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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Humana opting out of PGA Tour event

Published in SportsBusiness Journal on 09 / 29 / 14

Humana made a big impact when it title-sponsored the PGA Tour event in La Quinta, Calif., starting in 2012, but the health care provider says the 2015 tournament will be its last. The Humana Challenge in partnership with the Clinton Foundation became a unique stop on the tour each January. Not ...

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Tags: Marketing and Sponsorship

More Stories by this Author

05/08/14
SportsBusiness Daily: Belk To Sponsor SEC, SEC Network

Retail chain Belk today is expected to announce that it has agreed to be an official sponsor of the SEC and ESPN’s SEC Network, which launches Aug. 14. The new six-year relationship gives Belk the status of official retail department store of the SEC, with marketing rights to the conference's ...

05/05/14
SportsBusiness Journal: GE's ultrasound comes to tour

Until last week, PGA Tour golfers had to visit a doctor’s office to get in-depth information on an injury. Dr. Tom Hospel shows PGA Tour golfer Webb Simpson how the ultrasound works. Photo by: MICHAEL SMITH / ...

Tags: Marketing and Sponsorship

05/05/14
SportsBusiness Journal: Fox, USC enjoy unique deal

IMG College and Learfield Sports, the two most dominant multimedia rights holders in college sports, have spent the better part of three years trying to outdo each other. Fox Sports, meanwhile, owns the rights at one school — the University of Southern California — and the sports media g ...

Tags: Colleges

05/01/14
SportsBusiness Daily Global: WME Expected To Close IMG Acquisition

William Morris Endeavor is expected to close its $2.375B acquisition of IMG as soon as Thursday, according to sources. The goal is to close the deal tomorrow, sources said, but talks on a few minor issues could push the closing into early next week. There is nothing at this point that is expected to ...

Tags: Finance, North America

04/30/14
SportsBusiness Daily: WME Could Close IMG Deal By Tomorrow

William Morris Endeavor is expected to close its $2.375B acquisition of IMG as soon as tomorrow, according to sources. The goal is to close the deal tomorrow, sources said, but talks on a few minor issues could push the closing into early next week. There is nothing at this point that is expected to ...

04/28/14
SportsBusiness Journal: The old college try

Close to 10 percent of colleges are delivering football and basketball tickets to their students through mobile, but that number is expected to increase significantly in the coming years. A study by Paciolan, a ticketing software company that counts 110 colleges as clients, showed that the adopti ...

Tags: In-Depth

04/28/14
SportsBusiness Journal: TPC to offer new fan amenities

The views around holes 16, 17 and 18 at The Players Championship are known as some of the best in golf. But the PGA Tour’s marquee event has 15 other pretty good holes that tournament officials want spectators to see. To that end, the tournament is initiating several new fan amenities aroun ...

Tags: Events and Attractions

04/22/14
SportsBusiness Daily: ESPN Launching New SEC Network Campaign

ESPN is unveiling an expanded SEC Network brand campaign this week with new school-specific spots and print ads for all 14 of the conference’s institutions. ESPN said the campaign, which will include social media and digital extensions, was developed in collaboration with McKinney, Durham. ...

Tags: Media, SEC, ESPN

04/21/14
SportsBusiness Journal: Alabama’s success delivers big payday

Photo by: GETTY IMAGES Roll Tide is right. The University of Alabama is set to capitalize on its success over the last five years by signing one of the nation’s most lucrative multimedia ...

Tags: Colleges

04/21/14
SportsBusiness Journal: IMG College hires radio sales exec

IMG College has brought in a veteran Westwood One sales executive to spearhead its first national radio sales campaign. Eddie Quagliariello comes to IMG College with 23 years of experience in national sales. As vice president of national radio sales, Quagliariello will be based in New York and re ...

Tags: Colleges

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