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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield Adds Gil Beverly For Collegiate Marketing, Jack Patterson For Social Media

Published in SportsBusiness Daily on 04 / 26 / 17

Learfield has added two execs at the VP level -- GIL BEVERLY and JACK PATTERSON . Beverly had been with ESPN for 12 years in a variety of roles, ranging from the NFL to college sports and NASCAR. Most recently, he had been VP/College Sports Marketing & Sponsorship Activation. In his new role ...

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Tags: People and Pop Culture

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SportsBusiness Journal: PGA of America signs National Car Rental, Jani-King as sponsors

National Car Rental’s “Go like a pro” slogan now applies to golf. National is one of two new sponsors — cleaning company Jani-King is the other — that have completed deals with the PGA of America just in time for this week’s PGA Merchandise Show in Orlando. Bot ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Turner to run Final Four events

Editor's note: This story is revised from the print edition. Turner Sports is getting into the event business and will take over operations of the prime fan engagement areas at the Final Four — Bracket Town and the Big Dance. The company is creating a live events division and has hir ...

Tags: Events and Attractions

SportsBusiness Journal: How Allstate owned New Orleans

Barges moved up and down the Mississippi River. The DirecTV blimp flew overhead. Sounds of music and partiers in the French Quarter wafted through the air. Staff writer Michael Smith talks about how Allstate capitalized on its ti ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: BCS Title Game Drawing Corporate Crowd

PrimeSport, the BCS' hospitality partner, saw nearly 40% of its packages sold to the National Championship game before Alabama and LSU were named as the participants. PrimeSport President Sam Soni said that represents a sizable increase from past championship games the company has marketed. PrimeSpo ...

Tags: Colleges

SportsBusiness Daily: BCS Works To Finalize Future Format

LSU and Alabama face off in the BCS National Championship game tonight, but the BCS intends to have its future postseason format determined in the coming months so that it can begin negotiations for the next TV contract by September or October. Several changes will be explored, including the plus-on ...

SportsBusiness Journal: Inside golf's Humana Challenge

More than a decade removed from office, Bill Clinton still commands a room. At 6-foot-2, with a lean build and distinguished head of thick gray hair, he stays in charge and is constantly on the move, circling the globe to make speeches and further his philanthropic efforts. That’s why the P ...

Tags: In-Depth

SportsBusiness Journal: Golf issues to watch in '12

FedEx renewal The tour’s foremost umbrella sponsor has been there since day one of the FedEx Cup and its season-ending playoffs, but that deal runs out this year. Now that the tour has solidified its future with new nine-year TV deals wit ...

Tags: In-Depth

SportsBusiness Journal: Continuing Bob Hope's legacy

Great angst went into naming the Humana Challenge in partnership with the Clinton Foundation. For the first time since 1965, Bob Hope’s name will not grace the title of the tournament, which began in 1960 as the Palm Springs Desert Classic and added Hope’s name five years later. That ...

Tags: In-Depth

SportsBusiness Journal: Golf event a juggling act

A New York City traffic cop would have a hard time directing the conference calls that have led to the Humana Challenge. Many of the weekly planning calls since April have included more than a dozen people representing Humana, the Clinton Foundation, the PGA Tour and all of their agencies. &ld ...

Tags: In-Depth

SportsBusiness Journal: Rolex now full sponsor at USGA

Rolex, which signed Tiger Woods to be one of its ambassadors in October, has deepened its presence in golf with a new eight-year sponsorship of the U.S. Golf Association. Rolex has had an association with the USGA since the 1980s when it began sponsoring the print publications, such as the rule b ...

Tags: Marketing and Sponsorship

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