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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Chevron Launches "Game Day Chef Challenge" For Football Fans

Published in SportsBusiness Daily on 08 / 03 / 15

Chevron is launching the “Game Day Chef Challenge” this week in an effort to find the best game-day dish. The cooking contest gives football fans and foodies across 16 states the opportunity to compete for a grand prize of $25,000 in Chevron gift cards. Contestants in each region submit...

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More Stories by this Author

04/04/11
SportsBusiness Journal: Champions: Deane Beman

WAYNE EBINGER Beman ran the tour from 1974 to 1994 and helped develop the model for title sponsorships. At the far end of the driving range at TPC Sawgrass, an ...

Tags: People and Pop Culture

04/04/11
SportsBusiness Journal: Web firm crashes Final 4

Butler and Virginia Commonwealth wore the slippers to the Final Four, but it was their website partner, little-known PrestoSports, that was the real Cinderella. With a modest operation of 22 employees based in Rockville, Md., the small tech firm seldom competes aga ...

Tags: Colleges

04/04/11
SportsBusiness Journal: Sponsors flock to Villegas

Camilo Villegas is going to need a bigger shirt to carry all of these logos. GETTY IMAGES Villegas, a PGA Tour star from Colombia, has most recently been featured in an ad for State Street Global Advisors. The PGA Tour star from Colombia with the flowing hair and the chiseled ph ...

Tags: Marketing and Sponsorship

04/04/11
SportsBusiness Journal: Concert a first for MMOD

When March Madness on Demand streamed the Kings of Leon concert Saturday, it marked the first time that something other than a basketball game had been broadcast on MMOD. The concert, sponsored by Coca-Cola Zero as part of the NCAA’s “Big Dance” at Houston’s Discovery Green, was one of two major pr ...

Tags: Events and Attractions

03/28/11
SportsBusiness Journal: Mercedes plans activation road trip

The centerpiece of Mercedes-Benz’s on-site activation at the PGA Championship is hitting the road. It was during last year’s PGA Championship, as thousands of fans moved through what Mercedes calls its brand experience center on the golf course, that Steve Cannon’s wheels started to turn. Cannon, t ...

Tags: Marketing and Sponsorship

03/28/11
SportsBusiness Journal: Intersport keeps sponsors linked

State Farm might not be an NCAA partner anymore, but it still has a strong presence at the Final Four. Intersport, a Chicago-based agency that creates sporting events and turns them into TV shows, has added more event programming to its Final Four lineup. That programming provides companies like St ...

Tags: Marketing and Sponsorship

03/28/11
SportsBusiness Journal: Sports Authority signs with MLL

Big-box retailer Sports Authority has agreed to the broadest sponsorship agreement in the history of Major League Lacrosse. The multiyear deal, which is expected to push seven figures annually, will make Sports Authority easily the most dominant sponsor presence across the six-team outdoor league. ...

Tags: Marketing and Sponsorship

03/21/11
SportsBusiness Journal: MasterCard features Watson, Villegas

MasterCard is breaking two new ads with Tom Watson, Camilo Villegas and other golfers this week to coincide with its presenting sponsorship of the Arnold Palmer Invitational in Orlando. Watson, Villegas, Ian Poulter and Graeme McDowell, each of whom wear the MasterCard marks when they play, will be ...

Tags: Marketing and Sponsorship

03/21/11
SportsBusiness Journal: Getting all the calls

They pace the sidelines during March Madness, but increasingly they’re becoming prevalent away from the court as well. ...

Tags: Marketing and Sponsorship

03/21/11
SportsBusiness Journal: Pac-10 seeks college's richest TV deal

The Pac-10, deep into its talks with ESPN and Fox, is seeking the richest media contract among all college conferences, according to industry sources. The conference, which is expanding to 12 teams next season with the addition of Colorado and Utah, has been in exclusive negotiating windows with bo ...

Tags: Media

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