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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield appoints regional sales chiefs

04 / 07 / 14

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

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Tags: Colleges

More Stories by this Author

02/25/08
Alltel creates a post-Daytona ‘win plan’ on the fly

Sam Zebian, Alltel’s director of sponsorship marketing, had never been so happy about a flight delay. As her plane sat on the tarmac for two hours the night of Feb. 17 trying to fly out of Daytona, just hours after Ryan Newman’s victory in the Daytona 500, Zebian used that time to start ...

Tags: This Week's News

02/25/08
Sheraton new official hotel for NCAA

Sheraton is kicking off a new three-year NCAA corporate partnership with a Final Four online promotion, TV ad and displays within its hotels. The sponsorship, which runs through 2010, is part of a strategy designed to “reinvigorate” the Sheraton brand, said Brian Povinelli, vice pres ...

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02/25/08
California on track with naming-rights deal

When Gillian Zucker walked out of a meeting with management from the Auto Club of Southern California last summer, something told her that the fortunes of California Speedway were about to change. Zucker, the president at California Speedway, and two of her top executives, vice presiden ...

Tags: This Week's News

02/18/08
How Junior went green

Dale Earnhardt Jr.’s move to Pepsi all started with a couple of Mountain Dew hats. Junior was walking the grounds at Michigan International Speedway during a Busch race in August 2006, several months before his departure from Dale Earnhardt Inc., the team started by his celebrated fath ...

Tags: This Week's News

02/18/08
Returning to its roots

NASCAR is unveiling a brand message for the season dubbed “Our NASCAR” that targets its core fans, the same ones who have complained that the sport left them behind during its growth. The brand message is part of an overall strategy to prevent erosion of the sport’s core fan base and re ...

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02/11/08
Top business moments in Daytona 500 history

1957 Construction begins on a new 2.5-mile speedway that will become the site for “The Great American Race.” 1959 ...

Tags: In-Depth

02/11/08
Track: Race title sponsorship not for sale

Believe it or not, there was a time not too long ago when the Daytona 500 had a presenting sponsor. From 1991 to 1993, the race was known as the Daytona 500 by STP. Sacrilege? Not exactly, the best Richard Petty can recall. “There wasn’t a real big deal because of the way they did it,” ...

Tags: In-Depth

02/11/08
Gamecocks’ deal close to $60M after acquisition

South Carolina last week announced a nine-year multimedia rights renewal with ISP Sports worth $50.6 million, but the total value will be closer to $60 million when ISP and Learfield complete their joint acquisition of Action Sports Media. Action owns the rights to the signage at South ...

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02/11/08
Victory gain

By the time the checkered flag drops on the 50th running of the Daytona 500 on Sunday, the series of events known as Speedweeks could generate close to $200 million in revenue and just under $100 million in profits. The business of selling tickets to NASCAR events has been uneven at best ...

Tags: In-Depth

02/04/08
NASCAR splits up Glover’s duties

Dick Glover’s former duties as NASCAR’s vice president of broadcasting and new media are being redistributed as part of an overall shake-up of the NASCAR Media Group, which was formed late last year by its president, Paul Brooks. Glover left NASCAR in early January to become CEO for ...

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