About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Wish Granted: Lakers Sign Patch Deal With E-Commerce Company Worth $12-14M Annually

Published in SportsBusiness Daily on 09 / 21 / 17

The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually, putting it on the top tier of NBA jersey patch deals. The Warriors' recent jersey patch deal with Rakuten is worth $20M annually but also ...

Read More

Tags: Marketing and Sponsorship, Los Angeles Lakers

More Stories by this Author

09/21/17
SportsBusiness Daily: E-Commerce Company Gets Lakers Patch

The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually, putting it on the top tier of NBA jersey patch deals. The Warriors' recent jersey patch deal with Rakuten is worth $20M annually but also ...

Tags: Marketing and Sponsorship, Los Angeles Lakers

09/19/17
SportsBusiness Daily: M&T Bank Signs Six-Year Deal With NFL Jets

M&T Bank has signed a six-year sponsorship making it the official retail bank of the NFL Jets. Under the deal, M&T, which replaces Chase, will sponsor the Jets’ training camp. Other activation plans include co-branded Jets debit cards and checking accounts and a small business &ld ...

Tags: Marketing and Sponsorship, New York Jets, Chase Bank

09/18/17
SportsBusiness Daily: MLB Sells Presenting Sponsorships In Both LCS

MLB has sold presenting sponsorships to both the ALCS and NLCS for the first time. A new and comprehensive five-year sponsorship with Camping World makes the RV/camping retailer the initial presenting sponsor of the championship series. It also will become the first presenting sponsor of MLB Spring ...

Tags: Marketing and Sponsorship, MLB

09/18/17
SportsBusiness Daily: Camping World Locks Up ALCS, NLCS Sponsorship

MLB has sold presenting sponsorships to both the ALCS and NLCS for the first time. A new and comprehensive five-year sponsorship with Camping World makes the RV/camping retailer the initial presenting sponsor of the championship series. It also will become the first presenting sponsor of MLB Spring ...

09/18/17
SportsBusiness Journal: NBPA's unit for commercial ventures

As it establishes itself as a marketing property fully independent of the NBA, the league’s players’ association has established a separate business unit for commercial activities, including merchandising, sponsorship, events and content. The new unit, National Basketball Players Inc. ...

Tags: Leagues and Governing Bodies

09/18/17
SportsBusiness Journal: Lefton Report: Barça rivals Rams

N aming rights for FC Barcelona’s renovated Camp Nou stadium complex are on the market with an asking price of around $30 million per year, which would be a record for a stadium. Barça’s $650 million renovation of the 60-year ...

Tags: Marketing and Sponsorship

09/13/17
SportsBusiness Daily: Ovechkin To Push Papa John's In Russia

Capitals LW Alex Ovechkin , an endorser for Papa John’s in the U.S. since '15, will now be pushing the pizza brand in his native Russia. Ovechkin will appear in television and digital campaigns on Russian TV and websites. There are around 120 Papa John’s restaurants in Russia, where the ...

09/13/17
SportsBusiness Daily: Micone To Be NFL Consumer Products Chief

Hasbro VP/Licensing for North America MICHELLE MICONE has been hired as the NFL’s new Senior VP/Consumer Products. In perhaps the most talked-about job opening this year in sports licensing, the NFL has been looking for a new consumer products chief since April, when LEO KANE left the leag ...

Tags: People and Pop Culture, NFL

09/13/17
SportsBusiness Daily: NFL Hires Hasbro's Michelle Micone

Hasbro VP/Licensing for North America Michelle Micone has been hired as the NFL’s new Senior VP/Consumer Products. In perhaps the most talked-about job opening this year in sports licensing, the NFL has been looking for a new consumer products chief since April, when Leo Kane left the leag ...

09/12/17
SportsBusiness Daily: Panini Launching New Campaign With Top Rookies

Panini, the exclusive trading card licensee of the NFL and NFLPA, is launching a marketing campaign supporting its NFL trading cards this week, featuring top rookies including Jaguars RB Leonard Fournette and Texans QB Deshaun Watson. The ad was shot at the '17 NFLPA Rookie Premiere in L.A. The ...

Tags: Marketing and Sponsorship, Panini

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug