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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield appoints regional sales chiefs

04 / 07 / 14

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

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Tags: Colleges

More Stories by this Author

08/05/13
Fluhr’s Spreecast enters college space

Spreecast, the social video platform started by StubHub founder Jeff Fluhr, has found its entrée into college sports through an arrangement with the University of Southern California. The Trojans launched their Spreecast partnership last week with a 45-minute video chat with first-year men ...

Tags: Colleges

08/05/13
Alabama looks to rework rights deal

The University of Alabama’s timing couldn’t be better. On the heels of winning three of the last four national football titles, the Crimson Tide has decided to renegotiate its multimedia rights contract. Alabama, under the direction of new Athletic Director Bill Battle, is taking adva ...

Tags: Colleges

07/29/13
In rights arena, Spartans stand alone

Once West Virginia signed its 12-year, $80 million multimedia rights deal with IMG College earlier this month, Michigan State became the final holdout. Every other school in the five major conferences outsources its multimedia rights to a third party like an IMG College or Learfield Sports. The S ...

Tags: Colleges

07/22/13
WVU travel costs jump $2M

West Virginia University’s travel costs shot up $2 million in 2012-13, the Mountaineers’ first season of competition in the Big 12, school officials said. When West Virginia left the Big East for the Big 12, the school understood that it would need to make significant adjustments to i ...

Tags: In-Depth, Colleges

07/22/13
Farming company aims for heartland

When farmers are working in the field on Saturday afternoons in the fall, Roy Seinfeld would like to think that they’re listening to a college football game. Case IH, one of the world’s largest manufacturers of tractors and other farming equipment, is betting that they are. “We ...

Tags: Marketing and Sponsorship

07/15/13
SEC taps N.Y. firm for game-day research

The Southeastern Conference for years has put the best product on the football field and played in front of the most fans. Despite that, the conference’s athletic directors see room for improvement. Within the last month, the SEC has hired a market research agency to study fan habits and be ...

Tags: Colleges

07/15/13
Web.com finds home for forum series

After spending nearly 30 years in the health care industry, Michael Young bought a motorcoach and attempted to retire. That didn’t last long. In November, Young was hired by Web.com to run a series of small-business forums at the site ...

Tags: Marketing and Sponsorship

07/15/13
Learfield to launch minority academy

Learfield Sports will begin offering a five-day academy to diversity candidates looking to get into the marketing side of college athletics. The Learfield Sports Minority Academy will launch next spring, and Learfield will work with the Minority Opportunities Athletic Association to select candid ...

Tags: Colleges

07/01/13
Upper Deck issues Notre Dame cards

Upper Deck’s first set of Notre Dame football trading cards hits store shelves this week. The sets will range in price from $20 to $48 and will sell in big-box retailers such as Wal-Mart and Target, as well as in smaller hobby and card shops. ...

Tags: Colleges

07/01/13
PGA looks to open N.Y. office

The moving truck sitting in Kevin Ring’s Cleveland driveway last week won’t be going to Florida after all. The PGA of America’s chief marketer will be going to New York instead. Ring ...

Tags: Leagues and Governing Bodies

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