About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

Wendy's Signs On As NCAA Sponsor, Filling QSR Vacancy Left By Burger King

Published in SportsBusiness Daily on 02 / 14 / 17

Wendy’s is the newest NCAA corporate partner, filling the QSR category vacated by Burger King last year. NCAA sponsorships are sold by its rights holders, Turner Sports and CBS. Wendy’s new deal kicks in just in time for March Madness next month. Terms of the arrangement were not availab...

Read More

Tags: Marketing and Sponsorship, NCAA, Wendys

More Stories by this Author

10/07/16
SportsBusiness Daily: USC Hires Mitch Huberman For Coliseum

USC has hired veteran L.A. sports exec Mitch Huberman to oversee revenue opportunities for L.A. Memorial Coliseum, which is managed by the school. Huberman’s title at the Coliseum will be Chief Business Development Officer, reporting to GM Joe Furin . He will be in charge of sponsorshi ...

10/06/16
SportsBusiness Daily: Four Final Bids Emerge In Learfield Sale

Four final bidders have emerged in the sale of Learfield: TPG Capital, Comcast’s Atairos, New Mountain Capital and Thomas H. Lee Partners. Final bids were due on Tuesday, and sources said a decision could come any day now. Learfield, which is currently owned by Providence Equity, is expec ...

10/03/16
SportsBusiness Journal: Mountain West aims campaign at Hispanics

Nearly half of the undergraduate population at the University of New Mexico is Hispanic. At Fresno State, the Hispanic enrollment represents 46 percent of the total students. The closer the Mountain West examined its members, like New Mexico and Fresno State, the more the conference office questi ...

Tags: Colleges

10/03/16
SportsBusiness Journal: Pac-12 adds 76 as presenting sponsor

The Pac-12 will have a presenting sponsor of its football championship game for the first time this season. Gasoline retail store 76, a Phillips 66 brand with deep roots in California, signed on as presenting sponsor in a deal spearheaded by Pac-12 Networks Executive Vice President Neil Davis. ...

Tags: Colleges

10/03/16
SportsBusiness Journal: Stanford mobile ticket sales rise

Stanford University has seen the number of football tickets sold through mobile jump 33 percent after overhauling its mobile web platform this season. The Cardinal worked with its software provider, Spectra Ticketing, to revamp the mobile web design for its ticket buyers by using larger buttons, ...

Tags: Colleges

09/29/16
SportsBusiness Daily: Opus Bank To Sponsor Pac-12

California-based Opus Bank has agreed to a multiyear deal that makes it the official bank of the Pac-12 Conference. Opus, which replaces Bank of the West, will have an array of assets, ranging from advertising on the linear Pac-12 Networks to a full presence at league championship events and a robus ...

09/27/16
SportsBusiness Daily: CSMG To Manage CAA's Media Rights

The Colonial Athletic Association has hired the Collegiate Sports Management Group to represent the conference’s media rights. CSMG will negotiate and advise the Richmond-based D-I league on TV, digital, mobile and audio deals. CSMG’s CEO Michael Schreck and COO Ray Katz , the firm&rs ...

09/26/16
SportsBusiness Journal: CSM chief Zak Brown to resign

Zak Brown, who led CSM Sport & Entertainment’s expansion into the U.S. over the past 18 months, is leaving his post as CEO at the end of the year, sources said. Brown’s resignation could clear the path for him to take a leadership position in the Formula One racing series, a move ...

Tags: Marketing and Sponsorship

09/26/16
SportsBusiness Journal: Kraft-Learfield union has name, client

The joint venture between Robert Kraft’s sports analytics business, KAGR, and Learfield now has a name and its first college client. KAGR and Learfield are taking their new firm to market as Klear Intel. The name takes the “K” from the New England Patriots’ owner and &ldqu ...

Tags: Colleges

09/26/16
SportsBusiness Journal: Bud Light takes concert tour to schools

Bud Light is taking its party to college football for the first time with an 11-stop mobile marketing tour that will hit college towns throughout the Southeast. Saying that “Saturdays are just better down South,” Bud Light has created a 53-foot-long doublewide trailer that converts in ...

Tags: Colleges, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug