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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Ticketing tools pay off for NBA teams

Published in SportsBusiness Journal on 04 / 20 / 15

In the constant pursuit of younger ticket buyers, the Phoenix Suns began marketing more directly to college students this past season. The NBA team rolled out a new product called “College Pass” with the help of Atlanta tech firm Experience, generating 8,500 unique accounts in its dat...

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Tags: Marketing and Sponsorship

More Stories by this Author

01/29/15
SportsBusiness Daily: Pernetti Leaving NYC FC For IMG College

IMG College is putting former Rutgers AD TIM PERNETTI in charge of its multimedia business, which includes the rights to more than 90 colleges and conferences. Pernetti, who resigned from Rutgers in April '13, will be President of Multimedia at IMG College. He will report to both IMG College Presi ...

Tags: People and Pop Culture, IMG

01/26/15
SportsBusiness Journal: ‘What is the Big East?’

The newly realigned Big East Conference has launched its first brand campaign with applications for TV, digital and in-venue. Six different 15-second spots began airing this month on Fox and Fox Sports 1 during broadcasts of Big East basketball, which is in its second season of competition in its ...

Tags: Colleges

01/26/15
SportsBusiness Journal: ESPN, NFL seek changes in CFP calendar

Editor’s note: This story was revised from the print edition. The College Football Playoff is under pressure on two fronts to adjust future schedules for its semifinals and championship games, sources say, but the CFP is standing firm on its original dates. On one of those fronts, to ...

Tags: Events and Attractions

01/26/15
SportsBusiness Journal: CFP ‘close’ on hospitality estimates

Hospitality packages for the College Football Playoff’s inaugural championship game didn’t quite sell out, but sales were brisk enough that the CFP is already booking business for the 2016 game. The CFP took a somewhat unique approach to selling hospitality packages for its first game ...

Tags: Events and Attractions

01/26/15
SportsBusiness Journal: Retreat introduces IMG to WME

William Morris Endeavor took another step toward integrating IMG into its operation at its annual retreat, which featured appearances by Bill Clinton, Les Moonves and WME client Lady Gaga. The four-day event in Carlsbad, Calif., is something WME has done in the past, but it offered a different tw ...

Tags: Marketing and Sponsorship

01/21/15
SportsBusiness Daily: WME-IMG Acquires eSports Agency

WME-IMG has acquired Global eSports Management, an int'l full-service eSports talent agency that manages clients across the pro gaming industry. WME-IMG will now represent eSports players who compete at the highest levels globally. GEM was founded in '13 and reps some of the biggest personalities i ...

Tags: Finance, William Morris Endeavor, IMG

01/19/15
SportsBusiness Journal: 1st CFP offers Super Bowl-like aura

Two hours before the inaugural College Football Playoff championship game, Disney Chairman and CEO Bob Iger strode through an AT&T Stadium tunnel onto the field. He was flanked by NBA all-star Chris Paul and ESPN President John Skipper. ABC late-night host Jimmy Kimmel was standing 20 yards a ...

Tags: Events and Attractions

01/19/15
SportsBusiness Journal: CFP brings ADs together in Dallas

Former Secretary of State Condoleezza Rice shared some of her best leadership secrets with a group of 80 athletic directors last week in Dallas at the inaugural College Football Playoff. Condoleezza Rice spoke on “Leadership ...

Tags: Events and Attractions

01/19/15
SportsBusiness Journal: To be the Super Bowl, or not to be

“The goal is not to be the Super Bowl. The goal is to be more collegiate than that.” — Arkansas AD Jeff Long, chairman of the CFP selection committee “Why try to be like the Super Bowl or the Final Four? Be different.” — Former Chick-fil-A CMO Steve ...

Tags: Events and Attractions

01/19/15
SportsBusiness Journal: CFP looks to year two

The words most often heard inside the College Football Playoff offices last Tuesday were “It’s over.” What seemed like a mad dash to get to Jan. 12, the date of the inaugural CFP championship game, led to a bit of professional hangover the next day inside the CFP’s Irving, ...

Tags: Events and Attractions

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