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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

Alabama’s success delivers big payday

04 / 21 / 14

Photo by: GETTY IMAGES Roll Tide is right. The University of Alabama is set to capitalize on its success over the last five years by signing one of the nation’s most lucrative multimedia ...

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Tags: Colleges

More Stories by this Author

07/07/08
IMG, Frank to rep BCS in TV talks

The Bowl Championship Series has selected IMG Sports Media and longtime TV adviser Barry Frank to represent the property in the next round of media negotiations with Fox and other suitors. As the incumbent, Fox will have an exclusive 30-day negotiating period that is expected to begin this ...

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06/23/08
Looking back on the biggest deal

As Tim Donahue walked through the midway at Daytona International Speedway in July 2003, he marveled at the U.S. Army’s massive 10,000-square-foot display. Donahue, then the CEO at Nextel, only weeks before had signed off on the largest sports sponsorship in U.S. history, putting his c ...

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06/23/08
Roush Fenway combines assets for AAA promo

AAA is sponsoring a “Races and Bases” sweepstakes that will award a fan and a guest with tickets to a Boston Red Sox game and a NASCAR Sprint Cup race at New Hampshire Motor Speedway on the same September weekend. The AAA sweepstakes offers Red Sox and NASCAR Sprint Cu ...

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06/16/08
NASCAR delivers for Fox as ratings gain

Big-market growth helped spur an increase in television ratings for NASCAR on Fox this year, delivering a much-needed boost after two years of stagnant ratings. Fox’s 13-race Sprint Cup package, starting with the Daytona 500 in February through the June 1 Dover race, posted averages ...

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06/16/08
TNT sponsors ready to go ‘Wide Open’ with network’s coverage of C ...

TNT has added Hewlett-Packard and U.S. Army as sponsors of its “Wide Open” coverage for the July 5 Coke Zero 400 at Daytona. HP and Army bring TNT’s sponsor roster to nine, including three returnees from last year’s debut of the NASCAR Sprint Cup broadcast, which features in-race brand ...

06/09/08
Motorsports agency sells majority share

Indianapolis-based Just Marketing International, a motorsports agency that counts the IndyCar Series and the NASCAR Hall of Fame among its clients, has taken on private-equity firm Spire Capital Partners and Credit Suisse as majority partners. Zak Brown, 36, founder and CEO of Just Mark ...

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06/02/08
Bartelli exiting Millsport after building motorsports division

Mike Bartelli, who built Millsport’s Charlotte-based motorsports division from a PowerPoint presentation to an industry leader in his eight years with the agency, resigned last week to pursue other opportunities. Without getting into specifics, Bartelli said, “As in any long ride, yo ...

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06/02/08
Kodak focused on new approach

Kodak is using its sponsorship of NASCAR driver Ryan Newman and its relationship with Universal Studios to promote the next movie in “The Mummy” series at Chicagoland Speedway next month. Instead of the distinctive yellow and red Kodak colors that it might normally wear, Newman ...

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06/02/08
Networks make their case to SEC

Senior executives from CBS, ESPN, Comcast and Fox Cable descended on the Southeastern Conference’s spring meetings in Destin, Fla., last week to make their final pitches for the SEC’s TV package, a process one network executive described as being “close to the finish line.&r ...

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06/02/08
Kodak focused on new approach

Kodak is using its sponsorship of NASCAR driver Ryan Newman and its relationship with Universal Studios to promote the next movie in “The Mummy” series at Chicagoland Speedway next month. Instead of the distinctive yellow and red Kodak colors that it might normally wear, Newman ...

Tags: This Week's News

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