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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Wendy's Signs On As NCAA Sponsor, Filling QSR Vacancy Left By Burger King

Published in SportsBusiness Daily on 02 / 14 / 17

Wendy’s is the newest NCAA corporate partner, filling the QSR category vacated by Burger King last year. NCAA sponsorships are sold by its rights holders, Turner Sports and CBS. Wendy’s new deal kicks in just in time for March Madness next month. Terms of the arrangement were not availab...

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Tags: Marketing and Sponsorship, NCAA, Wendys

More Stories by this Author

09/12/16
SportsBusiness Journal: Game Changers: Keli Cunningham

Photo by: ALL-PRO PHOTOGRAPHY BY DALE SPARKS W est Virginia’s Keli Cunningham thinks the compliance officers get a bit of a bad rap in collegiate athletic departments. To her, they’re much more than internal affairs officers whose job it is to keep everyone ...

Tags: Game Changers

09/12/16
SportsBusiness Journal: The evolution of IMG College

Since WME’s acquisition of IMG College in 2014, the collegiate marketing powerhouse has been all about transition — transition in leadership, in faces, in message and in approach. The IMG College of George Pyne and Ben Sutton, the architects who built the college division, h ...

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09/05/16
SportsBusiness Journal: CSM to be sales agent for USA Rugby

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Tags: Marketing and Sponsorship

09/05/16
SportsBusiness Journal: IMG, JMI sign Georgia

IMG College and JMI Sports have combined on their first deal by signing the University of Georgia to a 10-year multimedia rights contract. The Bulldogs previously had an agreement with IMG College, the collegiate marketing division of WME-IMG. That deal was set to expire in June 2017, but the ...

Tags: Colleges

09/05/16
SportsBusiness Journal: Learfield firm mixes Church, (App) State

Learfield Licensing Partners brokered a deal for an apparel line featuring Appalachian State and alum Eric Church. Appalachian State University and one of the school’s most famous alums, country ...

Tags: Colleges

09/01/16
SportsBusiness Daily Global: CSM Inks USA Rugby Sales Deal

London-based agency CSM Sport & Entertainment has deepened its position in the rugby world by striking a deal with USA Rugby to become its exclusive sales agent. CSM has strong ties in the sport, working with World Rugby and the HSBC World Sevens Series, as well as representing int'l rugby playe ...

Tags: Marketing and Sponsorship, North America

08/31/16
SportsBusiness Daily: CSM Inks USA Rugby Sales Deal

London-based agency CSM Sport & Entertainment has deepened its position in the rugby world by striking a deal with USA Rugby to become its exclusive sales agent. CSM has strong ties in the sport, working with World Rugby and the HSBC World Sevens Series, as well as representing international rug ...

Tags: Labor and Agents

08/29/16
SportsBusiness Journal: School content coming to BTN2Go

Big Ten Network is revamping its digital products by making all of the content generated by the schools available on BTN2Go. Starting this week, BTN2Go users will be prompted to select their favorite Big Ten school. The app will then change its look from all BTN branding to the colors and logos o ...

Tags: Colleges

08/29/16
SportsBusiness Journal: With football coming, Bristol steps on the gas

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Tags: Facilities

08/29/16
SportsBusiness Journal: Pitchman expands turf beyond stadium

Larry Culpepper’s latest invention is the Tailgate 2000, an RV for the consummate college football fan. “My best invention since the College Football Playoff,” Culpepper says from the driver’s seat of the RV. Dr Pepper’s soft-drink-selling, flip-up shades-wearing ...

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