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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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United Airlines grabs Coliseum naming rights

Published in SportsBusiness Journal on 05 / 22 / 17

United Airlines is buying the naming rights to venerable Los Angeles Memorial Coliseum for just north of $70 million over 15 years, according to sources familiar with the negotiations, making it the richest naming-rights deal among college football stadiums. ...

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Tags: Marketing and Sponsorship, Facilities

More Stories by this Author

10/22/12
SportsBusiness Journal: USGA hires Wasserman Media Group

The U.S. Golf Association has retained Wasserman Media Group to be its consultant for media rights and digital strategy as the association approaches the next round of negotiations in 2014. “The USGA has secured the services of Wasserman to help inform and guide the USGA in its strategy for ...

Tags: Media

10/22/12
SportsBusiness Journal: Ryder Cup seeks global sponsor structure

It was January 2011 when Ryder Cup officials announced plans for a unified global sponsorship that would offer brands the rights to both the U.S. and European teams, something that traditionally has not been available. But 20 months later, both sides are still trying to figure out exactly how to tak ...

Tags: Marketing and Sponsorship

10/22/12
SportsBusiness Journal: Senior Bowl hires MELT

The Senior Bowl has retained Atlanta-based MELT as its sales and marketing agency to find a title sponsor for the game. Under Armour was the title sponsor from 2007 to 2010, while Merrill Lynch Wealth Management was a presenting sponsor last year. But as new executive director Phil Savage, the ...

Tags: Events and Attractions

10/15/12
SportsBusiness Journal: Sponsor auctioning Final Four floor

When Northwestern Mutual, a new NCAA corporate partner, was offered the chance to buy the playing floor from the Final Four, the company jumped at it. Never before had an NCAA sponsor been able to purchase the floor from the Final Four and, frankly, Northwestern Mutual executives didn’t eve ...

Tags: Marketing and Sponsorship

10/15/12
SportsBusiness Journal: Coke Zero ‘socially’ surprises fans

The college football season is barely half finished, but Coca-Cola’s Sharon Byers already knows what her lasting memory will be. Just a few weeks ago, an Ole Miss fan posted a photo of himself and an autographed football from Rebels coach Hugh Freeze on Twitter. In the message, he thanked ...

Tags: Marketing and Sponsorship

10/15/12
SportsBusiness Journal: ESPN focuses on BCS, Big East

Get ready for more changes in the college sports media landscape. The BCS, Big East and SEC are in the middle of negotiations that have the potential to reshape the marketplace yet again. The BCS opened its media rights negotiations with incumbent ESPN earlier this month, and the network has an e ...

Tags: Media

10/08/12
SportsBusiness Journal: From niche to a network

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Tags: Media

10/08/12
SportsBusiness Journal: Junior agents leaving for rivals

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Tags: Labor and Agents

10/08/12
SportsBusiness Journal: NeuLion launches new college apps

NeuLion has launched a new line of mobile applications for smartphones and tablets so that its college clients may take advantage of the larger screens on new smartphones. The new apps are rolling out during the college football season, enabling schools to offer their premium online content to fa ...

Tags: Colleges

10/01/12
SportsBusiness Journal: No-obligation bowl tickets available

Editor's note: This story is revised from the print edition. Fans who want to go to the Discover BCS National Championship Game — but only if their favorite team plays in it — now have the chance to reserve tickets ahead of time without an obligation to buy the tickets if their te ...

Tags: Marketing and Sponsorship

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