About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

Adidas Becomes Pac-12 Apparel/Footwear Partner In Three-Year Deal

Published in SportsBusiness Daily on 07 / 29 / 15

adidas has agreed to a three-year marketing and media deal that will make it the official athletic apparel and footwear partner of the Pac-12. The agreement, which will be announced later today, gives adidas rights at all Pac-12 championship events and the Pac-12 Networks. adidas will become present...

Read More

More Stories by this Author

11/22/10
SportsBusiness Journal: NACDA deal gets Fox Sports some college face time

In its ever-competitive race against ESPN for college rights, Fox Sports is wedging its way into the huddle of some of the key decision-makers in the space. Fox will be the title sponsor of the annual convention for the National Association of Collegiate Directors of Athletics, a group of ADs ...

Tags: This Week's Issue

11/15/10
SportsBusiness Journal: Nonexclusive auto category for NCAA?

Turner Sports and CBS have had discussions with automakers about creating a new nonexclusive category within the NCAA’s corporate partner program. Each of the other sponsors in the NCAA’s corporate program enjoy category exclusivity, as did General Motors when it was an NCAA corpor ...

Tags: This Week's Issue

11/15/10
SportsBusiness Journal: Turner, CBS find their rhythm as NCAA sales teammates

The first time Turner Sports and CBS jointly called on a client, they fielded as many questions about how and why they’re working together as they did about the NCAA inventory they were selling. Two networks representing one property in a collaborative sales effort was admitte ...

Tags: This Week's Issue

11/15/10
SportsBusiness Journal: College wear grows up with new women’s line

A new licensee in the college space is introducing a line of high-end women’s apparel that’s designed to bring a more sophisticated look to an area dominated by T-shirts and sweats. Meesh & Mia, a newly formed company run by five women in Sandpoint, Idaho, hit the ca ...

Tags: This Week's Issue

11/15/10
SportsBusiness Journal: More national feeds create new option for NCAA advertisers

Advertisers in the NCAA tournament will be able to buy one unit that stretches across four nationally televised games in a specific time window, based on the sales approach Turner Sports and CBS have taken to the marketplace. Will Funk, Turner’s senior vice president of NCAA partnerships ...

Tags: This Week's Issue

11/08/10
SportsBusiness Journal: ESPN Regional delivers holiday treats

Pete Derzis still isn’t sure why he kept all of those old NCAA tournament manuals. Probably the same reason that college graduates hang onto their old textbooks. You never know when you might need them, right? Derzis, the senior vice president and general manager of ESPN Regio ...

Tags: In-Depth

11/08/10
SportsBusiness Journal: Ion wristbands to use college sports’ power

Power Force, a brand of ion-infused wristbands, has struck sponsorship and advertising deals with more than 100 colleges that will give the company exposure through radio broadcasts, in-stadium signage and on-campus displays. The seven-figure deals were each negotiated throug ...

Tags: This Week's Issue

11/08/10
SportsBusiness Journal: ‘The least-known, most powerful person in basketball’

SHAHEEN FAMILY PHOTOS (2) Shaheen’s work ethic was crafted by his parents and years working at the family’s electrical contracting business. He dabbled in sports as a child, but his mother now jokes, “Greg wasn’t an athlete ...

Tags: In-Depth

11/08/10
SportsBusiness Journal: Showing he’s more than just a basketball guy

Greg Shaheen’s years at the NCAA have been rightfully linked to the growth of the basketball tournament and the Final Four. But his new role is showing that he’s more than just a basketball guy. Shaheen was promoted from senior vice president to executive vice president in August b ...

Tags: In-Depth

11/08/10
SportsBusiness Journal: Powerade’s the new player on NCAA sidelines

Powerade is taking the sales momentum it’s achieved with a bounce-back 2010 to the sidelines of the Final Four. With sales volume up 25 percent this year after two years of decreases, Powerade will replace Vitaminwater as the sports drink on the sidelines of all 88 NCAA champi ...

Tags: This Week's Issue

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug