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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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United Airlines grabs Coliseum naming rights

Published in SportsBusiness Journal on 05 / 22 / 17

United Airlines is buying the naming rights to venerable Los Angeles Memorial Coliseum for just north of $70 million over 15 years, according to sources familiar with the negotiations, making it the richest naming-rights deal among college football stadiums. ...

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Tags: Marketing and Sponsorship, Facilities

More Stories by this Author

10/01/12
SportsBusiness Journal: Tourneys open books to PGA Tour

The PGA Tour is conducting in-depth financial reviews of its tournaments for the first time, with the primary goal being to help each of them increase revenue. The reviews are voluntary, though not a single tournament declined. Twenty-six tournaments are undergoing a review this year, and the rem ...

Tags: Leagues and Governing Bodies

09/28/12
SportsBusiness Daily: Huge Crowds At Ryder Cup Shop

The Ryder Cup is shaping up to be a financial bonanza for the PGA of America. The PGA says it expects 240,000 people on the course through the six days of the event -- three practice rounds, and three competitive rounds, which began Friday morning. The PGA does not release daily attendance figures, ...

Tags: Marketing and Sponsorship, Golf

09/28/12
SportsBusiness Daily: Omega Prez Compares Ryder Cup To Olympics

Omega President Stephen Urquhart said he loves the clean look of the Ryder Cup, which has minimal sponsor presence when the event is held in the U.S. In fact, Omega, the official timekeeper of the Ryder Cup, by virtue of its PGA of America deal, has the only branded presence on the course with its c ...

Tags: Marketing and Sponsorship, Golf

09/24/12
SportsBusiness Journal: Ryder Cup a Super Bowl for sales

About three weeks ago, 10 tractor-trailer trucks rolled into Chicago carrying the components of what would become a 45,000-square-foot Ryder Cup merchandise tent, managed by Cutter & Buck. And that didn’t include the shirts and hats that go in it. More than 200,000 people will stroll th ...

Tags: Events and Attractions

09/19/12
SportsBusiness Daily: PGA Tour's Finchem Touts TV Ratings

PGA Tour Commissioner Tim Finchem  during today's State of the Tour address said TV ratings are up 31% over '11 for weekend coverage and up 14% on Thursdays and Fridays. Of those watching a Tour event, they watched on average 19% longer than last year. "By every estimation, it's been a fantast ...

09/17/12
SportsBusiness Journal: SEC, ESPN progress on net

The SEC’s negotiations with ESPN about a new channel are nearing their final stages, and a glimpse inside the talks reveals that three issues are close to being resolved before the channel’s expected launch in August 2014. The SEC needs the local TV rights back from the schools to giv ...

Tags: Media

09/17/12
SportsBusiness Journal: Avis makes splash with tour player award

It’s an understatement to say that, until this year, the PGA Tour’s player of the month award was underutilized. Some of the tour’s own sales staff didn’t even know the award existed until Avis began negotiating for the rights to it last year. In fact, the player of the mo ...

Tags: Marketing and Sponsorship

09/17/12
SportsBusiness Journal: $7M for Sooners from TV deal

The University of Oklahoma’s block of branded programming on Fox Sports Net will result in upward of $7 million in new annual revenue from both Fox and the school’s multimedia rights holder, Learfield Sports. Oklahoma’s agreement to have branded content — including live ga ...

Tags: Media

09/10/12
SportsBusiness Journal: Hokies use video to boost merch sales

Virginia Tech’s spirited entrance to the football field is usually enough to get Hokie fans out of their seats. The school now is hoping it also makes them buy more licensed T-shirts and hats. Virginia Tech has partnered with close to 20 Wal-Mart stores throughout the state of Virginia to c ...

Tags: Colleges

09/07/12
SportsBusiness Daily: Big 12 To Announce Media Rights Deals

The Big 12 will announce its new media rights deals today, six months after they reached an  agreement on the broad terms of the deals . ESPN and Fox Sports agreed to pay $2.6B over 13 years ($200M per year) for a broad swath of media rights. Each Big 12 school will average around $20M a year. ...

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