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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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ESPN shops deals for new CFP watch party and halftime concert

Published in SportsBusiness Journal on 06 / 26 / 17

ESPN will have several new sales opportunities, including a championship watch party, halftime concert and enhanced hospitality for the 2018 College Football Playoff in Atlanta. In the past three CFP title games, fan entertainment closed down in the hours before kickoff in order to funnel fans to...

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Tags: Colleges

More Stories by this Author

02/06/17
SportsBusiness Journal: Data analytics driving gains at ASU

Before Rocky Harris worked in Arizona State’s athletic department, he was an alumnus and donor, so he remembers what it was like to be bombarded with communications from the school. “I got a letter from the alumni association, an email from the Sun Devil Club and a call from the found ...

Tags: Colleges

01/30/17
SportsBusiness Journal: On Location reshapes experiences

Upward of 50,000 people will pass through the gates of NFL-licensed parties and concerts this week in Houston, marking the first year of a dramatic change to a hospitality model that gives the league an unprecedented level of control and oversight. On Location Experiences, the NFL&rsqu ...

Tags: In-Depth

01/16/17
SportsBusiness Daily: Greg Byrne To Be Next Alabama AD

Arizona AD Greg Byrne will replace the retiring Bill Battle at Alabama, with Battle expected to transition into an advisory role with the school once Byrne takes the reins. Byrne is expected to begin March 1 in Tuscaloosa. Battle, 75, is retiring after almost four years at his alma mater. The f ...

Tags: Colleges

01/16/17
SportsBusiness Daily: Greg Byrne To Become Alabama AD

Arizona AD  Greg Byrne will replace the retiring Bill Battle as Alabama AD, with Byrne expected to begin his new job March 1. Battle, 75, is retiring after almost four years at his alma mater, and he is expected to transition into an advisory role with the school once Byrne takes the reins. ...

01/16/17
SportsBusiness Journal: How Clemson nails it on social media

Related stories: • Clemson: Create once, publish everywhere • Technology keeps PR staff in the moment • CFP notebook: More Culpepper As the buses carrying Clemson’s national championship football team rolled onto campus last week, a member of the school&rs ...

Tags: Colleges

01/16/17
SportsBusiness Journal: CFP notebook: More Culpepper

Believe it or not, Dr Pepper was actually worried that college football fans were getting tired of popular pitchman and concessionaire Larry Culpepper before this season. So the soft drink brand that has become synonymous with college football decided to survey fans on whether the Culpepper characte ...

Tags: Events and Attractions

01/16/17
SportsBusiness Journal: Tech keeps Clemson staff in the moment

Social media is changing the way Clemson approaches its public relations and game coverage. The old 800-word game story and the 20 pages of game notes are out. Live social media posts and Storify.com, a site that tells a story through social media, are in. ...

Tags: Colleges

01/16/17
SportsBusiness Journal: Clemson: Create once, publish everywhere

While some organizations believe certain types of content — whether it’s photos, videos, 360 videos or live streams — are best suited for certain social media platforms, Clemson has decided to flood the zone, adopting the philosophy of posting its content everywhere. “Our ...

Tags: Colleges

01/16/17
SportsBusiness Journal: New league to ‘expand football industry’

Football players coming out of high school will soon have an alternative to playing college football. The new Pacific Pro Football developmental league, which will launch its inaugural season in July 2018, will offer a salary and benefits to players who have been out of high school four years or ...

Tags: Leagues and Governing Bodies

01/11/17
SportsBusiness Daily: Yee, McCaffrey Partner On New Pac Pro Football

A new L.A.-based pro football league -- Pacific Pro Football -- will give players coming out of high school the opportunity to play for pay, as an alternative to playing college football. The developmental league is the brainchild of Don Yee, the agent for Patriots QB Tom Brady. Yee is partnering wi ...

Tags: Leagues and Governing Bodies

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