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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Humana opting out of PGA Tour event

Published in SportsBusiness Journal on 09 / 29 / 14

Humana made a big impact when it title-sponsored the PGA Tour event in La Quinta, Calif., starting in 2012, but the health care provider says the 2015 tournament will be its last. The Humana Challenge in partnership with the Clinton Foundation became a unique stop on the tour each January. Not ...

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Tags: Marketing and Sponsorship

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08/02/10
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08/02/10
SportsBusiness Journal: Merger has IMG poised to compete

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08/02/10
SportsBusiness Journal: Presale for ’12 Ryder Cup a hit

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07/26/10
SportsBusiness Journal: Tourney’s ticket incentives include concerts

The PGA Tour’s inaugural Greenbrier Classic will mix a unique blend of entertainment and online incentives to drive ticket sales and spur interest this week. Weekly badges to the tournament will range from $49 to $147 and include admittance to one or all three of the country music co ...

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07/26/10
SportsBusiness Journal: Utah looks to ride Supercross to more event, tourism business

The Utah Sports Commission didn’t just bring Monster Energy AMA Supercross back to the state, it’s also spending money with the event as a sponsor. The Utah event each spring has been one of the series’s most successful in the last two years since it returned to Salt Lake City after ...

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07/19/10
SportsBusiness Journal: Speedway’s app more than a map

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07/12/10
SportsBusiness Journal: NASCAR puts its faith in new trust

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07/12/10
SportsBusiness Journal: Promo moves products, race tickets

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06/28/10
SportsBusiness Journal: IndyCar adding Avis as official rental car

Avis will be the official rental car of the IndyCar Series under terms of a new deal between the parties, with the intent of using the racing circuit as a platform to drive more corporate business. IndyCar obtained a commitment from Avis this month, and an announcement on the two-year deal ...

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06/28/10
SportsBusiness Journal: Supercross event jumping to Dodger Stadium

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