About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield, IMG College Close To Merger In Deal That Combines Industry's Biggest Players

Published in SportsBusiness Daily on 09 / 19 / 17

Learfield and IMG College have agreed to a blockbuster merger that will combine the two marketing and media behemoths in college sports, sources say. Learfield President & CEO Greg Brown will run the merged business, which will be a 50-50 split between the two companies, sources said. The merger...

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Tags: Colleges, IMG

More Stories by this Author

01/07/13
SportsBusiness Journal: Survey results: Revenue

■ Which revenue stream offers the most potential for growth? Tickets........................... 35% Sponsorship sales.......... 32% Hospitality sales............ 27% Concessions.................... 3% Merchandise................... 3% Responses: 37 ■ Which revenue stream is tapp ...

Tags: In-Depth

01/07/13
SportsBusiness Journal: PGA Tour eyes digital, global growth

Editor's note: This story is revised from the print edition. Nearly sold out of its title sponsorships, the PGA Tour is placing big bets in 2013 on new inventory that will come from bringing its digital operations in-house and expanding into territories outside the U.S. The tournament in T ...

Tags: Leagues and Governing Bodies

01/07/13
SportsBusiness Journal: Survey results: Most-admired tournaments

■ What other PGA Tour event do you admire the most? The Wells Fargo Championship in Charlotte received the most mentions (7), followed by the Waste Management Phoenix Open and the Players Championship in Ponte Vedra Beach, Fla. Here are some of the comments: Wells Fargo Championship ...

Tags: In-Depth

01/07/13
SportsBusiness Journal: Survey results: Players

■ What influences a top player’s schedule the most? Date....................... 89% Golf course............ 89% City........................ 27% Purse...................... 22% Sponsor.................. 11% Family.................... 11% Note: Respondents could make three select ...

Tags: In-Depth

01/07/13
SportsBusiness Journal: No. 1 vs. No. 2 retail showdown

It’ll be No. 1 vs. No. 2 when Notre Dame and Alabama meet in the BCS championship game. That’s not only their ranking in the BCS poll, it’s also their ranking in merchandise sales, according to one of the largest online retailers of officially licensed sports gear. ...

Tags: Colleges

01/07/13
SportsBusiness Journal: Kudos and room for improvement

■ Name an area where the PGA Tour excels in helping tournaments: — New initiative by the tour to objectively analyze sales efforts and action steps for improvement. — Player involvement. Their program that allows us to have players visit parties, tents, etc., is valuable. ...

Tags: In-Depth

01/07/13
SportsBusiness Journal: Survey results: Sponsorship

■ Rate your title sponsor’s level of involvement and activation. Outstanding. My title sponsor is the envy of every other tournament................... 56% Good. They usually activate more than they’re required to................................... 18% Solid. My title sp ...

Tags: In-Depth

01/07/13
SportsBusiness Journal: Survey results: Tournament operations

■ How many tournaments do you attend per year to recruit players? 0 ..................... 13% 1-2................... 8% 3-4................. 35% 5-6................. 35% 7-8................... 8% More than 8..... 3% Responses: 40 ■ How large is your volunteer base? ...

Tags: In-Depth

01/07/13
SportsBusiness Journal: Survey results: Media

■ What type of media coverage is the most important to the fiscal success of your event? Local television ...................................................................................................... 43% National media (Golf Channel, trade magazine, excluding broadcast partn ...

Tags: In-Depth

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