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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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Tags: Colleges

More Stories by this Author

07/12/10
SportsBusiness Journal: Promo moves products, race tickets

It’s all about shelf space for consumer packaged goods, and NASCAR’s regional promotions have driven visibility at retail for its official partners, while also boosting ticket sales for an area speedway. In the spring, Coca-Cola products served as anchors for “NASCAR Fans Rev Up for the ...

Tags: This Week's News

06/28/10
SportsBusiness Journal: IndyCar adding Avis as official rental car

Avis will be the official rental car of the IndyCar Series under terms of a new deal between the parties, with the intent of using the racing circuit as a platform to drive more corporate business. IndyCar obtained a commitment from Avis this month, and an announcement on the two-year deal ...

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06/28/10
SportsBusiness Journal: Supercross event jumping to Dodger Stadium

The Monster Energy Supercross Series will attempt to freshen its schedule next winter with its first trip to Dodger Stadium. Supercross has long fed the hearty Southern California appetite for its sport, with three early season events in Anaheim since 2001. Based on attendance last seas ...

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06/28/10
SportsBusiness Journal: ISC chief: Focus on core fan must continue

Note: This article contains additional content to the print edition. From Lesa France Kennedy's eighth-floor office overlooking Daytona International Speedway, she can see nearly every corner of the iconic track. “Got to keep your eyes on the prize,” she says with a la ...

Tags: This Week's News

06/28/10
SportsBusiness Journal: ISC chief: Focus on core fan must continue

Note: This article contains additional content to the print edition. From Lesa France Kennedy's eighth-floor office overlooking Daytona International Speedway, she can see nearly every corner of the iconic track. “Got to keep your eyes on the prize,” she says with a la ...

Tags: This Week's News

06/21/10
SportsBusiness Journal: Helton, Bernard to address Ganassi sponsors

Chip Ganassi Racing, which runs teams in NASCAR and the IndyCar Series, is taking a new approach to its annual sponsor summit this week that includes appearances from NASCAR President Mike Helton and IndyCar Chief Executive Randy Bernard. Rather than the usual sponsor-summit method o ...

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06/21/10
SportsBusiness Journal: Texas hold 'em

Dan Beebe was in the middle of an emergency meeting to save the Big 12 Conference last Monday when he saw the ESPN ticker report that four of his biggest schools were defecting to the Pac-10. Beebe’s shoulders drooped and he shook his head. The Big 12 commissioner had seen erroneou ...

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06/21/10
SportsBusiness Journal: Cornhuskers’ move will alter IMG deal

When the University of Nebraska moves into the Big Ten Conference, its 13-year, $112.5 million agreement with IMG College will see some changes. The Big Ten requires its member schools to turn over specific media rights to the Big Ten Network, rights that currently are controlled at ...

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06/21/10
SportsBusiness Journal: How Big 12’s Beebe made the math work

Everything being equal, the University of Texas and its Big 12 Conference brethren wanted to stay put. But with the Pac-10 offering promises of $20 million a year for each team, the math didn’t look so equal. So how did Big 12 Commissioner Dan Beebe and the conference’s media consult ...

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06/21/10
SportsBusiness Journal: UGA switches site to CBSSports.com network

The University of Georgia, which relaunched its athletic website last fall with NeuLion, has changed its affiliation to the CBSSports.com College Network. Georgia is one of five new website properties CBS has acquired, including Mississippi, North Carolina State, DePaul and Pepperdine. ...

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