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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Advanced Degree: Fanatics Acquires Fermata's Colleges Business, Creates New Division

Published in SportsBusiness Daily on 10 / 16 / 17

Fanatics is expanding the college segment of its e-commerce empire with the creation of a new division -- Fanatics College -- and the acquisition of collegiate licensing agency Fermata Partners. Derek Eiler and Chris Prindiville, two of the four founding partners of Fermata, will join Fanatics Colle...

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Tags: Marketing and Sponsorship

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