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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Alabama’s success delivers big payday

04 / 21 / 14

Photo by: GETTY IMAGES Roll Tide is right. The University of Alabama is set to capitalize on its success over the last five years by signing one of the nation’s most lucrative multimedia ...

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Tags: Colleges

More Stories by this Author

05/07/07
Is deal just start of IMG college play?

College marketing and licensing have typically operated on separate turf, but IMG’s acquisition of Collegiate Licensing Co. last week might be the first indication that a company is poised to bring all of those rights under one roof. CLC has the rights to 155 colleges and ...

Tags: This Week's News

05/07/07
KFC won’t pursue NASCAR series deal

After meeting with NASCAR sales officials and conferring with Octagon Racing Group, KFC has decided not to pursue the title sponsorship of NASCAR’s No. 2 series. KFC spokesman Rick Maynard said last week that KFC conducted a thorough review of the sponsorship being vacated by Busch after t ...

Tags: This Week's News

04/30/07
SEC will look to Big Ten Net for a signal

Now that the Big 12 Conference has decided against launching its own network — for now — all eyes are on the Southeastern Conference, which will see its media rights agreements with CBS, ESPN, FSN and Lincoln Financial expire after the 2008-09 season. But the SEC’s focus will be squarely on ...

Tags: This Week's News

04/30/07
Is NASCAR series ready to play chicken?

KFC has emerged as one of the leading candidates to take over title sponsorship of the NASCAR Busch Series, sources say. Subway remains a factor as well, putting two quick-service restaurants in the mix despite a crowded category. KFC, a car sponsor in 2004, is a candidat ...

Tags: This Week's News

04/30/07
Speed looks to grow with All-Star Challenge

The first on-air promotion for Speed’s broadcast of next month’s Nextel All-Star Challenge ran on Jan. 3, more than four months before the event itself. About 2.9M households watched Jimmie Johnson’s victory last year. Speed is shooting for 2.8M. Not a day go ...

Tags: This Week's News

04/30/07
All-star race gets new marketing with format change

Dean Kessel and his Sprint Nextel team began revamping the May 19 Nextel All-Star Challenge last fall by changing the format of the race. All the while, they were working on an enhanced marketing plan as well. Central to the campaign is a multicultural effort tha ...

Tags: This Week's News

04/23/07
AAMCO brands IndyCar pole

AAMCO Transmissions has struck an official status deal with the IndyCar Series that includes a branded pole award, which will pay $10,000 to the top qualifier for each race and $100,000 to the Indianapolis 500 pole winner. The AAMCO Transmissions Pole Award is e ...

Tags: Marketing and Sponsorship

04/23/07
Die-cast makers duel over Car of Tomorrow

The race to deliver the first NASCAR Car of Tomorrow die-cast cars to market was won by a little-known company in its first year of producing die-casts, but a competitor has called the authenticity of its cars into question. Checkered Flag’s die-cast car Checkere ...

Tags: This Week's News

04/16/07
Featherlite stays heavy in NASCAR through ’12

NASCAR-related business accounts for more than one-quarter of Featherlite Trailers’ sales, which makes maintaining its sponsorship in the sport a must spend, said Eric Clement, general manager and vice president of sales for the Cresco, Iowa-based company. “Feat ...

Tags: This Week's News

04/16/07
Host paying $65M for 10-year KU deal

Host Communications has entered into a partnership with ESPN Regional Television to market the multimedia rights at the University of Kansas, a deal that will pay the Jayhawks’ athletic department $65 million over the next 10 years. Kansas fits the profile for Host proper ...

Tags: This Week's News

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