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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield appoints regional sales chiefs

04 / 07 / 14

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

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Tags: Colleges

More Stories by this Author

07/21/08
Oklahoma State picking Learfield for media rights

Oklahoma State University’s multimedia and marketing rights at some point in the past year have been handled by IMG College, Learfield Sports and the now-defunct Action Sports Media. Soon the Cowboys will announce that they’ve settled on one dance partner, Learfield Sports, to handle al ...

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07/21/08
ESPN refines NASCAR approach

With ratings up for its Nationwide Series broadcasts and NASCAR shoulder programming, ABC/ESPN enters the Sprint Cup portion of its schedule feeling considerable momentum. Network executives say the coverage has hit its stride in year two of its eight-year agreement to broadcast 17 race ...

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07/14/08
Title search: 2 series in the hunt

The races for title sponsorships on two motorsports properties, NASCAR’s truck series and the IndyCar Series, are heating up. Kobalt Tools, a Lowe’s brand, has emerged as the leading candidate to sponsor the truck series, industry sources say. Craftsman has been the title sponsor since ...

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07/14/08
Florida rights deal may rule out SEC channel

The University of Florida and Fox’s Sun Sports have signed a media rights deal that is not only one of the most lucrative in the country, but also could end the likelihood of an SEC channel being created any time soon. The deal will pay Florida’s marketing arm, the University ...

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07/14/08
Atlanta track looks to bolster brand

Atlanta Motor Speedway has retained Blue Sky Agency, an Atlanta-based advertising firm, to launch a brand campaign to increase attendance. Many tracks that host NASCAR Sprint Cup races have reported flat or declining attendance in the last few years, and AMS has seen a double-figure ...

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07/07/08
IMG, Frank to rep BCS in TV talks

The Bowl Championship Series has selected IMG Sports Media and longtime TV adviser Barry Frank to represent the property in the next round of media negotiations with Fox and other suitors. As the incumbent, Fox will have an exclusive 30-day negotiating period that is expected to begin this ...

Tags: This Week's News

07/07/08
IMG, Frank to rep BCS in TV talks

The Bowl Championship Series has selected IMG Sports Media and longtime TV adviser Barry Frank to represent the property in the next round of media negotiations with Fox and other suitors. As the incumbent, Fox will have an exclusive 30-day negotiating period that is expected to begin this ...

Tags: This Week's News

06/23/08
Looking back on the biggest deal

As Tim Donahue walked through the midway at Daytona International Speedway in July 2003, he marveled at the U.S. Army’s massive 10,000-square-foot display. Donahue, then the CEO at Nextel, only weeks before had signed off on the largest sports sponsorship in U.S. history, putting his c ...

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06/23/08
Roush Fenway combines assets for AAA promo

AAA is sponsoring a “Races and Bases” sweepstakes that will award a fan and a guest with tickets to a Boston Red Sox game and a NASCAR Sprint Cup race at New Hampshire Motor Speedway on the same September weekend. The AAA sweepstakes offers Red Sox and NASCAR Sprint Cu ...

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06/16/08
NASCAR delivers for Fox as ratings gain

Big-market growth helped spur an increase in television ratings for NASCAR on Fox this year, delivering a much-needed boost after two years of stagnant ratings. Fox’s 13-race Sprint Cup package, starting with the Daytona 500 in February through the June 1 Dover race, posted averages ...

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