About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Coke’s new sports chief: ‘I’m looking at things afresh’

Published in SportsBusiness Journal on 04 / 13 / 15

Coca-Cola’s Ivan Pollard played college soccer in England and even coached for a bit, so why does he call himself the village idiot when it comes to marketing college athletics? “It’s hilarious, to me, watching college sports in America,” Pollard said with a smile after ex...

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Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Daily: Pyne Hires Crispino At Bruin Sports Capital

Bruin Sports Capital, the sports, media and marketing company started by George Pyne , today will formally announce that Tony Crispino will be its COO. Crispino worked with Pyne when both were at IMG. SportsBusiness Daily reported in December that Crispino would leave IMG to go to work for Bruin ...

SportsBusiness Journal: Learfield to merge licensing firms

Learfield Sports is combining two of its recent acquisitions to form a new licensing unit. Learfield Licensing Partners is the sum of Licensing Resource Group and Strategic Marketing Affiliates, two smaller businesses that Learfield acquired in 2014 and will now merge into one. Both the LRG and S ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: CFP game to pull from Dallas, Super Bowl

Now that the Super Bowl and all of its activities have exited the Valley of the Sun, the Phoenix area can turn its attention to its next big event — the Jan. 11, 2016, College Football Playoff championship game. Brad Wright, co-chair of the ...

Tags: Events and Attractions

SportsBusiness Journal: Atlantic 10 campaign stars early birds

Somehow, the Atlantic 10’s new branding spots make 6 a.m. workouts look exciting. The conference’s first attempt at a brand campaign last year focused strictly on basketball. The A-10’s new spots, which debuted within the last few weeks, share the focus with the lifestyle of the ...

Tags: Colleges

SportsBusiness Journal: Good Luck: ADs have new ally at NCAA

As Oliver Luck walked through the lobby of the Marco Island Hilton, an athletic director from the ACC reached out to shake his hand. “There goes the savior of the NCAA,” the AD said to Luck, with a laugh. Luck shrugged off the line as a joke, but there was a thread of truth hidden ...

Tags: Colleges

SportsBusiness Journal: NCAA to assist families with travel

The NCAA has budgeted $300,000 to pay expenses for the families of the athletes in the men’s and women’s Final Four. Under a one-year pilot program that began with the College Football Playoff championship, family members are allowed to receive a stipend to cover travel costs to selec ...

Tags: Colleges

SportsBusiness Journal: Logo makeover: Everyone gets a trophy

The prevailing image that stays with college sports fans is the winning team hoisting the NCAA trophy into the air. That’s what exhaustive fan surveys in the last two years have told the NCAA. With that in mind, the NCAA worked with Pennsylvania design firm Joe Bosack & Co. to create ne ...

Tags: Colleges

SportsBusiness Journal: IMG Golf near deal for Icon

IMG Golf, looking to fortify its North America practice, is on the verge of acquiring Icon Sports Management, a firm whose athletes include Ian Poulter and Henrik Stenson. The acquisition, industry sources say, will trigger a restructuring of leadership within IMG’s golf division in the U.S. ...

Tags: Labor and Agents

SportsBusiness Journal: IMG College taps Pernetti

Tim Pernetti’s yearning to get back into college athletics has landed him at IMG College. The former Rutgers athletic director, who parted ways with his alma mater in 2013, will oversee IMG College’s multimedia business, which includes the rights to more than 90 colleges and conferenc ...

Tags: Colleges

SportsBusiness Daily: Pernetti Leaving NYC FC For IMG College

IMG College is putting former Rutgers AD TIM PERNETTI in charge of its multimedia business, which includes the rights to more than 90 colleges and conferences. Pernetti, who resigned from Rutgers in April '13, will be President of Multimedia at IMG College. He will report to both IMG College Presi ...

Tags: People and Pop Culture, IMG

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