About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

Humana opting out of PGA Tour event

Published in SportsBusiness Journal on 09 / 29 / 14

Humana made a big impact when it title-sponsored the PGA Tour event in La Quinta, Calif., starting in 2012, but the health care provider says the 2015 tournament will be its last. The Humana Challenge in partnership with the Clinton Foundation became a unique stop on the tour each January. Not ...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: New leader to steer BofA sports strategy

Bank of America last week named a new leader of its sports marketing division, promoting an internal candidate who will be charged with redefining the bank’s sponsorship strategy.

Tags: Marketing and Sponsorship

SportsBusiness Journal: Road trip a hit with FSU advertisers, fans

Success of 'Road Warriors' at Oklahoma gets program extended for full season

Tags: Colleges

SportsBusiness Journal: Fan fest to take over South Beach

Ocean Drive in Miami’s South Beach will turn into “Orange Drive,” a four-day sports and entertainment festival beginning on New Year’s Eve, through a coordinated effort by the city of Miami Beach, the Discover Orange Bowl and New York-based Union Square Agency. The idea behind Orange Drive is to sh ...

Tags: Events and Attractions

SportsBusiness Journal: LPGA in rebuilding mode for sponsor summit

The LPGA’s first-year commissioner Mike Whan and his chief marketer Jon Podany will stage their first sponsor summit on Wednesday in New York, where they’ll tell a story of a tour on the mend. A room full of more than 100 marketing executives from current sponsors, prospective sponsors and marke ...

Tags: LPGA, New Era, PGA Tour, Finance, NEC, TES, Media

SportsBusiness Journal: ACC touts its Orange Bowl ties with help from schools

Each of the 12 ACC schools is turning over prime inventory to the conference for a marketing initiative designed to strengthen the ties between itself and the Orange Bowl. The champion of the ACC has been locked into the Orange Bowl for the last five years, so the relationship is relatively new ...

Tags: Champion, TES, DC, Media, NEC, Football, Basketball, UPS, And 1, Audi

SportsBusiness Journal: Conference, Raycom launch app

The ACC and Raycom Sports have launched an application for iPhone and iPod Touch devices for the first time that will carry select conference football and basketball games live, as well as unique content throughout the school year. The app, priced at an introductory annual cost of $1.99, was pro ...

Tags: Raycom Sports, Football, Basketball, TRAC, TES, Media, Michael Smith

SportsBusiness Journal: Chalet sales brisk for 2011 PGA

The 2011 PGA Championship has nearly sold out its hospitality space and is looking to other areas of the Atlanta Athletic Club for new inventory. The tournament hit the streets with its hospitality sales in October 2009 and 33 of the 35 units have been sold, according to Ryan Cannon, the PGA of ...

Tags: Champion, UPS, Mercedes Benz, Golf, International

SportsBusiness Journal: Wal-Mart backs off of Gordon sponsorship

Negotiations have broken down between Wal-Mart and Hendrick Motorsports over sponsorship of the No. 24 Chevrolet driven by Jeff Gordon. However, NASCAR’s new licensing body, the NASCAR Teams Licensing Trust, remains confident that a deal will be struck to make Wal-Mart the exclusive mass r ...

Tags: This Week's Issue

SportsBusiness Journal: Wasserman to put media value on Big Ten title game

The Big Ten Conference hired Wasserman Media Group to determine how much the conference’s new football championship game will be worth to TV networks. Wasserman will not handle the actual negotiations, said Big Ten Deputy Commissioner Brad Traviolia. Rather, the conference’s Commissi ...

Tags: This Week's Issue

SportsBusiness Journal: Champions Tour stop a first for South Korea

The Champions Tour is leading a surge into Asia for the PGA Tour. The 50-and-over gang, headlined by Tom Watson, will play an official money event in Korea this week for the first time as part of the tour’s initiative to develop a greater presence in Asia. The event will be held at a Ja ...

Tags: This Week's Issue

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug