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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield appoints regional sales chiefs

04 / 07 / 14

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

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Tags: Colleges

More Stories by this Author

06/04/07
Craftsman, EA Sports team on racing video-game events

The normally sedate shopping environment inside Sears and Kmart stores is about to undergo a culture transplant. Screenshots from the game that competitors will play at 11 Sears and Kmart sites around the country. EA Sports and Sears Craftsman are teaming ...

Tags: This Week's News

06/04/07
Trucks sponsor offering coupon for Father’s Day

Sears Craftsman, through its NASCAR relationships, is planning to blitz consumers with discount opportunities for what it hopes will be a Father’s Day sales push. The official tool of NASCAR and the title sponsor of NASCAR’s Truck Series is dubbing June 8-10 “Craftsman Weekend at the Races. ...

Tags: This Week's News

06/04/07
New NHRA owners fire up marketing plan

The new owners of the NHRA Pro Racing division didn’t shy away from comparisons to the NASCAR model last week while announcing their $121 million acquisition. HD Partners Acquisition Corp., a group of former DirecTV executives who raised $150 million from investors to pursue a sports enter ...

Tags: This Week's News

06/04/07
Aflac near deal with Roush Fenway, talking with NASCAR

Aflac is on the verge of securing a multiyear team sponsorship deal with Roush Fenway Racing, while also talking to NASCAR about acquiring official status in the category of supplemental insurance, sources say. Allstate owns the categories for auto, home and life insurance, but declined an ...

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06/04/07
CLC will operate within new IMG college division

IMG has quietly created a new division called IMG College Sports that’s intended to serve as an umbrella unit for the company’s future college ventures. Vanderbilt is lining up with IMG’s Collegiate Licensing after leaving in the 1990s. IMG’s entry into colle ...

Tags: This Week's News

05/28/07
Alltel considers next move after AT&T ruling

The court ruling that allowed AT&T to rebrand its No. 31 Cingular racecar has Alltel thinking about challenging the restrictions placed on its NASCAR team sponsorship. Without contract specifics on NASCAR’s restrictions, a judge allowed AT&T’s logo on No. 31 ...

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05/28/07
NASCAR unleashes LeadDog on Champions Week

NASCAR has selected LeadDog Marketing, New York, to be its agency of record for all of the events related to Champions Week in late November. Nextel Cup drivers round Manhattan corners in November as part of Champions Week. Jim Obermeyer, NASCAR’s managing di ...

Tags: This Week's News

05/28/07
Speedway aims to be year-round destination

As vacationers speed down International Speedway Boulevard toward Daytona Beach, they see the iconic and monstrous speedway on one side of the road and a series of strip shopping centers on the other. Daytona Live! is a $250 million mixed-use development planned acros ...

Tags: In-Depth

05/28/07
Tracks shift gears on improvements

The rain-soaked Nextel Cup race at Richmond earlier this month was a wash. The race cars were covered and put to bed, the drivers long since retired to the comfort of their luxury RVs. The Neon Garage at Las Vegas Motor Speedway raised the bar for tracks and the ...

Tags: In-Depth

05/28/07
ISP gains foothold among midmajors with SBS acquisition

ISP Sports has acquired Sports Business Solutions, a marketing consultancy that works primarily with athletic programs that are outside Division I-A. SBS was created in 2004 by Jerry Reckerd, a former generaal manager of Wolfpack Sports Marketing at North Carolina State University. SBS’s c ...

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