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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield appoints regional sales chiefs

04 / 07 / 14

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

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Tags: Colleges

More Stories by this Author

01/07/08
Sponsor debate divides NCAA

A controversial proposal by the NCAA has university leaders debating where to draw the line on the use of student athletes in commercials and promotions. When the NCAA convention convenes this week in Nashville, Proposal 2007-26 is sure to be a popular, if not heated, topic. If passed, ...

Tags: This Week's News

01/07/08
CAA wins eight-firm competition for Jimmie Johnson

Jimmie Johnson, the back-to-back NASCAR champion, has signed Creative Artists Agency to represent him in marketing, licensing and endorsement deals. Johnson Michael Levine, co-head of CAA Sports, will lead a team that will attempt to capi ...

Tags: This Week's News

01/07/08
AAA puts the brakes on its national deals

AAA’s national motorsports sponsorships will hit the end of the road after the 2008 season. AAA’s departure from motorsports could open the door for Nationwide or another insurer. The primary sponsor on Roush Fenway Racing’s No. ...

Tags: This Week's News

12/24/07
SMI on both sides of retail competition

Motorsports Authentics has an emerging competitor in the trackside retail business, and it’s a company from within its own family at Speedway Motorsports Inc. The sibling rival is Sports Design, a little-known trackside retail company owned by SMI, which also owns 50 percent of Motor ...

Tags: This Week's News

12/24/07
RV retailer increases its profile in NASCAR

Camping World/FreedomRoads, a sponsor in NASCAR’s Nationwide Series, signed last week to become the official outdoor and RV retailer of NASCAR, as well as the title sponsor of a developmental series. Camping World/FreedomRoads will title sponso ...

Tags: This Week's News

12/24/07
General Mills is first client for Labonte’s marketing firm

General Mills has selected Breaking Limits as its motorsports agency for event and promotional marketing, giving Bobby Labonte’s new firm its first client. General Mills brand Cheerios is primary sponsor on Labonte’s No. 43 Dodge. ...

Tags: This Week's News

12/17/07
WAC agrees to eight-year deal with Learfield

Learfield Sports will become the primary rights holder for the Western Athletic Conference as part of an eight-year deal expected to be announced this week. Hawaii’s trip to a BCS bowl keeps WAC football on a roll. The WAC has ...

Tags: This Week's News

12/10/07
Johnson has 2 finalists in agency search

Editor's note: This story is revised from the print edition. Jimmie Johnson and Gillette have severed ties on the “Young Guns” program as the back-to-back NASCAR Nextel Cup champion goes in search of an agency to help him market his on-track success. ...

Tags: This Week's News

12/10/07
Craftsman looks for new route in motorsports

Craftsman isn’t leaving motorsports, Scott Howard insists, but it will terminate its title sponsorship of the NASCAR Truck Series at the end of 2008, two years before the end of its current five-year deal. Craftsman is the only title sponsor the series has had since its inception in 1995. Ho ...

Tags: This Week's News

12/03/07
The $400M bowl business

Officials at the Chick-fil-A Bowl in Atlanta joke that the game’s title sponsor used to be “weather-plagued,” a reference to the sometimes rainy, snowy and muddy conditions that sullied the game when it was played in a half-empty Fulton County Stadium. Little has survived from those ...

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