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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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IMG College, George Washington Sign 10-Year Multimedia Rights Deal

Published in SportsBusiness Daily on 11 / 14 / 17

IMG College has signed George Washington Univ. to a 10-year multimedia rights deal to market and manage the school’s sponsorships and other assets. IMG College previously served in a consulting role for the Colonials, who field 27 varsity sports. Former Loyola (Md.) AD Jim Paquette will be t...

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SportsBusiness Journal: Senior Bowl hires MELT

The Senior Bowl has retained Atlanta-based MELT as its sales and marketing agency to find a title sponsor for the game. Under Armour was the title sponsor from 2007 to 2010, while Merrill Lynch Wealth Management was a presenting sponsor last year. But as new executive director Phil Savage, the ...

Tags: Events and Attractions

SportsBusiness Journal: Sponsor auctioning Final Four floor

When Northwestern Mutual, a new NCAA corporate partner, was offered the chance to buy the playing floor from the Final Four, the company jumped at it. Never before had an NCAA sponsor been able to purchase the floor from the Final Four and, frankly, Northwestern Mutual executives didn’t eve ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Coke Zero ‘socially’ surprises fans

The college football season is barely half finished, but Coca-Cola’s Sharon Byers already knows what her lasting memory will be. Just a few weeks ago, an Ole Miss fan posted a photo of himself and an autographed football from Rebels coach Hugh Freeze on Twitter. In the message, he thanked ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: ESPN focuses on BCS, Big East

Get ready for more changes in the college sports media landscape. The BCS, Big East and SEC are in the middle of negotiations that have the potential to reshape the marketplace yet again. The BCS opened its media rights negotiations with incumbent ESPN earlier this month, and the network has an e ...

Tags: Media

SportsBusiness Journal: From niche to a network

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Tags: Media

SportsBusiness Journal: Junior agents leaving for rivals

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Tags: Labor and Agents

SportsBusiness Journal: NeuLion launches new college apps

NeuLion has launched a new line of mobile applications for smartphones and tablets so that its college clients may take advantage of the larger screens on new smartphones. The new apps are rolling out during the college football season, enabling schools to offer their premium online content to fa ...

Tags: Colleges

SportsBusiness Journal: No-obligation bowl tickets available

Editor's note: This story is revised from the print edition. Fans who want to go to the Discover BCS National Championship Game — but only if their favorite team plays in it — now have the chance to reserve tickets ahead of time without an obligation to buy the tickets if their te ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Tourneys open books to PGA Tour

The PGA Tour is conducting in-depth financial reviews of its tournaments for the first time, with the primary goal being to help each of them increase revenue. The reviews are voluntary, though not a single tournament declined. Twenty-six tournaments are undergoing a review this year, and the rem ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: Huge Crowds At Ryder Cup Shop

The Ryder Cup is shaping up to be a financial bonanza for the PGA of America. The PGA says it expects 240,000 people on the course through the six days of the event -- three practice rounds, and three competitive rounds, which began Friday morning. The PGA does not release daily attendance figures, ...

Tags: Marketing and Sponsorship, Golf

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