About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

Adidas Becomes Pac-12 Apparel/Footwear Partner In Three-Year Deal

Published in SportsBusiness Daily on 07 / 29 / 15

adidas has agreed to a three-year marketing and media deal that will make it the official athletic apparel and footwear partner of the Pac-12. The agreement, which will be announced later today, gives adidas rights at all Pac-12 championship events and the Pac-12 Networks. adidas will become present...

Read More

More Stories by this Author

SportsBusiness Journal: Powerade signs lacrosse deal

MAJOR LEAGUE LACROSSE Powerade was attracted to MLL’s ability to integrate league, team marks in one deal. Major League Lacrosse has secured Powerade to replace Gatorade as the official sports drink and sideline beverage. Powerade’s two-year deal will kick in this season, ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Videos highlight golfers' health

DePuy Mitek, a PGA Tour official marketing partner and sponsor of the tour’s mobile health and fitness facility, will highlight three golfers in a series of vignettes throughout the spring and summer on PGATour.com. The Johnson & Johnson company is working with tour stars Stewart Cink, Jim Fury ...

Tags: Marketing and Sponsorship, Media

SportsBusiness Journal: PGATour.com using Watson in campaign

The PGA Tour’s official website is launching its first ad campaign this week with a 30-second spot featuring Bubba Watson. The Watson ad will be the first of three that will run throughout the golf season on NBC, CBS and Golf Channel. The tour will use ad inventory that’s part of its broadcast agre ...

Tags: Media

SportsBusiness Daily: NBC Golf To Have Golf Channel Look, Feel

NBC will begin using the on-air look and feel of Golf Channel this weekend when it broadcasts the WGC-Accenture Match Play Championship. The "Golf Channel on NBC" branding will continue throughout the golf season on NBC's 10 PGA Tour events, similar to the way ESPN's brand is used on ABC teleca ...

Tags: Media, Golf Channel, NBC

SportsBusiness Journal: Tape brand rolls out college line

Duct tape fashion isn’t just for Lady Gaga anymore. Now the Duck brand is putting its own twist on the trendy adhesive with a line of college-licensed duct tape. And, yes, the University of Oregon is one of 25 schools that Duck has licensed since last fall. Duck offers duct tape w ...

Tags: Colleges

SportsBusiness Journal: Daly tees up 'Blue Collar' threads

GETTY IMAGES John Daly has become a camera magnet on the course for his loud outfits. John Daly, the unlikeliest fashion plate in professional golf, is at it again with a new line of affordable shirts and hats that will hit stores this spring. Blue Collar Golf, a brand name ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: LPGA renews partnerships

The LPGA has struck a pair of official partner renewals with Florida’s Natural orange juice and Language Training Center, both of which are using the tour’s global brand to broaden their businesses. In the LPGA pro-am last week, Florida’s Natural executives played golf with distributors of their or ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: PGA Tour To Allow Cell Phones At All Tourneys

The PGA Tour is announcing a new policy today that will allow fans to use cell phones and other mobile devices at select areas of the golf course during competition beginning at the Honda Classic on March 3-6. Fans will be asked to keep their phones on silent mode while at the golf course. The tour ...

Tags: Leagues and Governing Bodies, PGA Tour

SportsBusiness Journal: Unilever newest NCAA partner; State Farm out

Unilever is in and State Farm is out of the NCAA’s corporate partner program in a flurry of activity a month before the start of its basketball tournament. While Unilever provides the NCAA another giant consumer packaged goods company capable of giving the Final Four a strong promotional push, the ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: TaylorMade plans driver's debut

The world’s No. 2-ranked golfer, Martin Kaymer, spent last week trying to keep his drive out of the Dubai sand. This week, his task will be to keep his drive between the skyscrapers on 54th Street in New York. Kaymer and Sergio Garcia will be the headliners Tuesday for a TaylorMade “White Out” in M ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug