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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield appoints regional sales chiefs

04 / 07 / 14

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

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Tags: Colleges

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06/16/08
TNT sponsors ready to go ‘Wide Open’ with network’s coverage of C ...

TNT has added Hewlett-Packard and U.S. Army as sponsors of its “Wide Open” coverage for the July 5 Coke Zero 400 at Daytona. HP and Army bring TNT’s sponsor roster to nine, including three returnees from last year’s debut of the NASCAR Sprint Cup broadcast, which features in-race brand ...

06/09/08
Motorsports agency sells majority share

Indianapolis-based Just Marketing International, a motorsports agency that counts the IndyCar Series and the NASCAR Hall of Fame among its clients, has taken on private-equity firm Spire Capital Partners and Credit Suisse as majority partners. Zak Brown, 36, founder and CEO of Just Mark ...

Tags: This Week's News

06/02/08
Bartelli exiting Millsport after building motorsports division

Mike Bartelli, who built Millsport’s Charlotte-based motorsports division from a PowerPoint presentation to an industry leader in his eight years with the agency, resigned last week to pursue other opportunities. Without getting into specifics, Bartelli said, “As in any long ride, yo ...

Tags: This Week's News

06/02/08
Kodak focused on new approach

Kodak is using its sponsorship of NASCAR driver Ryan Newman and its relationship with Universal Studios to promote the next movie in “The Mummy” series at Chicagoland Speedway next month. Instead of the distinctive yellow and red Kodak colors that it might normally wear, Newman ...

Tags: This Week's News

06/02/08
Networks make their case to SEC

Senior executives from CBS, ESPN, Comcast and Fox Cable descended on the Southeastern Conference’s spring meetings in Destin, Fla., last week to make their final pitches for the SEC’s TV package, a process one network executive described as being “close to the finish line.&r ...

Tags: This Week's News

06/02/08
Kodak focused on new approach

Kodak is using its sponsorship of NASCAR driver Ryan Newman and its relationship with Universal Studios to promote the next movie in “The Mummy” series at Chicagoland Speedway next month. Instead of the distinctive yellow and red Kodak colors that it might normally wear, Newman ...

Tags: This Week's News

05/26/08
Expansion keeps NASCAR B2B program rolling along

Paul Amos, the president of Aflac, probably wasn’t thinking about his company’s business-to-business strategy as he navigated hairpin turns in a go-kart that goes 40 mph. But after grinding through five hours of meetings theprevious day, go-karting was the release NASCAR’s B2B Council needed. ...

Tags: This Week's News

05/19/08
Race teams relaunch Web sites to find fans, aid sponsors

Many NASCAR teams, even the top ones, admit that their official Web site has been treated as a necessary evil in the past. Teams generally don’t have the staff or know-how to keep the content relevant and it brings little to no return. But those attitudes are changing. Most of the le ...

Tags: This Week's News

05/19/08
Restart your engines

Fast forward to the 2010 IndyCar Series season. An eager technology-based title sponsor dominates the signage at the track and spends lavishly with the broadcast partner. Camera crews follow Marco Andretti through the pits for a soon-to-be-released DVD. An ESPN stage near the paddock pr ...

Tags: In-Depth

05/19/08
Clicking with more fans? Net traffic rises

IndyCar Series officials believe the increased traffic on the league’s official Web site, indycar.com , reflects growing interest in the sport since unification. Through mid-April, unique visits to indycar.com had doubled over last year. In each of the first four mon ...

Tags: In-Depth

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