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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Call-ing Card: Arkansas Files Trademark For "Wooo Pig Sooie" Chant

Published in SportsBusiness Daily on 07 / 21 / 14

Univ. of Arkansas fans have been calling the hogs nearly as long as their Razorbacks have been playing football, making “Wooo Pig Sooie” one of the most recognizable cheers in collegiate athletics. Now the school is making its claim to the cheer legally binding by obtaining a sound ...

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Tags: Marketing and Sponsorship, SEC

More Stories by this Author

02/01/10
SportsBusiness Journal: Michael Waltrip Racing taps Just Marketing for consulting work

Michael Waltrip Racing enters the 2010 season with a growing sponsor base, a new driver and a sense of momentum enjoyed by few NASCAR teams, and now it can count Just Marketing International on its side as well. The three-year-old race team has a new consulting agreement with JMI tha ...

Tags: This Week's News

01/25/10
SportsBusiness Journal: The BCS' Big Split

The Bowl Championship Series will distribute $142.5 million of revenue from its five bowl games, with 81 percent of it — $115.2 million — going to the big six conferences. The majority of the rest — $24 million — goes to the coalition conferences: Mountain West, W ...

Tags: This Week's News

01/25/10
SportsBusiness Journal: Auto auction Web site Copart boosts motorsports activity with new ...

At a time when little new money is flowing into motorsports, Copart, a California-based auto auction Web site, is expanding its presence. Copart’s newest deal, a high-six-figure partnership with the NHRA, sinks the sponsor even deeper into drag racing as the official online auto auction ...

Tags: Marketing and Sponsorship

01/25/10
SportsBusiness Journal: FSG and NASCAR alumnus Corcoran opens Shamrock

Former Fenway Sports Group and NASCAR sales and marketing executive Brian Corcoran is starting his own agency, Shamrock Sports Group, based in Portland, Maine. Corcoran, a native of Maine, will focus Shamrock’s efforts on corporate consulting and property representation. The 41-year-old, ...

Tags: This Week's News

01/25/10
SportsBusiness Journal: New York Life to present Big East tourneys

The ultra-competitive insurance category has another player deepening its presence in the college sponsorship arena. New York Life Insurance, the largest mutual life insurance company in the U.S., will be presenting sponsor of both the men’s and women’s Big East Conference b ...

Tags: This Week's News

01/25/10
SportsBusiness Journal: Right Guard aims skills contest at youth demo

The joint youth basketball initiative between the NCAA and the NBA, iHoops.com, is creating a new defensive skills challenge that will be sponsored by Right Guard. The deodorant is already a founding partner on iHoops.com and the defensive skills challenge, geared for youth players ages ...

Tags: This Week's News

01/18/10
SportsBusiness Journal: Speed adding a full field of new NASCAR shows

Speed is pumping even more horsepower into its NASCAR lineup in 2010. While the network already has a deep stable of NASCAR programming, from practice and qualifying to news and analysis, Speed is planning to add six to eight new shows this year. Yet another show that’s still in the ...

Tags: This Week's News

01/11/10
SportsBusiness Journal: NASCAR Scene ends print production

NASCAR Scene, the foremost weekly publication in the sport and a staple of the industry since 1977, will cease production of the weekly print product and merge into the monthly NASCAR Illustrated magazine. Street & Smith’s Sports Group, a unit of American ...

Tags: This Week's News

01/11/10
SportsBusiness Journal: Kelley Earnhardt goes in front of camera for Nationwide

Nationwide Insurance will feature Dale Earnhardt Jr.’s sister, Kelley, in its 2010 ad campaign, nudging her from behind-the-scenes business manager to out-front endorser. Since she began running the business of JR Motorsports in 2001, Kelley has helped build the Nationwide Series organi ...

Tags: This Week's News

01/04/10
SportsBusiness Journal: Feld making over IHRA for coming season

The IHRA, a second-tier drag racing series that essentially hasn’t changed in 40 years, will break out a new look in 2010 that combines the competition of its dragsters with the pyrotechnics and theater of a Monster Jam truck event. Feld Motor Sports, the IHRA’s new ownership group, ...

Tags: This Week's News

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