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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Alabama’s success delivers big payday

04 / 21 / 14

Photo by: GETTY IMAGES Roll Tide is right. The University of Alabama is set to capitalize on its success over the last five years by signing one of the nation’s most lucrative multimedia ...

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Tags: Colleges

More Stories by this Author

09/24/07
Brooks ready for next big challenge at NASCAR

Paul Brooks has been called an idea guy and a problem-solver. Fox’s David Hill offered another description for Brooks, NASCAR’s senior vice president. Brooks will oversee all of NASCAR’s media units. Paul Brooks Age: 42 ...

Tags: This Week's News

09/24/07
Budweiser to raise some Kahne

During Budweiser’s announcement last week that the company would sponsor Kasey Kahne’s No. 9 Dodge, Tony Ponturo dropped a few subtle reminders that Bud’s activation makes the driver, the driver doesn’t make Bud. When you’re the biggest-spending and most-visible team sponsor in NASCAR, ...

Tags: This Week's News

09/17/07
Allstate widens football game plan

Allstate, in its third year of putting its mark on field-goal nets at college football games, is unveiling its most integrated approach yet by adding a sweepstakes, mobile marketing, new TV commercials and an upgraded Web site, much of which will debut this week. The Allstate “Good Hand ...

Tags: This Week's News

09/17/07
DuPont: A colorful 15 years with Gordon

As the Chase for the Nextel Cup rolled to its first stop last Sunday, DuPont threw one of its biggest tent parties at Loudon, N.H., where 1,000 guests were expected for the Sylvania 300. In all, close to 20,000 people will pass through DuPont’s hospitality tents at 37 NASCAR races this ...

Tags: This Week's News

09/17/07
Speed to broadcast Outlaws championships

The World of Outlaws has reached a deal with Speed to broadcast its season-ending championships live on Nov. 3 at the Lowe’s Motor Speedway dirt track. Championships will be decided for sprint cars (above) and late models. ...

Tags: This Week's News

09/17/07
Gordon not going it alone in new Sprint Nextel ad

A Sprint Nextel commercial that debuts this month will feature Jeff Gordon as a father and husband, marking the first time since his wife gave birth that an ad refers to the NASCAR driver’s new family. “Behind the Legend,” a 30-second spot that will air on ABC, ESPN and Speed during ...

Tags: Marketing and Sponsorship

09/17/07
DuPont stays near top in fan recognition

DuPont is consistently among the most referenced sponsors in NASCAR when fans of the sport are polled. ESPN Sports Poll data collected from 2001 to this year shows that DuPont is normally among the top 10 sponsors named when NASCAR fans are asked to name three sponsors. Among those who ...

Tags: This Week's News

09/17/07
Marketers square off in Atlanta for Coke’s business

Eight marketing agencies will make their pitch to lead some of Coca-Cola’s most visible sports platforms as the soft-drink giant looks to consolidate its agency roster. Barkley, Creative Presence Partners, CPC Marketing, IMG, Momentum, Octagon, Relay and Wasserman Media Group are schedu ...

Tags: This Week's News

09/10/07
Schools hesitate to make the leap

While a score of mediocre NCAA Division I-A football teams returned from bowl games to begin counting their money, Appalachian State University, the back-to-back I-AA national champion, calculated its losses. In two trips to Chattanooga, Tenn., to play in the 2005 and 2006 I-AA national ...

Tags: In-Depth

09/10/07
Outdoors production specialist acquired

JM Associates, a Little Rock, Ark., production company best known for producing much of ESPN’s outdoors programming, has been acquired by Career Sports & Entertainment, Atlanta. Career Sports & Entertainment bought JM Associates, whi ...

Tags: This Week's News

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