About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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‘What is the Big East?’ Campaign has answers

Published in SportsBusiness Journal on 01 / 26 / 15

The newly realigned Big East Conference has launched its first brand campaign with applications for TV, digital and in-venue. Six different 15-second spots began airing this month on Fox and Fox Sports 1 during broadcasts of Big East basketball, which is in its second season of competition in its...

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Tags: Colleges

More Stories by this Author

03/07/11
SportsBusiness Journal: Cup’s scoring irks college sports execs

Several highly placed university administrators have complained to the NCAA about the Capital One Cup’s method for selecting an all-sports champion. Capital One, an NCAA corporate champion, introduced the program in September as a central piece of its activation in college sports, where the credit ...

Tags: Colleges

03/07/11
SportsBusiness Journal: Octagon won't pursue golf rep biz

Editor's note: This story is revised from the print edition. The division of Octagon that runs golf and outdoors has been renamed “global events,” and the group is shifting away from golfer representation. Octagon has been active in running golf tournaments, pro-ams and other corporate events ...

Tags: Labor and Agents, Golf

03/07/11
SportsBusiness Journal: A hoops junkie’s dream

A groggy Gene Smith quietly saunters down the steps to his basement, flips on the TV and climbs aboard his treadmill. It’s 5 a.m., and the thump, thump, thump of his feet on the treadmill nearly drown out the volume on the huge, 60-inch projection-screen TV. He watches intently as two basketball te ...

Tags: Colleges

03/07/11
SportsBusiness Journal: Kohler adds 4 years to PGA Tour deal

Kohler Co., a longtime sponsor of the World Golf Championships, has renewed its deal with the PGA Tour for another four years. Kohler, which came on board in 2001, is one of two official sponsors of the four WGC events along with Rolex. The title partners, Accenture, Bridgestone, Cadillac and HSBC, ...

Tags: Marketing and Sponsorship

03/07/11
SportsBusiness Journal: CME to title sponsor LPGA tournament

For the last three years, the CME Group has concluded its global financial leadership conference in Florida with a golf pro-am involving 20 LPGA pros. Terry Duffy, executive chairman at CME, said the event has been so successful with his customers that CME has decided to deepen its relationship wit ...

Tags: Marketing and Sponsorship

03/01/11
SportsBusiness Daily: PGA Tour Launches New Android App

PGA Tour launches new version of mobile app The PGA Tour today launched a new version of its mobile application for the Android market. Beginning tomorrow, the Android app will be available with live scoring, video highlights and instant updates for PGA tour events throughout ' ...

02/28/11
SportsBusiness Journal: IMG College completes personnel moves

IMG College has formalized several high-ranking personnel moves, including the promotion of Tony Crispino to chief operating officer. Crispino, formerly IMG’s senior vice president for operations and finance in the Cleveland office, is moving into IMG College’s headquarters in Winston-Salem, N.C., ...

Tags: People and Pop Culture

02/28/11
SportsBusiness Journal: Conference USA TV deal scrutinized

The $43 million media rights deal that Conference USA signed with Fox last month may not be as final as the two sides originally thought. The conference’s incumbent rights holders — ESPN and CBS College Sports — are questioning C-USA’s new deal with Fox, which was signed the first week in January. ...

Tags: Media, Colleges

02/28/11
SportsBusiness Journal: Powerade signs lacrosse deal

MAJOR LEAGUE LACROSSE Powerade was attracted to MLL’s ability to integrate league, team marks in one deal. Major League Lacrosse has secured Powerade to replace Gatorade as the official sports drink and sideline beverage. Powerade’s two-year deal will kick in this season, ...

Tags: Marketing and Sponsorship

02/28/11
SportsBusiness Journal: Videos highlight golfers' health

DePuy Mitek, a PGA Tour official marketing partner and sponsor of the tour’s mobile health and fitness facility, will highlight three golfers in a series of vignettes throughout the spring and summer on PGATour.com. The Johnson & Johnson company is working with tour stars Stewart Cink, Jim Fury ...

Tags: Marketing and Sponsorship, Media

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