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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield appoints regional sales chiefs

04 / 07 / 14

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

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05/21/07
Promotion built around Montoya

Texaco/Havoline, the primary sponsor for Juan Pablo Montoya’s No. 42 Dodge, is bringing together several of the sponsors at Chip Ganassi Racing for a sweepstakes built around the popular Colombian driver. The “42 Days of Racing” promotion kicks off June 17 and ...

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05/21/07
Cars get into uniform for USO

Ten NASCAR Nextel Cup and Busch cars, including those driven by Dale Earnhardt Jr. and Jeff Gordon, will be sporting military-themed paint schemes this weekend, and Motorsports Authentics is producing the licensed die-cast cars, apparel and other novelties to raise money for the USO. ...

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05/14/07
NASCAR trip builds ties in China

With China’s automobile market tripling in size over the past five years, making it the fastest-growing car market in the world, can NASCAR be far behind? Potential customers look over Chinese-made automobiles at an auto fair in Beijing. NASCAR CEO Brian Fran ...

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05/14/07
The race is on for Dale Jr.

He comes with a sponsor that has some of the deepest pockets in NASCAR, the ability to generate more merchandise sales than any other driver, and arguably the most recognizable name in racing. Budweiser ­— and its agressive activation — will almost certainly foll ...

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05/07/07
NASCAR puts food in one basket

NASCAR is creating a brand extension for its food-related licensees and sponsors — NASCAR Cooks! — that will bring them together as part of a uniform selling platform. Just as NASCAR Performance brought the automotive products under one umbrella in 2003, NASCAR Cooks! will provide its clie ...

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05/07/07
NASCAR wants to sync hall inductions, All-Star Challenge

The NASCAR Hall of Fame is more than two years from opening, but the wheels for its first induction ceremony already are in motion. Officials say that plans are under way to tie the hall inductions into the same week as the Nextel All-Star Challenge, which typically is the third week in Ma ...

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05/07/07
Is deal just start of IMG college play?

College marketing and licensing have typically operated on separate turf, but IMG’s acquisition of Collegiate Licensing Co. last week might be the first indication that a company is poised to bring all of those rights under one roof. CLC has the rights to 155 colleges and ...

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05/07/07
KFC won’t pursue NASCAR series deal

After meeting with NASCAR sales officials and conferring with Octagon Racing Group, KFC has decided not to pursue the title sponsorship of NASCAR’s No. 2 series. KFC spokesman Rick Maynard said last week that KFC conducted a thorough review of the sponsorship being vacated by Busch after t ...

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04/30/07
SEC will look to Big Ten Net for a signal

Now that the Big 12 Conference has decided against launching its own network — for now — all eyes are on the Southeastern Conference, which will see its media rights agreements with CBS, ESPN, FSN and Lincoln Financial expire after the 2008-09 season. But the SEC’s focus will be squarely on ...

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04/30/07
Is NASCAR series ready to play chicken?

KFC has emerged as one of the leading candidates to take over title sponsorship of the NASCAR Busch Series, sources say. Subway remains a factor as well, putting two quick-service restaurants in the mix despite a crowded category. KFC, a car sponsor in 2004, is a candidat ...

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