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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Chevron Launches "Game Day Chef Challenge" For Football Fans

Published in SportsBusiness Daily on 08 / 03 / 15

Chevron is launching the “Game Day Chef Challenge” this week in an effort to find the best game-day dish. The cooking contest gives football fans and foodies across 16 states the opportunity to compete for a grand prize of $25,000 in Chevron gift cards. Contestants in each region submit...

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02/01/11
SportsBusiness Daily: PGA Merchandise Show Attendance Jumps

The PGA of America reported a 3.5% increase in overall attendance and a 7% increase in PGA professional attendance at the PGA Merchandise Show in Orlando. The show ran from Thursday through the weekend and drew a total crowd of 41,824, up from last year’s attendance of 40,410. Outside of the U.S., t ...

Tags: Events and Attractions, Golf

01/31/11
SportsBusiness Journal: Green efforts on display

In 43 years, Waste Management has made a living by collecting what everyone is getting rid of, and it’s helped it grow into a $13 billion-a-year company. But it’s the recycling and “green” aspect of its business that the company wants to emphasize through its title sponsorship of this week’s Waste M ...

Tags: Marketing and Sponsorship

01/31/11
SportsBusiness Journal: Beringer toasts new deal with PGA Tour

Beringer Vineyards has extended its official marketing partnership with the PGA Tour for another four years. Beringer’s deal, which is expected to be announced this week, makes it the official wine of the PGA Tour, Champions Tour and Nationwide Tour through 2014. Beringer, which came on board in 201 ...

Tags: Marketing and Sponsorship

01/31/11
SportsBusiness Journal: Senior PGA may allow cell phones

The PGA of America is planning to permit spectators to bring mobile phones on site during the Senior PGA Championship in May and, if all goes well, it could allow them during the PGA Championship in August as well. “The move to mobile is really about our culture being so 24/7 connected,” Joe Steran ...

Tags: Leagues and Governing Bodies

01/27/11
SportsBusiness Daily: CBS Signs Extension For PGA Championship

CBS and the PGA of America have extended their 20-year relationship with a new eight-year contract for the network to broadcast the third and fourth rounds of the PGA Championship through '19. The current contract runs out this year. An announcement is expected later today at the PGA Merchandis ...

Tags: Media, CBS, PGA Tour, Golf

01/27/11
SportsBusiness Daily: Polo Ralph Lauren, USGA Ink Deal

The USGA has signed a five-year agreement that will make Polo Ralph Lauren the official apparel outfitter for the USGA and the U.S. Open. The USGA plans an announcement this morning at the PGA Merchandise Show in Orlando, where Polo Ralph Lauren will be displaying its collection. Polo Ralph Lauren w ...

01/27/11
SportsBusiness Daily: CBS Extends PGA Championship Rights

CBS and the PGA of America have extended their 20-year relationship with a new eight-year contract for the network to broadcast the third and fourth rounds of the PGA Championship through '19. The current contract runs out this year. An announcement is expected later today at the PGA Merchandi ...

01/24/11
SportsBusiness Journal: How Ryder Cup unified brand

The organizers of the Ryder Cup have always had their own way of doing things, down to the different logos they use on each side of the Atlantic. But the big pond is about to get a little smaller, figuratively speaking. U.S. and European officials of the Ryder Cup this week will ...

Tags: Golf, Marketing and Sponsorship

01/24/11
SportsBusiness Journal: TWC in talks for Texas net stake

ESPN and Time Warner Cable have engaged in preliminary discussions that would give the cable operator an ownership stake — as much as 20 percent — in the new University of Texas channel in exchange for wide distribution throughout the state, according to several sources with knowledge of the talks. ...

Tags: Media, Colleges

01/24/11
SportsBusiness Journal: Senior PGA logo to include KitchenAid

The PGA of America will unveil its new logo this week for the Senior PGA Championship presented by KitchenAid. The appliance maker’s logo is incorporated into the mark, which will be made public at the PGA Merchandise Show in Orlando. The four-year presenting sponsorship, whi ...

Tags: Marketing and Sponsorship, Golf

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