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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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United Airlines grabs Coliseum naming rights

Published in SportsBusiness Journal on 05 / 22 / 17

United Airlines is buying the naming rights to venerable Los Angeles Memorial Coliseum for just north of $70 million over 15 years, according to sources familiar with the negotiations, making it the richest naming-rights deal among college football stadiums. ...

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Tags: Marketing and Sponsorship, Facilities

More Stories by this Author

SportsBusiness Journal: Fox in line for Coliseum rights

Editor's note: This story is revised from the print edition. Fox Sports could pick up all of the permanent advertising and sponsorship inventory in the Los Angeles Memorial Coliseum as part of a new agreement with the University of Southern California. It was nearly a month ago that the Co ...

Tags: Colleges

SportsBusiness Journal: IMG deals with golf exits

Guy Kinnings stood in front of the players’ locker room at Quail Hollow Club, beads of sweat dotting the Englishman’s brow on a warm May afternoon. The co-chief of IMG’s global golf business had just completed a walk through the driving range to chat with some of IMG’s key ...

Tags: Labor and Agents

SportsBusiness Journal: USGA signs Chevron as sponsor

Chevron, which ended a four-year association with Tiger Woods’ World Challenge event six months ago, is back in the golf business with a corporate partnership at the U.S. Golf Association. The Northern California-based global energy giant will announce its new sponsorship this week at San F ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Slow going on Big 12 deal

It was two and a half months ago that ESPN and Fox agreed to a 13-year, $2.6 billion deal with the Big 12 Conference. What’s the catch? The agreement with ESPN and Fox is in the lawyers’ hands. GETTY IMA ...

Tags: ESPN, Fox, Football, Media, Basketball, Target

SportsBusiness Journal: Raycom names Jimmy Rayburn COO

A shuffling of personnel at Raycom Sports has moved producer Jimmy Rayburn into the role of chief operating officer, the media company said. Rayburn, an executive producer at Raycom since 1986, will oversee the daily operations, strategy and budget as COO. President and CEO Ken Haines will remain ...

Tags: Media

SportsBusiness Journal: Schools get ticket education

More than a third of Division I athletic departments plan to implement an outbound ticket sales program this year, and many of them are instituting a customer-relations program to better track who is buying and who the prospects are. Whether schools outsource their ticket sales and marketing to a ...

Tags: Colleges

SportsBusiness Daily: Cox Media Group Invests In iHigh

Cox Media Group has made an $11.7M investment in iHigh, the digital TV platform and online network for youth teams and other groups who want to broadcast their events. iHigh said the investment will be used to charge the company’s product development and expansion. The company, started by Jim ...

SportsBusiness Daily: Crowne Plaza Invitational To Feature "Plum" Promotion

When Crowne Plaza launched a new brand identity campaign late last year, the upscale hotel chose to emphasize one of its primary colors -- plum -- in its marketing and advertising. This week’s PGA Tour Crowne Plaza Invitational at Colonial will be the hotel’s first chance to put that plu ...

Tags: Marketing and Sponsorship, PGA Tour

SportsBusiness Daily: IMG College Adds OU, Two NASCAR Tracks

The stadium seating division of IMG College has added new clients -- the Univ. of Oklahoma and two NASCAR speedways -- that grow and expand the division's business. IMG College now has stadium seating deals with 120 schools that call for the company to sell rented seat backs to ticket holders. At OU ...

Tags: Facilities, IMG

SportsBusiness Journal: IMG Learfield signs S. Florida, App St.

South Florida fills about two-thirds of Raymond James Stadium for its home football games. Appalachian State, on the other hand, draws an average of 4,000 fans more than its seating capacity. But both schools are signing deals with IMG Learfield Ticket Solutions to outsource their sales and marke ...

Tags: Colleges

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