About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

Adidas-Arizona State alliance gives Shropshire a platform for change

Published in SportsBusiness Journal on 06 / 19 / 17

Ken Shropshire was a 13-year-old boy living in the heart of Los Angeles when he was first exposed to the impact of sports on society. He was watching the 1968 Olympics on his family’s small black-and-white TV as John Carlos and Tommie Smith raised their fists in that iconic salute to &ldquo...

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Tags: Colleges

More Stories by this Author

02/22/12
SportsBusiness Daily: Home Team Marketing Signs Deal With Phizzle

Cleveland-based Home Team Marketing, a high school-focused sports marketing company, is forming a partnership with Phizzle Inc. to provide mobile marketing and digital advertising components to its sponsorship deals. Home Team Marketing owns the marketing and multimedia rights to 21 state high schoo ...

Tags: Marketing and Sponsorship

02/20/12
SportsBusiness Journal: Oakley taking a bigger swing at golf

Editor's note: This story is revised from the print edition. Rory McIlroy and his father, Gerry, were enjoying a quiet breakfast in the dining room at PGA National when they were approached by a stranger in shades. Louis Wellen, Oakley’s sports marketing manager, knew McIlroy as an u ...

Tags: Marketing and Sponsorship

02/20/12
SportsBusiness Journal: Enterprise’s former athletes star in ad

Most college athletes go pro in something other than sports, the NCAA likes to say in its commercials, and that fact isn’t lost on NCAA corporate partner Enterprise Rent-A-Car. The world’s largest rental car company will launch a new TV ad during March Madness featuring 16 of the comp ...

Tags: Marketing and Sponsorship

02/15/12
SportsBusiness Daily: Fred Couples To Sport Logo Of Supplement

Fred Couples will sport the logo of an anti-inflammatory dietary supplement on the sleeve of his golf shirt for all tournaments in '12. Anatabloc, introduced last year by Virginia-based Rock Creek Pharmaceuticals, made Couples its first brand ambassador in an announcement today in L.A. at the PGA ...

02/15/12
SportsBusiness Daily: Inaugural Bluegrass Sports Awards Tonight

The inaugural Bluegrass Sports Awards will be held tonight at the Griffin Gate Marriott Resort & Spa in Lexington, Ky. NBC’s Tom Hammond will receive the Lifetime Achievement award for success in sports broadcasting and his commitment to the community. Jerry Carroll will receive the J ...

02/06/12
SportsBusiness Journal: Palmer's brand re-engineers an icon

From the booth featuring the new line of Arnie golf apparel at the PGA Merchandise Show, designers Geoff Tait and Bobby Pasternak could easily see the banners representing Tommy Hilfiger, Antigua, Under Armour, Cutter & Buck and Greg Norman. It wasn’t that long ago that Tait and Paster ...

Tags: Marketing and Sponsorship

02/06/12
SportsBusiness Journal: ACC expansion will pay off in TV deal

Editor's note: This story is revised from the print edition. ACC expansion will mean at least $1 million to $2 million a year in additional revenue for each of the conference’s existing schools, according to sources privy to discussions between the league and ESPN. The addition of Pi ...

Tags: Colleges

02/06/12
SportsBusiness Journal: Stultz takes expertise to JMI

Tom Stultz, who helped build IMG College and rebuild Host Communications, is taking his college marketing and media expertise to San Diego-based JMI Sports. Stultz Stultz will direct JMI’ ...

Tags: Marketing and Sponsorship

02/06/12
SportsBusiness Journal: IMG fills regional positions

IMG College has dipped into the pro ranks to hire new sales hands to beef up its recently reorganized sponsorship sales team. White Tracy White, formerly in charge of revenue stre ...

Tags: Marketing and Sponsorship

01/30/12
SportsBusiness Daily: PGA Merchandise Show Highlights

The PGA Merchandise Show wrapped up over the weekend with more than 1,000 companies and brands advertising their products and services in Orlando. PGA of America President Allen Wronowski said attendance at the annual “demo day,” where golf equipment companies show off their latest line ...

Tags: PGA Tour, Events and Attractions

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