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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Call-ing Card: Arkansas Files Trademark For "Wooo Pig Sooie" Chant

Published in SportsBusiness Daily on 07 / 21 / 14

Univ. of Arkansas fans have been calling the hogs nearly as long as their Razorbacks have been playing football, making “Wooo Pig Sooie” one of the most recognizable cheers in collegiate athletics. Now the school is making its claim to the cheer legally binding by obtaining a sound ...

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Tags: Marketing and Sponsorship, SEC

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09/07/09
SportsBusiness Journal: ESPN alters college football ad platform

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09/07/09
SportsBusiness Journal: New B2B event draws tracks, teams, sponsors

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09/07/09
SportsBusiness Journal: ACC granted live streaming rights

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09/07/09
SportsBusiness Journal: Zappos.com sponsoring WCC hoops tournaments

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08/31/09
SportsBusiness Journal: Renamed LVRG adds Phunware, ASG to client list

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08/31/09
SportsBusiness Journal: Schools find a little more kick in Chick-fil-A Kickoff checks

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08/24/09
SportsBusiness Journal: Smaller schools cash in on game guarantees

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08/24/09
SportsBusiness Journal: Have multimedia rights deals maxed out?

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08/24/09
SportsBusiness Journal: Must-win situation

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08/24/09
SportsBusiness Journal: 5 things to watch in college football

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