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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Alabama’s success delivers big payday

04 / 21 / 14

Photo by: GETTY IMAGES Roll Tide is right. The University of Alabama is set to capitalize on its success over the last five years by signing one of the nation’s most lucrative multimedia ...

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Tags: Colleges

More Stories by this Author

08/18/08
Nissan-backed SI marketing tour goes national

Sports Illustrated’s college football mobile marketing tour, which hit a handful of Southeastern Conference games last year on its maiden voyage, is going national this season with Nissan as its exclusive sponsor. The dome housing the Evolution of the Game Tour wi ...

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08/18/08
CBS to pay SEC average of $55 million annually

CBS’s landmark 15-year deal for football and basketball rights to the Southeastern Conference will pay the conference an average of $55 million annually, industry sources said. On the front end, the deal is expected to pay the SEC about $50 million a year and increase each year to a ...

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07/28/08
Buckeyes mull bundling some media rights

Some of the most valuable marketing and media rights in college sports could be in play this fall. Ohio State University is working with Navigate Marketing, Chicago, to determine a value for those rights, which could be outsourced through a request for proposal later this year. Not ...

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07/21/08
Sweet! Hershey’s becomes NCAA corporate partner

Whether Hershey’s sealed its new NCAA corporate partnership with a Kiss remains uncertain, but the chocolate maker will have marketing and promotional rights to the Final Four and other NCAA marks as part of a multiyear deal it signed last week. Specifics of the Hershey’s deal were not ...

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07/21/08
Oklahoma State picking Learfield for media rights

Oklahoma State University’s multimedia and marketing rights at some point in the past year have been handled by IMG College, Learfield Sports and the now-defunct Action Sports Media. Soon the Cowboys will announce that they’ve settled on one dance partner, Learfield Sports, to handle al ...

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07/21/08
ESPN refines NASCAR approach

With ratings up for its Nationwide Series broadcasts and NASCAR shoulder programming, ABC/ESPN enters the Sprint Cup portion of its schedule feeling considerable momentum. Network executives say the coverage has hit its stride in year two of its eight-year agreement to broadcast 17 race ...

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07/14/08
Title search: 2 series in the hunt

The races for title sponsorships on two motorsports properties, NASCAR’s truck series and the IndyCar Series, are heating up. Kobalt Tools, a Lowe’s brand, has emerged as the leading candidate to sponsor the truck series, industry sources say. Craftsman has been the title sponsor since ...

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07/14/08
Florida rights deal may rule out SEC channel

The University of Florida and Fox’s Sun Sports have signed a media rights deal that is not only one of the most lucrative in the country, but also could end the likelihood of an SEC channel being created any time soon. The deal will pay Florida’s marketing arm, the University ...

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07/14/08
Atlanta track looks to bolster brand

Atlanta Motor Speedway has retained Blue Sky Agency, an Atlanta-based advertising firm, to launch a brand campaign to increase attendance. Many tracks that host NASCAR Sprint Cup races have reported flat or declining attendance in the last few years, and AMS has seen a double-figure ...

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07/07/08
IMG, Frank to rep BCS in TV talks

The Bowl Championship Series has selected IMG Sports Media and longtime TV adviser Barry Frank to represent the property in the next round of media negotiations with Fox and other suitors. As the incumbent, Fox will have an exclusive 30-day negotiating period that is expected to begin this ...

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