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Michael Smith
Staff writer Michael Smith covers colleges, golf and lacrosse.
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Agency seeking sponsors for Pac-12 rec departments06 / 17 / 13A Los Angeles agency has agreed to represent all of the Pac-12 Conference recreation departments in sponsorship sales. Entertainment Management Group, the same firm hired to sell naming rights to UCLA’s Pauley Pavilion, will take the lead on sales for the conference’s recreation direc... Tags: Colleges |
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MA seen as drag on stock prices at ISC and SMI
In a year when TV revenue fell for International Speedway Corp. and Speedway Motorsports Inc., revenue growth from Motorsports Authentics would have been a welcome boost. That hasn’t been the case, though. Dennis McAlpine, a financial analyst with McAlpine Associates, said MA’s losse ...
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MA driving harder deal with drivers who sell less
The changes at Motorsports Authentics might not be all that pleasant for some NASCAR teams, but most licensing directors saw it coming as the trackside merchandise business ebbed. MA is in the process of negotiating its team and driver deals for 2008, and some of those negotiations are ...
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It’s quitting time for UAW at Las Vegas race
One of the longest-running race title sponsorships in NASCAR will come to an end in 2008 when the United Auto Workers sponsor the Sprint Cup race at Las Vegas Motor Speedway for the final time. The UAW informed the Speedway Motorsports Inc. track in recent weeks that it would not renew its spons ...
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New Sprint network lines up analysts
Marshall Faulk, Drew Rosenhaus, Joe Girardi, Trev Alberts and others will provide exclusive analysis for Sprint’s new video content offering, Sprint Exclusive Entertainment, which is scheduled to launch today. Marshall Faulk will be among the ...
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American Le Mans says it’s picking up speed
With just one race left on its 2007 schedule, the American Le Mans Series is on pace to increase its attendance by 40 percent, series officials say. The American Le Mans Series visited Long Beach in April and will be back in California to close it ...
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Golf tour offers solid blueprint
Nationwide Insurance knows a little about marketing a 30-event, cross-country tour. As the sponsor of the PGA Tour’s Nationwide Tour, golf’s developmental circuit, Nationwide has a template for running a yearlong series. That experience gave Nationwide a boost when it pitched NASCAR ...
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Nationwide gives NASCAR a quick finish
After 10 months of trying to sell title sponsorship to its No. 2 series, after the disappointment of thinking it had a deal done with Subway and after dancing with Dunkin’ Donuts and AutoZone and KFC and countless others, NASCAR needed just two weeks to hammer out an agreement with Nati ...
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BofA expected to add Montoya to card program
Bank of America’s stable of drivers for its affinity credit card program is beginning to resemble the lineup at a Nextel Cup race, and Juan Pablo Montoya is expected to join that group soon. The bank, which has title sponsorship of this week’s Cup event in Charlotte, introduced its affi ...
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Firm takes brands beyond the stadiums at college campuses, into i ...
Major brands such as Pontiac, Kodak, Norelco and Xbox have put money behind intramural sports on college campuses as their newest form of sports sponsorship. American Collegiate Intramural Sports, representing more than 200 colleges and universities, has aggregated the intramural and pr ...
NASCAR loses research partner, reopens category
Advanced Micro Devices, which entered NASCAR as the official technology partner late in 2005, has obtained a release from its deal and decided to exit the sport. Travis Bullard, a spokesman for AMD, said the company’s $5.4 billion acquisition of ATI Technologies last year led to a re-ev ...
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