About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

Big West Conference Signs Five-Year Deal To Make Learfield Its Sponsorship Sales Agency

Published in SportsBusiness Daily on 09 / 16 / 14

The Big West Conference has signed Learfield Sports to a five-year deal to be the league’s sponsorship sales agency. The conference’s rights add to Learfield’s presence in the California-based Big West. Learfield already owns the multimedia and sponsorship rights at Cal Poly, Cal S...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

05/24/10
SportsBusiness Journal: American Le Mans Series shifts gears in approach to broadcasts

Chicago media agency Intersport will produce two documentary-style programs from American Le Mans Series events this year that are designed to serve as the series’ race broadcasts on CBS, the first of which will air this Saturday. It’s a new approach by a smaller motorsports series trying to bre ...

Tags: This Week's Issue

05/24/10
SportsBusiness Journal: Randy Bernard’s inner circle

Terry Angstadt IndyCar’s head of the commercial division, Angstadt has engineered close to $30 million in new sponsorship sales, including deals in recent years with title sponsor Izod, Coca-Cola, Apex-Brasil, Maker’s Mark, Orbitz, Mattel Hot Wheels and a renewal with Peak. ...

Tags: In-Depth

05/24/10
SportsBusiness Journal: Along for the entire ride

Editor's note: This story is revised from the print edition. No. 2 Miller Lite The beer has a long association with the No. 2 car and Penske Racing dating to the days of Rusty Wallace. Kurt Busch moved into the car in 2006 and Brad Keselowski will take over next season, bu ...

Tags: In-Depth

05/24/10
SportsBusiness Journal: Glidden hopes to make inroads in Southern markets with Big South ...

The Big South Conference has signed Glidden Professional to be the league’s official paint supplier. The deal includes ad units on the conference’s regional television package and signage at the Big South’s sports championships. Most significantly, though, Glidden will have ...

Tags: Marketing and Sponsorship

05/24/10
SportsBusiness Journal: Ready to shift gears

The former PBR executive brings an outsider’s perspective to a sport that needs fresh ideas. Roger Penske had a few questions the first time he met new Izod IndyCar Series chief Randy Bernard. Had Bernard ever been to an IndyCar event? No. Had Bernard ever been to ...

Tags: In-Depth

05/24/10
SportsBusiness Journal: The changing look of NASCAR sponsorship

Driver Marcos Ambrose needs to be a quick- change artist this season given his many sponsors. Editor's note: This story is revised from the print edition. NASCAR driver Marcos Ambrose will climb into his No. 47 Toyota wearing at least seven different uniforms this seaso ...

Tags: In-Depth

05/17/10
SportsBusiness Journal: Toymaker rolls at Dover with sponsorship, charity, hospitality

It’s unusual for a NASCAR licensee to find itself on the hood of a car, but toymaker K’nex was featured as the primary sponsor of Dale Earnhardt Jr.’s No. 88 Chevy last weekend in the Nationwide Series race.  K’nex, a NASCAR licensee since 2009, just unveiled a new line of building-bloc ...

Tags: This Week's News

05/17/10
SportsBusiness Journal: Jr.’s No. 3 Wrangler tribute car has sales sizzling

Combine one of NASCAR’s biggest names with one of its most recognizable paint schemes from the past and you’ve got licensing gold. Merchandise commemorating Dale Earnhardt Jr.’s retro No. 3 Wrangler car is flying off the virtual shelves at NASCAR.com Superstore. The Wrangler machine ...

Tags: This Week's News

05/17/10
SportsBusiness Journal: ESPN fends off Fox for ACC rights

Editor's note: This story is revised from the print edition. ESPN won the TV rights to ACC football and basketball in a bidding competition with Fox Sports that was surprisingly close, industry sources say, and as a result made the conference several million more dollars. The back-and ...

Tags: This Week's News

05/17/10
SportsBusiness Journal: ESPN fends off Fox for ACC rights

Editor's note: This story is revised from the print edition. ESPN won the TV rights to ACC football and basketball in a bidding competition with Fox Sports that was surprisingly close, industry sources say, and as a result made the conference several million more dollars. The back-and ...

Tags: This Week's News

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug