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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Humana opting out of PGA Tour event

Published in SportsBusiness Journal on 09 / 29 / 14

Humana made a big impact when it title-sponsored the PGA Tour event in La Quinta, Calif., starting in 2012, but the health care provider says the 2015 tournament will be its last. The Humana Challenge in partnership with the Clinton Foundation became a unique stop on the tour each January. Not ...

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Tags: Marketing and Sponsorship

More Stories by this Author

09/21/09
SportsBusiness Journal: ‘The right man at the right time’

In the days before his death, while he still had the strength, Myles Brand would sit on the couch in his Indianapolis living room with a legal pad in his lap and a pen in his hand. With his death from pancreatic cancer imminent, Brand was still thinking “What’s next?” and jotting those ...

Tags: Remembering Myles Brand

09/14/09
SportsBusiness Journal: NASCAR Foundation makes a quick start

The NASCAR Foundation, in just its third year, raised nearly $4 million in 2008, and $2.5 million of that went directly to nonprofit organizations and services. Most of that money goes to the 34 groups that are within the NASCAR Foundation’s family of charities, but the foundation give ...

Tags: In-Depth

09/14/09
SportsBusiness Journal: Pac-10 blocks launch of Arizona net

IMG College’s now-defunct statewide network for select University of Arizona football and basketball games unraveled late last month when Pac-10 Conference officials said the school’s network did not have rights to carry live game programming. The conference’s media contracts with ES ...

Tags: This Week's News

09/14/09
SportsBusiness Journal: College sports shine spotlight on causes

While Congress has showered its skepticism on the NCAA and even bowl games for operating as nonprofit endeavors, college sports remain fertile ground for charities. Just like the marketing side of college sports, the fundraising and charitable giving in college athletics is somewhat ...

Tags: In-Depth

09/07/09
SportsBusiness Journal: ESPN alters college football ad platform

With college football’s national championship being decided in the Rose Bowl on ABC this season, the network has developed a new advertising platform called “The Drive to the National Championship.” Brands including Dr Pepper, Ford, Home Depot, Nissan, Vizio and Taco Be ...

Tags: This Week's News

09/07/09
SportsBusiness Journal: New B2B event draws tracks, teams, sponsors

The wealth of business-to-business opportunities is one of the attractions to NASCAR sponsorship, but accessing those 400-plus sponsors across the industry can be daunting. The sanctioning body has been running its B2B Council for official partners for five years, and NASCAR teams have ...

Tags: This Week's News

09/07/09
SportsBusiness Journal: ACC granted live streaming rights

Raycom Sports, which owns the live streaming video rights to ACC events, has loaned the rights for regular-season Olympic sports to the schools for the 2009-10 season. While the new arrangement significantly depletes the programming for ACC Select, the league’s live streaming feature ...

Tags: This Week's News

09/07/09
SportsBusiness Journal: Zappos.com sponsoring WCC hoops tournaments

The West Coast Conference has secured its first title sponsor — Zappos.com — for its men’s and women’s postseason basketball tournaments. WCC’s rights partner, IMG College, sold the deal to Zappos, an exclusively online retailer of clothing, shoes, bags and accessories based in Las Vega ...

Tags: This Week's News

08/31/09
SportsBusiness Journal: Renamed LVRG adds Phunware, ASG to client list

ASG Security, a residential and commercial security company in seven states, and Phunware, a producer of mobile applications, are the newest clients at Charlotte-based sports marketing and media agency LVRG. The new business comes at a time when the five-year-old agency is rebranding ...

Tags: This Week's News

08/31/09
SportsBusiness Journal: Schools find a little more kick in Chick-fil-A Kickoff checks

The Chick-fil-A Kickoff will pay Alabama and Virginia Tech at least $2.3 million each, an increase of more than $200,000 for each school over last season’s inaugural game between Alabama and Clemson. The Crimson Tide and Hokies, both ranked in the preseason top seven, sold their allo ...

Tags: This Week's News

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