About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

Alabama’s success delivers big payday

04 / 21 / 14

Photo by: GETTY IMAGES Roll Tide is right. The University of Alabama is set to capitalize on its success over the last five years by signing one of the nation’s most lucrative multimedia ...

Read More

Tags: Colleges

More Stories by this Author

09/16/13
Nielsen helps Michigan size up tweets

ESPN’s Notre Dame-Michigan game last week not only drew the highest TV ratings of the day, but it also won the day on Twitter. Michigan officials know this because they followed the number of mentions on Twitter through a Nielsen product called SocialGuide. The social media monitoring tool ...

Tags: Colleges

09/09/13
American’s digital net is on deck

Mike Aresco, the American Athletic Conference’s commissioner, just wrapped up a six-year media deal with ESPN and now he’s turning his attention to a digital strategy for the new league. Aresco is bringing on former XOS Digital executive Randy Eccker, who led the creation of the groun ...

Tags: Colleges

09/02/13
Allstate launches road trip sweepstakes

Allstate’s seasonlong college football promotion will culminate in what the company is calling the “Ultimate Road Trip,” with a winner and three guests taking a Buick Enclave from the Allstate Sugar Bowl to the BCS championship game at the Rose Bowl in Pasadena, Calif. ...

Tags: Marketing and Sponsorship

09/02/13
Irish expand app expectations

Notre Dame has launched a new iPad application that brings the football team’s media guide to life in an interactive format. The athletic department’s digital team hired New Jersey-based Joe Zeff Design to develop the tablet-oriented app that is free to download and supported through ...

Tags: Colleges

08/26/13
IMG Learfield adds Florida to list

Florida’s home football games conjure images of a packed stadium with close to 90,000 fans doing the Gators’ trademark “Two bits” cheer. But even the most elite football programs are finding that they can use an assist when it comes to selling tickets. ...

Tags: Colleges

08/26/13
Iowa State starts its own channel

Across the Big 12, Iowa State Athletic Director Jamie Pollard saw his fellow schools creating the Longhorn Network and Sooner Sports TV. Within his own state, Iowa had the Big Ten Network. Pollard felt like he was falling behind and he had to do something to address Iowa State’s growing exp ...

Tags: Colleges

08/19/13
ACC gets in games with sponsored app

The surge in popularity of mobile gaming apps has finally reached the college space. The ACC and its multimedia rights partner, Raycom Sports, will roll out the ACC Football Challenge on Aug. 28 for Apple and Android devices. The mobile gaming app will feature all 14 of the league’s footbal ...

Tags: Colleges

08/19/13
Pac-12 moving its HQ to San Francisco

The Pac-12 will consolidate its headquarters with its media enterprise next year, bringing all of the conference’s operations to one location in downtown San Francisco. Commissioner Larry Scott confirmed that the Pac-12 will move out of it ...

Tags: Colleges

08/19/13
Tour taking leaderboards on the road

The PGA Tour doesn’t want drivers taking their eyes off the road, but the tour does want them to know who’s leading their golf tournament. In a novel approach this week, the tour is taking its live leaderboards to digital billboards on the side of heavily trafficked highways across th ...

Tags: Leagues and Governing Bodies

08/19/13
Road to the playoff

Bill Hancock hands out two business cards these days — one for the Bowl Championship Series and one for the College Football Playoff. Even though college football’s first playoff is only one season away, Hancock, the executive director of both the BCS and the CFP, hasn’t fully t ...

Tags: In-Depth, College Football Preview

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug