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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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R&A refreshes British Open identity

Published in SportsBusiness Journal on 11 / 24 / 14

When Malcolm Booth arrived at the R&A in 2007, the organization that runs the British Open didn’t have much of a marketing, branding or communications capability. The R&A was formed to write and administer the rules of golf, and that’s largely what it did. That began to change...

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Tags: Marketing and Sponsorship

More Stories by this Author

06/21/10
SportsBusiness Journal: How Big 12’s Beebe made the math work

Everything being equal, the University of Texas and its Big 12 Conference brethren wanted to stay put. But with the Pac-10 offering promises of $20 million a year for each team, the math didn’t look so equal. So how did Big 12 Commissioner Dan Beebe and the conference’s media consult ...

Tags: This Week's News

06/21/10
SportsBusiness Journal: UGA switches site to CBSSports.com network

The University of Georgia, which relaunched its athletic website last fall with NeuLion, has changed its affiliation to the CBSSports.com College Network. Georgia is one of five new website properties CBS has acquired, including Mississippi, North Carolina State, DePaul and Pepperdine. ...

Tags: This Week's News

06/14/10
SportsBusiness Journal: No lost city: Atlantis to host college hoops event

The Atlantis Resort in the Bahamas will stage a college basketball doubleheader for the first time this season in a conference center that’s being converted into a 3,500-seat arena. Mississippi State will play Virginia Tech and Georgia Tech will play Richmond on Dec. 18 at the Atlantis. ...

Tags: This Week's News

06/14/10
SportsBusiness Journal: Female football coach gets deal with Crons

Natalie Randolph, the inspirational female high school football coach in Washington, D.C., has agreed to be a spokeswoman for uniform and apparel maker Crons. Randolph was named the football coach at Calvin Coolidge High School in March, making her one of only two women who are head ...

Tags: This Week's News

06/14/10
SportsBusiness Journal: Pacific Life renews as title sponsor of Pac-10 tournament

The Pac-10 Conference has renewed Pacific Life Insurance as the title sponsor of its men’s basketball tournament in the midst of what could be seismic changes to the league. With expansion dominating the league’s focus, business carries on. Regardless of how many teams the Pac-10 has in ...

Tags: This Week's News

06/14/10
SportsBusiness Journal: NASCAR ratings, younger viewers drop

NASCAR’s desire to strengthen its hold on the sport’s most avid fans showed progress in certain Southern markets, but the numbers from Fox’s broadcasts from February through May showed sharp declines in the younger audience. Overall, NASCAR’s viewership on Fox dropped 7.1 percent fro ...

Tags: This Week's News

06/14/10
SportsBusiness Journal: Illinois state group to bring back ‘Madness’

The Illinois High School Association originated the slogan “March Madness” more than 70 years ago to describe the passion in its state basketball tournament, but the group has seldom used the mark to promote its event. That’s about to change in a way that could affect high school basketbal ...

Tags: This Week's News

06/07/10
SportsBusiness Journal: Rapid release: Tylenol won’t renew with NASCAR

Tylenol, which has drastically cut its marketing and advertising in the wake of three product recalls in the last six months, will not renew its official partnership with NASCAR. The sport’s official pain reliever since the start of the 2007 season, Tylenol’s current deal with NASCAR ru ...

Tags: This Week's News

06/07/10
SportsBusiness Journal: ‘NASCAR Wives’ breaks down over creative split

NASCAR’s attempt to ride the wave of “docu-soap” dramas hit a glitch when “NASCAR Wives” never made it to the air and the project was eventually canceled. TLC had ordered at least eight half-hour episodes of “NASCAR Wives” last year, including a on ...

Tags: This Week's News

06/07/10
SportsBusiness Journal: NASCAR and Wal-Mart talk exclusive deal

Wal-Mart is in deep discussions with NASCAR team and league officials about a wide-ranging deal that has both sponsorship and licensing implications. Senior-level Wal-Mart executives were guests of NASCAR at the May 22 Sprint All-Star Race in Charlotte and returned this past week to tour ...

Tags: This Week's News

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