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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Call-ing Card: Arkansas Files Trademark For "Wooo Pig Sooie" Chant

Published in SportsBusiness Daily on 07 / 21 / 14

Univ. of Arkansas fans have been calling the hogs nearly as long as their Razorbacks have been playing football, making “Wooo Pig Sooie” one of the most recognizable cheers in collegiate athletics. Now the school is making its claim to the cheer legally binding by obtaining a sound ...

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Tags: Marketing and Sponsorship, SEC

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07/26/10
SportsBusiness Journal: Utah looks to ride Supercross to more event, tourism business

The Utah Sports Commission didn’t just bring Monster Energy AMA Supercross back to the state, it’s also spending money with the event as a sponsor. The Utah event each spring has been one of the series’s most successful in the last two years since it returned to Salt Lake City after ...

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07/19/10
SportsBusiness Journal: Speedway’s app more than a map

When Las Vegas Motor Speedway did research on the fan experience, parking came back as an area that needed improvement. Not surprising, given the vastness of the speedway’s 1,300 acres. So to help guide fans onto the property more efficiently, LVMS is partnering with a Washington, D.C., ...

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07/12/10
SportsBusiness Journal: NASCAR puts its faith in new trust

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07/12/10
SportsBusiness Journal: Promo moves products, race tickets

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06/28/10
SportsBusiness Journal: IndyCar adding Avis as official rental car

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06/28/10
SportsBusiness Journal: Supercross event jumping to Dodger Stadium

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06/28/10
SportsBusiness Journal: ISC chief: Focus on core fan must continue

Note: This article contains additional content to the print edition. From Lesa France Kennedy's eighth-floor office overlooking Daytona International Speedway, she can see nearly every corner of the iconic track. “Got to keep your eyes on the prize,” she says with a la ...

Tags: This Week's News

06/28/10
SportsBusiness Journal: ISC chief: Focus on core fan must continue

Note: This article contains additional content to the print edition. From Lesa France Kennedy's eighth-floor office overlooking Daytona International Speedway, she can see nearly every corner of the iconic track. “Got to keep your eyes on the prize,” she says with a la ...

Tags: This Week's News

06/21/10
SportsBusiness Journal: Helton, Bernard to address Ganassi sponsors

Chip Ganassi Racing, which runs teams in NASCAR and the IndyCar Series, is taking a new approach to its annual sponsor summit this week that includes appearances from NASCAR President Mike Helton and IndyCar Chief Executive Randy Bernard. Rather than the usual sponsor-summit method o ...

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06/21/10
SportsBusiness Journal: Texas hold 'em

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