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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Alabama’s success delivers big payday

04 / 21 / 14

Photo by: GETTY IMAGES Roll Tide is right. The University of Alabama is set to capitalize on its success over the last five years by signing one of the nation’s most lucrative multimedia ...

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Tags: Colleges

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Right place, right team

SportSouth had a camera crew embedded with Appalachian State University’s football team since Aug. 1 and planned to air a 30-minute reality show on the team’s training camp as part of its “Under the Lights” series later this month. Then the Mountaineers won at Michigan on Sept. 1. ...

Tags: In-Depth

Holiday Inn, UPS fire up 50th Daytona 500 plans

Holiday Inn and UPS are among the promotional partners this fall that have initiated plans to activate around the 50th running of the Daytona 500. Companies representing more than 40 brands are spending a combined $100 million in activation during International Speedway Corp.’s yearl ...

Tags: This Week's News

Caterpillar signs deal with NHRA team

Caterpillar will announce this week that it has agreed to a multiyear deal to sponsor “Hot” Rod Fuller’s car in the NHRA Powerade Top Fuel class. Fuller’s car, owned by David Powers Motorsports, has run at the front of the Top Fuel division for much of the season without primary spon ...

Tags: This Week's News

NASCAR, Subway at stalemate

NASCAR’s once-promising negotiations with Subway to title sponsor its No. 2 series have hit the skids, sources say, and the sanctioning body has spent the last few weeks revisiting many of the brands that initially turned down the sponsorship. Subway’s ...

Tags: This Week's News

Speedway to roll out VIP prerace party

California Speedway has been criticized for its boring Nextel Cup races, but a Hollywood-style prerace party called “Running Wide Open” is part of the marketing plan to make sure no one is yawning before its next event on Labor Day weekend. Track President Gillian Zucker has hired noted Hol ...

Tags: This Week's News

Plot thickens on possible SEC network

Lincoln Financial Sports, which holds the Southeastern Conference’s syndicated TV rights through 2008-09, has emerged as a potential partner if the SEC decides to move forward with its own network. Lincoln’s role as a minority partner has raised speculation that the conference might launch a ne ...

Tags: This Week's News

Starter says it’s finished with NASCAR

Starter, whose goal was to make its brand synonymous with NASCAR, has decided not to pursue more deals in the sport. Starter’s only contract in NASCAR was with JGR, but it accepted orders from other teams. Starter, Nike’s value brand of footwear and apparel, c ...

Tags: This Week's News

Champ Car sells award sponsorship

The Champ Car World Series has signed Phanos Resorts to sponsor its newly created European Cup, an award that will go to the best-performing team in the series’ two upcoming European events. Phanos Resorts will sponsor the European Cup, honoring the top team in the se ...

Tags: This Week's News

New cash races into NASCAR

In the few weeks since Andrew Murstein’s bid to buy Robert Yates Racing fell through, the president of Medallion Financial says he’s been contacted by no fewer than five NASCAR teams. George Gillett Jr. bought a majority stake in Evernham Motorsports. Murstei ...

Tags: This Week's News

AT&T ‘storytellers’ will help SEC mark 75th anniversary

To help the Southeastern Conference celebrate its 75th anniversary, AT&T will offer its subscribers exclusive text and video content for their handsets. Former President Bill Clinton, actress Ashley Judd and quarterback Peyton Manning are among the familiar ...

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