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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Varsity’s boss helps cheerleading bring it on

Published in SportsBusiness Journal on 04 / 24 / 17

Jeff Webb’s company, Varsity, first began running cheerleading competitions in 1980. Some 37 years later, cheerleading has gained provisional status from the International Olympic Committee with the hope that the sport could become part of the Olympic Games in the future. This week’s Wo...

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Tags: Events and Attractions

More Stories by this Author

06/04/12
SportsBusiness Journal: Raycom names Jimmy Rayburn COO

A shuffling of personnel at Raycom Sports has moved producer Jimmy Rayburn into the role of chief operating officer, the media company said. Rayburn, an executive producer at Raycom since 1986, will oversee the daily operations, strategy and budget as COO. President and CEO Ken Haines will remain ...

Tags: Media

06/04/12
SportsBusiness Journal: Schools get ticket education

More than a third of Division I athletic departments plan to implement an outbound ticket sales program this year, and many of them are instituting a customer-relations program to better track who is buying and who the prospects are. Whether schools outsource their ticket sales and marketing to a ...

Tags: Colleges

05/30/12
SportsBusiness Daily: Cox Media Group Invests In iHigh

Cox Media Group has made an $11.7M investment in iHigh, the digital TV platform and online network for youth teams and other groups who want to broadcast their events. iHigh said the investment will be used to charge the company’s product development and expansion. The company, started by Jim ...

05/21/12
SportsBusiness Daily: Crowne Plaza Invitational To Feature "Plum" Promotion

When Crowne Plaza launched a new brand identity campaign late last year, the upscale hotel chose to emphasize one of its primary colors -- plum -- in its marketing and advertising. This week’s PGA Tour Crowne Plaza Invitational at Colonial will be the hotel’s first chance to put that plu ...

Tags: Marketing and Sponsorship, PGA Tour

05/21/12
SportsBusiness Daily: IMG College Adds OU, Two NASCAR Tracks

The stadium seating division of IMG College has added new clients -- the Univ. of Oklahoma and two NASCAR speedways -- that grow and expand the division's business. IMG College now has stadium seating deals with 120 schools that call for the company to sell rented seat backs to ticket holders. At OU ...

Tags: Facilities, IMG

05/21/12
SportsBusiness Journal: IMG Learfield signs S. Florida, App St.

South Florida fills about two-thirds of Raymond James Stadium for its home football games. Appalachian State, on the other hand, draws an average of 4,000 fans more than its seating capacity. But both schools are signing deals with IMG Learfield Ticket Solutions to outsource their sales and marke ...

Tags: Colleges

05/21/12
SportsBusiness Journal: Path to PGA Tour changing

The hottest crop of college golfers in years has equipment makers salivating, but new PGA Tour qualifying rules could upset the traditional model of the equipment deal for future pros. After this year, college players going through the tour’s qualifying school will be funneled to the develo ...

Tags: Marketing and Sponsorship

05/21/12
SportsBusiness Journal: Channel again in SEC talks

The SEC is weeks away from restructuring its media rights deal with its current partners, CBS and ESPN, according to several industry sources, and in addition to talks about increasing rights fees, the conversations have also included more talk about a conference channel that could be ready for laun ...

Tags: Media

05/21/12
SportsBusiness Journal: Illinois signs with Learfield

The University of Illinois, one of the few schools nationally that has kept its multimedia rights in-house over the years, has reached a 10-year agreement to outsource those rights to Learfield Sports. The Fighting Illini had been resistant to the outsource model, even though most of their peers ...

Tags: Colleges

05/17/12
SportsBusiness Daily: Byron Nelson Tourney Unveils Social Media Initiatives

This week’s PGA Tour HP Byron Nelson Championship, which began today in Dallas, will unveil several new social media initiatives designed to connect with and reward fans at TPC Las Colinas. Twitter posts tagged with #HPBNC will be streamed on full-color, big screen TVs and scoreboards. The Cad ...

Tags: Events and Attractions, PGA Tour

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