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Michael Smith
Staff writer Michael Smith covers colleges, golf and lacrosse.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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New bid format for NCAA sites05 / 20 / 13The NCAA has completed an overhaul of the bid process for 84 of its championships across all three divisions, including the Final Four, and will award close to 500 sites this year. It’s easily the largest bid process in the history of college sports’ governing body, and the selections... Tags: Colleges |
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Just Marketing to sell sponsorships for NASCAR hall
Motorsports agency Just Marketing International, Indianapolis, has been selected to handle sponsorship sales for the NASCAR Hall of Fame. The hall’s executive director, Winston Kelley, said via e-mail last week that he could not comment on the hall’s selection but that he expected an announ ...
Tags: This Week's News
A fast start for Sprint Cup
Sprint Nextel is putting a Sprint stamp on its NASCAR sponsorship with a name change to the Cup series, announced Saturday, and a $1 million giveaway promotion that launches July 15. The “SprintSpeed Million” sweepstakes is the wireless carrier’s first NASCAR pr ...
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Will Speed catch more guys with honey?
Speed’s new branding campaign aimed at the 18-34 male demographic will use some less-conventional platforms, such as movie theaters, fast-food restaurants and online gaming, but it will rely on an old-fashioned method of getting their attention — a pretty girl. Actress M ...
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Coke takes over Daytona rights
Coca-Cola’s new 10-year agreement with International Speedway Corp., believed to be worth mid-seven figures annually, gives it exclusive pouring rights at Daytona International Speedway and other ISC tracks, as well as the title for the NASCAR Cup series race each July at Daytona starting in 20 ...
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NASCAR ratings down, but young demos solid
NASCAR’s television ratings have continued to decline this year despite the promotional push of ESPN and a news-filled four-plus months of racing, but network executives are encouraged by gains in the younger demographics. Busch Series ratings dropped a little more on ...
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Sunoco, OCC team up for promo
Some of NASCAR’s top drivers are lending their names to Sunoco and Orange County Choppers for a promotion that will launch this fall and reward one winner with a custom motorcycle. Dale Earnhardt Jr., Tony Stewart, Kasey Kahne and Jimmie Johnson are each designing a motorcycle valued at mor ...
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Earnhardt could blaze trail with Adidas deal
While Dale Earnhardt Jr. was choreographing his move to Hendrick Motorsports, his marketing team at JR Motorsports has been working on an apparel deal with Adidas that could put his own line of ClimaCool wear in major sporting goods retailers, a place where NASCAR has had no presence. ...
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NASCAR’s driving force
Cliff Pennell was strolling through the NASCAR garage in the late 1990s, just another day overseeing R.J. Reynolds’ sponsorship of the Winston Cup Series. Through his years at RJR, he had grown close to Bill France Jr., subsequently becoming a NASCAR consultant, and he saw how rigidly France pr ...
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Craftsman, EA Sports team on racing video-game events
The normally sedate shopping environment inside Sears and Kmart stores is about to undergo a culture transplant. Screenshots from the game that competitors will play at 11 Sears and Kmart sites around the country. EA Sports and Sears Craftsman are teaming ...
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Trucks sponsor offering coupon for Father’s Day
Sears Craftsman, through its NASCAR relationships, is planning to blitz consumers with discount opportunities for what it hopes will be a Father’s Day sales push. The official tool of NASCAR and the title sponsor of NASCAR’s Truck Series is dubbing June 8-10 “Craftsman Weekend at the Races. ...
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