About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

Coke’s new sports chief: ‘I’m looking at things afresh’

Published in SportsBusiness Journal on 04 / 13 / 15

Coca-Cola’s Ivan Pollard played college soccer in England and even coached for a bit, so why does he call himself the village idiot when it comes to marketing college athletics? “It’s hilarious, to me, watching college sports in America,” Pollard said with a smile after ex...

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Tags: Marketing and Sponsorship

More Stories by this Author

03/28/11
SportsBusiness Journal: Mercedes plans activation road trip

The centerpiece of Mercedes-Benz’s on-site activation at the PGA Championship is hitting the road. It was during last year’s PGA Championship, as thousands of fans moved through what Mercedes calls its brand experience center on the golf course, that Steve Cannon’s wheels started to turn. Cannon, t ...

Tags: Marketing and Sponsorship

03/28/11
SportsBusiness Journal: Intersport keeps sponsors linked

State Farm might not be an NCAA partner anymore, but it still has a strong presence at the Final Four. Intersport, a Chicago-based agency that creates sporting events and turns them into TV shows, has added more event programming to its Final Four lineup. That programming provides companies like St ...

Tags: Marketing and Sponsorship

03/28/11
SportsBusiness Journal: Sports Authority signs with MLL

Big-box retailer Sports Authority has agreed to the broadest sponsorship agreement in the history of Major League Lacrosse. The multiyear deal, which is expected to push seven figures annually, will make Sports Authority easily the most dominant sponsor presence across the six-team outdoor league. ...

Tags: Marketing and Sponsorship

03/21/11
SportsBusiness Journal: MasterCard features Watson, Villegas

MasterCard is breaking two new ads with Tom Watson, Camilo Villegas and other golfers this week to coincide with its presenting sponsorship of the Arnold Palmer Invitational in Orlando. Watson, Villegas, Ian Poulter and Graeme McDowell, each of whom wear the MasterCard marks when they play, will be ...

Tags: Marketing and Sponsorship

03/21/11
SportsBusiness Journal: Getting all the calls

They pace the sidelines during March Madness, but increasingly they’re becoming prevalent away from the court as well. ...

Tags: Marketing and Sponsorship

03/21/11
SportsBusiness Journal: Pac-10 seeks college's richest TV deal

The Pac-10, deep into its talks with ESPN and Fox, is seeking the richest media contract among all college conferences, according to industry sources. The conference, which is expanding to 12 teams next season with the addition of Colorado and Utah, has been in exclusive negotiating windows with bo ...

Tags: Media

03/17/11
SportsBusiness Daily: Sources: Fox-Big 12 Rights Deal Increasing 350%

More details are emerging about Fox'  planned cable rights deal with the Big 12, which sources say is worth an average of around $90M over 13 years. At that rate, Fox would pay a 350% increase over its current fee of $20M per year. But as part of the deal terms being negotiated, Fox would end up wi ...

Tags: Media

03/16/11
SportsBusiness Daily: More Details Of Fox-Big 12 TV Deal

More details are emerging about Fox' planned cable rights deal with the Big 12, which sources say is worth an average of around $90M over 13 years. At that rate, Fox would pay a 350% increase over its current fee of $20M per year. But as part of the deal terms being negotiated, Fox would end up ...

03/14/11
SportsBusiness Journal: Fox, Big 12 near deal worth $60M+ a year

On the verge of collapse just months ago, the Big 12 is nearing a cable agreement with Fox that will more than triple the conference’s revenue over its current contract. The Big 12 and Fox are close to finalizing a long-term deal that will pay the 10-team league more than $60 million a year, well u ...

Tags: Media

03/14/11
SportsBusiness Journal: AmEx back for three more years with PGA

American Express has renewed its patron-level sponsorship with the PGA of America for three more years. AmEx came on board with the PGA in 2006 as one of its first partners at the patron level, which is the PGA’s highest level of sponsorship. Mercedes-Benz and RBC Bank are the other two patron spon ...

Tags: Marketing and Sponsorship

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