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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield appoints regional sales chiefs

04 / 07 / 14

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

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Tags: Colleges

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02/04/08
AT&T keeps NASCAR plans beyond 2008

Hold the phone. AT&T has not given up on NASCAR, despite its agreement to exit the Sprint Cup Series at the end of the 2008 season, sources said. The telecommunications turf war that raged throughout much of 2007 between AT&T and series sponsor Sprint supposedly was settled last Sept ...

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02/04/08
Gillett Evernham brings Cintas aboard

Cintas Corp., a supplier of corporate uniforms and other business services, has agreed to a multiyear sponsorship deal at Gillett Evernham Motorsports beginning with the 2008 season. Cincinnati-based Cintas will become the official uniform supplier and safety supplier for all three o ...

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02/04/08
Learfield, ISP take Action

Learfield Sports and ISP Sports are pushing back against IMG in the college sports space with the joint acquisition of Action Sports Media. Action’s assets include all of the non-human signs at South Carolina’s football stadium. Action, based in Alcoa, ...

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02/04/08
Nos. 2 and 3 to join winner on podium at most IRL races

The Indy Racing League will celebrate its top three finishers on a podium at the end of its races this year, rather than recognizing only the top driver in victory lane as it has done in the past. Detroit was one of two IRL races with room for the top three las ...

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01/28/08
Second helping of Taco Bell for MVC basketball tourney

Taco Bell and the Missouri Valley Conference are renewing a promotion tied to the men’s basketball tournament that helped the league sell a record number of tickets last year. Through the month of February, consumers at Taco Bell outlets in the conference’s six-state footprint can colle ...

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01/28/08
Sponsors share load on NASCAR team deal

While it’s becoming more common for a race car to feature two primary sponsors — what’s called co-primaries — Gillett Evernham Motorsports’ No. 19 Dodge will have what it’s calling tri-mary sponsors this year with Best Buy , Stanley Tools and McDonald’s sharing the cost of a prima ...

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01/21/08
With ‘plus-one,’ BCS TV value would soar

College football’s postseason won’t adopt a playoff, as proposed this month by University of Georgia President Michael Adams, but the more the Bowl Championship Series takes on playoff tendencies, the more money it might generate in the next round of television negotiations. TV analysts ...

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01/21/08
NASCAR apparel, toys to hit big-box stores

Outerstuff, a company that makes youth sports apparel with licenses from the NFL, NBA and NHL, is coming out with a new line of NASCAR wear this year that will be sold in many of the big-box stores, from Wal-Mart to Dick’s Sporting Goods. Licenses for many of NASCAR’s top drivers, inclu ...

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01/21/08
NASCAR Hall targets 10 partners

The NASCAR Hall of Fame, set to open in 2010, has identified 10 areas where it hopes to sell founding partnerships. The NASCAR Hall of Fame and its marketing agency, Just Marketing International, ...

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01/14/08
Steak-umm and Cub Cadet to sponsor DEI cars

This is Steak-umm’s first venture into racing. Dale Earnhardt Inc. has secured two new sponsors for the 2008 season, Steak-umm and Cub Cadet. Both deals are for mostly associate positions, but also involve primary positions in select Sprint ...

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