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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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How Bama, CLC rolled to $100M extension

Published in SportsBusiness Journal on 06 / 29 / 15

Bill Battle’s on the other side of the table now, but the University of Alabama’s athletic director still drives a shrewd deal. The Crimson Tide extended the agreement that makes Collegiate Licensing Co. the school’s exclusive licensing agent. The 10-year deal will pay the Tide ...

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Tags: Colleges

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