About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

Bristol perfect platform for sponsor

Published in SportsBusiness Journal on 09 / 19 / 16

The conference room being decked out to look like the eventual Battle at Bristol, including the table (below looking like the field, helped get sponsor Pilot Flying J on board. Photo by: GETTY IMAGES ...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

08/15/16
SportsBusiness Journal: Jake Abel, Delta Air Lines

T he next generation of corporate travelers probably hasn’t identified the brand to which it will be most loyal, but that day is coming soon and Delta is making sure it’s positioned to capture as many of those travelers as possible. ...

Tags: In-Depth

08/15/16
SportsBusiness Journal: Health tech firm adds college clients

In a span of a few weeks this summer, Vivature, a health care technology business, signed two new clients who on the surface couldn’t appear to be more different. One was Penn State, a blue-chip brand in the power five elite. The other was Lindenwood University, a Division II school in Miss ...

Tags: Colleges

08/08/16
SportsBusiness Journal: Colleges take recruits on virtual tours

Stops on Ballena’s online virtual tour of USC include the weight room, and an indoor field, as well as other facilities on campus. Photo by: SPECTRA TICKETING (2) ...

Tags: Colleges

08/08/16
SportsBusiness Journal: Miami, Eon offer 1st college VR channel

Eon Sports, working with the University of Miami, has created the first college-based virtual reality channel. The VR channel will provide users with exclusive 360-degree content developed by Miami and tailored to the VR experience. All of the content will be focused on the Hurricanes’ athl ...

Tags: Colleges

08/08/16
SportsBusiness Journal: A bigger Big 12? Maybe ...

Over the last few months, the Big 12 watched as its TV network partners, ESPN and Fox, made a $2.64 billion commitment to the Big Ten, and ESPN promised to start a conference channel for the ACC. Finally, the Big 12 raised its hand and said, “What about us?” The conference r ...

Tags: Colleges

08/08/16
SportsBusiness Journal: LakePoint offers travel-sports vacation

The $1 billion LakePoint complex sits just north of Atlanta. Photo by: LAKEPOINT Just north of Atlanta, a $1 billion baseball complex rises out of the red Georgia clay. And it’s not the ...

Tags: In-Depth

08/01/16
SportsBusiness Journal: Big 12 TV partners resist expansion

Texas’ and Oklahoma’s TV arrangements convinced the Big 12 from pursuing a linear channel. Photo by: GETTY IMAGES The Big 12’s TV partners are pushing back on th ...

Tags: Media, Colleges

08/01/16
SportsBusiness Journal: ACC hits the road for tour

The ACC, with the help of sponsor Lumber Liquidators, is putting together the conference’s first marketing campaign since its announcement of the new ACC Network. The first ACC Tailgate Tour will launch Sept. 2 at Syracuse and visit all 14 conference campuses by the end of football season. ...

Tags: Colleges, Marketing and Sponsorship

07/25/16
SportsBusiness Journal: StubHub doubles number of SEC partners

Judging by StubHub’s 40-plus college relationships, including three new deals in the Southeastern Conference, the trepidation coming from schools about the secondary ticket market has dissipated. StubHub has finalized ticketing and sponsorship deals at LSU, Mississippi State and Ole Miss, p ...

Tags: Colleges

07/25/16
SportsBusiness Journal: Bids for Learfield due this week

Editor’s note: This story is revised from the print edition. The timetable for Learfield’s sale is moving fast. Bids for the collegiate marketing and media giant are due this week, industry sources say, and management presentations will begin around mid-August. Moelis & ...

Tags: Colleges

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug