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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

Alabama’s success delivers big payday

04 / 21 / 14

Photo by: GETTY IMAGES Roll Tide is right. The University of Alabama is set to capitalize on its success over the last five years by signing one of the nation’s most lucrative multimedia ...

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Tags: Colleges

More Stories by this Author

12/17/07
WAC agrees to eight-year deal with Learfield

Learfield Sports will become the primary rights holder for the Western Athletic Conference as part of an eight-year deal expected to be announced this week. Hawaii’s trip to a BCS bowl keeps WAC football on a roll. The WAC has ...

Tags: This Week's News

12/10/07
Johnson has 2 finalists in agency search

Editor's note: This story is revised from the print edition. Jimmie Johnson and Gillette have severed ties on the “Young Guns” program as the back-to-back NASCAR Nextel Cup champion goes in search of an agency to help him market his on-track success. ...

Tags: This Week's News

12/10/07
Craftsman looks for new route in motorsports

Craftsman isn’t leaving motorsports, Scott Howard insists, but it will terminate its title sponsorship of the NASCAR Truck Series at the end of 2008, two years before the end of its current five-year deal. Craftsman is the only title sponsor the series has had since its inception in 1995. Ho ...

Tags: This Week's News

12/03/07
The $400M bowl business

Officials at the Chick-fil-A Bowl in Atlanta joke that the game’s title sponsor used to be “weather-plagued,” a reference to the sometimes rainy, snowy and muddy conditions that sullied the game when it was played in a half-empty Fulton County Stadium. Little has survived from those ...

Tags: In-Depth

12/03/07
Extra ads on ESPN can pay off for bowl

For every advertising dollar Chick-fil-A spends with ESPN above a certain threshold, the Chick-fil-A Bowl makes what amounts to a 15 percent commission. The company has feasted on the demographics that the bowl allows it to reach. ...

Tags: In-Depth

12/03/07
New Big 12 boss sets sights on balance, media

With the Big 12 Conference football championship on the line, a shot at the national title for Missouri and the potential of two conference schools getting BCS berths, it would be easy to assume that new Big 12 Commissioner Dan Beebe would be pulling for Mizzou. For the conference’s bottom line, a ...

Tags: This Week's News

12/03/07
Company not chicken about bowl spending

Chick-fil-A’s chief marketer conceded that he faced a “healthy dose of skepticism” from within his office when the company began its sponsorship of the Peach Bowl a decade ago. Steve Robinson, Chick-fil-A’s CMO and a 27-year veteran of the Atlanta-based company, ...

Tags: In-Depth

11/19/07
IMG deal aims for cohesion in college market

One-stop shopping hasn’t been an option for companies that wanted to spend their sponsorship dollars in college athletics, but IMG’s acquisition of Host Communications last week for $74.3 million brings a multimedia rights holder onto the same team with a licensing agent for the first t ...

Tags: This Week's News

11/12/07
IMG near deal for Host Communications

IMG was close to completing the acquisition of Host Communications late last week in a deal that would bring the collegiate multimedia rights owned by Host under the same IMG College Sports umbrella with Collegiate Licensing Co. Host, founded in 1972 and a pioneer in collegiate sports ...

Tags: This Week's News

11/12/07
Driver Labonte firing up motorsports marketing agency

NASCAR driver Bobby Labonte, a former Winston Cup champion, will announce this week the formation of a full-service marketing agency, Breaking Limits. Labonte, who drives the No. 43 Cheerios/Betty Crocker Dodge for Petty Enterprises, has hired a staff and expects to begin operations ...

Tags: Marketing and Sponsorship

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