About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

CLC Extends Licensing Agreements With Big College Sports Brands

Published in SportsBusiness Daily on 07 / 30 / 14

Collegiate Licensing Co. has extended its licensing agreements with three of the biggest brands in college sports – the Sugar Bowl, Tournament of Roses and the Heisman Trophy Trust. The Sugar Bowl’s relationship with CLC dates back to '98, while the Rose Bowl has used CLC as its licensin...

Read More

More Stories by this Author

03/29/10
SportsBusiness Journal: NHRA re-signs longtime partner

The NHRA and longtime partner Auto Club of Southern California have renewed a bundle of sponsorships for nearly $5 million a year over five years. Auto Club, which has been with the NHRA for the past 16 years, has the naming rights to the NHRA-owned drag strip in Pomona, Calif., as w ...

Tags: This Week's News

03/29/10
SportsBusiness Journal: DuPont races back to offer more NASCAR hospitality

DuPont’s once-robust NASCAR hospitality program suffered enormous cuts last year, but the longtime Jeff Gordon sponsor is back in 2010 with more guests and events at each track. Just a few years ago, DuPont had the largest hospitality program in NASCAR, hosting 20,000 people a year a ...

Tags: This Week's News

03/29/10
SportsBusiness Journal: Showtime title-sponsors Darlington race

Showtime, which debuted its “Inside NASCAR” show last month, is climbing deeper into the sport by title-sponsoring the Southern 500 at Darlington Raceway. The sponsorship is a multiyear agreement between the network and the historic track, which has been hosting NASCAR events for 60 yea ...

Tags: This Week's News

03/22/10
SportsBusiness Journal: Jim Host

Jim Host’s pitch for the NCAA to start a corporate sponsorship program was greeted with an enthusiastic response from the executive director at the time, Walter Byers. “Over my dead body!” Byers exclaimed. It was 1981, and while corporate partners were not new t ...

Tags: Champions of Sports Business

03/22/10
SportsBusiness Journal: New-look Bracket Town set for debut

The cavernous Indianapolis Convention Center will be transformed during the Final Four into part arena, part big-box store and part sports bar. The new-look Bracket Town, the NCAA’s fan interactive space, was rebuilt from scratch in the last 12 months by a team that included the NCAA ...

Tags: This Week's News

03/22/10
SportsBusiness Journal: With loyal state of mind, Host goes the distance for arena

Each weekday morning, 72-year-old Jim Host awakes at 4 a.m. By 4:45, he’s driving the 75-minute route from his home in Lexington, Ky., to Louisville. His office these days is the lobby of the downtown Marriott. Host takes a seat and spreads his folders and legal pads across a coffee ...

Tags: Champions of Sports Business

03/22/10
SportsBusiness Journal: LPGA will work with NYCA on new brand advertising

Along with a new commissioner and a new plan to separate the LPGA from the travails of 2009, the tour will work with San Diego-based ad agency NYCA to create a new message. The LPGA and NYCA this week will announce a partnership to review and redefine the LPGA’s brand positioning. Later ...

Tags: This Week's News

03/15/10
SportsBusiness Journal: New IndyCar site geared to help fans make connections

Click on an item about Tony Kanaan at the new-look IndyCar.com and users will find more than a story about the Brazilian driver. They’ll also find links to Kanaan’s Twitter posts, a bio page with videos and photos, and Kanaan’s team page at Andretti Autosport. It’s all part of a redesigned In ...

Tags: This Week's News

03/08/10
SportsBusiness Journal: NCAA adding Kraft, Capital One

Just days before its flagship event begins, the NCAA is adding Kraft as a corporate partner and is closing a deal with Capital One as a corporate champion, the highest level of sponsorship. Both new sponsors plan significant activation around the NCAA tournament and Final Four, from ad buys ...

Tags: This Week's News

03/08/10
SportsBusiness Journal: ‘Much healthier’ licensing model for NASCAR near

Seven months of negotiations have put NASCAR and its top teams in position to create the first NASCAR Properties, a trust that will serve as a centralized licensing agency for the sport. The unnamed unit will operate as a one-stop shop for licensees, but a key difference from other prev ...

Tags: This Week's News

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug