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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Pac-12 presents new model to ADs

Published in SportsBusiness Journal on 05 / 18 / 15

Pac-12 schools could see an increase of 25 percent to 30 percent in revenue from their multimedia rights by cutting out the rights holders and forming their own in-house sales teams, conference sources say. That could mean an increase of $2 million or more in annual revenue per school. The Pac-12...

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Tags: Colleges

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SportsBusiness Journal: PGATour.com using Watson in campaign

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Tags: Media

SportsBusiness Daily: NBC Golf To Have Golf Channel Look, Feel

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Tags: Media, Golf Channel, NBC

SportsBusiness Journal: Tape brand rolls out college line

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Tags: Colleges

SportsBusiness Journal: Daly tees up 'Blue Collar' threads

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Tags: Marketing and Sponsorship

SportsBusiness Journal: LPGA renews partnerships

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SportsBusiness Daily: PGA Tour To Allow Cell Phones At All Tourneys

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Tags: Leagues and Governing Bodies, PGA Tour

SportsBusiness Journal: Unilever newest NCAA partner; State Farm out

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Tags: Marketing and Sponsorship

SportsBusiness Journal: TaylorMade plans driver's debut

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Tags: Marketing and Sponsorship

SportsBusiness Daily: Pinehurst Launches Special Website

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SportsBusiness Daily: Chalone Vineyard Official Wine Of PGA Of America

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Tags: Marketing and Sponsorship, Golf

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