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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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ESPN Not Letting Magnus Out Of Contract Early To Join IMG College

Published in SportsBusiness Daily on 12 / 15 / 14

ESPN has informed Senior VP/Programming Acquisitions Burke Magnus that it is not letting him out of his contract early to take a job running IMG College. ESPN President John Skipper and ESPN Exec VP/Programming John Wildhack made separate calls to Magnus late Friday to say that ESPN would not...

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SportsBusiness Journal: Vegas PGA Tour event makes a splash

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Tags: Events and Attractions

10/13/14
SportsBusiness Journal: TaylorMade goes to the lowlights

It’s rare that a PGA Tour pro would chunk a shot so badly that mud would wind up on his face. But that’s exactly the type of highlight — or lowlight — TaylorMade wanted for its new marketing campaign, which promotes a product launch this week. Whether the golfer is a pro o ...

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10/06/14
SportsBusiness Journal: PGA Tour tests Experience at 3 events

Fans who always wondered what it was like to attend a PGA Tour press conference or walk inside the ropes were able to find out as part of a trial program across three PGA Tour events in August and September. For those events, the tour used its mobile app to offer exclusive items that had never be ...

Tags: Leagues and Governing Bodies

10/06/14
SportsBusiness Journal: Big South, Hardee’s add two years

The Big South Conference has extended its corporate sponsorship with Hardee’s two more years. The league’s official quick-service restaurant deal now goes out to 2017. The extension will give Hardee’s more digital and TV advertising through the official website, BigSouthSports.c ...

Tags: Colleges

09/29/14
SportsBusiness Journal: Humana opting out of PGA Tour event

Humana made a big impact when it title-sponsored the PGA Tour event in La Quinta, Calif., starting in 2012, but the health care provider says the 2015 tournament will be its last. The Humana Challenge in partnership with the Clinton Foundation became a unique stop on the tour each January. Not ...

Tags: Marketing and Sponsorship

09/29/14
SportsBusiness Journal: SEC: Taking a fan’s eye view

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Tags: Colleges

09/29/14
SportsBusiness Journal: Fermata takes over licensing at Georgia

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Tags: Colleges

09/29/14
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Tags: Colleges

09/29/14
SportsBusiness Journal: Pac-12, Stanford push tech boundaries

I n the heart of Silicon Valley, the Pac-12 Conference has set out to find the most innovative ways to connect with fans. The Pac-12 and Stanford University have been working since the start of football season with AT&T and Sporting Innovations to keep fans connected from their pregame tailg ...

Tags: Colleges

09/22/14
SportsBusiness Journal: Ryder Cup a ‘crowning moment’

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