About The Author
Michael Smith
Staff writer Michael Smith covers colleges, golf and lacrosse.
The ever-evolving menu MLS makes Topps its official card Faces and Places USA Golf launches site, seeks sponsors Richmond preps for 2015 UCI event NBA ready to discuss rights deal Scouting reports an online phenom Charlotte drag strip would host X Games People: Executive transactions From the Field of Marketing Advice
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Featured Story
Golf NGB draws on content from partners for new website; sponsor hunt in full swing05 / 13 / 13The national governing body for golf has launched a website and begun the search for sponsors. The USA Golf Federation, spearheaded by the PGA Tour’s Andy Levinson, established its home page on a network of NGB pages that are hosted at TeamUSA.org. The umbrella site offers governing bodies ... |
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No. 1 vs. No. 2 retail showdown
It’ll be No. 1 vs. No. 2 when Notre Dame and Alabama meet in the BCS championship game. That’s not only their ranking in the BCS poll, it’s also their ranking in merchandise sales, according to one of the largest online retailers of officially licensed sports gear. ...
Tags: Colleges
Kudos and room for improvement
■ Name an area where the PGA Tour excels in helping tournaments: — New initiative by the tour to objectively analyze sales efforts and action steps for improvement. — Player involvement. Their program that allows us to have players visit parties, tents, etc., is valuable. ...
Tags: In-Depth
Survey results: Sponsorship
■ Rate your title sponsor’s level of involvement and activation. Outstanding. My title sponsor is the envy of every other tournament................... 56% Good. They usually activate more than they’re required to................................... 18% Solid. My title sp ...
Tags: In-Depth
Survey results: Tournament operations
■ How many tournaments do you attend per year to recruit players? 0 ..................... 13% 1-2................... 8% 3-4................. 35% 5-6................. 35% 7-8................... 8% More than 8..... 3% Responses: 40 ■ How large is your volunteer base? ...
Tags: In-Depth
Survey results: Media
■ What type of media coverage is the most important to the fiscal success of your event? Local television ...................................................................................................... 43% National media (Golf Channel, trade magazine, excluding broadcast partn ...
Tags: In-Depth
They've seen it all
— Getting a player out of a fishing area after the gates had been locked at the end of the day. No one knew he was there. — At a Coke-sponsored event, a spectator said in front of a large crowd: “You don’t want to drink t ...
Tags: In-Depth
MasterCard stays with PGA Tour
MasterCard’s longtime position as a PGA Tour official marketing partner will continue through 2016, based on a renewal signed with the tour last week. The company, which has been a tour partner since 1995, plans to roll out several new initiatives in 2013, including a couple of new text-to- ...
Libro, Eccker create S3i Digital
During John Libro’s 11 years at Van Wagner, he repeatedly heard clients asking for more effective digital and social media platforms. When Libro left Van Wagner in February, those requests stuck with him and led to several late-night conversations with a longtime friend, Randy Eccker, who h ...
Tour tees up airport grills
The PGA Tour will launch its first branded restaurant in the coming months, once an airport site is selected. The PGA Tour Grill restaurants will offer a menu that features healthy eating options. ...
