its tread?

Convincing millennials to buy shoes instead of a cellphone or game console is a new challenge. GETTY IMAGES Running and basketball sneakers have forever carried the U.S. athletic footwear market. Top ...

Tags: Marketing and Sponsorship

12/01/17
SportsBusiness Daily: Microsoft Renews NFL Rights Deal

Microsoft has quietly renewed the NFL rights deal which has given it a presence on NFL sidelines since ‘13. NFL owners were told about the renewal during meetings in N.Y. earlier this week. Under the deal, Microsoft continues as the NFL’s official sideline technology sponsor and its Surf ...

Tags: Marketing and Sponsorship, NFL, Microsoft

11/28/17
SportsBusiness Daily: March Of Dimes Luncheon Raises $1.17M

(l to r) Baker, Hudson, Biles, Darling The annual March of Dimes Sports Luncheon today in N.Y. raised a record $1.17M. That total included $246,000 at the luncheon itself, helped by a matching donation by WWE, whos ...

11/27/17
SportsBusiness Journal: Licensees see drop in NFL sales

The NFL’s licensing business is experiencing its softest market in years. For the first time since the 2008-09 recession, when every licensee was suffering, there were widespread reports at a recent licensing show of declining sales of NFL-licensed products. Some licensees reported sales d ...

Tags: Leagues and Governing Bodies

11/27/17
SportsBusiness Journal: Astros’ title makes for hot market

A bout 75 of Major League Baseball’s biggest non-apparel licensees gathered in Vegas earlier this month, and here is what dominated talk on the floor from the sport’s business partners. >  CUBS VS. ASTROS: For years, e ...

Tags: Marketing and Sponsorship

11/21/17
SportsBusiness Daily: Eagles Games To Remain On WIP-FM

The Eagles will remain on WIP-FM with a new seven-year deal signed with Entercom, whose recent merger with CBS Radio gave it 225 stations nationwide. Eagles games have been on WIP for the past 25 years. Entercom Sports President Mike Dee said the new deal will have a bigger focus on ancillary prog ...

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