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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield appoints regional sales chiefs

04 / 07 / 14

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

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Tags: Colleges

More Stories by this Author

04/30/07
Speed looks to grow with All-Star Challenge

The first on-air promotion for Speed’s broadcast of next month’s Nextel All-Star Challenge ran on Jan. 3, more than four months before the event itself. About 2.9M households watched Jimmie Johnson’s victory last year. Speed is shooting for 2.8M. Not a day go ...

Tags: This Week's News

04/30/07
All-star race gets new marketing with format change

Dean Kessel and his Sprint Nextel team began revamping the May 19 Nextel All-Star Challenge last fall by changing the format of the race. All the while, they were working on an enhanced marketing plan as well. Central to the campaign is a multicultural effort tha ...

Tags: This Week's News

04/23/07
AAMCO brands IndyCar pole

AAMCO Transmissions has struck an official status deal with the IndyCar Series that includes a branded pole award, which will pay $10,000 to the top qualifier for each race and $100,000 to the Indianapolis 500 pole winner. The AAMCO Transmissions Pole Award is e ...

Tags: Marketing and Sponsorship

04/23/07
Die-cast makers duel over Car of Tomorrow

The race to deliver the first NASCAR Car of Tomorrow die-cast cars to market was won by a little-known company in its first year of producing die-casts, but a competitor has called the authenticity of its cars into question. Checkered Flag’s die-cast car Checkere ...

Tags: This Week's News

04/16/07
Featherlite stays heavy in NASCAR through ’12

NASCAR-related business accounts for more than one-quarter of Featherlite Trailers’ sales, which makes maintaining its sponsorship in the sport a must spend, said Eric Clement, general manager and vice president of sales for the Cresco, Iowa-based company. “Feat ...

Tags: This Week's News

04/16/07
Host paying $65M for 10-year KU deal

Host Communications has entered into a partnership with ESPN Regional Television to market the multimedia rights at the University of Kansas, a deal that will pay the Jayhawks’ athletic department $65 million over the next 10 years. Kansas fits the profile for Host proper ...

Tags: This Week's News

04/09/07
Travel by track: ISC, Orbitz join up to target race fans

International Speedway Corp., owner of 12 racetracks that host NASCAR Nextel Cup events, is teaming with Orbitz Worldwide in an attempt to make travel planning easier for race fans. Travel plus tickets at racing.orbitz.com. The creation of racing.orbitz.com will b ...

Tags: This Week's News

04/09/07
Another title, another special logo for Gator goods

Just how many T-shirts do University of Florida fans need? Licensees are about to find out. With product featuring Florida’s dual national championships in football and basketball still on the shelf, new Gator T-shirts, hats and other apparel are on the way to market with a new mark for ye ...

Tags: This Week's News

04/02/07
Race fans to vote for best pizza

Domino’s Pizza is pitting Brooklyn against Philadelphia in its next promotion. Not the cities, the pizzas. Domino’s Brooklyn-style pizza and its Philly Cheesesteak pizza will go head to head in consumer voting, with the winner getting a free ride on David Reutimann’s No. 00 car. ...

Tags: This Week's News

04/02/07
Fisher-Price race cars coming soon to a neighborhood near you

Who would buy a race car that goes 5 mph? Fisher-Price believes a lot of parents will. Beginning in May, Junior will be able to drive like Dale Earnhardt Jr. as long as his car’s battery holds out. The toy company is in the final stages of negotiations to ...

Tags: This Week's News

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