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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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At the Masters with Charlie Besser

Published in SportsBusiness Journal on 04 / 17 / 17

Photo: COURTESY OF INTERSPORT The Double Eagle Club is normally quiet on Wednesday afternoon before the Masters. Most of the guests go to the golf course to watch the Par-3 Tournament. But...

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Tags: People and Pop Culture

More Stories by this Author

03/19/12
SportsBusiness Journal: PGA Tour scores big ratings gains

Tiger vs. Phil. The Young Guns. Failure followed by redemption. All of the PGA Tour’s best story lines have played out through the first quarter of the season, and the TV ratings show it. The tour’s final-round average of 3.0 on CBS and NBC is the highest through the first seven tour ...

Tags: Media

03/14/12
SportsBusiness Daily: Big 12, ESPN Close To Signing Extension

The Big 12 is on the verge of a blockbuster TV contract that will put its media revenue in the top tier of college conferences despite losing several marquee programs in the last two years. The Big 12 and ESPN are nearing an extension that will earn the conference -- combined with its Fox contract - ...

Tags: Media, ESPN

03/13/12
SportsBusiness Daily: Northwestern Mutual Presenting Tonight's NCAA Games

Northwestern Mutual Dir of Brand & Advertising Chad Dern, whose company is the NCAA's newest corporate partner, says that during this year's men's basketball tournament the company will roll out its "largest marketing and advertising initiative" yet. The financial service provider's 20-story hom ...

Tags: Marketing and Sponsorship

03/12/12
SportsBusiness Journal: Big 12, ESPN near TV rights extension

The Big 12 is on the verge of a blockbuster TV contract that will put its media revenue among the top tier of college conferences, despite losing several marquee programs in the last two years. The Big 12 and ESPN are nearing an extension that will earn the conference — combined with its Fo ...

Tags: Media

03/12/12
SportsBusiness Journal: Coke goes deep with NCAA

Coca-Cola is in the final year of its groundbreaking 13-year contract as an NCAA partner, but it’s not acting like a brand that’s pulling back. If anything, Coca-Cola is going deeper into the digital and social media space with its Coke Zero brand during March Madness. New initiatives ...

Tags: Marketing and Sponsorship

03/12/12
SportsBusiness Journal: Ryder Cup's big video plans

Editor's note: This story is revised from the print edition. The PGA of America is installing a record number of video boards at Medinah for the Ryder Cup, including one giant screen that literally will rise up from the pond on the 15th hole. ...

Tags: Events and Attractions

03/12/12
SportsBusiness Journal: UPS spots recall Laettner's shot

UPS will break its March Madness ad campaign this week with spots that tie Christian Laettner’s famous game-winning shot against Kentucky in the NCAA tournament to the company’s logistics theme. “Everybody remembers the shot. But what about the pass?” says the deep-voiced ...

Tags: Marketing and Sponsorship

03/12/12
SportsBusiness Journal: Prudential upgrades LPGA deal

Prudential Financial is upgrading its official marketing partnership with the LPGA to become the umbrella media sponsor for all of the domestic broadcasts of the tour’s events on Golf Channel. When the LPGA tournaments first come on the air, Golf Channel will say that the broadcast is broug ...

Tags: Marketing and Sponsorship

03/12/12
SportsBusiness Journal: Lacrosse league grabs Coke

David Gross, commissioner of Major League Lacrosse, called Coca-Cola’s new sponsorship with the league “10 years in the making.” Coke Zero will be the featured brand under the deal with Major League Lacrosse. ...

Tags: Leagues and Governing Bodies

03/05/12
SportsBusiness Journal: Phillips 66, Big 12 hit 25-year mark

The first contract for Phillips 66 to title sponsor the Big Eight Conference basketball tournament covered just one year. The deal, executed barely a week before the 1988 tournament tipped off, was little more than an experiment at a time when college title sponsorships were rare. Entering its 25 ...

Tags: Marketing and Sponsorship

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