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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Pac-12 presents new model to ADs

Published in SportsBusiness Journal on 05 / 18 / 15

Pac-12 schools could see an increase of 25 percent to 30 percent in revenue from their multimedia rights by cutting out the rights holders and forming their own in-house sales teams, conference sources say. That could mean an increase of $2 million or more in annual revenue per school. The Pac-12...

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Tags: Colleges

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SportsBusiness Journal: Stand-alone store opening in Beijing will be tour’s first there

The PGA Tour’s branding and licensing initiative in Asia will receive a boost this week as it opens its first stand-alone store in Beijing. The tour has partnered with Oriental Albatross International Trade, a China-based retailer known for its golf sales website, 100golf.cn. Oriental Al ...

Tags: This Week's Issue

SportsBusiness Journal: LPGA lowering costs for tourney owners

LPGA tournament owners can expect to save as much as $75,000 to $100,000 a year in costs paid to the sanctioning body as part of a friendlier sanctioning agreement negotiated by first-year Commissioner Michael Whan. The new pricing structure, which the LPGA is calling “value pricing,&rdq ...

Tags: This Week's Issue

SportsBusiness Journal: PGA Tour, GE in talks for new deal

General Electric is in discussions with the PGA Tour about a sponsorship package that could include title sponsorship of its developmental tour, according to industry sources. Nationwide has been the title sponsor of the developmental tour for the last eight years. Its deal is set to expire af ...

Tags: This Week's Issue

SportsBusiness Journal: New leader to steer BofA sports strategy

Bank of America last week named a new leader of its sports marketing division, promoting an internal candidate who will be charged with redefining the bank’s sponsorship strategy.

Tags: Marketing and Sponsorship

SportsBusiness Journal: Road trip a hit with FSU advertisers, fans

Success of 'Road Warriors' at Oklahoma gets program extended for full season

Tags: Colleges

SportsBusiness Journal: Fan fest to take over South Beach

Ocean Drive in Miami’s South Beach will turn into “Orange Drive,” a four-day sports and entertainment festival beginning on New Year’s Eve, through a coordinated effort by the city of Miami Beach, the Discover Orange Bowl and New York-based Union Square Agency. The idea behind Orange Drive is to sh ...

Tags: Events and Attractions

SportsBusiness Journal: LPGA in rebuilding mode for sponsor summit

The LPGA’s first-year commissioner Mike Whan and his chief marketer Jon Podany will stage their first sponsor summit on Wednesday in New York, where they’ll tell a story of a tour on the mend. A room full of more than 100 marketing executives from current sponsors, prospective sponsors and marke ...

Tags: LPGA, New Era, PGA Tour, Finance, NEC, TES, Media

SportsBusiness Journal: ACC touts its Orange Bowl ties with help from schools

Each of the 12 ACC schools is turning over prime inventory to the conference for a marketing initiative designed to strengthen the ties between itself and the Orange Bowl. The champion of the ACC has been locked into the Orange Bowl for the last five years, so the relationship is relatively new ...

Tags: Champion, TES, DC, Media, NEC, Football, Basketball, UPS, And 1, Audi

SportsBusiness Journal: Conference, Raycom launch app

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Tags: Raycom Sports, Football, Basketball, TRAC, TES, Media, Michael Smith

SportsBusiness Journal: Chalet sales brisk for 2011 PGA

The 2011 PGA Championship has nearly sold out its hospitality space and is looking to other areas of the Atlanta Athletic Club for new inventory. The tournament hit the streets with its hospitality sales in October 2009 and 33 of the 35 units have been sold, according to Ryan Cannon, the PGA of ...

Tags: Champion, UPS, Mercedes Benz, Golf, International

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