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Michael Smith
Staff writer Michael Smith covers colleges, golf and lacrosse.
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Golf NGB draws on content from partners for new website; sponsor hunt in full swing05 / 13 / 13The national governing body for golf has launched a website and begun the search for sponsors. The USA Golf Federation, spearheaded by the PGA Tour’s Andy Levinson, established its home page on a network of NGB pages that are hosted at TeamUSA.org. The umbrella site offers governing bodies ... |
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Featherlite stays heavy in NASCAR through ’12
NASCAR-related business accounts for more than one-quarter of Featherlite Trailers’ sales, which makes maintaining its sponsorship in the sport a must spend, said Eric Clement, general manager and vice president of sales for the Cresco, Iowa-based company. “Feat ...
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Host paying $65M for 10-year KU deal
Host Communications has entered into a partnership with ESPN Regional Television to market the multimedia rights at the University of Kansas, a deal that will pay the Jayhawks’ athletic department $65 million over the next 10 years. Kansas fits the profile for Host proper ...
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Travel by track: ISC, Orbitz join up to target race fans
International Speedway Corp., owner of 12 racetracks that host NASCAR Nextel Cup events, is teaming with Orbitz Worldwide in an attempt to make travel planning easier for race fans. Travel plus tickets at racing.orbitz.com. The creation of racing.orbitz.com will b ...
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Another title, another special logo for Gator goods
Just how many T-shirts do University of Florida fans need? Licensees are about to find out. With product featuring Florida’s dual national championships in football and basketball still on the shelf, new Gator T-shirts, hats and other apparel are on the way to market with a new mark for ye ...
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Race fans to vote for best pizza
Domino’s Pizza is pitting Brooklyn against Philadelphia in its next promotion. Not the cities, the pizzas. Domino’s Brooklyn-style pizza and its Philly Cheesesteak pizza will go head to head in consumer voting, with the winner getting a free ride on David Reutimann’s No. 00 car. ...
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Fisher-Price race cars coming soon to a neighborhood near you
Who would buy a race car that goes 5 mph? Fisher-Price believes a lot of parents will. Beginning in May, Junior will be able to drive like Dale Earnhardt Jr. as long as his car’s battery holds out. The toy company is in the final stages of negotiations to ...
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Jayski creator sells to ESPN, stays with site
ESPN has acquired Jayski.com, a Web site that collects NASCAR news, rumors, links, information and statistics. Jayski.com founder Jay Adamczyk, who created the site in 1996 for a class project and made it his full-time job in 1999, will continue to assimilate the bountiful supply of informa ...
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ESPN Regional seeking partners for its school deals
ESPN Regional Television, an ESPN Inc. subsidiary that owns multimedia rights at the universities of Kansas, Oregon and South Florida, is seeking a partner for those sports properties, sources say. ISP Sports, Host Communications and Learfield Sports have emerged as candidates to partner wi ...
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Rebel yellow: Sprint Nextel color going on walls
When NASCAR fans watch the 2007 Nextel All-Star Challenge, Dean Kessel wants them seeing yellow. Lots of yellow. A rendering shows how Lowe’s Motor Speedway will look with yellow retaining walls. Sprint Nextel’s signature event in May will feature a new enhan ...
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Alltel strategy in NASCAR aims to overcome limits
It’s safe to say that Samira Zebian, Alltel’s director of sponsorship marketing, will be pulling for the underdogs in the NCAA Tournament. It’s a role she knows well. As the first-year chief of Alltel’s sponsorship on Ryan Newman’s No. 12 Dodge, Zebian went into the year knowing her compan ...
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