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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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College Football HOF Hires Agencies For Communications, Marketing

Published in SportsBusiness Daily on 08 / 19 / 14

The College Football HOF and Chick-fil-A Fan Experience in Atlanta has hired two hometown agencies to direct communications and marketing. Jackson Spalding will manage communications, media relations, event planning and digital for the HOF, while CSE will handle advertising, creative campaign d...

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More Stories by this Author

06/09/14
SportsBusiness Journal: Discover, Tostitos to end bowl deals

The new College Football Playoff is going to look a lot different than the old BCS, both on the field and off. Two more brands that were closely linked to the BCS — Discover and Tostitos — have told ESPN that they are ending their title sponsorship of playoff bowl games. Capital One, ...

Tags: Colleges

06/09/14
SportsBusiness Journal: So you want to be a college AD?

The NCAA is moving toward a new governance model that will give the five power conferences more autonomy over the rules that affect them. And with that comes an escalated sense of angst for athletic directors on the front lines, especially those at the lower levels of Division I who fear that their ...

Tags: In-Depth

06/02/14
SportsBusiness Journal: New event came from Augusta summit

It was Friday of Masters week, and 20 of golf’s highest-ranking executives gathered in a rented Augusta home, like a meeting of the five families. Senior executives from NBC/Golf Channel, the LPGA, the PGA of America, KPMG and CAA Sports s ...

Tags: Events and Attractions

05/26/14
SportsBusiness Journal: NCAA finds success in volume

Lost in all of the news about NCAA reform is that the governing body of college sports mostly puts on championships — 89 of them each year. And while its leaders are contemplating seismic changes in the way the NCAA does business, they’ve already overhauled the way that it awards cham ...

Tags: Colleges

05/26/14
SportsBusiness Journal: PGA Tour using leaderboards for ads

The PGA Tour routinely runs its brand advertising on mainstream sports sites like Yahoo, CBSSports.com and Bleacher Report. But now those online ads, which typically run in advance of sports video content, will carry live leaderboards as well. The tour has an agreement with an online video ad age ...

Tags: Marketing and Sponsorship

05/26/14
SportsBusiness Journal: Allstate’s net gain

As Allstate approaches its first decade as a college football fixture, the origin of its field goal nets can finally be revealed. Turns out that some of the most indelible advertising in sports was inspired, when traced back to its origin, by a Wilson tennis racket. It was more than a dozen ye ...

Tags: In-Depth

05/26/14
SportsBusiness Journal: Other branded nets

While Allstate is widely known for its sponsorship of field goal nets, the company isn’t the only one with that kind of placement inside college football stadiums. The nets in the Rose Bowl are sponsored by AAA of Southern California when UCLA is at home. Army has Jeep; Oregon and Wisconsin ...

Tags: In-Depth

05/19/14
SportsBusiness Journal: ‘Big Break’ takes swing at invitational

Golf Channel’s reality franchise “Big Break” will go in a new direction later this year with its first invitational tournament. Former participants of “Big Break,” including the PGA Tour’s Tommy “Two Gloves” Gainey, will make up the field. “Th ...

Tags: Media

05/16/14
SportsBusiness Daily: Cal-State Northridge Taps Damon Evans' Firm

Cal State-Northridge has hired Damon Evans' new college sports consultancy, Evolution Sports Partners, to work with the school on a new fan engagement project. Evolution’s FanGauge, a fan loyalty program developed to help athletic departments maintain and grow their fanbases, will be used to c ...

Tags: Colleges

05/15/14
SportsBusiness Daily: CS-Northridge Taps Damon Evans' Firm

Cal State-Northridge has hired Damon Evans ' new college sports consultancy, Evolution Sports Partners, to work with the school on a new fan engagement project. Evolution’s FanGauge, a fan loyalty program developed to help athletic departments maintain and grow their fanbase, will be used to ...

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