About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

Opus Bank To Sponsor Pac-12 Conference In Multiyear Deal

Published in SportsBusiness Daily on 09 / 29 / 16

California-based Opus Bank has agreed to a multiyear deal that makes it the official bank of the Pac-12 Conference. Opus, which replaces Bank of the West, will have an array of assets, ranging from advertising on the linear Pac-12 Networks to a full presence at league championship events and a robus...

Read More

More Stories by this Author

09/12/11
SportsBusiness Daily: Learfield Hosting College Events For Ill Children

Learfield Sports is teaming with Chicago-based Special Spectators to create college gameday experiences for seriously ill children and their families. The first event was this past weekend at Northwestern. Future dates are set for Alabama, Colorado, Kansas State, North Carolina, Oklahoma, Oklahoma S ...

Tags: Colleges

09/12/11
SportsBusiness Journal: Stultz to leave IMG College

Tom Stultz, who worked arm-in-arm with University of Texas officials to develop the Longhorn Network, will step down from his post at IMG College at the end of the year. Stultz, 60, led the turnaround of Host Communications from a company on the brink of bankruptcy in 2004 to a college marketing ...

Tags: Marketing and Sponsorship

09/07/11
SportsBusiness Daily: Sarah Hirshland Leaving WMG For USGA

Hirshland will oversee marketing, broadcasting at USGA SARAH HIRSHLAND is leaving her L.A. post at Wasserman Media Group to run business affairs for the USGA. As USGA Senior Man ...

Tags: People and Pop Culture, USGA

09/06/11
SportsBusiness Daily: Ralph Lauren Outfits U.S. Walker Cup Team

Ralph Lauren will be the official apparel outfitter for the U.S.’ entry in the Walker Cup matches this week in Aberdeen, Scotland. The deal means Ralph Lauren will supply U.S. team and captain uniforms, including knit shirts, sweaters and rainsuits, for the matches from the RLX and Polo Golf c ...

09/06/11
SportsBusiness Daily: Sarah Hirshland Leaving WMG For USGA

Sarah Hirshland is leaving her L.A. post at Wasserman Media Group to run business affairs for the USGA. As USGA Senior Managing Dir of Business Affairs, Hirshland will oversee accounting, broadcasting, human resources, IT, marketing and membership departments. She will begin her new job in early O ...

09/05/11
SportsBusiness Journal: BMW brings preferred parking to Big Ten

Fans arriving to this season’s inaugural Big Ten football championship game in a BMW will have their own reserved parking close to Lucas Oil Stadium. Through a new partnership created with Big Ten Sports Properties that will make BMW the conference’s official luxury automobile, the Ge ...

Tags: Marketing and Sponsorship

09/05/11
SportsBusiness Journal: IMG’s reach creates big college platform for UPS

UPS loves logistics, but there was a time that doing a national sponsorship deal in the college space was a logistical nightmare. Ron Rogowski, UPS’s sponsorship chief, admits that if he had to go school to school to aggregate 68 college sponsorships one at a time, the way sponsors had to in the past, he never would have done it. Talk about daunting: 68 negotiations, 68 contracts, 68 approvals from legal.

Tags: Marketing and Sponsorship

09/05/11
SportsBusiness Journal: Tour quickly extends TV deals

It was July 18 when a team of PGA Tour executives, led by Commissioner Tim Finchem, first met with CBS in New York to begin TV renewal talks. The next day, they took their presentation to NBC. Each time, Finchem emphasized the tour’s robust sponsorship sales, the amount of advertising it co ...

Tags: Media

09/01/11
SportsBusiness Daily: Goode Leaving Bank Of America To Join USGA

JOE GOODE , 45, the longtime communications exec at Bank of America, is leaving to join the USGA, where he will be Managing Dir of Communications. Goode, whose title at Bank of America was Senior VP/Global Media Relations, will start with the USGA in early October. He had been with the bank fo ...

Tags: Golf, People and Pop Culture

08/31/11
SportsBusiness Daily: PGA Tour Debuting New Spots Featuring Stars

The PGA Tour will launch four new 30-second spots on Friday, each of which will run on NBC, CBS and Golf Channel through the next three weeks of the FedExCup playoffs. The spots are a collaboration between the Tour’s brand marketing department and its ad agency, Austin-based GSD&M. Stars ...

Tags: Marketing and Sponsorship, PGA Tour

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug