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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

Ticketing tools pay off for NBA teams

Published in SportsBusiness Journal on 04 / 20 / 15

In the constant pursuit of younger ticket buyers, the Phoenix Suns began marketing more directly to college students this past season. The NBA team rolled out a new product called “College Pass” with the help of Atlanta tech firm Experience, generating 8,500 unique accounts in its dat...

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Tags: Marketing and Sponsorship

More Stories by this Author

05/23/11
SportsBusiness Daily: Aspire Group To Handle UM Ticket Sales

The Univ. of Maryland is turning over its ticket sales and marketing to The Aspire Group, which already runs ticketing for Georgia Tech, Rutgers and Atlanta Motor Speedway, among others. Preston Shytle , a two-year Aspire employee who has worked on the Georgia Tech and Colorado properties, will b ...

05/23/11
SportsBusiness Journal: NLL seeks more media exposure

The National Lacrosse League wrapped up its 2011 season last week with nearly 15,000 fans at the championship game in Toronto, live coverage on Versus in North America and TSN in Canada, Progressive Insurance as a title sponsor for the game, and Reebok on the title for the MVP trophy. Never befor ...

Tags: Leagues and Governing Bodies

05/20/11
SportsBusiness Daily: Crowne Plaza Invitational Set Hospitality Record

The PGA Tour Crowne Plaza Invitational, which teed off Thursday in Ft. Worth, sold the most private hospitality in its history and for the first time sold out of its inventory. Hospitality sales are up for this weekend’s event 14% over ‘10 and revenue from the pro-am days on Monday and W ...

Tags: PGA Tour, Events and Attractions

05/17/11
SportsBusiness Daily: FedEx Extends Deal With PGA Tour Stop

FedEx will announce today that it is extending its title sponsorship of the PGA Tour's St. Jude Classic through the '14 tournament. The June tournament in Memphis had brought on FedEx as part of a one-year deal for this year's event, and today's extension will be for three more years. FedEx had been ...

05/16/11
SportsBusiness Journal: PGA Tour rides ratings rebound

With TV viewership on the rise, gripping story lines and a nearly sold-out year for title sponsorships, the PGA Tour could not be more pleased as it enters negotiations for a new media deal. Those talks are expected to kick off in the next month and when they do, the tour knows it will accentua ...

Tags: Media

05/09/11
SportsBusiness Journal: For rivals, it was unite or lose

Facing the prospect of Comcast/NBC establishing a foothold in college football, ESPN and Fox established one of the most unlikely unions in U.S. sports media history to win the Pac-10's media rights. It all started with an April 25 phone call from ESPN's John Skipper to Fox's Randy Freer. Pr ...

Tags: Media

05/09/11
SportsBusiness Journal: IMG College adding Air Force

IMG College’s growing base of multimedia rights now includes the Air Force Academy, which will announce this week that it has struck a multiyear deal. Air Force marks the first service academy to partner with IMG College. The new agreement will go into effect July 1. Financial specifics are still ...

Tags: Colleges

05/03/11
SportsBusiness Daily: Pac-10 To Unveil $3B Media Deal

The Pac-10 Conference has agreed to a media rights deal with ESPN and Fox that is worth $3B over 12 years, according to multiple sources. A formal announcement will come tomorrow. The deal, which averages out to $250M per year, includes football, basketball and Olympic sports rights. It is more than ...

05/02/11
SportsBusiness Daily: Sobel Leaves ESPN.com For Golf Channel

Veteran golf writer Jason Sobel has left ESPN.com to join Golf Channel, where he will write stories and blog for the network’s website while also appearing occasionally on Golf Channel’s TV news and talk shows. “Jason is a very well-known and respected golf journalist who is in tune with the game, ...

05/02/11
SportsBusiness Journal: Frontier takes off with LPGA

Frontier Airlines is making its first move onto the national sports sponsorship scene by signing an official partnership with the LPGA. The low-fare carrier, based in Denver, has been active with team deals that include the hometown Colorado Rockies, Milwaukee Brewers, Milwaukee Bucks and a handful ...

Tags: Leagues and Governing Bodies

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