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Michael Smith
Staff writer Michael Smith covers colleges, golf and lacrosse.
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Agency seeking sponsors for Pac-12 rec departments06 / 17 / 13A Los Angeles agency has agreed to represent all of the Pac-12 Conference recreation departments in sponsorship sales. Entertainment Management Group, the same firm hired to sell naming rights to UCLA’s Pauley Pavilion, will take the lead on sales for the conference’s recreation direc... Tags: Colleges |
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Riding the Montoya revolution
Russia. That’s one Juan Pablo Montoya can’t figure out. Ask Montoya, NASCAR’s newest driving sensation, how he became so popular in Russia and he just laughs and shrugs his shoulders. He never even raced there in his old job as a Formula One driver. “I don’ ...
Tags: This Week's News
Busch Series teams land sponsorship deals
Two companies new to NASCAR will announce Busch Series sponsorship deals this week during the preseason media tour. Carino’s will use the series for its rebranding efforts, sponsoring Brad Coleman’s car. Carino’s Italian Grill, formerly Johnny Carino’s, is usi ...
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Office Depot takes care of biz, extends its NASCAR deal
Office Depot, which has used its motorsports sponsorships to target small businesses, will announce this week that it has extended its official partnership with NASCAR. Office Depot’s status as NASCAR’s official office products partner originally was a two-year deal stretching over 2005 an ...
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NASCAR taking licensing wheel for ISC
NASCAR’s licensing office has never represented another company’s marks before, but a new deal with International Speedway Corp. will make NASCAR the official licensing agent for ISC’s tracks and events, including Daytona International Speedway. NASCAR and ISC are expected to finalize a new ...
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Next international stop for NASCAR goods: Australia
With an eye on Australia and New Zealand as untapped markets for its merchandise, NASCAR is partnering with a leading Australian licensing company to increase its sales and marketing opportunities Down Under. Gaffney International Licensing, a 30-year-old company headquartered in Melbourne, ...
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2 hours, 9 games for ESPNU show
ESPNU is sprinkling a little March Madness into college basketball’s regular season. A new show, “Give ’N Go,” will debut Jan. 10 with two hours dedicated to live cut-ins on as many as nine games. It’s similar to the approach used during the NCAA tournament, when viewers are whisked from on ...
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NASCAR series sponsors Busch, Craftsman team up
For the first time, two of NASCAR’s title sponsors are teaming their marketing efforts for a promotion to push sales of Busch beer and Craftsman tools. Beginning in mid-January and running into the spring, Busch- and Craftsman-branded displays will appear in mor ...
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Busch will end NASCAR title deal
Busch’s long-running title sponsorship of NASCAR’s No. 2 series will come to an end after the 2007 season, officials from Anheuser-Busch and NASCAR confirmed, and the price is going up. With ESPN taking over as the sole broadcaster of Busch Series races in 2007 and NASCAR attempting to rais ...
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Fox’s 4-year BCS packages a hit
Who needs a college football playoff? Not Fox, apparently, which has become the darling of the ad community following a successful run-up to the Bowl Championship Series. Fox’s four BCS games — ABC/ESPN is selling the Rose Bowl — are 95 percent sold out for this year, and 70 percent sold ac ...
Tags: Colleges, This Week's News
MainGate retail sites in store for IndyCar
MainGate Inc., a merchandising and marketing company in Indianapolis, didn’t have to stray from its backyard to find its newest partners. Indianapolis Motor Speedway and the IndyCar Series have agreed to a five-year deal with MainGate, which will operate an on-site mobile retail store at e ...
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