About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

United Airlines grabs Coliseum naming rights

Published in SportsBusiness Journal on 05 / 22 / 17

United Airlines is buying the naming rights to venerable Los Angeles Memorial Coliseum for just north of $70 million over 15 years, according to sources familiar with the negotiations, making it the richest naming-rights deal among college football stadiums. ...

Read More

Tags: Marketing and Sponsorship, Facilities

More Stories by this Author

09/03/12
SportsBusiness Journal: Firm extends corporate perks to fans

As former Zappos executive Tom Ellingson shook hands with driver Carl Edwards a few years ago just before the NASCAR race started, he was struck by the access he enjoyed in the pits. What if, he thought, a company could specialize in selling that kind of unique access — usually reserved for co ...

Tags: Marketing and Sponsorship

09/03/12
SportsBusiness Journal: Ferreira to run Learfield content

Joe Ferreira, who worked with CBS to launch March Madness on Demand and Amen Corner Live, has joined Learfield Sports in the newly created position of chief content officer. Ferreira will report to Learfield CEO Greg Brown and will work from the company’s Dallas office with oversight of all ...

Tags: Marketing and Sponsorship

09/03/12
SportsBusiness Journal: In-stadium network adds screens

College Gametime Network, the product that builds advertising and other content into live video feeds inside college venues, has added four premium schools — Ohio State, Oregon, Auburn and Mississippi — and now has a client list that reaches 30. A Charlotte-based company, 10 Foot Wave ...

Tags: Colleges

09/03/12
SportsBusiness Journal: Big college buys for Lowe's, Hershey

IMG College’s national sponsorship platform is beginning to reap big-dollar rewards. Lowe’s and Hershey, a pair of companies with heavy spends in the college space already, have struck large multimillion-dollar sponsorship deals with several schools in IMG College’s portfolio. I ...

Tags: Marketing and Sponsorship

08/31/12
SportsBusiness Daily: ACC Debuting New Brand Campaign

The ACC Friday will unveil a brand campaign during North Carolina State’s season-opener against Tennessee on ESPNU. Two 30-second spots called “Where Leaders are Born” will run during ACC football broadcasts on ESPN’s platforms, as well as the syndicated games on Raycom ...

Tags: Marketing and Sponsorship

08/30/12
SportsBusiness Daily: Lowe's Agrees To Deal With Nearly 80 Colleges

Home-improvement retailer Lowe’s has agreed to a multiyear deal to sponsor nearly 80 universities in one of the largest college sponsorship deals ever signed, industry sources say. IMG College brokered the deal with Lowe’s, which will become the official home improvement store for all of ...

Tags: College Football Preview

08/30/12
SportsBusiness Daily: Lowe's To Sponsor Almost 80 Schools

Home improvement retailer Lowe’s has agreed to a multiyear deal to sponsor nearly 80 universities in one of the largest college sponsorship deals ever signed, industry sources say. IMG College brokered the deal with Lowe’s, which will become the official home improvement store for all of ...

08/27/12
SportsBusiness Journal: Mello Yello is new NHRA title sponsor

Editor's note: This story is revised from the print edition. A multiyear extension between the NHRA and Coca-Cola will see the company change the brand it features as the title sponsor of the drag racing series from Full Throttle to Mello Yello. Sources said the deal, which is expected to ...

Tags: Marketing and Sponsorship

08/27/12
SportsBusiness Journal: StubHub, Paciolan go mobile

StubHub and Paciolan are introducing mobile ticketing at four colleges this football season, giving fans the ability to complete a purchase on the secondary market and scan a ticket at the gate, all with their phone. North Carolina, Purdue, Tennessee and Texas are the four schools using StubHub&r ...

Tags: Colleges

08/27/12
SportsBusiness Journal: New season for college-licensed products

College-licensed food products have met only marginal sales success in the past, but a new program featuring Kellogg’s Pop-Tarts has schools optimistic that the concept can work. By early September, Pop-Tarts featuring the marks of five colleges — Arkansas, Florida, Georgia, Michigan ...

Tags: Colleges

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug