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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Adidas Becomes Pac-12 Apparel/Footwear Partner In Three-Year Deal

Published in SportsBusiness Daily on 07 / 29 / 15

adidas has agreed to a three-year marketing and media deal that will make it the official athletic apparel and footwear partner of the Pac-12. The agreement, which will be announced later today, gives adidas rights at all Pac-12 championship events and the Pac-12 Networks. adidas will become present...

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More Stories by this Author

03/30/15
SportsBusiness Journal: State Farm stays in hoops

State Farm might not celebrate March Madness in the traditional sense, but the insurance giant knows its way around the basketball court. While most of the biggest spenders this time of year are NCAA corporate sponsors, State Farm has pieced together a unique college basketball platform, where Ma ...

Tags: Colleges

03/30/15
SportsBusiness Journal: Courtside popping for NCAA sponsors

It was 2013 when the NCAA finally welcomed corporate sponsors inside arenas during March Madness with limited visibility on the LED courtside signage. Two years later, research shows that NCAA tournament courtside signage is now the most visible and valuable exposure that NCAA sponsors receive, even ...

Tags: Marketing and Sponsorship, Media, Colleges

03/23/15
SportsBusiness Journal: Champions 2015: Tom Jernstedt

T he commemorative basketballs sit in a row over the fireplace. They line a shelf over the bar. They fill bookcases and mantels throughout the den and office. Everywhere you look in Tom Jernstedt’s basement, there are basketballs — 40 in all. The top two levels of the Jernstedts&rsqu ...

Tags: Champions

03/23/15
SportsBusiness Journal: IMG College deepens ties with NCAA

IMG College and the NCAA have agreed on a multifaceted 10-year deal that will significantly deepen their relationship. The new arrangement between the two comes with several components, including sales for the men’s and women’s basketball coaches associations and ticket sales and mark ...

Tags: Colleges

03/23/15
SportsBusiness Journal: Bruin hires to sift acquisition targets

Bruin Sports Capital has added three more senior positions, including two financial experts who will evaluate potential acquisition targets. Bruin, founded in January by George Pyne to be a sports media and marketing company, last week added Jeffrey Roth from Allen & Co., as well as Vincent S ...

Tags: Marketing and Sponsorship

03/23/15
SportsBusiness Journal: Jernstedt’s influence not just in hoops

Tom Jernstedt will forever be linked to March Madness, and rightfully so, but his 38-year career at the NCAA thrust him into several other game-changing situations. In the early 1980s, Jernstedt was on the front lines when the NCAA began offering women’s championships, putting the Associati ...

Tags: Champions

03/23/15
SportsBusiness Journal: Brown to lead CSM’s U.S. push

London-based CSM Sport & Entertainment, a collection of 12 businesses around the globe, has its sights on the U.S. and named American Zak Brown to lead the charge as the group’s new chief executive. CSM, a division of Chime Communications, has built a broad base of business throughout E ...

Tags: Marketing and Sponsorship

03/16/15
SportsBusiness Journal: 7 questions for 7 ADs

The state of college basketball: ADs sound off on managing player transfers, changes to scheduling, the idea of a weekly ranking by the NCAA basketball committee and other challenges.

Tags: In-Depth, Colleges

03/16/15
SportsBusiness Journal: Bing to predict NCAA bracket champs

Bing is bringing its analytics to March Madness. Microsoft’s search engine moved into the business of using its data analytics over the last year to predict winners for the Oscars, Grammys, elections and sports competitions like the World Cup and NFL games. Now Seattle-based Bing will creat ...

Tags: Colleges

03/16/15
SportsBusiness Journal: Fox takes over Vegas hoops tourneys

Fox Sports is getting into the event management business, taking control of two early season basketball tournaments in Las Vegas. Fox Sports will run everything from ticket sales and sponsorships to team selection and TV production for the Las Vegas Invitational and the Las Vegas Classic. “ ...

Tags: Events and Attractions

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