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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield appoints regional sales chiefs

04 / 07 / 14

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

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Tags: Colleges

More Stories by this Author

07/23/07
Endeavor deal joins Forces

NHRA drag racer Ashley Force and her two sisters, all of whom have starred on the A&E series “Driving Force,” signed last week with talent agency Endeavor. The move to Endeavor, orchestrated by the Forces’ father, NHRA star John Force, is designed to capitalize on the fame the daughters ...

Tags: This Week's News

07/23/07
‘Miller Lite Party Deck’ all about having fun

Pete Laatz remembers when sporting events and concerts used to be about having a good time, a perspective sponsors sometimes lose at business-busy venues. Fans enjoy the Miller Lite Party Deck at Soldier Field. Miller has plans for decks at five other venues. ...

Tags: In-Depth

07/16/07
Just Marketing to sell sponsorships for NASCAR hall

Motorsports agency Just Marketing International, Indianapolis, has been selected to handle sponsorship sales for the NASCAR Hall of Fame. The hall’s executive director, Winston Kelley, said via e-mail last week that he could not comment on the hall’s selection but that he expected an announ ...

Tags: This Week's News

07/09/07
A fast start for Sprint Cup

Sprint Nextel is putting a Sprint stamp on its NASCAR sponsorship with a name change to the Cup series, announced Saturday, and a $1 million giveaway promotion that launches July 15. The “SprintSpeed Million” sweepstakes is the wireless carrier’s first NASCAR pr ...

Tags: This Week's News

07/09/07
Will Speed catch more guys with honey?

Speed’s new branding campaign aimed at the 18-34 male demographic will use some less-conventional platforms, such as movie theaters, fast-food restaurants and online gaming, but it will rely on an old-fashioned method of getting their attention — a pretty girl. Actress M ...

Tags: This Week's News

07/09/07
Coke takes over Daytona rights

Coca-Cola’s new 10-year agreement with International Speedway Corp., believed to be worth mid-seven figures annually, gives it exclusive pouring rights at Daytona International Speedway and other ISC tracks, as well as the title for the NASCAR Cup series race each July at Daytona starting in 20 ...

Tags: This Week's News

06/25/07
NASCAR ratings down, but young demos solid

NASCAR’s television ratings have continued to decline this year despite the promotional push of ESPN and a news-filled four-plus months of racing, but network executives are encouraged by gains in the younger demographics. Busch Series ratings dropped a little more on ...

Tags: This Week's News

06/18/07
Sunoco, OCC team up for promo

Some of NASCAR’s top drivers are lending their names to Sunoco and Orange County Choppers for a promotion that will launch this fall and reward one winner with a custom motorcycle. Dale Earnhardt Jr., Tony Stewart, Kasey Kahne and Jimmie Johnson are each designing a motorcycle valued at mor ...

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06/18/07
Earnhardt could blaze trail with Adidas deal

While Dale Earnhardt Jr. was choreographing his move to Hendrick Motorsports, his marketing team at JR Motorsports has been working on an apparel deal with Adidas that could put his own line of ClimaCool wear in major sporting goods retailers, a place where NASCAR has had no presence. ...

Tags: This Week's News

06/11/07
NASCAR’s driving force

Cliff Pennell was strolling through the NASCAR garage in the late 1990s, just another day overseeing R.J. Reynolds’ sponsorship of the Winston Cup Series. Through his years at RJR, he had grown close to Bill France Jr., subsequently becoming a NASCAR consultant, and he saw how rigidly France pr ...

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