About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

Big West Conference Signs Five-Year Deal To Make Learfield Its Sponsorship Sales Agency

Published in SportsBusiness Daily on 09 / 16 / 14

The Big West Conference has signed Learfield Sports to a five-year deal to be the league’s sponsorship sales agency. The conference’s rights add to Learfield’s presence in the California-based Big West. Learfield already owns the multimedia and sponsorship rights at Cal Poly, Cal S...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

08/30/10
SportsBusiness Journal: Chitwood aims to put Daytona trip on sports fans’ bucket list

Joie Chitwood III is now a member of an elite club. Only Chitwood and John Cooper have run the two most iconic speedways in the country, Daytona and Indianapolis. Chitwood left Indianapolis Motor Speedway to go to work for International Speedway Corp. a year ago, and on Aug. 13 was named p ...

Tags: This Week's News

08/23/10
SportsBusiness Journal: Associates note Jernstedt’s impact at NCAA

News of Tom Jernstedt’s departure was delivered unceremoniously by the NCAA late on a Friday afternoon. For 38 years, Jernstedt had been the architect of the NCAA’s basketball tournaments, a driving force behind its women’s championships and a security blanket to the organization’s pres ...

Tags: This Week's News

08/23/10
SportsBusiness Journal: What they're saying ...

“He’s the E.F. Hutton of the place. Tom is the most powerful, quiet force in college sports, and quiet by choice. He speaks volumes with his quiet, measured approach to anything he’s involved in. That’s reflected in the variety of initiatives and projects that bear his fingerprints, everyt ...

Tags: This Week's News

08/23/10
SportsBusiness Journal: Passing the torch

On Sept. 4, Bill Martin will settle into one of the premium seats that he planned at the newly renovated “Big House,” watch his University of Michigan football team play Connecticut, and then clock out for the final time. It will be a fitting scene from which the Wolverines will se ...

Tags: In-Depth

08/23/10
SportsBusiness Journal: No business as usual for new AD Brandon

David Brandon, fresh out of the University of Michigan, was well on his way to a career as a teacher and a coach in the mid-1970s when a recruiter from Procter & Gamble called. Brandon thought the recruiter had a wrong number and nearly hung up. But the P&G rep had been turned on ...

Tags: In-Depth

08/23/10
SportsBusiness Journal: Wal-Mart to climb aboard Gordon’s car?

Wal-Mart’s potential move into NASCAR has led the retail giant deep into negotiations with Hendrick Motorsports over sponsorship of Jeff Gordon’s No. 24 Chevrolet next season. There continue to be several moving parts to the Wal-Mart discussions with Hendrick and NASCAR, which ...

Tags: This Week's News

08/23/10
SportsBusiness Journal: PGA Tour partners taking bigger swing at FedEx Cup playoffs

Even with the uncertainty surrounding Tiger Woods’ game and whether he’ll qualify for all four FedEx Cup playoff events, the PGA Tour said sponsor activity will be on par with the past few years. Like any new platform, the playoffs, which begin this week, required sponsors to adapt i ...

Tags: This Week's News

08/23/10
SportsBusiness Journal: Gridiron Gold

The understated charm of Michigan Stadium has been uniquely rooted in the cold, hard steel bleachers that run circles around the big bowl. The renovated Michigan Stadium will generate millions in additional revenue each year. The seats are not particularly ...

Tags: In-Depth

08/16/10
SportsBusiness Journal: New IndyCar sponsor Verizon launching app

Verizon’s focus on developing exclusive wireless programming for its handsets has led to a sponsorship and content deal with the Izod IndyCar Series. Verizon will soon launch an IndyCar app that has live timing and scoring from events; driver and team information; highlights; streami ...

Tags: This Week's News

08/16/10
SportsBusiness Journal: Big Ten’s title game rights to hit market

The Big Ten Conference is preparing to auction the TV rights to its new football championship game, a move that industry insiders say could fetch $15 million to $20 million a year. The conference also plans to reopen its current deal with ESPN to account for the addition of Nebraska, ...

Tags: This Week's News

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug