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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Humana opting out of PGA Tour event

Published in SportsBusiness Journal on 09 / 29 / 14

Humana made a big impact when it title-sponsored the PGA Tour event in La Quinta, Calif., starting in 2012, but the health care provider says the 2015 tournament will be its last. The Humana Challenge in partnership with the Clinton Foundation became a unique stop on the tour each January. Not ...

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Tags: Marketing and Sponsorship

More Stories by this Author

10/26/09
SportsBusiness Journal: St. John’s becomes 5th Big East school in ISP Sports stable

ISP Sports has acquired the media and marketing rights to St. John’s University as part of a 10-year deal, giving the agency five schools in the Big East Conference, in addition to the league rights. St. John’s had handled its rights in-house, and two of the athletic department’s corpor ...

Tags: This Week's News

10/26/09
SportsBusiness Journal: Can Johnson’s image shift gears?

Jimmie Johnson’s representatives at CAA Sports are calling his upcoming appearance on the HBO Sports series “24/7” the centerpiece in their efforts to provide the NASCAR driver with increased exposure. CAA Sports signed Johnson, 34, in January 2008 and his appearance on “24/7,” which ...

Tags: This Week's News

10/19/09
SportsBusiness Journal: Versus move costs IRL race viewers

The chief criticism from teams in the Indy Racing League this year centered on the IRL’s TV deal with Versus and it’s easy to see why, based on the number of viewers the network delivered for the first year of the league’s 10-year agreement. Network executives say they have met viewership ...

Tags: This Week's News

10/19/09
SportsBusiness Journal: NASCAR tickets moving slower

The decision to standardize NASCAR’s start times a few weeks ago came as welcome news to the track operators that sell tickets to the races. They need all the help they can get. No race, not even the Daytona 500, is immune from the effects of the economy on the slumping ticket-buying tr ...

Tags: This Week's News

10/12/09
SportsBusiness Journal: Van Wagner acquires Heisman Trophy marketing and media rights out ...

New York-based agency Van Wagner Sports and Entertainment has acquired the marketing and media rights to the Heisman Trophy, with the exception of ESPN’s awards show. The new relationship between the Heisman Trophy Trust and Van Wagner provides the agency with rights to the announcement ...

Tags: Marketing and Sponsorship

10/12/09
SportsBusiness Journal: Motorola to pass new NHRA rights to Boost Mobile

Motorola has joined the NHRA’s roster of sponsors as official mobile technology partner and will pass those rights through to Boost Mobile for the activation. In addition to on-site activation at NHRA events, Boost Mobile has developed an NHRA-branded mobile application for use on most ...

Tags: This Week's News

10/05/09
SportsBusiness Journal: NASCAR, teams hopeful after licensing talks

The formation of an industrywide NASCAR Properties isn’t without its obstacles, but most in the sport are optimistic about its future after two organizational meetings at the NASCAR offices in Charlotte. Most of the Sprint Cup teams were represented at the first meeting Sept. 24 and a s ...

Tags: This Week's News

10/05/09
SportsBusiness Journal: IRL adds Maker’s Mark and renews Peak

Maker’s Mark has agreed to a deal with the Indy Racing League that makes it the official bourbon, while Peak has renewed its agreement with the IRL for the motor oil and oil filter categories. The Maker’s Mark partnership came about after the distiller ran a pair of trial programs durin ...

Tags: This Week's News

10/05/09
SportsBusiness Journal: Pepsi flavors movie-race combo

Pepsi plans to own the airwaves Sunday on ABC with at least six different 30-second ads, presenting sponsorship of a one-hour movie about Hendrick Motorsports’ 25th anniversary and title sponsorship of the race broadcast, as well as title sponsorship of the race that day at Auto Club Sp ...

Tags: This Week's News

09/28/09
SportsBusiness Journal: NASCAR, teams discuss unifying licensing efforts

NASCAR and the sport’s top teams are discussing ways to rescue their troubled licensing business by bringing all of the team and driver rights under one banner, marking the first major step toward creating NASCAR Properties. Those rights are splintered from team to team, which means a ...

Tags: This Week's News

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