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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Advanced Degree: Fanatics Acquires Fermata's Colleges Business, Creates New Division

Published in SportsBusiness Daily on 10 / 16 / 17

Fanatics is expanding the college segment of its e-commerce empire with the creation of a new division -- Fanatics College -- and the acquisition of collegiate licensing agency Fermata Partners. Derek Eiler and Chris Prindiville, two of the four founding partners of Fermata, will join Fanatics Colle...

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Tags: Marketing and Sponsorship

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07/16/12
SportsBusiness Journal: Northwestern Mutual tabs GMR

Northwestern Mutual has retained Milwaukee-based GMR Marketing to develop an activation strategy for its NCAA corporate partnership. Northwestern became an NCAA partner in January, which gave the financial planning and life insurance company a quick run-up to March Madness. Northwestern, which ad ...

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07/16/12
SportsBusiness Journal: ESPN to pay $80M a year for Rose Bowl

The financial windfall from the new college football playoff system is evident already. ESPN has agreed to pay an average of $80 million a year for the Rose Bowl, industry experts say, which could push the price tag for the playoffs media rights as high as $600 million for an all-in package that ...

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07/13/12
SportsBusiness Daily: Moet & Chandon Signs With PGA Of America

If the U.S. team manages to defeat the European squad in September’s Ryder Cup, the players will be popping the cork on Moet & Chandon, which is the new official champagne of the PGA of America. Among the rights Moet & Chandon secured in the three-year deal is official status for the U ...

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07/11/12
SportsBusiness Daily: Golfer Eugene Wong Signs With IMG

Pac-12 Golfer of the Year Eugene Wong , who makes his professional debut this weekend at the Canadian Tour Players Cup, has signed with IMG for management and marketing representation. The Canada native, who starred at the Univ. of Oregon, already has an endorsement and equipment deal with Nike. Hi ...

07/10/12
SportsBusiness Daily: IMG-Wagner Hearing Coming Later This Summer

No developments emerged in the IMG vs. Jon Wagner case in Cuyahoga County common pleas court today. The two sides did meet today and are scheduled to meet again tomorrow, but an upcoming contempt-of-court hearing is not expected until later this summer. The court issued a temporary restraining ord ...

07/10/12
SportsBusiness Daily: IMG Learfield Signs Deals With Troy, UTEP

IMG Learfield Ticket Solutions has signed deals to handle marketing and sales for Troy Univ. and the Univ. of Texas-El Paso. The Troy operation will be managed onsite by Michael Watson, who was one of the top account execs at the Univ. of Tennessee. IMG Learfield will focus on increasing sales of se ...

Tags: Colleges, IMG

07/02/12
SportsBusiness Journal: PGA Tour aims for digital access

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Tags: Leagues and Governing Bodies

07/02/12
SportsBusiness Journal: Barbie goes back to school

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06/27/12
SportsBusiness Daily: Web.com To Title PGA Tour's Developmental Tour

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SportsBusiness Daily: Nationwide Tour Will Become Web.com Tour

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