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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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United Airlines grabs Coliseum naming rights

Published in SportsBusiness Journal on 05 / 22 / 17

United Airlines is buying the naming rights to venerable Los Angeles Memorial Coliseum for just north of $70 million over 15 years, according to sources familiar with the negotiations, making it the richest naming-rights deal among college football stadiums. ...

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Tags: Marketing and Sponsorship, Facilities

More Stories by this Author

08/06/12
SportsBusiness Daily: CLC Extends Deal With Notre Dame

Collegiate Licensing Co. has extended its agreement to be the licensing agent for Notre Dame, keeping the Atlanta-based company in business with the Irish as part of a deal that started in '03. The contract gives Notre Dame full access to CLC’s brand protection and management services. Notre D ...

Tags: Marketing and Sponsorship, Collegiate Licensing Co.

08/06/12
SportsBusiness Journal: PGA site puts a premium on logistics

There’s just a single two-lane road that winds from U.S. 17 southeast from the Charleston, S.C., area to Kiawah Island. It’s a narrow 14-mile stretch called Betsy Kerrison Parkway, slithering between huge oak trees cloaked in Spanish moss, and it’s the most direct route to get ...

Tags: Events and Attractions

08/06/12
SportsBusiness Journal: NASCAR hires three

NASCAR is beefing up its brand and consumer marketing division in its efforts to reach a younger and more diverse audience. Downey Greg Downey, a former marketing executive at Coca-Cola, came o ...

Tags: Leagues and Governing Bodies

08/01/12
SportsBusiness Daily: JetBlue Signs Multiyear Deal With USC

JetBlue and USC have agreed to a multiyear sponsorship that was scheduled to be announced today at Long Beach Airport. Fox Sports, the multimedia rights holder for USC athletics, sold the deal to JetBlue. It includes an array of assets, including status as the Trojans’ official domestic a ...

Tags: Marketing and Sponsorship

08/01/12
SportsBusiness Daily: JetBlue To Sponsor USC In Multiyear Deal

JetBlue and USC have agreed to a multiyear sponsorship that will be announced today at the Long Beach Airport. USC AD Pat Haden , JetBlue CEO David Barger , USC’s band and Traveler, the USC horse mascot, are expected to attend the news conference at the airport. Fox Sports, the multimedia ri ...

07/30/12
SportsBusiness Journal: Sponsor helps Reno-Tahoe Open make noise

The Reno-Tahoe Open resides in a rather subdued portion of the PGA Tour schedule, opposite the WGC event at Firestone this week. But the tournament’s executive director, Jana Smoley, has found a sponsor that can help the tournament make some noise. Loudmouth, the maker of those ridiculously ...

Tags: Events and Attractions

07/30/12
SportsBusiness Journal: Champions Bowl is going to ESPN

ESPN has taken another step toward owning college football’s new postseason by striking a deal to broadcast the Champions Bowl from 2015 through 2026. Even though the Champions Bowl is just two months old, industry sources say it will receive roughly the same rights fee that ESPN will pay t ...

Tags: Colleges

07/30/12
SportsBusiness Journal: ISC upgrades wireless at tracks

All 12 of the International Speedway Corp. tracks that host NASCAR events are being upgraded with enhanced wireless capability. After years of relying primarily on series sponsor Sprint to provide additional towers for cellphone users on race day, ISC has hired American Tower Corp. to design and ...

Tags: Facilities

07/30/12
SportsBusiness Journal: Cal joins USF in dynamic ticket pricing

Dynamic pricing, the increasingly popular way of selling tickets among pro teams, is seeping into the college space. The University of California last week struck a deal with software company Qcue to begin using dynamic pricing on single-game football tickets this season. Cal is Qcue’s firs ...

Tags: Colleges

07/30/12
SportsBusiness Journal: Latin American tour ready

Title sponsorship of the new PGA Tour Latinoamerica is proving to be a tough sell. Tour officials said they likely will start the Latinoamerica tour season this fall without an umbrella sponsor. The PGA Tour has FedEx as its umbrella sponsor, while its U.S.-based developmental tour recently switc ...

Tags: Leagues and Governing Bodies

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