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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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R&A refreshes British Open identity

Published in SportsBusiness Journal on 11 / 24 / 14

When Malcolm Booth arrived at the R&A in 2007, the organization that runs the British Open didn’t have much of a marketing, branding or communications capability. The R&A was formed to write and administer the rules of golf, and that’s largely what it did. That began to change...

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Tags: Marketing and Sponsorship

More Stories by this Author

12/20/10
SportsBusiness Journal: Oklahoma deep in talks on planned channel

.style9 {font-size: 7px; font-weight: bold; color: #666666; } GETTY IMAGES Oklahoma is getting a push from rival Texas, which is close to a deal for a channel. As Texas and IMG wrap up their negotiations with ESPN on a school-specific channel, Oklahoma is deep ...

Tags: This Week's Issue

12/06/10
SportsBusiness Journal: Salary tool for ADs adds vendor deals to database

A North Carolina company that sells subscriptions to its database of college coaches contracts has added a new section that will make multimedia rights contracts and other vendor deals available to athletic directors. Durham-based Winthrop Intelligence began selling its database earlier this y ...

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12/06/10
SportsBusiness Journal: Doral sponsorship puts Cadillac back in golf ‘in a big way’

.style9 {font-size: 7px; font-weight: bold; color: #666666; } GETTY IMAGES Cadillac replaces CA as title sponsor at the WGC Doral event. For Cadillac, it’s more about who is watching golf as opposed to how many. That was the root of Cadillac’s ...

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12/06/10
SportsBusiness Journal: IMG College: Full-court pressure

Industry veteran Ben Sutton sold his company to IMG College to create a national powerhouse and gateway to campus. But is bigger always better?

Tags: In-Depth

12/06/10
SportsBusiness Journal: ‘Big Chill’ a hot seller for UM, IMG College

.style9 {font-size: 7px; font-weight: bold; color: #666666; } U-M PHOTO SERVICES Arby's is top sponsor for the game at Michigan Stadium. The University of Michigan and Michigan State, the two schools that originated the sensation of big-time outdoor hockey ...

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12/06/10
SportsBusiness Journal: Execs behind IMG College

.name { font-size: 14px; color: #900; font-weight: bold; } Ted Forstmann Chairman and CEO, IMG Forstmann provided the resources for IMG to acquire three companies that had been stalwarts in the collegiate marketing ...

Tags: In-Depth

12/06/10
SportsBusiness Journal: Sources: Battle’s role shrinks at IMG

Pat Battle will remain chairman of IMG College through the end of the year, but he no longer has a decision-making position with the company, according to industry sources. George Pyne, president of IMG Sports & Entertainment, described Battle’s role as a consultant to the college ...

Tags: In-Depth

12/06/10
SportsBusiness Journal: Agencies expand rights, deepen relationships

.style9 {font-size: 7px; font-weight: bold; color: #666666; } CRIMSON TIDE SPORTS MARKETING The Bear's Den is one of many themed concession areas at Alabama's Bryant-Denny Stadium. A giant houndstooth hat hangs over a concession area inside the University ...

Tags: In-Depth

11/29/10
SportsBusiness Journal: ESPN negotiating for Pac-10 title game

Just a week after losing the Big Ten’s football championship to Fox, ESPN is deep into a 30-day exclusive negotiating window to secure rights to the Pac-10’s football championship game. The exclusive window ends early next month, according to several sources. ESPN is negotiating to pick up the ...

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11/22/10
SportsBusiness Journal: UPS weighs bigger role for new No. 1 Westwood

Lee Westwood’s charge to become the world’s No. 1-ranked golfer has sent UPS back to the drawing board as it determines its golf strategy for 2011. UPS struck the relationship with Westwood last year at a time when the Englishman was 13th in the world. The global courier a ...

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