About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

School-generated content coming to BTN2Go

Published in SportsBusiness Journal on 08 / 29 / 16

Big Ten Network is revamping its digital products by making all of the content generated by the schools available on BTN2Go. Starting this week, BTN2Go users will be prompted to select their favorite Big Ten school. The app will then change its look from all BTN branding to the colors and logos o...

Read More

Tags: Colleges

More Stories by this Author

03/12/12
SportsBusiness Journal: Prudential upgrades LPGA deal

Prudential Financial is upgrading its official marketing partnership with the LPGA to become the umbrella media sponsor for all of the domestic broadcasts of the tour’s events on Golf Channel. When the LPGA tournaments first come on the air, Golf Channel will say that the broadcast is broug ...

Tags: Marketing and Sponsorship

03/12/12
SportsBusiness Journal: Lacrosse league grabs Coke

David Gross, commissioner of Major League Lacrosse, called Coca-Cola’s new sponsorship with the league “10 years in the making.” Coke Zero will be the featured brand under the deal with Major League Lacrosse. ...

Tags: Leagues and Governing Bodies

03/05/12
SportsBusiness Journal: Phillips 66, Big 12 hit 25-year mark

The first contract for Phillips 66 to title sponsor the Big Eight Conference basketball tournament covered just one year. The deal, executed barely a week before the 1988 tournament tipped off, was little more than an experiment at a time when college title sponsorships were rare. Entering its 25 ...

Tags: Marketing and Sponsorship

03/05/12
SportsBusiness Journal: Allstate gets hands on NCAA partnership

Allstate has designs on turning March Madness into March Mayhem. The insurance giant, a prominent player in college football over the years, has signed a multiyear contract to become an NCAA corporate partner, effective immediately. The deal, brokered by the NCAA’s rights holders, Turner ...

Tags: Marketing and Sponsorship

03/05/12
SportsBusiness Journal: Infiniti lines up coaches for promotion

Infiniti is working with an unprecedented number of college basketball coaches to promote its new “Round by Round” bracket challenge during March Madness. Duke’s Mike Krzyzewski, North Carolina’s Roy Williams, Kentucky’s John Calipari, Kansas’ Bill Self, Baylor ...

Tags: Marketing and Sponsorship

02/27/12
SportsBusiness Journal: Learfield, IMG in race for Illini rights

The University of Illinois is shaping up as a fertile battleground for multimedia rights holders Learfield Sports and IMG College. Illinois, one of the few remaining schools to handle its marketing and media rights in-house, issued a request for proposal in December to outsource those rights, and ...

Tags: Colleges

02/27/12
SportsBusiness Journal: FedEx: PGA Tour deal a winner

FedEx re-evaluated its PGA Tour umbrella sponsorship just the same as it would any new opportunity, and came away convinced that it’s spending its money in the right place. “Even though this was a renewal discussion, we treated it as if we were starting from square one,” said Ke ...

Tags: Marketing and Sponsorship

02/27/12
SportsBusiness Journal: Consultants to help shape future of BCS

The BCS is about to hire two media consultants who will play vital roles in determining the direction of college football’s postseason. The two veteran consultants, Chuck Gerber and Dean Jordan, were finalizing negotiations with the BCS last week, according to industry sources. Jordan repre ...

Tags: Colleges

02/27/12
SportsBusiness Journal: Honda spotlights divisions at Tour event

Turns out that old dogs can learn new tricks. Honda, the longest-running title sponsor on the PGA Tour, will have a new look and a new marketing approach to its Honda Classic in Palm Beach Gardens, Fla. This comes as Honda completes a four-year contract extension, industry sources say, that is ...

Tags: Marketing and Sponsorship

02/27/12
SportsBusiness Journal: Learfield, Fox sales group join forces

Editor's note: This story is revised from the print edition. The Big Ten Network and Home Team Sports, a sales division of Fox Sports, will have access to sell school sponsorship assets through a new sales alliance with Learfield Sports. Learfield, the dominant multimedia rights holder in ...

Tags: Colleges

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug