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Michael Smith
Staff writer Michael Smith covers colleges, golf and lacrosse.
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Agency seeking sponsors for Pac-12 rec departments06 / 17 / 13A Los Angeles agency has agreed to represent all of the Pac-12 Conference recreation departments in sponsorship sales. Entertainment Management Group, the same firm hired to sell naming rights to UCLA’s Pauley Pavilion, will take the lead on sales for the conference’s recreation direc... Tags: Colleges |
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Red Bull will go full throttle with Vegas hospitality
The Red Bull hill, just outside of Turn 3 at Las Vegas Motor Speedway, is going to look a little more like a mountain this weekend during the Nextel Cup and Busch series races. Red Bull is bringing its two-story Energy Station to the race this year. Red Bull, ...
Tags: This Week's News
Lowe’s building on to ALMS ties
Lowe’s plans to ramp up its investment in the American Le Mans Series this week when it announces a new partnership with the sports-car series. Lowe’s, which already sponsors two Fernandez Racing Acuras, has agreed to become the official home improvement store for the ALMS. Terms were not ...
Tags: This Week's News
NASCAR boasts new Olympic-size TV hub
There were times when Steve Stum from NASCAR Images was surrounded by more than $20 million in the latest high-tech video and audio equipment at Daytona, and yet he was one drained battery from being crippled. NASCAR Images now coordinates the compound, which covered an ...
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Banking on hoops
Like most schools, the University of Kentucky generates more of its men’s basketball revenue from ticket sales than any other category. Lexington, Ky., bleeds blue with one of the most passionate fan bases in college sports. In its 2006-07 athletic budget, K ...
Tags: In-Depth
Sponsors gauge their return at UK
During every game at Rupp Arena, University of Kentucky men’s basketball coach Tubby Smith paces the sideline in front of a thoughtfully placed, vibrant orange Gatorade cooler, which sits between the team’s bench and the scorer’s table. Smith is shown while taping commerc ...
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ISP Sports to take over Seminoles’ rights
Florida State will become the seventh ACC school where ISP has rights. ISP Sports Among the 37 schools for which ISP owns the marketing and multimedia rights: ...
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Daytona to spend big for race’s 50th birthday
Daytona International Speedway will throw one heck of a party for the 50th running of the Daytona 500 in 2008, and the track is going to spend the next year letting everyone know about it. Insiders say the track could spend about $10 million on the yearlong marketing ...
What's next for the Busch Series?
The phrase has been repeated so often that it’s turned into a mantra for NASCAR’s detractors, who refer to the Busch Series as “Cup Lite” or “Cup Junior” because of the many Nextel Cup drivers who populate the Busch fields. Those guys have a nickname, too — “Buschwhackers.” ...
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Gators’ two titles mean new logo
The University of Florida’s licensing office is in the process of choosing a logo to celebrate the school’s dual national championships in football and men’s basketball. A single logo for Florida’s championships could begin showing up on merchandise. Graphic ...
Tags: This Week's News
Man in Black still brings in green
Dale Earnhardt’s death nearly six years ago robbed stock car racing of its everyman icon, but as marketers of the film “Dale” are learning, Earnhardt’s image and the No. 3 race car remain powerfully attractive to sponsors. Chevrolet, the brand of car formerly dr ...
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