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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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R&A refreshes British Open identity

Published in SportsBusiness Journal on 11 / 24 / 14

When Malcolm Booth arrived at the R&A in 2007, the organization that runs the British Open didn’t have much of a marketing, branding or communications capability. The R&A was formed to write and administer the rules of golf, and that’s largely what it did. That began to change...

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Tags: Marketing and Sponsorship

More Stories by this Author

11/01/10
SportsBusiness Journal: Auction of Naismith’s rules to fund foundation

James Naismith put down the rules of “Basket Ball” on paper in 1891. James Naismith used to tell his family, “You can’t charge for my baby.” The creator of basketball insisted that they be caretakers of the game, not profiteers. Naismith’s grandson, Ian, has li ...

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10/25/10
SportsBusiness Journal: ESPN makes bid for Longhorns network

ESPN has countered a bid by Fox Sports to operate a University of Texas channel and is now viewed by industry insiders as a legitimate competitor to partner with the school on a Longhorns network. ESPN’s pitch has been buoyed by John Skipper, the network’s executive vice president ...

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10/25/10
SportsBusiness Journal: Comeback Caddy? PGA Tour, GM near deal for WGC event

General Motors and the PGA Tour are in the final stages of negotiations to put the Cadillac brand on the World Golf Championship event at venerable Doral Resort and possibly other tournaments, industry sources said. GM, which declared bankruptcy in June 2009, was absent fro ...

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10/18/10
SportsBusiness Journal: IMG closes on $100M ISP Sports acquisition

IMG has closed its $100 million acquisition of ISP Sports, making IMG College the largest provider of marketing, licensing and media services in the nation. With the purchase of ISP, IMG College now employs more than 700 people in 75 offices throughout the U.S., with annual sales of more than $400 ...

Tags: Colleges

10/18/10
SportsBusiness Journal: ISP signs Volvo as Big East auto

Volvo is working with the Big East to identify the conference’s biggest basketball fan through a seasonlong social media promotion that tips off this week. As part of the arrangement negotiated by ISP Sports, the conference’s multimedia and marketing rights holder, Volvo will become the official ve ...

Tags: Colleges

10/11/10
SportsBusiness Journal: Fox in lead for Texas network

Fox Sports has emerged as the front-runner in the competition to partner on the University of Texas’ fledgling TV network. IMG College, the Longhorns’ multimedia rights holder, has been in talks with a number of potential partners for several months including Fox and ESPN, industry ...

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10/11/10
SportsBusiness Journal: PGA Tour event in Silicon Valley adds women’s forum

In an attempt to broaden the fan base for the first PGA Tour event in Silicon Valley this week, the Frys.com Open will host a professional women’s forum on the first day of the tournament. Kathy Kolder, co-founder of the event’s title sponsor, Fry’s Electronics, said she was ...

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10/11/10
SportsBusiness Journal: Advance’s name to stay on Big South tourneys

Advance Auto Parts has renewed its deal to be title sponsor of the Big South Conference basketball tournaments for men and women, putting the retailer on the title for the 13th straight season. Based in the heart of the Big South in Roanoke, Va., Advance has more than 3,000 stores in 39 states ...

Tags: Marketing and Sponsorship

10/04/10
SportsBusiness Journal: History with ACC secures future for Raycom

The survival of Raycom Sports hinged on its 31-year relationship with the ACC. As long as two years before it started negotiating with the conference in earnest, company executives acknowledged that keeping a piece of the ACC’s business was the only way th ...

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10/04/10
SportsBusiness Journal: LPGA title sponsors get more on Golf Channel

The LPGA has negotiated 80 percent more ad units and greater flexibility from Golf Channel for the title sponsors of its tournaments. Title partners in the past received 30 ad units from Golf Channel and all of them had to be used during the tournament broadcasts. Moving forward, sponsors will ...

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