About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

CFP picks firms to run accompanying events

Published in SportsBusiness Journal on 09 / 08 / 14

The College Football Playoff has selected three companies to handle its fan fest, concert series and pregame tailgate during the weekend of the inaugural championship game in January. The Colonnade Group, a Birmingham, Ala.-based agency with deep roots in college football, will manage and operate...

Read More

Tags: Colleges

More Stories by this Author

02/22/10
SportsBusiness Journal: ISP signs Reese’s Peanut Butter Cups to Big East deal, acquires r ...

ISP Sports has signed a one-year contract with Reese’s Peanut Butter Cups to be a premier partner for the Big East Conference men’s and women’s basketball tournaments. The deal carries a six-figure value, said Jim Prendergast, ISP Sports’ general manager for the c ...

Tags: Marketing and Sponsorship

02/22/10
SportsBusiness Journal: Kroger trades displays for spots on three cars

Kroger didn’t pay to sponsor any of the Sprint Cup cars circling the track at the Daytona 500, but its red-and-blue logo found a home on three of the cars in the race. Cincinnati-based Kroger took the full paint scheme on Marcos Ambrose’s No. 47 Toyota, and the rear panel on Kyle Busc ...

Tags: This Week's News

02/22/10
SportsBusiness Journal: Fan feedback leads to new areas at Daytona

As John Guthrie weaves his cream-colored Tahoe through the thousands of fans at Daytona International Speedway, his mind churns like the pistons in a race car. Suddenly, he thinks of a last-minute detail. “Can you make it happen in 15 minutes?” Guthrie says at the end of a syrup-lace ...

Tags: This Week's News

02/15/10
SportsBusiness Journal: GolinHarris to promote IRL

The Indy Racing League and its series title sponsor, Izod, have jointly hired GolinHarris, a Chicago-based public relations firm, to promote the IndyCar Series and its drivers as the agency of record. The focus for GolinHarris will be reaching mainstream media outlets in the U.S. that d ...

Tags: This Week's News

02/15/10
SportsBusiness Journal: Gordon shifts gears to Just Marketing

With an eye toward his future, Jeff Gordon is leaving IMG to chart a new course with Just Marketing International, a motorsports marketing agency in Indianapolis that has not been in the driver representation business before. Gordon had spent more than 10 years with IMG, and during most ...

Tags: This Week's News

02/08/10
SportsBusiness Journal: NASCAR’s back, but Ask.com isn’t

This time a year ago, Ask.com was preparing to make the splash of the season at Daytona. It had a custom-made motor coach, pretty girls dressed in red and white to act as Ask Ambassadors throughout the speedway, and up to 30 new 15-second ad spots. The eager search engine had seeming ...

Tags: This Week's News

02/08/10
SportsBusiness Journal: 'I’m not going to be somebody else'

Brian France was pissed. The note he had just opened from a high-ranking motorsports executive was quick and to the point: “Step up, we’re waiting for you.” France immediately called the guy and wanted to know the meaning. No offense, the voice on the other end of the l ...

Tags: In-Depth

02/08/10
SportsBusiness Journal: NASCAR 2010: Fast Five

1 Girl power Danica Patrick enters NASCAR as a part-timer on the second-tier Nationwide Series, and plans to run 12 or 13 races, in addition to her full-time duties in the IndyCar Series. Not many analysts know ...

Tags: In-Depth

02/08/10
SportsBusiness Journal: Brian France’s inner circle

The Family Jim France Brian’s uncle and the brother to former CEO Bill France Jr. is a board member and, sources say, the majority owner of NASCAR. While Brian runs the d ...

Tags: In-Depth

02/08/10
SportsBusiness Journal: Image Impact will measure brand exposure for ISC

International Speedway Corp., the nation’s largest track owner and operator, has struck a deal with Image Impact to provide exposure and measurement data from its events. Image Impact, a firm based in Prairie Village, Kan., computes the value of brand placement for a variety of clients. ...

Tags: This Week's News

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug