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Michael Smith
Staff writer Michael Smith covers colleges, golf and lacrosse.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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New bid format for NCAA sites05 / 20 / 13The NCAA has completed an overhaul of the bid process for 84 of its championships across all three divisions, including the Final Four, and will award close to 500 sites this year. It’s easily the largest bid process in the history of college sports’ governing body, and the selections... Tags: Colleges |
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NASCAR trip builds ties in China
With China’s automobile market tripling in size over the past five years, making it the fastest-growing car market in the world, can NASCAR be far behind? Potential customers look over Chinese-made automobiles at an auto fair in Beijing. NASCAR CEO Brian Fran ...
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The race is on for Dale Jr.
He comes with a sponsor that has some of the deepest pockets in NASCAR, the ability to generate more merchandise sales than any other driver, and arguably the most recognizable name in racing. Budweiser — and its agressive activation — will almost certainly foll ...
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NASCAR puts food in one basket
NASCAR is creating a brand extension for its food-related licensees and sponsors — NASCAR Cooks! — that will bring them together as part of a uniform selling platform. Just as NASCAR Performance brought the automotive products under one umbrella in 2003, NASCAR Cooks! will provide its clie ...
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NASCAR wants to sync hall inductions, All-Star Challenge
The NASCAR Hall of Fame is more than two years from opening, but the wheels for its first induction ceremony already are in motion. Officials say that plans are under way to tie the hall inductions into the same week as the Nextel All-Star Challenge, which typically is the third week in Ma ...
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Is deal just start of IMG college play?
College marketing and licensing have typically operated on separate turf, but IMG’s acquisition of Collegiate Licensing Co. last week might be the first indication that a company is poised to bring all of those rights under one roof. CLC has the rights to 155 colleges and ...
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KFC won’t pursue NASCAR series deal
After meeting with NASCAR sales officials and conferring with Octagon Racing Group, KFC has decided not to pursue the title sponsorship of NASCAR’s No. 2 series. KFC spokesman Rick Maynard said last week that KFC conducted a thorough review of the sponsorship being vacated by Busch after t ...
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SEC will look to Big Ten Net for a signal
Now that the Big 12 Conference has decided against launching its own network — for now — all eyes are on the Southeastern Conference, which will see its media rights agreements with CBS, ESPN, FSN and Lincoln Financial expire after the 2008-09 season. But the SEC’s focus will be squarely on ...
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Is NASCAR series ready to play chicken?
KFC has emerged as one of the leading candidates to take over title sponsorship of the NASCAR Busch Series, sources say. Subway remains a factor as well, putting two quick-service restaurants in the mix despite a crowded category. KFC, a car sponsor in 2004, is a candidat ...
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Speed looks to grow with All-Star Challenge
The first on-air promotion for Speed’s broadcast of next month’s Nextel All-Star Challenge ran on Jan. 3, more than four months before the event itself. About 2.9M households watched Jimmie Johnson’s victory last year. Speed is shooting for 2.8M. Not a day go ...
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All-star race gets new marketing with format change
Dean Kessel and his Sprint Nextel team began revamping the May 19 Nextel All-Star Challenge last fall by changing the format of the race. All the while, they were working on an enhanced marketing plan as well. Central to the campaign is a multicultural effort tha ...
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