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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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R&A refreshes British Open identity

Published in SportsBusiness Journal on 11 / 24 / 14

When Malcolm Booth arrived at the R&A in 2007, the organization that runs the British Open didn’t have much of a marketing, branding or communications capability. The R&A was formed to write and administer the rules of golf, and that’s largely what it did. That began to change...

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Tags: Marketing and Sponsorship

More Stories by this Author

01/04/10
SportsBusiness Journal: NASCAR markets new production space

The NASCAR Media Group is developing previously untapped sources of revenue from its new $43 million facility within the downtown Charlotte NASCAR Plaza. NASCAR Media Group, NASCAR’s production arm that creates all forms of content and manages broadcast agreements, has four floors of studi ...

Tags: This Week's News

01/04/10
SportsBusiness Journal: ESPN/BCS: Shift to cable won’t deprive fans ...

When ESPN shelled out $495 million in 2008 to take BCS games exclusively to cable, some predicted that the number of disenfranchised broadcast-only homes could create political pitfalls for the deal. Unlike when it telecasts NFL games, ESPN has made it clear that it will not syndica ...

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01/04/10
SportsBusiness Journal: Evernham reflects on the evolving business of NASCAR

The sound of hammer against nail fills the hallways at the new Mooresville, N.C., office of Ray Evernham Enterprises. The man in the corner office has been a championship-winning crew chief for Jeff Gordon, a team owner and now an analyst on ESPN as well as owner of a grassroots racetr ...

Tags: This Week's News

01/04/10
SportsBusiness Journal: Rights holders OK ‘Inside NASCAR’ distribution on net and mobile ...

Showtime’s new weekly “Inside NASCAR” show will be available via the Internet and mobile phone, which required clearance from NASCAR’s rights holders in that space. NASCAR Media Group, which manages those multimedia rights, had to clear the broadcast of “Inside NASCAR” with its TV, Web ...

Tags: This Week's News

01/04/10
SportsBusiness Journal: ... and offers full year of exposure to bowl sponsors

Next January will mark a new era for the BCS, with a new network covering all of the games and possibly new title sponsors as well. All of the title deals are expiring after this week’s action, so ESPN has hit the market pitching multiyear, multiplatform seasonlong packages. ESP ...

Tags: This Week's News

01/04/10
SportsBusiness Journal: Home Team widens collection of high school associations

A Cleveland-based agency is aggregating the rights of high school associations in an attempt to create regional and national marketing programs using prep sports. Home Team Marketing recently acquired the rights to the New York State Public High School Athletic Association, giving it ...

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12/21/09
SportsBusiness Journal: Team execs want plan before forgiving MA debt

In an all-out effort to avoid bankruptcy, the joint owners of Motorsports Authentics are attempting to reorganize the troubled licensed merchandise company and settle the millions of dollars in unearned guarantees that it owes several NASCAR teams. MA’s 50-50 owners, International Sp ...

Tags: This Week's News

12/21/09
SportsBusiness Journal: Corcoran’s exit reduces FSG’s sales role at Roush Fenway

Fenway Sports Group has no plans to replace departing motorsports chief Brian Corcoran, which will lessen the agency’s sales and marketing role with its race team, Roush Fenway Racing. Corcoran joined Boston-based Fenway Sports Group last year as executive vice president of motorsports ...

Tags: This Week's News

12/14/09
SportsBusiness Journal: Danica + Junior = opportunities

Danica Patrick’s representatives at IMG will soon be talking to the brands endorsed by Dale Earnhardt Jr. as both camps seek opportunities to combine the star power of the two drivers. Even though Patrick’s move to NASCAR has been in the works since the summer, she just last week signed ...

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12/07/09
SportsBusiness Journal: 5 issues for the next NCAA president

Big East Commissioner John Marinatto likes to say that where you stand on an issue likely depends on where you sit. As the gap between the haves and have-nots expands in intercollegiate athletics, Marinatto’s pet saying may be more relevant than ever, especially as the NCAA selects its ne ...

Tags: In-Depth

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