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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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United Airlines grabs Coliseum naming rights

Published in SportsBusiness Journal on 05 / 22 / 17

United Airlines is buying the naming rights to venerable Los Angeles Memorial Coliseum for just north of $70 million over 15 years, according to sources familiar with the negotiations, making it the richest naming-rights deal among college football stadiums. ...

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Tags: Marketing and Sponsorship, Facilities

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03/26/12
SportsBusiness Journal: Tweets play role in dunk contest

This week’s college dunk contest will get an assist from Twitter users. Intersport’s popular event at the site of the Final Four will be decided for the first time, in part, by votes on Twitter from fans watching on ESPN. The dunk contest, which has been run by Chicago-based Inters ...

Tags: Events and Attractions

03/26/12
SportsBusiness Journal: Champions: Bill Battle

Photo by: BYRON SMALL Bill Battle walked past the sprawling live oaks, between the stately two-story columns and into the University of Alabama’s Rose Administration Building looking for answers. This ...

Tags: Champions

03/26/12
SportsBusiness Journal: Muscle Milk goes to school

Whenever the University of Oregon’s popular duck performs pushups to celebrate a touchdown, he goes up and down on a platform adorned with Muscle Milk’s logos. It’s not certain if the guy inside the duck costume uses Muscle Milk’s protein supplement, but Oregon’s athlet ...

Tags: Marketing and Sponsorship

03/22/12
SportsBusiness Daily: Lincoln Financial To Sponsor David Toms

Lincoln Financial has reached an agreement with PGA Tour golfer David Toms to put its marks on Toms' shirt collar and golf bag. Toms, a 13-time winner, will make appearances for Lincoln Financial throughout the year. Financial terms were not released. Lincoln Financial joins a corporate sponsor li ...

03/19/12
SportsBusiness Journal: Dial Global boosts NCAA's radio reach

Radio broadcasts of the NCAA tournament are running on more than 500 stations nationally, as well as on new online and mobile streaming outlets, in the event’s first year on the Dial Global network. Westwood One, which has owned the NCAA’s radio rights since 2003, merged with Dial Glo ...

Tags: Media

03/19/12
SportsBusiness Journal: ESPN, Fox may share Big 12 rights

The Big 12’s pending media rights extension with ESPN is being patterned after the Pac-12’s TV rights deal, sources told SportsBusiness Journal last week.

Tags: Media

03/19/12
SportsBusiness Journal: PGA Tour scores big ratings gains

Tiger vs. Phil. The Young Guns. Failure followed by redemption. All of the PGA Tour’s best story lines have played out through the first quarter of the season, and the TV ratings show it. The tour’s final-round average of 3.0 on CBS and NBC is the highest through the first seven tour ...

Tags: Media

03/14/12
SportsBusiness Daily: Big 12, ESPN Close To Signing Extension

The Big 12 is on the verge of a blockbuster TV contract that will put its media revenue in the top tier of college conferences despite losing several marquee programs in the last two years. The Big 12 and ESPN are nearing an extension that will earn the conference -- combined with its Fox contract - ...

Tags: Media, ESPN

03/13/12
SportsBusiness Daily: Northwestern Mutual Presenting Tonight's NCAA Games

Northwestern Mutual Dir of Brand & Advertising Chad Dern, whose company is the NCAA's newest corporate partner, says that during this year's men's basketball tournament the company will roll out its "largest marketing and advertising initiative" yet. The financial service provider's 20-story hom ...

Tags: Marketing and Sponsorship

03/12/12
SportsBusiness Journal: Big 12, ESPN near TV rights extension

The Big 12 is on the verge of a blockbuster TV contract that will put its media revenue among the top tier of college conferences, despite losing several marquee programs in the last two years. The Big 12 and ESPN are nearing an extension that will earn the conference — combined with its Fo ...

Tags: Media

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