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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Ryder Cup a ‘crowning moment’ for Golf Channel-NBC coverage

Published in SportsBusiness Journal on 09 / 22 / 14

When Golf Channel goes live with its coverage of the Ryder Cup in the wee morning hours Friday, it will very simply be “the biggest day in Golf Channel history,” said Molly Solomon, the network’s executive producer. In the past, ESPN has carried the first day of Ryder Cup play o...

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Tags: Media

More Stories by this Author

05/03/10
SportsBusiness Journal: Differences aside, media consultants got the deal done

The two media consultants who helped the NCAA lock down $11 billion for its rights weren’t eager to work together when hired in 2008. Kevin O’Malley is fine dining, while Chuck Gerber is the local deli. O’Malley is Brooks Brothers and penny loafers, Gerber is a sweater and no socks. ...

Tags: This Week's News

04/26/10
SportsBusiness Journal: Roush Fenway retools site to sell

Roush Fenway Racing is working with New York-based digital agency The Barbarian Group to overhaul its online strategy and incorporate more of a sales and marketing structure into its official website to attract more sponsors. “We’ve got to get the site to communicate Roush Fenway as an ...

Tags: This Week's News

04/26/10
SportsBusiness Journal: NCAA’s money-making matchup

Last October, Sean McManus looked at the numbers and shook his head. Even if CBS sold a record amount of advertising, there was no way the network could show a profit from the last three years of its NCAA men’s basketball tournament deal, which required a total of $2.13 billion in rights ...

Tags: This Week's News

04/26/10
SportsBusiness Journal: NCAA chooses BDA to develop activation programs for sponsors invo ...

The NCAA has selected Seattle-based Bensussen Deutsch & Associates to be its preferred premium vendor for licensed merchandise. BDA, which also has vendor relationships with Major League Baseball and NASCAR, among others, will develop activation programs for the NCAA’s corporate par ...

Tags: Marketing and Sponsorship

04/12/10
SportsBusiness Journal: Coke Zero concert goes live on Facebook

How do you share a Coke and a smile — and a concert at the Final Four? Taking social media to an extreme, Coca-Cola and its agency partner, Atlanta-based MELT, broadcast the Coke Zero-sponsored Daughtry concert live from the Final Four on Facebook, creating a new distribution model that ...

Tags: This Week's News

04/12/10
SportsBusiness Journal: NCAA, Intersport mend fences

Just four years ago, the NCAA and Chicago-based Intersport were embroiled in a legal tug-of-war over the trademark phrase “March Madness,” but the two now find themselves business partners on at least three projects. In addition to running the slam-dunk and three-point contests at th ...

Tags: This Week's News

04/12/10
SportsBusiness Journal: NCAA close to decisions on rights, tourney

Interim NCAA President Jim Isch is expected to reveal his decisions on tournament expansion and media rights at an executive committee meeting April 29. Isch could come to a decision as early as this week on whether the NCAA should opt out of the last three years of its 11-year, $6 bill ...

Tags: This Week's News

04/05/10
SportsBusiness Journal: Fleet-tracking company finds road to sports

As West Virginia’s team bus traversed downtown Indianapolis, fans lined the street hoping to catch a glimpse of the Mountaineers. But they weren’t the only ones watching. A company called US Fleet Tracking monitored all of the transportation services that moved teams, coaches, media and ...

Tags: This Week's News

04/05/10
SportsBusiness Journal: K-Swiss tests high school market with two-year deal

Shoemaker K-Swiss has struck a two-year sponsorship deal to put its brand in about 100 high schools in the Dallas, Houston, Los Angeles and Pittsburgh markets. Home Team Marketing, a Cleveland-based agency that has aggregated high school rights across the country, sold the deal to K- ...

Tags: This Week's News

04/05/10
SportsBusiness Journal: Wypall to title-sponsor Nationwide race

Editor's note: This story is revised from the print edition. Wypall, the Kimberly-Clark line of industrial strength wipes and shop towels, plans to use a pair of current crew chiefs and a former crew chief-turned-TV analyst when it title-sponsors the Nationwide Series race at Phoenix in ...

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