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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Humana opting out of PGA Tour event

Published in SportsBusiness Journal on 09 / 29 / 14

Humana made a big impact when it title-sponsored the PGA Tour event in La Quinta, Calif., starting in 2012, but the health care provider says the 2015 tournament will be its last. The Humana Challenge in partnership with the Clinton Foundation became a unique stop on the tour each January. Not ...

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Tags: Marketing and Sponsorship

More Stories by this Author

06/28/10
SportsBusiness Journal: ISC chief: Focus on core fan must continue

Note: This article contains additional content to the print edition. From Lesa France Kennedy's eighth-floor office overlooking Daytona International Speedway, she can see nearly every corner of the iconic track. “Got to keep your eyes on the prize,” she says with a la ...

Tags: This Week's News

06/28/10
SportsBusiness Journal: ISC chief: Focus on core fan must continue

Note: This article contains additional content to the print edition. From Lesa France Kennedy's eighth-floor office overlooking Daytona International Speedway, she can see nearly every corner of the iconic track. “Got to keep your eyes on the prize,” she says with a la ...

Tags: This Week's News

06/21/10
SportsBusiness Journal: Helton, Bernard to address Ganassi sponsors

Chip Ganassi Racing, which runs teams in NASCAR and the IndyCar Series, is taking a new approach to its annual sponsor summit this week that includes appearances from NASCAR President Mike Helton and IndyCar Chief Executive Randy Bernard. Rather than the usual sponsor-summit method o ...

Tags: This Week's News

06/21/10
SportsBusiness Journal: Texas hold 'em

Dan Beebe was in the middle of an emergency meeting to save the Big 12 Conference last Monday when he saw the ESPN ticker report that four of his biggest schools were defecting to the Pac-10. Beebe’s shoulders drooped and he shook his head. The Big 12 commissioner had seen erroneou ...

Tags: This Week's News

06/21/10
SportsBusiness Journal: Cornhuskers’ move will alter IMG deal

When the University of Nebraska moves into the Big Ten Conference, its 13-year, $112.5 million agreement with IMG College will see some changes. The Big Ten requires its member schools to turn over specific media rights to the Big Ten Network, rights that currently are controlled at ...

Tags: This Week's News

06/21/10
SportsBusiness Journal: How Big 12’s Beebe made the math work

Everything being equal, the University of Texas and its Big 12 Conference brethren wanted to stay put. But with the Pac-10 offering promises of $20 million a year for each team, the math didn’t look so equal. So how did Big 12 Commissioner Dan Beebe and the conference’s media consult ...

Tags: This Week's News

06/21/10
SportsBusiness Journal: UGA switches site to CBSSports.com network

The University of Georgia, which relaunched its athletic website last fall with NeuLion, has changed its affiliation to the CBSSports.com College Network. Georgia is one of five new website properties CBS has acquired, including Mississippi, North Carolina State, DePaul and Pepperdine. ...

Tags: This Week's News

06/14/10
SportsBusiness Journal: No lost city: Atlantis to host college hoops event

The Atlantis Resort in the Bahamas will stage a college basketball doubleheader for the first time this season in a conference center that’s being converted into a 3,500-seat arena. Mississippi State will play Virginia Tech and Georgia Tech will play Richmond on Dec. 18 at the Atlantis. ...

Tags: This Week's News

06/14/10
SportsBusiness Journal: Female football coach gets deal with Crons

Natalie Randolph, the inspirational female high school football coach in Washington, D.C., has agreed to be a spokeswoman for uniform and apparel maker Crons. Randolph was named the football coach at Calvin Coolidge High School in March, making her one of only two women who are head ...

Tags: This Week's News

06/14/10
SportsBusiness Journal: Pacific Life renews as title sponsor of Pac-10 tournament

The Pac-10 Conference has renewed Pacific Life Insurance as the title sponsor of its men’s basketball tournament in the midst of what could be seismic changes to the league. With expansion dominating the league’s focus, business carries on. Regardless of how many teams the Pac-10 has in ...

Tags: This Week's News

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