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Michael Smith
Staff writer Michael Smith covers colleges, golf and lacrosse.
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Agency seeking sponsors for Pac-12 rec departments06 / 17 / 13A Los Angeles agency has agreed to represent all of the Pac-12 Conference recreation departments in sponsorship sales. Entertainment Management Group, the same firm hired to sell naming rights to UCLA’s Pauley Pavilion, will take the lead on sales for the conference’s recreation direc... Tags: Colleges |
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IMG deal aims for cohesion in college market
One-stop shopping hasn’t been an option for companies that wanted to spend their sponsorship dollars in college athletics, but IMG’s acquisition of Host Communications last week for $74.3 million brings a multimedia rights holder onto the same team with a licensing agent for the first t ...
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IMG near deal for Host Communications
IMG was close to completing the acquisition of Host Communications late last week in a deal that would bring the collegiate multimedia rights owned by Host under the same IMG College Sports umbrella with Collegiate Licensing Co. Host, founded in 1972 and a pioneer in collegiate sports ...
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Driver Labonte firing up motorsports marketing agency
NASCAR driver Bobby Labonte, a former Winston Cup champion, will announce this week the formation of a full-service marketing agency, Breaking Limits. Labonte, who drives the No. 43 Cheerios/Betty Crocker Dodge for Petty Enterprises, has hired a staff and expects to begin operations ...
Smith admits overpaying for NHIS Cup dates
Bruton Smith admits that, at $340 million in cash, he might have overpaid for New Hampshire International Speedway and its two Nextel Cup race dates. Bruton Smith (inset) paid $340 million for NHIS and its two lucrative NASCAR dates. ...
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Deal with Bud speeds No. 88 merchandise to market
Merchandise bearing Dale Earnhardt Jr.’s future sponsor, Mountain Dew Amp, and car No. 88 have hit the market within the last month, thanks to a groundbreaking agreement he reached with his departing sponsor, Budweiser. Veterans of the NASCAR licensing industry say they can’t remember a future ...
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IndyCar switches to Peak motor oil
The IndyCar Series will enter next season with a new motor oil partner touting a new motor oil. Peak, best known for its antifreeze, will launch a new line of lubricants this week and has struck an official status deal with the IndyCar Series beginning in 2008 to help market its new pro ...
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Aflac near deal to put duck on No. 99 car for eight races
Aflac is in the final stages of completing a deal with Roush Fenway Racing that would put the insurance company’s familiar duck on Carl Edwards’ No. 99 car for eight races in 2008 as a primary sponsor. Office Depot has been the primary sponsor for Edwards’ car and will continue in th ...
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NAPA signs on for primary spot on NHRA Funny Car
NAPA Auto Parts will expand its associate sponsorship at Don Schumacher Racing into a primary sponsorship beginning in 2008 as part of a multiyear deal with the NHRA team. NAPA will sponsor the Dodge Funny Car driven by Ron Capps. Brut, which had been the car’s primary sponsor, will mov ...
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NHRA is newest habitat for gecko
Geico has struck a multiyear partnership with the NHRA that gives the auto insurance company on-site marketing and display rights at each NHRA event. Geico also will have title rights on the NHRA trackside entertainment team that keeps the fans occupied between rounds and during any ...
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A tough turnaround
Merchandise power Motorsports Authentics, reeling from losses that could reach $40 million to $50 million this year, is cutting costs and desperately trying to figure out what happened to a market that was delivering profits not so long ago. During a season of musical chairs by NASCAR d ...
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