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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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College Football HOF Hires Agencies For Communications, Marketing

Published in SportsBusiness Daily on 08 / 19 / 14

The College Football HOF and Chick-fil-A Fan Experience in Atlanta has hired two hometown agencies to direct communications and marketing. Jackson Spalding will manage communications, media relations, event planning and digital for the HOF, while CSE will handle advertising, creative campaign d...

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04/21/14
SportsBusiness Journal: IMG College hires radio sales exec

IMG College has brought in a veteran Westwood One sales executive to spearhead its first national radio sales campaign. Eddie Quagliariello comes to IMG College with 23 years of experience in national sales. As vice president of national radio sales, Quagliariello will be based in New York and re ...

Tags: Colleges

04/21/14
SportsBusiness Journal: Northwestern Mutual lands Rose Bowl deal

Northwestern Mutual will be the new presenting sponsor of the Rose Bowl, according to industry sources, in a deal that makes it a major supporter of the new college football playoff structure. The Rose Bowl, which will be played on Jan. 1, 2015, ...

Tags: Marketing and Sponsorship

04/21/14
SportsBusiness Journal: U.S. Open Experience grows at Pinehurst

The U.S. Golf Association is taking its national championships to the people with an array of events during its men’s and women’s tournaments in Pinehurst, N.C. “We have a real desire to open up the U.S. Open for everybody beyond the gates,” said Sarah Hirshland, the USGA& ...

Tags: Events and Attractions

04/11/14
On The Ground: Big Ten opening Manhattan office June 1

The Big Ten announced yesterday that it will open a New York office at 900 Third Ave. in Manhattan. The intent, the conference said, is to provide staff with a space to work on branding, championships, communications and compliance initiatives. The office, which will be 4,400 square feet, will op ...

Tags: On the Ground, Colleges

04/07/14
SportsBusiness Journal: Learfield appoints regional sales chiefs

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

Tags: Colleges

04/07/14
SportsBusiness Journal: Octagon reboots golf rep business

Octagon has re-entered the golf representation business as it looks to dive back into athlete management and golf course development. The company has hired four veteran executives, including Stuart Cage, formerly the lead agent for Chubby Chandler’s ISM where he managed Rory McIlroy. It has ...

Tags: Labor and Agents

04/07/14
SportsBusiness Journal: Northwestern Mutual extends NCAA deal

NCAA corporate partner Northwestern Mutual extended its sponsorship through 2020 in the days leading up to the Final Four. Northwestern’s original deal, signed in 2012, was good through 2015, but the financial services and insurance company elected to renew early. The extension was struck w ...

Tags: Colleges

04/04/14
SportsBusiness Daily: PGA Of America, Kevin Carter Part Ways

The PGA of America and Chief Business Officer KEVIN CARTER have parted ways. Carter came to the PGA from the NFL in '06 and was part of the effort to form a corporate partner program, signing deals through the years with Mercedes-Benz, American Express and Omega, among other brands. He also worked ...

Tags: People and Pop Culture, PGA of America

04/03/14
SportsBusiness Daily: Northwestern Mutual Renews With NCAA

NCAA corporate partner Northwestern Mutual has agreed to extend its sponsorship through '20. The firm’s original deal, signed in '12, was good through '15, but the company elected to renew early. The extension was struck with Turner Sports and CBS. Financial terms were not available, but corpo ...

04/02/14
SportsBusiness Daily: PGA Of America Targets Novice Players

The PGA of America today will unveil a new ad campaign, which will emphasize, “Out here, every day is perfect, even when you’re not.” Two 30-second spots, produced by Ammirati, N.Y., are intended to send an inviting message to anyone who does not play well, which is most everyone, ...

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