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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Collegiate Licensing Co. Hires Auburn's Susan Smith For New Position

Published in SportsBusiness Daily on 10 / 06 / 15

Susan Smith , the longtime director of Auburn Univ.’s licensing and trademark office, is leaving her alma mater to join CLC. Smith will be based out of Mobile, Ala., and will report to CLC Senior VP & Managing Director  Cory Moss out of Atlanta. At CLC, Smith will be Dir of Partner ...

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SportsBusiness Journal: Outfront aims to retain Virginia, LSU

Two major universities — Virginia and LSU — are closing in on new multimedia rights deals that will increase their revenue significantly. Virginia took its rights to the marketplace through a request for proposal, which has resulted in a competitive bid process between incumbent Outfr ...

Tags: Colleges, Media

SportsBusiness Journal: CAA Sports buys Fermata

There were some new faces at Creative Artists Agency’s annual company retreat last week at La Costa Resort & Spa. Fermata Partners’ four co-founders were among those in attendance at the retreat, where they were introduced as the newest members of the CAA Sports team. CAA Sports f ...

Tags: Colleges, Marketing and Sponsorship

SportsBusiness Journal: Senior Bowl exec wears many hats

Phil Savage has four bosses these days. A recent five-day stretch had him driving from his home in Mobile, Ala., to Tuscaloosa, where he watched video of every Alabama spring practice. Then he was off to Bristol, Conn., for an ESPN appearance. ...

Tags: Colleges

SportsBusiness Journal: Ticketing tools pay off for NBA teams

In the constant pursuit of younger ticket buyers, the Phoenix Suns began marketing more directly to college students this past season. The NBA team rolled out a new product called “College Pass” with the help of Atlanta tech firm Experience, generating 8,500 unique accounts in its dat ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Coke’s new sports chief takes fresh look

Coca-Cola’s Ivan Pollard played college soccer in England and even coached for a bit, so why does he call himself the village idiot when it comes to marketing college athletics? “It’s hilarious, to me, watching college sports in America,” Pollard said with a smile after ex ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Learfield, IMG College party on

A March Madness tradition came to an end in Indianapolis. Learfield Sports and IMG College, which since 2002 had jointly staged one of the biggest industry parties on the Friday night of the Final Four, parted ways. The party between the two com ...

Tags: Colleges

SportsBusiness Journal: AT&T amps up coverage for Final Four

Indianapolis prides itself on being one of the best host cities for big events, and AT&T, an NCAA corporate champion, jumped right on board during the Final Four. The telecommunications giant doubled its cell coverage throughout downtown Indianapolis and at Lucas Oil Stadium in anticipation of b ...

Tags: Colleges

SportsBusiness Journal: Will Pac-12 blow up rights model?

The Pac-12 is exploring a new conference-controlled model for multimedia rights that would eliminate the need for schools to do deals with third parties such as IMG College or Learfield Sports. Under the model being studied, Pac-12 schools would ...

Tags: Colleges

SportsBusiness Journal: Money clouds college mission

In a space where college coaches make upward of $7 million a year and the athletes make a scholarship, the issues of ethics and integrity have traced every recent development in college sports. Many of those developments have played out in courtrooms; others in Congress. Football players at North ...

Tags: In-Depth

SportsBusiness Journal: Police tech firm names golf tournament

The newest title sponsor on the PGA Tour’s developmental series is a manufacturer of advanced police digital cameras and recorders. Digital Ally, a Kansas City-based company that provides surveillance equipment, in-car video and body cameras to law enforcement, will be the title sponsor of ...

Tags: Marketing and Sponsorship

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