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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield appoints regional sales chiefs

04 / 07 / 14

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

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Tags: Colleges

More Stories by this Author

04/02/07
Jayski creator sells to ESPN, stays with site

ESPN has acquired Jayski.com, a Web site that collects NASCAR news, rumors, links, information and statistics. Jayski.com founder Jay Adamczyk, who created the site in 1996 for a class project and made it his full-time job in 1999, will continue to assimilate the bountiful supply of informa ...

Tags: This Week's News

04/02/07
ESPN Regional seeking partners for its school deals

ESPN Regional Television, an ESPN Inc. subsidiary that owns multimedia rights at the universities of Kansas, Oregon and South Florida, is seeking a partner for those sports properties, sources say. ISP Sports, Host Communications and Learfield Sports have emerged as candidates to partner wi ...

Tags: This Week's News

03/26/07
Rebel yellow: Sprint Nextel color going on walls

When NASCAR fans watch the 2007 Nextel All-Star Challenge, Dean Kessel wants them seeing yellow. Lots of yellow. A rendering shows how Lowe’s Motor Speedway will look with yellow retaining walls. Sprint Nextel’s signature event in May will feature a new enhan ...

Tags: This Week's News

03/19/07
Alltel strategy in NASCAR aims to overcome limits

It’s safe to say that Samira Zebian, Alltel’s director of sponsorship marketing, will be pulling for the underdogs in the NCAA Tournament. It’s a role she knows well. As the first-year chief of Alltel’s sponsorship on Ryan Newman’s No. 12 Dodge, Zebian went into the year knowing her compan ...

Tags: This Week's News

03/19/07
Car club a rolling billboard for IndyCar Series

The IndyCar Series discovered a unique ally when it went searching for ways to promote its races in market. The series has partnered with the Honda S2000 car club, a national group of 56,000 members, to help spread the word about upcoming IndyCar races. Honda S2000 ...

Tags: This Week's News

03/19/07
NASCAR, Clarkson try ‘swapping fan bases’

By the time Kelly Clarkson’s third album is released this summer, she will have performed at the Daytona 500, appeared in a NASCAR commercial and served as ambassador for NASCAR Day. Kelly Clarkson chats with driver Kasey Kahne and performs at Daytona (below). ...

Tags: In-Depth

03/19/07
Ricky Carmichael sponsor Monster would jump from motorcycle to ca ...

Ginn Racing is finalizing a deal that is expected to put Ricky Carmichael’s chief Supercross sponsor, Monster Energy Drink, on the car for his first stock car race this weekend. When Monster in January 2006 signed a reported two-year deal with Carmichael, widely regarded as the Michael Jor ...

Tags: This Week's News

03/12/07
NASCAR lets ‘Primetime’ cameras in for summer series

ABC News “Primetime” crews were at Las Vegas Motor Speedway over the weekend to begin filming an unscripted documentary series that is expected to air this summer. The initial plan calls for at least four one-hour episodes of the series, which will chronicle all aspects of NASCAR, from comp ...

Tags: This Week's News

03/12/07
IndyCar driving home message for ethanol

The Ethanol Promotion and Information Council, a two-year-old coalition of plants that produce ethanol fuel, is hitching its first national marketing campaign to the IndyCar Series. EPIC’s mobile marketing unit will travel the IndyCar circuit, where cars will run ...

Tags: This Week's News

03/12/07
Goodyear’s NCAA advertising plans take flight

Goodyear will be putting some serious miles on its three blimps during the NCAA men’s basketball tournament. Tied to its “Get There” advertising campaign, which launched last month at the Daytona 500, Goodyear is sending its blimps and other aerial coverage assets to eight of the 12 tournam ...

Tags: This Week's News

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