About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

Learfield appoints regional sales chiefs

04 / 07 / 14

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

Read More

Tags: Colleges

More Stories by this Author

09/23/13
Champions renews 7 title sponsors

The Champions Tour has renewed seven out of eight title sponsors this year and could expand its schedule for the second straight season. The latest renewal for the 50-and-over tour came from Nature Valley, title sponsor of this week’s First Tee Open at Pebble Beach. Nature Valley also has e ...

Tags: Marketing and Sponsorship

09/23/13
Hospitality sales brisk at Presidents

With fewer than two weeks before the first shot is struck in the Presidents Cup, only a handful of small hospitality packages remain available. Matt Kamienski, executive director of the Presidents Cup, said sales have been brisk, which is impressive for an area that already hosted the Memorial To ...

Tags: Events and Attractions

09/23/13
IMG College, Keurig brew national deal

IMG College has brought a new national sponsor into the college space by signing Keurig to a 25-school deal, marking the agency’s first national sale in a year. The arrangement grants Keurig, which manufactures single-serve coffee and tea ...

Tags: Colleges

09/16/13
Pac-12 venues to get AT&T wireless boost

Editor's note: This story is updated from the print edition. The Pac-12 is on pace to become the first major college conference to update all of its football stadiums and basketball arenas with full wireless capability. The conference struck a comprehensive, three-pronged agreement with AT ...

Tags: Colleges

09/16/13
Cal uses tech to identify ticket buyers

The University of California is implementing technology that will enable its ticket department to communicate more effectively with potential buyers. With a tool called marketing automation, Cal’s ticket office will be able to track potential customers when they visit the school’s off ...

Tags: Colleges

09/16/13
Pac-12 keeping nets’ ownership

Emboldened by a modest profit in the first year of its conference-owned network, the Pac-12 is standing firm that its seven channels are not for sale and the conference is not seeking investors. The Pac-12’s national network and six regional channels represent the only college network that ...

Tags: Colleges

09/16/13
Nielsen helps Michigan size up tweets

ESPN’s Notre Dame-Michigan game last week not only drew the highest TV ratings of the day, but it also won the day on Twitter. Michigan officials know this because they followed the number of mentions on Twitter through a Nielsen product called SocialGuide. The social media monitoring tool ...

Tags: Colleges

09/09/13
American’s digital net is on deck

Mike Aresco, the American Athletic Conference’s commissioner, just wrapped up a six-year media deal with ESPN and now he’s turning his attention to a digital strategy for the new league. Aresco is bringing on former XOS Digital executive Randy Eccker, who led the creation of the groun ...

Tags: Colleges

09/02/13
Allstate launches road trip sweepstakes

Allstate’s seasonlong college football promotion will culminate in what the company is calling the “Ultimate Road Trip,” with a winner and three guests taking a Buick Enclave from the Allstate Sugar Bowl to the BCS championship game at the Rose Bowl in Pasadena, Calif. ...

Tags: Marketing and Sponsorship

09/02/13
Irish expand app expectations

Notre Dame has launched a new iPad application that brings the football team’s media guide to life in an interactive format. The athletic department’s digital team hired New Jersey-based Joe Zeff Design to develop the tablet-oriented app that is free to download and supported through ...

Tags: Colleges

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug