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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Van Wagner Sports Lands Colonial's Marketing, Multimedia Rights

Published in SportsBusiness Daily on 10 / 25 / 16

Van Wagner Sports & Entertainment has acquired the marketing and multimedia rights to the Colonial Athletic Association in a multiyear deal that will be announced today. Van Wagner's Collegiate Services division will manage and market the conference's rights, including the corporate sponsorship ...

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SportsBusiness Journal: NBC Sports to use ‘Golf Central’

Golf Channel’s “Golf Central” will add show dates to NBC Sports this year to give the network a pregame show before its Saturday and Sunday coverage of PGA Tour tournaments for the first time on a regular basis. NBC experimented with a “Golf Central” pregame show pri ...

Tags: Media

SportsBusiness Journal: College football attendance plateaus

Bernie Mullin, whose firm assists universities with ticket sales and marketing, says you don’t build a church for Easter. The sports equivalent is that you don’t build a stadium for your largest crowd. But after years of an unabated arms race in college football that has seen stadiums ...

Tags: Research and Ratings

SportsBusiness Journal: Sooners stake their claim

Editor's note : This story is revised from the print edition. Cable customers in Austin, Texas, don’t have access to their hometown University of Texas’ Longhorn Network. But starting next fall, those Texas subscribers will be able to see plenty of the Longhorns’ bitter ri ...

Tags: Colleges

SportsBusiness Daily: Arizona State Hires The Aspire Group

Arizona State Univ. has hired Atlanta-based The Aspire Group to manage its ticketing sales and marketing. Aspire will embed a 30-person staff within the Sun Devils’ athletic department to work on ticket renewals, new sales, premium seating sales and group tickets. The size of the staff will ma ...

SportsBusiness Journal: Fox Sports lands USC multimedia rights

After nearly a year of wrangling, the University of Southern California has completed a deal to outsource its multimedia rights to Fox Sports, industry sources said. The Trojans were one of the few remaining major colleges that had not outsourced a bundled marketing and media rights package, inst ...

Tags: Media

SportsBusiness Daily: Aaron's Signs On To Sponsor 30 Colleges

Aaron’s, the Atlanta-based retailer for furniture sales and rentals, has signed a deal to sponsor 30 colleges, including Arizona, Arizona State, Auburn, BYU, Duke, Florida, Georgia and Michigan. The deal was negotiated by IMG College, the multimedia rights holder for these schools, and represe ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Warner To Endorse Amway's Nutrilite Brand

Amway has brought on former NFLer Kurt Warner to endorse its vitamin and nutritional supplement brand, Nutrilite, through a promotion called the “Ultimate Football Experience” on Facebook. Four sweepstakes winners will travel to Phoenix to meet Warner, now an analyst for NFL Network, a ...

SportsBusiness Journal: Colleges turn to search firms

Dan Parker is one of the most powerful figures in college athletics, but he doesn’t want you to know who he is. He doesn’t like to do media interviews in person, he doesn’t want his picture in the paper and he doesn’t attend news conferences. Parker prefers working in the ...

Tags: In-Depth

SportsBusiness Journal: Fiesta Bowl exec gets to work

As the president at the University of Arizona, Robert Shelton raised hundreds of millions of dollars for grants and created new scholarship programs, but he’s fully aware that his five years there will be remembered for the hiring of his athletic director and basketball coach. Despite spendin ...

Tags: In-Depth

SportsBusiness Journal: Search firms active in college

■ Bob Beaudine Eastman & Beaudine, Plano, Texas Beaudine’s father was a pioneer in the search business and Bob has followed in his footsteps, conducting searches for the NBA, MLB, Texas Rangers and MSG Sports. Beaudine began moving into college athletics 17 years ago and has become o ...

Tags: In-Depth

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