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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Humana opting out of PGA Tour event

Published in SportsBusiness Journal on 09 / 29 / 14

Humana made a big impact when it title-sponsored the PGA Tour event in La Quinta, Calif., starting in 2012, but the health care provider says the 2015 tournament will be its last. The Humana Challenge in partnership with the Clinton Foundation became a unique stop on the tour each January. Not ...

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Tags: Marketing and Sponsorship

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03/01/10
SportsBusiness Journal: NASCAR partners make B2B debut

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02/22/10
SportsBusiness Journal: Le Mans Series lands presenting sponsor

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02/22/10
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02/22/10
SportsBusiness Journal: Kroger trades displays for spots on three cars

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02/22/10
SportsBusiness Journal: Fan feedback leads to new areas at Daytona

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02/15/10
SportsBusiness Journal: GolinHarris to promote IRL

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02/15/10
SportsBusiness Journal: Gordon shifts gears to Just Marketing

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02/08/10
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02/08/10
SportsBusiness Journal: 'I’m not going to be somebody else'

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