About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

Pac-12 presents new model to ADs

Published in SportsBusiness Journal on 05 / 18 / 15

Pac-12 schools could see an increase of 25 percent to 30 percent in revenue from their multimedia rights by cutting out the rights holders and forming their own in-house sales teams, conference sources say. That could mean an increase of $2 million or more in annual revenue per school. The Pac-12...

Read More

Tags: Colleges

More Stories by this Author

02/28/11
SportsBusiness Journal: PGATour.com using Watson in campaign

The PGA Tour’s official website is launching its first ad campaign this week with a 30-second spot featuring Bubba Watson. The Watson ad will be the first of three that will run throughout the golf season on NBC, CBS and Golf Channel. The tour will use ad inventory that’s part of its broadcast agre ...

Tags: Media

02/21/11
SportsBusiness Daily: NBC Golf To Have Golf Channel Look, Feel

NBC will begin using the on-air look and feel of Golf Channel this weekend when it broadcasts the WGC-Accenture Match Play Championship. The "Golf Channel on NBC" branding will continue throughout the golf season on NBC's 10 PGA Tour events, similar to the way ESPN's brand is used on ABC teleca ...

Tags: Media, Golf Channel, NBC

02/21/11
SportsBusiness Journal: Tape brand rolls out college line

Duct tape fashion isn’t just for Lady Gaga anymore. Now the Duck brand is putting its own twist on the trendy adhesive with a line of college-licensed duct tape. And, yes, the University of Oregon is one of 25 schools that Duck has licensed since last fall. Duck offers duct tape w ...

Tags: Colleges

02/21/11
SportsBusiness Journal: Daly tees up 'Blue Collar' threads

GETTY IMAGES John Daly has become a camera magnet on the course for his loud outfits. John Daly, the unlikeliest fashion plate in professional golf, is at it again with a new line of affordable shirts and hats that will hit stores this spring. Blue Collar Golf, a brand name ...

Tags: Marketing and Sponsorship

02/21/11
SportsBusiness Journal: LPGA renews partnerships

The LPGA has struck a pair of official partner renewals with Florida’s Natural orange juice and Language Training Center, both of which are using the tour’s global brand to broaden their businesses. In the LPGA pro-am last week, Florida’s Natural executives played golf with distributors of their or ...

Tags: Marketing and Sponsorship

02/15/11
SportsBusiness Daily: PGA Tour To Allow Cell Phones At All Tourneys

The PGA Tour is announcing a new policy today that will allow fans to use cell phones and other mobile devices at select areas of the golf course during competition beginning at the Honda Classic on March 3-6. Fans will be asked to keep their phones on silent mode while at the golf course. The tour ...

Tags: Leagues and Governing Bodies, PGA Tour

02/14/11
SportsBusiness Journal: Unilever newest NCAA partner; State Farm out

Unilever is in and State Farm is out of the NCAA’s corporate partner program in a flurry of activity a month before the start of its basketball tournament. While Unilever provides the NCAA another giant consumer packaged goods company capable of giving the Final Four a strong promotional push, the ...

Tags: Marketing and Sponsorship

02/14/11
SportsBusiness Journal: TaylorMade plans driver's debut

The world’s No. 2-ranked golfer, Martin Kaymer, spent last week trying to keep his drive out of the Dubai sand. This week, his task will be to keep his drive between the skyscrapers on 54th Street in New York. Kaymer and Sergio Garcia will be the headliners Tuesday for a TaylorMade “White Out” in M ...

Tags: Marketing and Sponsorship

02/07/11
SportsBusiness Daily: Pinehurst Launches Special Website

Pinehurst Resort today is launching a new website that will follow the restoration of famed Pinehurst No. 2. The site will include photos, progress reports and videos from the designers working on the project, Ben Crenshaw and Bill Coore . Pinehurst No. 2 is scheduled to re-open March 4 after the ...

02/07/11
SportsBusiness Daily: Chalone Vineyard Official Wine Of PGA Of America

Chalone Vineyard, a California-based Diageo brand, has signed a three-year deal to be the official wine of the PGA of America. The sponsorship will enable Chalone to integrate its wines into PGA of America events, while also gaining access to the group’s 27,000 PGA pros and the 10,000 PGA-staff ...

Tags: Marketing and Sponsorship, Golf

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug