About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

How Bama, CLC rolled to $100M extension

Published in SportsBusiness Journal on 06 / 29 / 15

Bill Battle’s on the other side of the table now, but the University of Alabama’s athletic director still drives a shrewd deal. The Crimson Tide extended the agreement that makes Collegiate Licensing Co. the school’s exclusive licensing agent. The 10-year deal will pay the Tide ...

Read More

Tags: Colleges

More Stories by this Author

02/14/11
SportsBusiness Journal: TaylorMade plans driver's debut

The world’s No. 2-ranked golfer, Martin Kaymer, spent last week trying to keep his drive out of the Dubai sand. This week, his task will be to keep his drive between the skyscrapers on 54th Street in New York. Kaymer and Sergio Garcia will be the headliners Tuesday for a TaylorMade “White Out” in M ...

Tags: Marketing and Sponsorship

02/07/11
SportsBusiness Daily: Pinehurst Launches Special Website

Pinehurst Resort today is launching a new website that will follow the restoration of famed Pinehurst No. 2. The site will include photos, progress reports and videos from the designers working on the project, Ben Crenshaw and Bill Coore . Pinehurst No. 2 is scheduled to re-open March 4 after the ...

02/07/11
SportsBusiness Daily: Chalone Vineyard Official Wine Of PGA Of America

Chalone Vineyard, a California-based Diageo brand, has signed a three-year deal to be the official wine of the PGA of America. The sponsorship will enable Chalone to integrate its wines into PGA of America events, while also gaining access to the group’s 27,000 PGA pros and the 10,000 PGA-staff ...

Tags: Marketing and Sponsorship, Golf

02/07/11
SportsBusiness Journal: USC explore sale of marketing, media rights

The University of Southern California, one of the few remaining major schools to manage its marketing and media rights in-house, has met with several companies to explore outsourcing those rights. Fox Sports, IMG College and Learfield Sports are among the rights holders that have interviewed with U ...

Tags: Colleges

02/04/11
SportsBusiness Daily: Mahan Wearing Sun Life Financial Mark On Cap

Hunter Mahan is wearing a new Sun Life Financial mark on the side of his cap this weekend as he defends his title at the PGA Tour Waste Management Phoenix Open. The multiyear sponsorship represents Sun Life's first deal in golf. Wasserman Media Group negotiated the agreement for Mahan, who won ...

Tags: Marketing and Sponsorship, Golf

02/04/11
SportsBusiness Daily: Callaway Targets TaylorMade In Ads

Callaway launched an advertising offensive against TaylorMade’s new white R11 driver today with a  full-page ad in USA Today entitled “Performance Over Paint,” featuring Callaway’s new RAZR Hawk driver. The ad promotes the new strategic alliance between Callaway and Lamborghini, whose R&D teams ...

02/04/11
SportsBusiness Daily: Sun Life Sponsors Hunter Mahan

Golfer Hunter Mahan is wearing a new Sun Life Financial mark on the side of his cap this weekend as he defends his title at the PGA Tour Waste Management Phoenix Open. The multiyear sponsorship represents Sun Life's first deal in golf. Wasserman Media Group negotiated the agreement for Mahan, who ...

02/03/11
SportsBusiness Daily: Peter Jacobsen Sports To Rep Players

Peter Jacobsen Sports has signed golfer Matt Kuchar to the agency’s first full-service player representation deal, not including Jacobsen’s own career management. At the same time, Jacobsen said that VP/Player Relations Mike O’Connell has been promoted to COO and will run the day-to-day operati ...

Tags: Golf, Labor and Agents

02/01/11
SportsBusiness Daily: PGA Merchandise Show Attendance Jumps

The PGA of America reported a 3.5% increase in overall attendance and a 7% increase in PGA professional attendance at the PGA Merchandise Show in Orlando. The show ran from Thursday through the weekend and drew a total crowd of 41,824, up from last year’s attendance of 40,410. Outside of the U.S., t ...

Tags: Events and Attractions, Golf

01/31/11
SportsBusiness Journal: Green efforts on display

In 43 years, Waste Management has made a living by collecting what everyone is getting rid of, and it’s helped it grow into a $13 billion-a-year company. But it’s the recycling and “green” aspect of its business that the company wants to emphasize through its title sponsorship of this week’s Waste M ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug