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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield appoints regional sales chiefs

04 / 07 / 14

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

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Tags: Colleges

More Stories by this Author

05/19/08
M&M’s promises prizes, trips for those aspiring to be the ‘Most C ...

Editor's note: This story is revised from the print edition. M&M’s will launch an 18-week NASCAR promotion next month that will include prizes from two other sponsors in the sport, Home Depot and Tissot, as well as trips to Miami for the season-ending Sprint Cup event in Nove ...

Tags: Marketing and Sponsorship

05/12/08
BofA ads begin asking viewers, ‘Who’s your favorite driver?’

Bank of America will launch its first NASCAR commercial this week in local markets with a national release scheduled for later this summer. The 30-second spot dubbed “Who’s your favorite driver?” will tout Bank of America’s NASCAR banking products, which are credit cards and checks that ...

Tags: This Week's News

05/12/08
Sprint shows customers love with ticket promo

Sprint is trying to shake its reputation for subpar customer service with an unprecedented giveaway of tickets to its NASCAR All-Star Race and Pit Crew Challenge this week in Charlotte. The title sponsor of NASCAR’s top series bought 20,000 tickets to the All-Star Race and 10,500 ticket ...

Tags: This Week's News

05/05/08
Sponsors rolling out for program marking 50 plus one for Daytona

Kellogg, ConAgra, Unilever and other major consumer-packaged goods companies that were integral to the largest consumer promotion in NASCAR history are back with more Daytona 500-themed packaging beginning in June. Those companies plus General Mills, Nabisco and many more combined to pu ...

Tags: This Week's News

05/05/08
Gridiron Bash agency seeks investors to stay in business

MSL Sports and Entertainment, the New York-based agency that attempted to create a weekend of entertainment around college football spring games, is seeking investment partners so it can stay in business. Shawn Garrity, president and partner in MSL, said, “We’re a dog with a lot of fig ...

Tags: This Week's News

04/28/08
Patrick makes the most out of making history

One of the best moves T.J. Patrick made this year, he says, was hiring a publicist to handle his daughter’s media demands away from the racetrack. It was part of a “win plan” he conceived in preparation for Danica Patrick’s first IndyCar Series victory. Citizen Sports ...

Tags: This Week's News

04/28/08
Kentucky Speedway signs Nationwide to sponsor deal

Nationwide has agreed to a deal that will make it the official insurance of Kentucky Speedway, which is a venue for NASCAR Nationwide Series and IndyCar Series events. The three-year deal will give Nationwide a “home” race of sorts, allowing the company a major hospitality opportunity because of ...

Tags: This Week's News

04/21/08
Carl Edwards is next hot free agent

Office Depot is in the midst of an exclusive 60-day negotiating period to extend its sponsorship of Carl Edwards’ No. 99 Ford, but industry sources say that UPS is waiting in the wings to make a run at the hot Roush Fenway Racing driver. Edwards, winner of a season-high three Sprint Cup ...

Tags: This Week's News

04/21/08
Checkers/Rally’s drives away from motorsports deals

Checkers/Rally’s has been released from its position as the official burger of NASCAR, creating an opening in the quick-service restaurant category. NASCAR called the separation a mutual decision. Checkers/Rally’s, based in Tampa, also has exited its sponsorships of the Indianapolis ...

Tags: This Week's News

04/14/08
Deal with IMG gives NHRA sales muscle

The NHRA has retained IMG to sell sponsorships and develop new business opportunities at the league and track level, a move the racing series hopes will broaden its corporate support. Neither side revealed the terms of the exclusive relationship, except to say that IMG’s end of the deal ...

Tags: This Week's News

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