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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Panini America Signs Exclusive Deals With Univs. Of Georgia, Kentucky, Miami

Published in SportsBusiness Daily on 10 / 23 / 14

Panini America has signed an exclusive deal with three major D-I colleges -- Georgia, Kentucky and Miami. UK and UM are represented by Atlanta-based licensing agency Fermata Partners. UGA, which has signed a licensing agreement with Fermata starting in '15, is still represented by CLC. These&n...

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Tags: Marketing and Sponsorship, Panini

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