About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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StubHub doubles number of SEC partners

Published in SportsBusiness Journal on 07 / 25 / 16

Judging by StubHub’s 40-plus college relationships, including three new deals in the Southeastern Conference, the trepidation coming from schools about the secondary ticket market has dissipated. StubHub has finalized ticketing and sponsorship deals at LSU, Mississippi State and Ole Miss, p...

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Tags: Colleges

More Stories by this Author

09/26/11
SportsBusiness Journal: 1990 proposal outlines super conference

The idea was to create a super conference of 16 schools overlapping states from the Northeast through the South. Eventually, according to this plan, there would be four super conferences that blanketed the country, and their champions would come together in a playoff to decide the national champ in ...

Tags: Colleges

09/19/11
SportsBusiness Journal: Schwab puts golf mentor stories on video

Journeyman golfer Kevin Streelman swallows hard as he listens to one of the PGA Tour’s most respected voices tell him, “You weren’t at your best.” As Tom Lehman continues in this honest, career-evaluating exchange, he tells Streelman, “You know how good you can be an ...

Tags: Marketing and Sponsorship

09/19/11
SportsBusiness Journal: CLC expands line of products

New or expanded lines of college products are showing up in places you’d never expect. Boots sporting a school’s logo are being sold in western wear retailers. Licensed sunglasses are in Sunglass Hut stores all over the country. Logo pacifiers can be found in Babies “R” Us ...

Tags: Marketing and Sponsorship

09/19/11
SportsBusiness Journal: Raycom expands ACC's syndication

The ACC’s football syndication package has expanded into 40 new markets this season, including such faraway locales as Los Angeles, San Francisco and Denver. Those new markets give ACC football more exposure than it’s ever enjoyed in its longtime relationship with Raycom Sports, which ...

Tags: Media

09/16/11
SportsBusiness Daily: Honda, State Farm Get Rose Bowl Signage

The newly renovated Rose Bowl has agreed to new sponsorship deals with Honda and State Farm. Honda’s deal is being called a “Crown Signage” partnership, which includes a 5x42-foot sign atop the stadium’s video board in the north end zone. During UCLA games, Honda will present ...

Tags: Marketing and Sponsorship

09/15/11
SportsBusiness Daily: IMG Divisions To Represent Senior Bowl

Two IMG divisions, IMG Academies and IMG College, are teaming up to represent the Senior Bowl to broaden the event’s marketing and sponsorship initiatives. IMG Academies will carry the tag “official training partner” for the Mobile, Ala.-based game, which showcases college football ...

09/14/11
SportsBusiness Daily: Hyundai Inks Deals With 24 Universities

Korean automaker Hyundai today will announce that it has signed sponsorship agreements with 24 universities, giving it on-site activation, media buys and hospitality. The deals were brokered by IMG College from its stable of 80-plus schools, giving Hyundai rights at Florida, Georgia, Ohio State, Ore ...

09/12/11
SportsBusiness Daily: Learfield Hosting College Events For Ill Children

Learfield Sports is teaming with Chicago-based Special Spectators to create college gameday experiences for seriously ill children and their families. The first event was this past weekend at Northwestern. Future dates are set for Alabama, Colorado, Kansas State, North Carolina, Oklahoma, Oklahoma S ...

Tags: Colleges

09/12/11
SportsBusiness Journal: Stultz to leave IMG College

Tom Stultz, who worked arm-in-arm with University of Texas officials to develop the Longhorn Network, will step down from his post at IMG College at the end of the year. Stultz, 60, led the turnaround of Host Communications from a company on the brink of bankruptcy in 2004 to a college marketing ...

Tags: Marketing and Sponsorship

09/07/11
SportsBusiness Daily: Sarah Hirshland Leaving WMG For USGA

Hirshland will oversee marketing, broadcasting at USGA SARAH HIRSHLAND is leaving her L.A. post at Wasserman Media Group to run business affairs for the USGA. As USGA Senior Man ...

Tags: People and Pop Culture, USGA

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