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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Marc Jenkins Leaving Learfield To Become Patron Technologies CEO

Published in SportsBusiness Daily on 01 / 15 / 18

Marc Jenkins , who has served as Learfield COO since joining the company in '14, is leaving at the end of the month to become CEO at Patron Technologies, a business owned by Providence Equity. In his nearly four years at Learfield, Jenkins was instrumental in directing the company’s massive g...

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SportsBusiness Journal: NASCAR hires three

NASCAR is beefing up its brand and consumer marketing division in its efforts to reach a younger and more diverse audience. Downey Greg Downey, a former marketing executive at Coca-Cola, came o ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: JetBlue Signs Multiyear Deal With USC

JetBlue and USC have agreed to a multiyear sponsorship that was scheduled to be announced today at Long Beach Airport. Fox Sports, the multimedia rights holder for USC athletics, sold the deal to JetBlue. It includes an array of assets, including status as the Trojans’ official domestic a ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: JetBlue To Sponsor USC In Multiyear Deal

JetBlue and USC have agreed to a multiyear sponsorship that will be announced today at the Long Beach Airport. USC AD Pat Haden , JetBlue CEO David Barger , USC’s band and Traveler, the USC horse mascot, are expected to attend the news conference at the airport. Fox Sports, the multimedia ri ...

SportsBusiness Journal: Sponsor helps Reno-Tahoe Open make noise

The Reno-Tahoe Open resides in a rather subdued portion of the PGA Tour schedule, opposite the WGC event at Firestone this week. But the tournament’s executive director, Jana Smoley, has found a sponsor that can help the tournament make some noise. Loudmouth, the maker of those ridiculously ...

Tags: Events and Attractions

SportsBusiness Journal: Champions Bowl is going to ESPN

ESPN has taken another step toward owning college football’s new postseason by striking a deal to broadcast the Champions Bowl from 2015 through 2026. Even though the Champions Bowl is just two months old, industry sources say it will receive roughly the same rights fee that ESPN will pay t ...

Tags: Colleges

SportsBusiness Journal: ISC upgrades wireless at tracks

All 12 of the International Speedway Corp. tracks that host NASCAR events are being upgraded with enhanced wireless capability. After years of relying primarily on series sponsor Sprint to provide additional towers for cellphone users on race day, ISC has hired American Tower Corp. to design and ...

Tags: Facilities

SportsBusiness Journal: Cal joins USF in dynamic ticket pricing

Dynamic pricing, the increasingly popular way of selling tickets among pro teams, is seeping into the college space. The University of California last week struck a deal with software company Qcue to begin using dynamic pricing on single-game football tickets this season. Cal is Qcue’s firs ...

Tags: Colleges

SportsBusiness Journal: Latin American tour ready

Title sponsorship of the new PGA Tour Latinoamerica is proving to be a tough sell. Tour officials said they likely will start the Latinoamerica tour season this fall without an umbrella sponsor. The PGA Tour has FedEx as its umbrella sponsor, while its U.S.-based developmental tour recently switc ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: Learfield Not Looking To Change PSU Deal

Learfield Sports, the multimedia rights holder at Penn State, said it will not immediately seek to restructure its contract with the athletic department in the aftermath of the NCAA’s harsh penalties against the PSU football program. Learfield President & CEO Greg Brown said yesterday he i ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Regional Banks Sign College Deals

Two banks have struck college sponsorship deals that will give them rights on both coasts. Bank of the West has extended its deals to be the official bank at UCLA and Cal-Berkeley, while adding a deal with the Rose Bowl. On the east coast, Webster Bank will be the new official bank of UConn. Both de ...

Tags: Marketing and Sponsorship, NCAA

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