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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Golf NGB draws on content from partners for new website; sponsor hunt in full swing

05 / 13 / 13

The national governing body for golf has launched a website and begun the search for sponsors. The USA Golf Federation, spearheaded by the PGA Tour’s Andy Levinson, established its home page on a network of NGB pages that are hosted at TeamUSA.org. The umbrella site offers governing bodies ...

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Tags: Leagues and Governing Bodies

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01/21/13
PGA Tour offers free simulcasts

Calling it a “historic” and “bold step into a new era,” the PGA Tour this week will begin simulcasting most of its tournaments for free without authentication. CBS’s broadcast of the Farmers Insurance Open in San Diego this weekend will run live on PGATour.com and CB ...

Tags: Media

01/21/13
Buffalo Wild Wings becomes NCAA partner

March is one of the busiest months of the year for Buffalo Wild Wings, and through a deal to become an NCAA corporate partner the dining chain will be producing its own version of March Madness. The Minneapolis-based company has agreed to a multiyear deal that will make it one of 15 corporate par ...

Tags: Marketing and Sponsorship

01/14/13
ACC panel to study network

The ACC has formed a committee of athletic directors and hired Wasserman Media Group to explore the financial benefits of launching its own conference network. While its media rights are tied up with ESPN for the next 15 years, that hasn’t stopped the conference from beginning the process o ...

Tags: Colleges

01/14/13
IMG adds Ole Miss

IMG College has bought the multimedia rights to the University of Mississippi, giving the sports agency rights at 10 of the Southeastern Conference’s 14 universities. Ole Miss’ rights formerly were owned by TeleSouth, a Jackson, Miss.-based company that runs radio networks and station ...

Tags: Colleges

01/14/13
Humana broadens deal with PGA Tour

Humana has extended and broadened its official marketing partnership with the PGA Tour. Humana, a tour partner since 2005, has had the designation of official health benefits company for the main tour and the Champions Tour. As part of the extension, Humana also will serve as the tour’s hea ...

Tags: Marketing and Sponsorship

01/07/13
Exclusive PGA Tour survey

PGA Tour tournament directors have seen it all: Players locked inside the gates at night because they were fishing; drunk spectators; an earthquake and an approaching hurricane in the same week; runaway golf carts; and all sorts of animals — from bears to gators — making tracks across th ...

Tags: In-Depth

01/07/13
Survey results: Revenue

■ Which revenue stream offers the most potential for growth? Tickets........................... 35% Sponsorship sales.......... 32% Hospitality sales............ 27% Concessions.................... 3% Merchandise................... 3% Responses: 37 ■ Which revenue stream is tapp ...

Tags: In-Depth

01/07/13
PGA Tour eyes digital, global growth

Editor's note: This story is revised from the print edition. Nearly sold out of its title sponsorships, the PGA Tour is placing big bets in 2013 on new inventory that will come from bringing its digital operations in-house and expanding into territories outside the U.S. The tournament in T ...

Tags: Leagues and Governing Bodies

01/07/13
Survey results: Most-admired tournaments

■ What other PGA Tour event do you admire the most? The Wells Fargo Championship in Charlotte received the most mentions (7), followed by the Waste Management Phoenix Open and the Players Championship in Ponte Vedra Beach, Fla. Here are some of the comments: Wells Fargo Championship ...

Tags: In-Depth

01/07/13
Survey results: Players

■ What influences a top player’s schedule the most? Date....................... 89% Golf course............ 89% City........................ 27% Purse...................... 22% Sponsor.................. 11% Family.................... 11% Note: Respondents could make three select ...

Tags: In-Depth

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