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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Collegiate Licensing Co. Hires Auburn's Susan Smith For New Position

Published in SportsBusiness Daily on 10 / 06 / 15

Susan Smith , the longtime director of Auburn Univ.’s licensing and trademark office, is leaving her alma mater to join CLC. Smith will be based out of Mobile, Ala., and will report to CLC Senior VP & Managing Director  Cory Moss out of Atlanta. At CLC, Smith will be Dir of Partner ...

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SportsBusiness Journal: Ivy searches for media, marketing partners

Editor’s note: This story is revised from the print edition. The Ivy League is looking for media and marketing partners to help the conference take advantage of its strong brand and elite collection of schools. While the Ivy League is better known for its academics than athletics, ex ...

Tags: Colleges

SportsBusiness Journal: Van Wagner signs first contract with FIU

Van Wagner’s new collegiate multimedia rights business is on the board with its first deal. The agency has signed Florida International University, a Conference USA school, to a seven-year agreement that will pay the school an average of $600,000 annually, while also providing the opportuni ...

Tags: Colleges

SportsBusiness Journal: How Bama, CLC rolled to $100M extension

Editor’s note: This version is updated from the print edition. Bill Battle’s on the other side of the table now, but the University of Alabama’s athletic director still drives a shrewd deal. The Crimson Tide extended the agreement that makes Collegiate Licensing Co. the s ...

Tags: Colleges

SportsBusiness Journal: NFL’s Learfield stake outside the norm

The NFL owns a small equity piece of collegiate marketer Learfield Sports, a stake the pro league quietly acquired when fund giant Providence Equity Partners bought the agency’s parent company for around $500 million almost two years ago. The league’s share came through the NFL’ ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: Changes sought for low-revenue sports

When it comes to the future of Olympic sports on college campuses, the most common refrain is “There’s got to be a better way.” Concerns over the rising cost of travel, geographically disparate conferences and the financial focus on football and basketball have left Olympic spor ...

Tags: Colleges

SportsBusiness Journal: Michigan St. looks to CLC for licensing

Michigan State has long been known for handling its business in-house, including its multimedia rights and licensing. But the school did an about-face on the licensing front last week, signing Collegiate Licensing Co. to be its agent. The Spartans have run their own licensing program for as long ...

Tags: Colleges

SportsBusiness Daily: Arkansas' Jeff Long Being Honored

Arkansas AD Jeff Long will be honored today as the ‘15 AD of the Year. Long will be introduced at the NACDA Convention in Orlando during the James J. Corbett awards luncheon. The award was originally presented to Long last month at the SBJ/SBD Sports Business Awards in N.Y. Long, who has bee ...

SportsBusiness Journal: Reason to be high on the Hogs

The setting was almost too good to be true for Jeff Long. The athletic director at the University of Arkansas sat on a rooftop bar in Manhattan last month, looking out at the colorfully lit Empire State Building, surrounded by his wife, Fanny, and his three most senior executives and their ...

Tags: In-Depth, Colleges

SportsBusiness Journal: Sankey settles in with books, bobbles

Papers were scattered across the desk. Framed pictures sat on the floor. Boxes full of notes and ring binders were stacked along the wall. The scene was from last Monday, and SEC Commissioner Greg Sankey had just moved into his new office at the B ...

Tags: Colleges

SportsBusiness Journal: High churn rate of today's ADs

W hen Scott Barnes officially takes the athletic director’s chair at the University of Pittsburgh on July 1, he will be the 27th AD hired in Division I this calendar year. The rapid rate of turnover is far from finished. There are 17 ...

Tags: In-Depth, Research and Ratings

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