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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Van Wagner adds WCC, three schools

Published in SportsBusiness Journal on 10 / 17 / 16

Van Wagner Sports & Entertainment deepened its pool of college clients by acquiring the multimedia rights to the West Coast Conference and three of its member schools. Loyola Marymount, Pepperdine and San Francisco signed deals in recent weeks to turn over their marketing and media rights to ...

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Tags: Colleges

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SportsBusiness Daily: Jon Wagner Departs From IMG

IMG’s Jon Wagner , who has represented golfers  Luke Donald , Sean O’Hair and Trevor Immelman , is no longer with the company. Wagner was co-Managing Dir for IMG Golf Americas with Clarke Jones and worked on event business, as well as player representation, from the Cleveland ...

SportsBusiness Journal: LPGA signs three new marketing partners

The LPGA has filled three key categories by reaching agreements with National Car Rental, InterContinental Hotels and Tiffany & Co. to be official marketing partners. “Each of these new partners fill real business needs for our players and constituents, and we will be able to drive busi ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Golfers' attire marks Zurich’s 100 years

Editor's note: This story is revised from the print edition. The NFL and NBA have their own throwback uniforms, so why shouldn’t golf. Zurich, which is commemorating its 100th year of business in the United States with a yearlong marketing campaign, is the title sponsor of this week& ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Cal retains ticket sales

As the University of California, Berkeley, interviewed companies to upgrade the school’s ticket sales and marketing, Cal’s Matt Terwilliger kept thinking, “Why can’t we do this ourselves?” The univers ...

Tags: Colleges

SportsBusiness Daily: AT&T To Sponsor SEC's Baseball Legends Class

AT&T, a longtime SEC corporate partner, will title sponsor the conference’s inaugural Baseball Legends class, similar to what the SEC does in football and basketball. The SEC baseball legends — four will be recognized each year — will have on-field recognition and awards presen ...

SportsBusiness Daily: Barry Hyde Leaving USGA For Wasserman

USGA CMO Barry Hyde, who established and sold the association’s first corporate sponsorship program, is leaving to take a post in Wasserman Media Group’s golf division. A former PGA Tour and MasterCard exec, Hyde will join Wasserman on May 7 as Exec VP and report to President Malcolm Tu ...

SportsBusiness Journal: RBC striking further into golf

Royal Bank of Canada’s second PGA Tour title sponsorship moves it closer to its goal of blanket golf coverage throughout the year, especially on TV. RBC has title sponsored the Canadian Open since 2008, but this week’s RBC Heritage in Hilton Head Island, S.C., represents another bold ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: ‘Argyle Army’ mobilizes

Payne Stewart would be proud of the new marketing theme for the HP Byron Nelson Championship. The mid-May PGA Tour event, in tandem with ProPac Marketing, this week rolls out a marketing plan — “Argyle Army” — designed to drench Dallas in the argyle pattern that Stewart on ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: IMG, Learfield partner to sell tickets

IMG College and Learfield Sports have found that competition can make for strange bedfellows, the latest example of that being the two collegiate multimedia rivals teaming together to sell college tickets. IMG College has been trying to cultivate the emerging ticket sales and marketing space for ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Learfield, IMG College Form Ticketing Business

The two most dominant multimedia rights holders in the college space announced that they are going into the ticketing business together. Learfield Sports and IMG College are forming a joint venture in which each company will own 50% of IMG Learfield Ticket Solutions. The assets of the existing ticke ...

Tags: Colleges, IMG

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