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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield appoints regional sales chiefs

04 / 07 / 14

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

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Tags: Colleges

More Stories by this Author

08/20/07
Speedway to roll out VIP prerace party

California Speedway has been criticized for its boring Nextel Cup races, but a Hollywood-style prerace party called “Running Wide Open” is part of the marketing plan to make sure no one is yawning before its next event on Labor Day weekend. Track President Gillian Zucker has hired noted Hol ...

Tags: This Week's News

08/20/07
Plot thickens on possible SEC network

Lincoln Financial Sports, which holds the Southeastern Conference’s syndicated TV rights through 2008-09, has emerged as a potential partner if the SEC decides to move forward with its own network. Lincoln’s role as a minority partner has raised speculation that the conference might launch a ne ...

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08/20/07
Starter says it’s finished with NASCAR

Starter, whose goal was to make its brand synonymous with NASCAR, has decided not to pursue more deals in the sport. Starter’s only contract in NASCAR was with JGR, but it accepted orders from other teams. Starter, Nike’s value brand of footwear and apparel, c ...

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08/20/07
Champ Car sells award sponsorship

The Champ Car World Series has signed Phanos Resorts to sponsor its newly created European Cup, an award that will go to the best-performing team in the series’ two upcoming European events. Phanos Resorts will sponsor the European Cup, honoring the top team in the se ...

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08/13/07
New cash races into NASCAR

In the few weeks since Andrew Murstein’s bid to buy Robert Yates Racing fell through, the president of Medallion Financial says he’s been contacted by no fewer than five NASCAR teams. George Gillett Jr. bought a majority stake in Evernham Motorsports. Murstei ...

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08/06/07
AT&T ‘storytellers’ will help SEC mark 75th anniversary

To help the Southeastern Conference celebrate its 75th anniversary, AT&T will offer its subscribers exclusive text and video content for their handsets. Former President Bill Clinton, actress Ashley Judd and quarterback Peyton Manning are among the familiar ...

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07/30/07
Back to court for AT&T, NASCAR

NASCAR and AT&T go back to court this week, at odds over the paint scheme on the No. 31 race car. But the larger issue of exclusivity in the wireless category will loom over the proceedings. Cingular on the No. 31 Nextel Cup car. Sprint Nextel, NASCAR’s top se ...

Tags: Marketing and Sponsorship

07/23/07
New TV show details life in the garage

Leverage Sports, a Charlotte-based motorsports agency, has created a NASCAR-themed television show that examines life inside the garage and targets the hard-core race fan. “Three Wide Life” will undergo one phase of distribution in September for the fall season with a full launch scheduled ...

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07/23/07
Dale Jr. will handle his own licensing rights

The future licensing rights to Dale Earnhardt Jr. will be negotiated by Earnhardt’s own company, JR Motorsports, not Hendrick Motorsports, for whom he’ll drive next season. It’s yet another indication of the way the popular driver is maintaining control of his name and brand. ...

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07/23/07
Lauletta joins the team at Chip Ganassi Racing

When Chip Ganassi hired Steve Lauletta to be the president of his racing organization, it was yet another indication of how racing teams are looking for their leaders to come from the business world instead of the racing world. Lauletta, who has experience on th ...

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