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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

Varsity’s boss helps cheerleading bring it on

Published in SportsBusiness Journal on 04 / 24 / 17

Jeff Webb’s company, Varsity, first began running cheerleading competitions in 1980. Some 37 years later, cheerleading has gained provisional status from the International Olympic Committee with the hope that the sport could become part of the Olympic Games in the future. This week’s Wo...

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Tags: Events and Attractions

More Stories by this Author

11/09/12
SportsBusiness Journal: ESPN homes in on 12-year BCS package

Editor's note: This story is revised from the original version. ESPN is close to securing media rights for the entire college football playoff system, with industry sources pegging the new 12-year BCS package at $500 million a year. That means ESPN would own college football’s postse ...

Tags: Media

11/05/12
SportsBusiness Journal: Downing launches own agency

Editor's note: This story is revised from the print edition. Veteran marketer and agent Brooks Downing has left Lagardère Unlimited to open his own agency in Lexington, Ky., where he will primarily represent college coaches and manage events. Downing, who founded BD Global Sports an ...

Tags: Labor and Agents

11/05/12
SportsBusiness Journal: Agency to capture ‘Junction Boys’

Texas A&M’s entry to the SEC this season created new rivals, but because of legendary Bear Bryant, the Aggies and the University of Alabama always have enjoyed a connection. Now, as many of Bryant’s former players get together this week for the first SEC game between A&M and A ...

Tags: Colleges

11/05/12
SportsBusiness Journal: South Beach meets BCS in club experience

PrimeSport is bringing the energy of a South Beach nightclub to the Discover BCS National Championship Game at Sun Life Stadium. Beginning this week, PrimeSport will hit the market with a product that will give small groups access to the stadium’s end-zone club patterned after LIV, the nigh ...

Tags: Events and Attractions

10/29/12
SportsBusiness Journal: IMG scores major catch with Els

When veteran agent Vinny Giles decided to get back into the golf business last year, he loudly marked his return by signing hall of famer Ernie Els. A year later, Giles, 70, has retired again; his company, Pros Inc., is no longer representing golfers; and Els is now IMG’s client. “ ...

Tags: Labor and Agents

10/29/12
SportsBusiness Journal: Libman sweeps Big Ten

It’s safe to say that the mop and broom category is relatively untapped in the college space, but the Big Ten has found a solution for at least one Midwestern company that sought exposure during basketball timeouts. Through a groundbreaking sponsorship deal with Learfield Sports, the Big Te ...

Tags: Marketing and Sponsorship

10/22/12
SportsBusiness Journal: USGA hires Wasserman Media Group

The U.S. Golf Association has retained Wasserman Media Group to be its consultant for media rights and digital strategy as the association approaches the next round of negotiations in 2014. “The USGA has secured the services of Wasserman to help inform and guide the USGA in its strategy for ...

Tags: Media

10/22/12
SportsBusiness Journal: Ryder Cup seeks global sponsor structure

It was January 2011 when Ryder Cup officials announced plans for a unified global sponsorship that would offer brands the rights to both the U.S. and European teams, something that traditionally has not been available. But 20 months later, both sides are still trying to figure out exactly how to tak ...

Tags: Marketing and Sponsorship

10/22/12
SportsBusiness Journal: Senior Bowl hires MELT

The Senior Bowl has retained Atlanta-based MELT as its sales and marketing agency to find a title sponsor for the game. Under Armour was the title sponsor from 2007 to 2010, while Merrill Lynch Wealth Management was a presenting sponsor last year. But as new executive director Phil Savage, the ...

Tags: Events and Attractions

10/15/12
SportsBusiness Journal: Sponsor auctioning Final Four floor

When Northwestern Mutual, a new NCAA corporate partner, was offered the chance to buy the playing floor from the Final Four, the company jumped at it. Never before had an NCAA sponsor been able to purchase the floor from the Final Four and, frankly, Northwestern Mutual executives didn’t eve ...

Tags: Marketing and Sponsorship

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