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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield appoints regional sales chiefs

04 / 07 / 14

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

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Tags: Colleges

More Stories by this Author

04/14/08
Cuts help Motorsports Authentics start fast

After posting losses of $114 million last year, Motorsports Authentics came out of the gates in 2008 with a first-quarter profit of $3.6 million, the company’s first profitable quarter since it was formed in 2005. The merchandising giant, jointly owned by rival track operators Intern ...

Tags: This Week's News

04/07/08
North America Sports Media buys sports travel specialist Dodds

Dodds Athletic Tours, which develops and markets sports travel for more than 40 university partners, has been acquired by North America Sports Media, a Chicago-based company whose divisions specialize in sports travel, hospitality and marketing. Among Dodds’ university partners are O ...

Tags: This Week's News

04/07/08
LifeLock locks up some motorsports deals

LifeLock has agreed to become a sponsor at Gillett Evernham Motorsports, while also signing GEM’s Kasey Kahne to a personal services deal that will make the driver a spokesman for the company. LifeLock also has added another race title sponsorship to its growing NASCAR portfolio, thi ...

Tags: Marketing and Sponsorship

04/07/08
What put the brakes on Gridiron Bash?

Several of the universities involved in the inaugural Gridiron Bash say they told the event’s promoter a month or more ago that they were concerned about potential NCAA rules violations. MSL Sports & Entertainment, the New York-based agency attempting to combine a concert and other ente ...

Tags: This Week's News

04/07/08
LifeLock locks up some motorsports deals

LifeLock has agreed to become a sponsor at Gillett Evernham Motorsports, while also signing GEM’s Kasey Kahne to a personal services deal that will make the driver a spokesman for the company. LifeLock also has added another race title sponsorship to its growing NASCAR portfolio, thi ...

Tags: Marketing and Sponsorship

03/31/08
Will DirecTV expand on IndyCar deal?

The IndyCar Series signed more than a presenting sponsor when it came to terms with DirecTV, it also acquired a potential media partner. Details of the new relationship were being worked out last week, but an announcement on DirecTV’s presenting sponsorship of the series was expected la ...

Tags: This Week's News

03/31/08
XM marketing tour hitting the road with IndyCar Series

XM, entering its fourth season as the IndyCar Series’ official satellite radio, has launched its first mobile marketing campaign, and it’s tied to a Honda dealership incentive program. XM’s mobile marketing tour will make stops at 15 of the 16 events on the IndyCar circuit and set up it ...

Tags: This Week's News

03/31/08
Cottonelle asks race fans to stretch or, well, you know

If Cottonelle has its way, NASCAR will have its own version of the seventh-inning stretch. Cottonelle, which introduced the slogan “Be kind to your behind” in January, plans to ask fans at NASCAR races this week to stand up for the Lap 100 stretch. Texas Motor Speedway will be the site ...

Tags: This Week's News

03/24/08
ISP Sports buys College Comfort

ISP Sports has acquired College Comfort, which rents chair-back seats to fans at college football games. College Comfort has partnerships with more than 30 universities and those contracts will transfer to ISP, which intends to create a new division called College Comfort Sports Properties, said ...

Tags: This Week's News

03/24/08
IndyCar shows unity with slogan tag line

The IndyCar Series is tweaking its “I am Indy” slogan by adding “One series. All the stars.” to reflect the unification of open-wheel racing. The season starts Saturday at Homestead-Miami Speedway. Most of IndyCar’s printed material won’t reflect the change right away, but it will be ev ...

Tags: This Week's News

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