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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Fanatics locks up more shelf space for NHL licensed goods

Published in SportsBusiness Journal on 11 / 20 / 17

C ontinuing to lock up the most significant sports licensing rights in North America, Fanatics has extended its omnibus NHL rights deal to 2034, adding even broader rights to a deal that already included replica jerseys and championship apparel...

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Tags: Marketing and Sponsorship

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11/20/17
SportsBusiness Journal: Lefton: Fanatics, NHL goods

C ontinuing to lock up the most significant sports licensing rights in North America, Fanatics has extended its omnibus NHL rights deal to 2034, adding even broader rights to a deal that already included replica jerseys and championship apparel ...

Tags: Marketing and Sponsorship

11/13/17
SportsBusiness Daily: Jeff Shifrin Leaving CSM Sports

CSM Sports & Entertainment North America CEO Jeff Shifrin has left the agency 15 months after he joined the firm. Sources said his position will not be immediately replaced. Shifrin said he left the Connecticut-based agency on good terms, and noted he was, and will continue to be, a shareholde ...

11/13/17
SportsBusiness Daily: FC Cincinnati Inks Jersey Deal With Mercy Health

USL club FC Cincinnati today will unveil a kit/jersey deal with Ohio-based Mercy Health that is decidedly MLS-sized. Sources said that the 10-year pact -- five years plus an option for an additional five years -- is worth around $5M a year. FC Cincinnati is one of 12 finalists applying for an MLS ex ...

Tags: Marketing and Sponsorship

11/13/17
SportsBusiness Journal: Lefton: Kaepernick's tough task

S wimming daily in the marketing morass, we’re unfortunately inured to people talking at length about subjects in which their knowledge deficit is somewhere between pronounced and ignorant. The curious case of Colin Kaepernick i ...

Tags: Marketing and Sponsorship

11/13/17
SportsBusiness Journal: Plugged In: Raphael Peck

Fanatics continues to roil the sports licensed-product market with a collection of important rights, retail operations across teams and venues, and a vertical model often discussed, but rarely implemented. Raphael Peck, a veteran of Oakley and Under Armour, heads manufacturing and all other aspects ...

Tags: People and Pop Culture

11/07/17
SportsBusiness Daily: Discover To Be Big Ten Title Game Sponsor

The Big Ten and Big Ten Network have signed a deal with Discover, making the credit card company the first presenting sponsor of the conference’s football championship game. This year's game will take place on Dec. 2 at Lucas Oil Stadium and will air on Fox. What was described as a multiyear a ...

Tags: Marketing and Sponsorship, Big Ten

11/07/17
SportsBusiness Daily: Discover To Sponsor Big Ten Title Game

The Big Ten and Big Ten Network have signed a deal with Discover, making it the first presenting sponsor of the conference’s football championship game, played annually at Lucas Oil Stadium and televised on Fox. The deal was described as a multiyear agreement and is certainly one of the confer ...

11/07/17
SportsBusiness Daily: Cowboys, Eagles Dominate NFL Sales Lists

Two NFC East rivals, the Cowboys and Eagles, are the best-selling teams for merchandise through the first half of the NFL season, while their starting QBs are battling it out for the top spot among players. Across Fanatics' e-commerce sites since Sept. 7, including NFLshop.com and Fanatics.com, the ...

Tags: Marketing and Sponsorship, NFL

10/30/17
SportsBusiness Journal: Lefton: NYRR looks beyond races

A n elite runner can complete the TCS New York City Marathon’s five-borough, 26.2-mile course in less than two hours and 10 minutes. Last year’s average time for more than 50,000 male and female runners was about 4:39, and an 8 ...

Tags: Marketing and Sponsorship

10/30/17
SportsBusiness Journal: Future of sponsorship from across sports

“ There’s a trend toward combining consumer passions. Sports fans, music fans, culinary fans and art fans often overlap. Increasingly the right partnerships will be able to satisfy those multiple needs and marry those different kinds of consumer passions.” Ed Horne , executive ...

Tags: In-Depth

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