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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Alabama’s success delivers big payday

04 / 21 / 14

Photo by: GETTY IMAGES Roll Tide is right. The University of Alabama is set to capitalize on its success over the last five years by signing one of the nation’s most lucrative multimedia ...

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Tags: Colleges

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07/30/07
Back to court for AT&T, NASCAR

NASCAR and AT&T go back to court this week, at odds over the paint scheme on the No. 31 race car. But the larger issue of exclusivity in the wireless category will loom over the proceedings. Cingular on the No. 31 Nextel Cup car. Sprint Nextel, NASCAR’s top se ...

Tags: Marketing and Sponsorship

07/23/07
New TV show details life in the garage

Leverage Sports, a Charlotte-based motorsports agency, has created a NASCAR-themed television show that examines life inside the garage and targets the hard-core race fan. “Three Wide Life” will undergo one phase of distribution in September for the fall season with a full launch scheduled ...

Tags: This Week's News

07/23/07
Dale Jr. will handle his own licensing rights

The future licensing rights to Dale Earnhardt Jr. will be negotiated by Earnhardt’s own company, JR Motorsports, not Hendrick Motorsports, for whom he’ll drive next season. It’s yet another indication of the way the popular driver is maintaining control of his name and brand. ...

Tags: This Week's News

07/23/07
Lauletta joins the team at Chip Ganassi Racing

When Chip Ganassi hired Steve Lauletta to be the president of his racing organization, it was yet another indication of how racing teams are looking for their leaders to come from the business world instead of the racing world. Lauletta, who has experience on th ...

Tags: This Week's News

07/23/07
Endeavor deal joins Forces

NHRA drag racer Ashley Force and her two sisters, all of whom have starred on the A&E series “Driving Force,” signed last week with talent agency Endeavor. The move to Endeavor, orchestrated by the Forces’ father, NHRA star John Force, is designed to capitalize on the fame the daughters ...

Tags: This Week's News

07/23/07
‘Miller Lite Party Deck’ all about having fun

Pete Laatz remembers when sporting events and concerts used to be about having a good time, a perspective sponsors sometimes lose at business-busy venues. Fans enjoy the Miller Lite Party Deck at Soldier Field. Miller has plans for decks at five other venues. ...

Tags: In-Depth

07/16/07
Just Marketing to sell sponsorships for NASCAR hall

Motorsports agency Just Marketing International, Indianapolis, has been selected to handle sponsorship sales for the NASCAR Hall of Fame. The hall’s executive director, Winston Kelley, said via e-mail last week that he could not comment on the hall’s selection but that he expected an announ ...

Tags: This Week's News

07/09/07
A fast start for Sprint Cup

Sprint Nextel is putting a Sprint stamp on its NASCAR sponsorship with a name change to the Cup series, announced Saturday, and a $1 million giveaway promotion that launches July 15. The “SprintSpeed Million” sweepstakes is the wireless carrier’s first NASCAR pr ...

Tags: This Week's News

07/09/07
Will Speed catch more guys with honey?

Speed’s new branding campaign aimed at the 18-34 male demographic will use some less-conventional platforms, such as movie theaters, fast-food restaurants and online gaming, but it will rely on an old-fashioned method of getting their attention — a pretty girl. Actress M ...

Tags: This Week's News

07/09/07
Coke takes over Daytona rights

Coca-Cola’s new 10-year agreement with International Speedway Corp., believed to be worth mid-seven figures annually, gives it exclusive pouring rights at Daytona International Speedway and other ISC tracks, as well as the title for the NASCAR Cup series race each July at Daytona starting in 20 ...

Tags: This Week's News

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