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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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R&A refreshes British Open identity

Published in SportsBusiness Journal on 11 / 24 / 14

When Malcolm Booth arrived at the R&A in 2007, the organization that runs the British Open didn’t have much of a marketing, branding or communications capability. The R&A was formed to write and administer the rules of golf, and that’s largely what it did. That began to change...

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Tags: Marketing and Sponsorship

More Stories by this Author

08/30/10
SportsBusiness Journal: Diverse cast vies for NASCAR ride on BET show

The show is billed as an opportunity to change the face of NASCAR. Ten blacks, Hispanics and women, all living in one house, competing for a job as a driver in a sport that has been dominated for 60 years by white males. That competition will play out this fall in “Changing Lanes,” a ...

Tags: This Week's News

08/30/10
SportsBusiness Journal: NASCAR retools its communications

NASCAR is set to announce major changes in its business structure this week that will establish an upgraded communications department with new leadership. The significant shift in approach is the result of a four-month study led by consultancy Taylor, much discussed within NASCAR circles ...

Tags: This Week's News

08/30/10
SportsBusiness Journal: A bigger kickoff?

The Chick-fil-A Kickoff in Atlanta plans to expand from a season-opening game into a long weekend of college football that will rival the NFL’s celebration on the first weekend of play. The first two years of the kickoff have produced solid matchups with highly ranked teams, but ...

Tags: This Week's News

08/30/10
SportsBusiness Journal: Chitwood aims to put Daytona trip on sports fans’ bucket list

Joie Chitwood III is now a member of an elite club. Only Chitwood and John Cooper have run the two most iconic speedways in the country, Daytona and Indianapolis. Chitwood left Indianapolis Motor Speedway to go to work for International Speedway Corp. a year ago, and on Aug. 13 was named p ...

Tags: This Week's News

08/23/10
SportsBusiness Journal: Associates note Jernstedt’s impact at NCAA

News of Tom Jernstedt’s departure was delivered unceremoniously by the NCAA late on a Friday afternoon. For 38 years, Jernstedt had been the architect of the NCAA’s basketball tournaments, a driving force behind its women’s championships and a security blanket to the organization’s pres ...

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08/23/10
SportsBusiness Journal: What they're saying ...

“He’s the E.F. Hutton of the place. Tom is the most powerful, quiet force in college sports, and quiet by choice. He speaks volumes with his quiet, measured approach to anything he’s involved in. That’s reflected in the variety of initiatives and projects that bear his fingerprints, everyt ...

Tags: This Week's News

08/23/10
SportsBusiness Journal: Passing the torch

On Sept. 4, Bill Martin will settle into one of the premium seats that he planned at the newly renovated “Big House,” watch his University of Michigan football team play Connecticut, and then clock out for the final time. It will be a fitting scene from which the Wolverines will se ...

Tags: In-Depth

08/23/10
SportsBusiness Journal: No business as usual for new AD Brandon

David Brandon, fresh out of the University of Michigan, was well on his way to a career as a teacher and a coach in the mid-1970s when a recruiter from Procter & Gamble called. Brandon thought the recruiter had a wrong number and nearly hung up. But the P&G rep had been turned on ...

Tags: In-Depth

08/23/10
SportsBusiness Journal: Wal-Mart to climb aboard Gordon’s car?

Wal-Mart’s potential move into NASCAR has led the retail giant deep into negotiations with Hendrick Motorsports over sponsorship of Jeff Gordon’s No. 24 Chevrolet next season. There continue to be several moving parts to the Wal-Mart discussions with Hendrick and NASCAR, which ...

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08/23/10
SportsBusiness Journal: PGA Tour partners taking bigger swing at FedEx Cup playoffs

Even with the uncertainty surrounding Tiger Woods’ game and whether he’ll qualify for all four FedEx Cup playoff events, the PGA Tour said sponsor activity will be on par with the past few years. Like any new platform, the playoffs, which begin this week, required sponsors to adapt i ...

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