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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield appoints regional sales chiefs

04 / 07 / 14

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

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Tags: Colleges

More Stories by this Author

10/08/07
BofA expected to add Montoya to card program

Bank of America’s stable of drivers for its affinity credit card program is beginning to resemble the lineup at a Nextel Cup race, and Juan Pablo Montoya is expected to join that group soon. The bank, which has title sponsorship of this week’s Cup event in Charlotte, introduced its affi ...

Tags: This Week's News

10/08/07
Firm takes brands beyond the stadiums at college campuses, into i ...

Major brands such as Pontiac, Kodak, Norelco and Xbox have put money behind intramural sports on college campuses as their newest form of sports sponsorship. American Collegiate Intramural Sports, representing more than 200 colleges and universities, has aggregated the intramural and pr ...

Tags: Marketing and Sponsorship

10/01/07
NASCAR loses research partner, reopens category

Advanced Micro Devices, which entered NASCAR as the official technology partner late in 2005, has obtained a release from its deal and decided to exit the sport. Travis Bullard, a spokesman for AMD, said the company’s $5.4 billion acquisition of ATI Technologies last year led to a re-ev ...

Tags: This Week's News

10/01/07
Camo deal adds to NASCAR’s reach

Motorsports Authentics has entered into a licensing deal with Realtree, a creator of camouflage patterns, to produce camo racing gear designed to reach retail outlets where motorsports products have not traditionally been found. Camo apparel with NASCAR and race team marks is not new, b ...

Tags: This Week's News

10/01/07
Big South, Crocs do deal for championships

The Big South Conference has struck a one-year deal with Crocs Inc. that will give the shoe and apparel company visibility at the league’s championship events. Crocs, known mostly for its casual and colorful footwear, is producing a line of limited-edition hooded sweatshirts for athl ...

Tags: This Week's News

09/24/07
NASCAR team opening NY office to sell sponsorships

Gillett Evernham Motorsports is opening a New York office to handle the sales and service of its sponsorships, making GEM the first NASCAR team to establish a branch in Manhattan. The move is part of new owner George Gillett Jr.’s effort to increase staffing and broaden the team’s presence ...

Tags: This Week's News

09/24/07
Brooks ready for next big challenge at NASCAR

Paul Brooks has been called an idea guy and a problem-solver. Fox’s David Hill offered another description for Brooks, NASCAR’s senior vice president. Brooks will oversee all of NASCAR’s media units. Paul Brooks Age: 42 ...

Tags: This Week's News

09/24/07
Budweiser to raise some Kahne

During Budweiser’s announcement last week that the company would sponsor Kasey Kahne’s No. 9 Dodge, Tony Ponturo dropped a few subtle reminders that Bud’s activation makes the driver, the driver doesn’t make Bud. When you’re the biggest-spending and most-visible team sponsor in NASCAR, ...

Tags: This Week's News

09/17/07
Allstate widens football game plan

Allstate, in its third year of putting its mark on field-goal nets at college football games, is unveiling its most integrated approach yet by adding a sweepstakes, mobile marketing, new TV commercials and an upgraded Web site, much of which will debut this week. The Allstate “Good Hand ...

Tags: This Week's News

09/17/07
DuPont: A colorful 15 years with Gordon

As the Chase for the Nextel Cup rolled to its first stop last Sunday, DuPont threw one of its biggest tent parties at Loudon, N.H., where 1,000 guests were expected for the Sylvania 300. In all, close to 20,000 people will pass through DuPont’s hospitality tents at 37 NASCAR races this ...

Tags: This Week's News

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