About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

Advanced Degree: Fanatics Acquires Fermata's Colleges Business, Creates New Division

Published in SportsBusiness Daily on 10 / 16 / 17

Fanatics is expanding the college segment of its e-commerce empire with the creation of a new division -- Fanatics College -- and the acquisition of collegiate licensing agency Fermata Partners. Derek Eiler and Chris Prindiville, two of the four founding partners of Fermata, will join Fanatics Colle...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: Northwestern Mutual tabs GMR

Northwestern Mutual has retained Milwaukee-based GMR Marketing to develop an activation strategy for its NCAA corporate partnership. Northwestern became an NCAA partner in January, which gave the financial planning and life insurance company a quick run-up to March Madness. Northwestern, which ad ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: ESPN to pay $80M a year for Rose Bowl

The financial windfall from the new college football playoff system is evident already. ESPN has agreed to pay an average of $80 million a year for the Rose Bowl, industry experts say, which could push the price tag for the playoffs media rights as high as $600 million for an all-in package that ...

Tags: Colleges

SportsBusiness Daily: Moet & Chandon Signs With PGA Of America

If the U.S. team manages to defeat the European squad in September’s Ryder Cup, the players will be popping the cork on Moet & Chandon, which is the new official champagne of the PGA of America. Among the rights Moet & Chandon secured in the three-year deal is official status for the U ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Golfer Eugene Wong Signs With IMG

Pac-12 Golfer of the Year Eugene Wong , who makes his professional debut this weekend at the Canadian Tour Players Cup, has signed with IMG for management and marketing representation. The Canada native, who starred at the Univ. of Oregon, already has an endorsement and equipment deal with Nike. Hi ...

SportsBusiness Daily: IMG-Wagner Hearing Coming Later This Summer

No developments emerged in the IMG vs. Jon Wagner case in Cuyahoga County common pleas court today. The two sides did meet today and are scheduled to meet again tomorrow, but an upcoming contempt-of-court hearing is not expected until later this summer. The court issued a temporary restraining ord ...

SportsBusiness Daily: IMG Learfield Signs Deals With Troy, UTEP

IMG Learfield Ticket Solutions has signed deals to handle marketing and sales for Troy Univ. and the Univ. of Texas-El Paso. The Troy operation will be managed onsite by Michael Watson, who was one of the top account execs at the Univ. of Tennessee. IMG Learfield will focus on increasing sales of se ...

Tags: Colleges, IMG

SportsBusiness Journal: PGA Tour aims for digital access

The PGA Tour’s decision last week to bring its digital rights in-house was more than the culmination of a nine-month analysis. It’s also the beginning of a phase that will completely overhaul and enhance the PGA Tour’s presence online and on mobile devices over the next 18 months. ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: Barbie goes back to school

Sixteen years after University Barbie made her ill-fated debut in collegiate cheerleading outfits, she’s back with a new look in the colors of Alabama, Arkansas, Auburn and LSU. Barbie’s maker, Mattel, is working exclusively with Wal-Mart to sell the dolls in the markets of those fo ...

Tags: Colleges

SportsBusiness Daily: Web.com To Title PGA Tour's Developmental Tour

Web.com, an online marketing and web design service, will immediately replace Nationwide as the umbrella sponsor of the PGA Tour’s developmental tour. Web.com, based in Jacksonville, just 20 miles from the PGA Tour’s Ponte Vedra HQs, will assume sponsorship today, meaning this week&rsqu ...

Tags: Marketing and Sponsorship, PGA Tour

SportsBusiness Daily: Nationwide Tour Will Become Web.com Tour

Web.com, an online marketing and web design service, will immediately replace Nationwide as the umbrella sponsor of the PGA Tour’s developmental tour, industry sources said. The PGA Tour has scheduled an announcement for this morning in Bethesda, Md., where this week’s AT&T Nati ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug