About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

Adidas Becomes Pac-12 Apparel/Footwear Partner In Three-Year Deal

Published in SportsBusiness Daily on 07 / 29 / 15

adidas has agreed to a three-year marketing and media deal that will make it the official athletic apparel and footwear partner of the Pac-12. The agreement, which will be announced later today, gives adidas rights at all Pac-12 championship events and the Pac-12 Networks. adidas will become present...

Read More

More Stories by this Author

05/02/11
SportsBusiness Journal: Wells goes big at PGA Tour event

The red and yellow marks of Wells Fargo are new this year at the Quail Hollow Club, a precursor to what the bank has planned for the Carolinas later this year. WELLS FARGO Wells Fargo’s rebranding of its PGA Tour event includes a mobile museum that will teach fans about Nort ...

Tags: Marketing and Sponsorship

05/02/11
SportsBusiness Journal: Lacrosse looks for quick hit

If you go to a lacrosse match expecting to see prep-schoolers in sweater vests, khakis and loafers discussing the benefits of exchange-traded funds between goals, think again. GETTY IMAGES Major League Lacrosse is expanding into Charl ...

Tags: In-Depth

05/02/11
SportsBusiness Journal: Golf Channel adds Asian Tour

The Asian Tour, which has been the proving ground for golfers such as K.J. Choi and Y.E. Yang before they became stars in the U.S., is broadening its reach with a new TV agreement with Golf Channel. The deal was struck by Asian Tour Media, a new joint venture created by the tour and IMG Media’s Asi ...

Tags: Media

05/02/11
SportsBusiness Journal: IMG College signs Duke for ticket sales

IMG College’s new ticketing solutions division has signed its first new client: Duke University. The arrangement, which goes into effect July 1, will put IMG College in charge of Duke’s ticket sales. A full-time sales force, which includes a general manager and four staffers, is being hired by IMG ...

Tags: Colleges

04/26/11
SportsBusiness Daily: Zurich Classic Hosts Economic Summit

The Zurich Classic, this week’s stop on the PGA Tour, will host the Louisiana Forward economic summit today for about 350 professionals in the New Orleans area and several politicians, including Gov. Bobby Jindal . He will talk to the group about the state’s economy and the ongoing recovery from th ...

04/25/11
SportsBusiness Journal: At Petco, a long driver to right

SAN DIEGO PADRES A rendering of the oversized TaylorMade club An 80-foot re-creation of TaylorMade’s new R11 driver has been installed in San Diego’s Petco Park following a new three-year sponsorship deal between the Carlsbad, Calif.-based golf equipment manufacturer and the ...

Tags: Marketing and Sponsorship

04/25/11
SportsBusiness Journal: Lotus will sponsor LPGA star

GETTY IMAGES Pettersen gets use of a Lotus Evora as part of the deal. The green-and-yellow marks of sports-car maker Lotus will adorn the golf bag of LPGA star Suzann Pettersen for most of the high-profile tourneys this year. The one-year sponsorship was completed earlier this mo ...

Tags: Marketing and Sponsorship

04/25/11
SportsBusiness Journal: Learfield eyes growth options

Learfield Sports, one of the first companies to mine the collegiate multimedia rights business and the last major competitor to IMG College, has hired several outside agencies to raise capital for new projects, among them a Big 12 channel. The aggressive push by Learfield to beef up its financial p ...

Tags: Colleges

04/18/11
SportsBusiness Journal: VanDerSnick heads to IMG College

Former NASCAR and International Speedway Corp. executive Roger VanDerSnick is joining IMG College in a high-ranking role to be determined. GORT PRODUCTIONS Roger VanDerSnick joins some fellow NASCAR alums. VanDerSnick will report to Ben Sutton, president of IMG College, ...

Tags: People and Pop Culture

04/18/11
SportsBusiness Journal: Steeg will steer title game for Pac-12

Jim Steeg, the former NFL executive best known for running the Super Bowl during its enormous growth in the 1980s and ’90s, is going to work for the Pac-10 Conference as the director of its inaugural football championship game. The Pac-10, which will be renamed the Pac-12 on July 1, plays its first ...

Tags: People and Pop Culture

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug