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Michael Smith
Staff writer Michael Smith covers colleges, golf and lacrosse.
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Golf NGB draws on content from partners for new website; sponsor hunt in full swing05 / 13 / 13The national governing body for golf has launched a website and begun the search for sponsors. The USA Golf Federation, spearheaded by the PGA Tour’s Andy Levinson, established its home page on a network of NGB pages that are hosted at TeamUSA.org. The umbrella site offers governing bodies ... |
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Car club a rolling billboard for IndyCar Series
The IndyCar Series discovered a unique ally when it went searching for ways to promote its races in market. The series has partnered with the Honda S2000 car club, a national group of 56,000 members, to help spread the word about upcoming IndyCar races. Honda S2000 ...
Tags: This Week's News
NASCAR, Clarkson try ‘swapping fan bases’
By the time Kelly Clarkson’s third album is released this summer, she will have performed at the Daytona 500, appeared in a NASCAR commercial and served as ambassador for NASCAR Day. Kelly Clarkson chats with driver Kasey Kahne and performs at Daytona (below). ...
Tags: In-Depth
Ricky Carmichael sponsor Monster would jump from motorcycle to ca ...
Ginn Racing is finalizing a deal that is expected to put Ricky Carmichael’s chief Supercross sponsor, Monster Energy Drink, on the car for his first stock car race this weekend. When Monster in January 2006 signed a reported two-year deal with Carmichael, widely regarded as the Michael Jor ...
Tags: This Week's News
NASCAR lets ‘Primetime’ cameras in for summer series
ABC News “Primetime” crews were at Las Vegas Motor Speedway over the weekend to begin filming an unscripted documentary series that is expected to air this summer. The initial plan calls for at least four one-hour episodes of the series, which will chronicle all aspects of NASCAR, from comp ...
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IndyCar driving home message for ethanol
The Ethanol Promotion and Information Council, a two-year-old coalition of plants that produce ethanol fuel, is hitching its first national marketing campaign to the IndyCar Series. EPIC’s mobile marketing unit will travel the IndyCar circuit, where cars will run ...
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Goodyear’s NCAA advertising plans take flight
Goodyear will be putting some serious miles on its three blimps during the NCAA men’s basketball tournament. Tied to its “Get There” advertising campaign, which launched last month at the Daytona 500, Goodyear is sending its blimps and other aerial coverage assets to eight of the 12 tournam ...
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Shell vs. Sunoco: Fuel on the fire
Shell/Pennzoil is standing its ground in its turf war with Sunoco, saying that while it changed the markings on NASCAR driver Kevin Harvick’s suit, it won’t change a $30 million campaign tied to its sponsorship with Richard Childress Racing. Sunoco, meanwhile, continues to argue that its compet ...
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Track ready to light up Neon Garage
By the time the Britney Spears impersonator — hair and undergarments optional — takes the stage at the Neon Garage on Friday morning, Chris Powell likely will be taking a deep sigh of relief. By The Numbers: Las Vegas Motor Speedway Neon Garage ...
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Getting the rhythm: IndyCar signs Ritmo Mundo watches
The IndyCar Series came away from a shopping trip down Rodeo Drive with a new multiyear sponsorship agreement with Ritmo Mundo watches. Ritmo has agreed to a five-year deal that will make the Beverly Hills, Calif., watchmaker the official timepiece of IndyCar. An announcement on the deal, ...
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Red Bull will go full throttle with Vegas hospitality
The Red Bull hill, just outside of Turn 3 at Las Vegas Motor Speedway, is going to look a little more like a mountain this weekend during the Nextel Cup and Busch series races. Red Bull is bringing its two-story Energy Station to the race this year. Red Bull, ...
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