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Michael Smith
Staff writer Michael Smith covers colleges, golf and lacrosse.
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Golf NGB draws on content from partners for new website; sponsor hunt in full swing05 / 13 / 13The national governing body for golf has launched a website and begun the search for sponsors. The USA Golf Federation, spearheaded by the PGA Tour’s Andy Levinson, established its home page on a network of NGB pages that are hosted at TeamUSA.org. The umbrella site offers governing bodies ... |
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Lowe’s building on to ALMS ties
Lowe’s plans to ramp up its investment in the American Le Mans Series this week when it announces a new partnership with the sports-car series. Lowe’s, which already sponsors two Fernandez Racing Acuras, has agreed to become the official home improvement store for the ALMS. Terms were not ...
Tags: This Week's News
NASCAR boasts new Olympic-size TV hub
There were times when Steve Stum from NASCAR Images was surrounded by more than $20 million in the latest high-tech video and audio equipment at Daytona, and yet he was one drained battery from being crippled. NASCAR Images now coordinates the compound, which covered an ...
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Banking on hoops
Like most schools, the University of Kentucky generates more of its men’s basketball revenue from ticket sales than any other category. Lexington, Ky., bleeds blue with one of the most passionate fan bases in college sports. In its 2006-07 athletic budget, K ...
Tags: In-Depth
Sponsors gauge their return at UK
During every game at Rupp Arena, University of Kentucky men’s basketball coach Tubby Smith paces the sideline in front of a thoughtfully placed, vibrant orange Gatorade cooler, which sits between the team’s bench and the scorer’s table. Smith is shown while taping commerc ...
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ISP Sports to take over Seminoles’ rights
Florida State will become the seventh ACC school where ISP has rights. ISP Sports Among the 37 schools for which ISP owns the marketing and multimedia rights: ...
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Daytona to spend big for race’s 50th birthday
Daytona International Speedway will throw one heck of a party for the 50th running of the Daytona 500 in 2008, and the track is going to spend the next year letting everyone know about it. Insiders say the track could spend about $10 million on the yearlong marketing ...
What's next for the Busch Series?
The phrase has been repeated so often that it’s turned into a mantra for NASCAR’s detractors, who refer to the Busch Series as “Cup Lite” or “Cup Junior” because of the many Nextel Cup drivers who populate the Busch fields. Those guys have a nickname, too — “Buschwhackers.” ...
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Gators’ two titles mean new logo
The University of Florida’s licensing office is in the process of choosing a logo to celebrate the school’s dual national championships in football and men’s basketball. A single logo for Florida’s championships could begin showing up on merchandise. Graphic ...
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Man in Black still brings in green
Dale Earnhardt’s death nearly six years ago robbed stock car racing of its everyman icon, but as marketers of the film “Dale” are learning, Earnhardt’s image and the No. 3 race car remain powerfully attractive to sponsors. Chevrolet, the brand of car formerly dr ...
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Riding the Montoya revolution
Russia. That’s one Juan Pablo Montoya can’t figure out. Ask Montoya, NASCAR’s newest driving sensation, how he became so popular in Russia and he just laughs and shrugs his shoulders. He never even raced there in his old job as a Formula One driver. “I don’ ...
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