About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

Pitt's Hiring Of Heather Lyke Would Make Her The Fourth Female AD In Power Five

Published in SportsBusiness Daily on 03 / 20 / 17

Eastern Michigan AD Heather Lyke today at 1:00pm ET will be introduced today as Pitt’s new AD, making her the fourth female AD out of the 65 schools in the Power Five conferences. The others are N.C. State's Debbie Yow, Penn State's Sandy Barbour and Washington's Jennifer Cohen. In the last 15...

Read More

Tags: Colleges

More Stories by this Author

03/05/12
SportsBusiness Journal: Phillips 66, Big 12 hit 25-year mark

The first contract for Phillips 66 to title sponsor the Big Eight Conference basketball tournament covered just one year. The deal, executed barely a week before the 1988 tournament tipped off, was little more than an experiment at a time when college title sponsorships were rare. Entering its 25 ...

Tags: Marketing and Sponsorship

03/05/12
SportsBusiness Journal: Allstate gets hands on NCAA partnership

Allstate has designs on turning March Madness into March Mayhem. The insurance giant, a prominent player in college football over the years, has signed a multiyear contract to become an NCAA corporate partner, effective immediately. The deal, brokered by the NCAA’s rights holders, Turner ...

Tags: Marketing and Sponsorship

03/05/12
SportsBusiness Journal: Infiniti lines up coaches for promotion

Infiniti is working with an unprecedented number of college basketball coaches to promote its new “Round by Round” bracket challenge during March Madness. Duke’s Mike Krzyzewski, North Carolina’s Roy Williams, Kentucky’s John Calipari, Kansas’ Bill Self, Baylor ...

Tags: Marketing and Sponsorship

02/27/12
SportsBusiness Journal: Learfield, IMG in race for Illini rights

The University of Illinois is shaping up as a fertile battleground for multimedia rights holders Learfield Sports and IMG College. Illinois, one of the few remaining schools to handle its marketing and media rights in-house, issued a request for proposal in December to outsource those rights, and ...

Tags: Colleges

02/27/12
SportsBusiness Journal: FedEx: PGA Tour deal a winner

FedEx re-evaluated its PGA Tour umbrella sponsorship just the same as it would any new opportunity, and came away convinced that it’s spending its money in the right place. “Even though this was a renewal discussion, we treated it as if we were starting from square one,” said Ke ...

Tags: Marketing and Sponsorship

02/27/12
SportsBusiness Journal: Consultants to help shape future of BCS

The BCS is about to hire two media consultants who will play vital roles in determining the direction of college football’s postseason. The two veteran consultants, Chuck Gerber and Dean Jordan, were finalizing negotiations with the BCS last week, according to industry sources. Jordan repre ...

Tags: Colleges

02/27/12
SportsBusiness Journal: Honda spotlights divisions at Tour event

Turns out that old dogs can learn new tricks. Honda, the longest-running title sponsor on the PGA Tour, will have a new look and a new marketing approach to its Honda Classic in Palm Beach Gardens, Fla. This comes as Honda completes a four-year contract extension, industry sources say, that is ...

Tags: Marketing and Sponsorship

02/27/12
SportsBusiness Journal: Learfield, Fox sales group join forces

Editor's note: This story is revised from the print edition. The Big Ten Network and Home Team Sports, a sales division of Fox Sports, will have access to sell school sponsorship assets through a new sales alliance with Learfield Sports. Learfield, the dominant multimedia rights holder in ...

Tags: Colleges

02/22/12
SportsBusiness Daily: Home Team Marketing Signs Deal With Phizzle

Cleveland-based Home Team Marketing, a high school-focused sports marketing company, is forming a partnership with Phizzle Inc. to provide mobile marketing and digital advertising components to its sponsorship deals. Home Team Marketing owns the marketing and multimedia rights to 21 state high schoo ...

Tags: Marketing and Sponsorship

02/20/12
SportsBusiness Journal: Oakley taking a bigger swing at golf

Editor's note: This story is revised from the print edition. Rory McIlroy and his father, Gerry, were enjoying a quiet breakfast in the dining room at PGA National when they were approached by a stranger in shades. Louis Wellen, Oakley’s sports marketing manager, knew McIlroy as an u ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug