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Michael Smith
Staff writer Michael Smith covers colleges, golf and lacrosse.
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Golf NGB draws on content from partners for new website; sponsor hunt in full swing05 / 13 / 13The national governing body for golf has launched a website and begun the search for sponsors. The USA Golf Federation, spearheaded by the PGA Tour’s Andy Levinson, established its home page on a network of NGB pages that are hosted at TeamUSA.org. The umbrella site offers governing bodies ... |
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Kentucky Speedway takes the lead with customer loyalty card
Kentucky Speedway, the site for annual NASCAR Busch and Craftsman Truck series and IndyCar Series events, will announce in the coming weeks a new customer loyalty plan designed to reward fans with discounts on future ticket purchases. Located in Sparta ...
Tags: This Week's News
Lowe’s helps American Le Mans build speed
While a slew of photographers gathered around the newly unveiled Lowe’s Acura, Scott Atherton, president of the American Le Mans Series, stood to the side wearing the satisfied look of the cat that ate the canary. Luis Diaz (left) and Adrian Fernandez will drive ...
Tags: This Week's News
Host makes comeback by staying on campus
When Tom Stultz took over Host Communications as president and CEO, his guide was a simple piece of advice he’d been given years ago. “The best way to make money is to quit losing it,” Stultz said. He also leaned on an old saying: Go back to the bas ...
Tags: In-Depth
Turnover, tough times trigger questions
As a former employee at R.J. Reynolds, Dean Kessel knows the powerful red and white impression that Winston left on the motorsports world. “We’ve got the most powerful sports marketing property in the world. What are we going to do about it?” -Dean Kessel, Dir ...
Tags: This Week's News
Just Marketing to aid sponsor hunt
Just Marketing International and Simmons Abramson Marketing are combining forces to aid the IndyCar Series’ quest for sponsors, including selling title sponsorship to the series. Rick Abramson (left), Zak Brown (center) and Gene Simmons will ...
Tags: This Week's News
Petty Enterprises hires LPI to manage licensing program
Petty Enterprises has hired Licensing Partners International to manage the trademark licensing program for its two Nextel Cup teams, as well as team owner and former driving great Richard Petty. Included in the deal is licensing for team owner and rac ...
CLC opens its College Vault further with venture into books
Collegiate Licensing Co. is going old school with a new twist on the standard coffee-table book. The brand tries to capitalize on long-forgotten logos, like this one from Maryland. Under the umbrella of its year-old College Vault brand, ...
BofA puts ‘grand’ into grandstand
A rendering shows part of the space, under Turn 4 at Lowe’s Motor Speedway. Bank of America is breaking the mold on NASCAR hospitality by creating a VIP feel in the grandstand at Lowe’s Motor Speedway this weekend. The title sp ...
Tags: This Week's News
ESPN to circle wagons in NASCAR ad pitch
ESPN hopes that coverage across its many media platforms will win over advertisers. ESPN will use the same “surround strategy” with advertising for its NASCAR programming next year that it has employed with “Monday Night Football” this year. ABC/ESPN sig ...
Tags: This Week's News
Small costume firm gets piece of Ricky Bobby
Ricky Bobby screamed “I wanna go fast!,” and speed is of the essence for Robert Berman and his costume-making company. Rasta Imposta called Wonder Bread, Sony Pictures and NASCAR to pitch its idea. Berman, president and CEO of Rasta I ...
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