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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield appoints regional sales chiefs

04 / 07 / 14

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

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Tags: Colleges

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Grey Goose signs as PGA Tour partner

Grey Goose vodka, a French brand with a substantial footprint in golf, has signed a three-year agreement to become an official marketing partner with the PGA Tour. The deal will run through the 2016 golf season and provide Grey Goose with the de ...

Tags: Marketing and Sponsorship

Lagardère in talks to add golf agents

Editor's note: This is story is updated from the print edition. Lagardère Unlimited is in discussions to build on its formidable golf practice through a series of acquisitions and executive hires, including Crown Sports Management and the agent who represents rising PGA Tour star Jorda ...

Tags: Labor and Agents

ShotLink to be more portable

As the PGA Tour grows beyond any recognizable borders, it is discovering the need to advance the way it does business. That’s already the case for Steve Evans, the tour’s senior vice president of information systems. One of Evans’ responsibilities is oversight of ShotLink, the t ...

Tags: Leagues and Governing Bodies

FSU launching Bowden line

Florida State University and its legendary former football coach, Bobby Bowden, are launching a first-of-its-kind line of T-shirts, hats, a book and other products with a specially designed Bowden logo. Bowden had stayed under the radar for most ...

Tags: Colleges

Fan activity, loyalty integrated

At a football school like the University of Oklahoma, selling tickets to see a perennial powerhouse isn’t much of a challenge. But basketball often is a different story. So the school, with the help of two outside partners, Row27 and Paciolan, is implementing a fan loyalty program that rewa ...

Tags: Colleges

Colleges get into act

If any of the 105,000 fans who pack Ohio Stadium on a fall Saturday want to throw something away, they’ll have to look awfully hard for a simple trash can. Those don’t exist at the home of Ohio State’s football team. What those fans will find are 75 zero-waste stations throughou ...

Tags: In-Depth

ESPN builds SEC Network infrastructure

More than 10 months out from the launch of the SEC Network, ESPN’s focus has been more on building the infrastructure for the channel than attracting talent. The Charlotte offices that currently house ESPN Regional Television and ESPNU will soon become the home to the ESPN-run SEC Network, ...

Tags: Media

NCAA adding Burger King

The NCAA’s sliced-and-diced restaurant categories are paying off, this time with a Whopper of a new corporate partner. Burger King, the world’s second-largest hamburger chain, has agreed to a multiyear deal that will make it an NCAA ...

Tags: Colleges

College space gets posh new hospitality

IMG College couldn’t think of a better place to launch its new premium hospitality than the world’s largest outdoor cocktail party. The PlayMaker’s Club, a portable hospitality unit, will debut Nov. 2 at the Florida-Georgia football game in Jacksonville, providing the kind of hi ...

Tags: Colleges

Tom Ward joins IMG College

Editor's note: This story is revised from the print edition. Former NBA marketing executive Tom Ward has joined IMG College to manage the school and conference properties in the East region. WARD ...

Tags: Colleges

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