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Michael Smith
Staff writer Michael Smith covers colleges, golf and lacrosse.
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Agency seeking sponsors for Pac-12 rec departments06 / 17 / 13A Los Angeles agency has agreed to represent all of the Pac-12 Conference recreation departments in sponsorship sales. Entertainment Management Group, the same firm hired to sell naming rights to UCLA’s Pauley Pavilion, will take the lead on sales for the conference’s recreation direc... Tags: Colleges |
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NCAA deal delivers business or UPS
UPS has developed new business-to-business opportunities through its NCAA sponsorship that has it shipping everything from Final Four tickets to the actual court on which the semifinals and final of the men’s basketball tournament will be played this weekend. With that broadening of its bus ...
Charlotte planning kickoff game
Charlotte intends to join the ranks of Atlanta, Dallas and Houston as cities that host annual kickoff games on college football’s opening weekend. Organizers in Charlotte say they are deep into negotiations with several schools, offering a high-profile matchup with multimillion-dollar guara ...
Tags: Colleges
Social insights for Learfield clients
Jim Hanchett, a former Oregon State athlete, went back to his alma mater last year in search of interns for his fledgling digital marketing agency. What he came away with was a working partnership between the school and the firm he co-founded, Think Social, to create promotions for the Oregon State ...
Tags: Colleges
Alabama’s new AD in card set
When Upper Deck set out to create a limited-edition set of Alabama football trading cards last year, Crimson Tide legends like Bart Starr, Joe Namath, Mark Ingram and Trent Richardson were certain picks. Bill Battle, who played split end for Bea ...
Tags: Colleges
Van Wagner helps NCAA keep fans informed
A trip to the NCAA tournament in the past meant sacrificing updates from other games and instant replays, video elements that are commonplace inside most venues. But that wasn’t the case after the first weekend of games in the new-look NCAA tournament. ...
Tags: Colleges
Front Row to sell for Philly’s Big 5
Looking to capitalize on a time-tested brand as change continues to rock college conferences, athletic directors from the Philadelphia Big 5 schools have signed Front Row Marketing to a two-year deal to sell the group’s commercial rights. The Big 5 is a 59-year-old brand tied to the major c ...
Tags: Colleges
New world greets IMG-Big East talks
IMG College’s multimedia rights with the old Big East Conference expire in June, sending both sides to the negotiating table for a new contract that’s expected to look significantly different. Among the points being negotiated are marketing rights to a conference football championship ...
Tags: Colleges
CDW renews with PGA Tour for ShotLink
CDW, the presenting sponsor of the ShotLink scoring system, has renewed its marketing partnership with the PGA Tour for four more years. The new deal will run through 2016 and provide CDW with status as the official technology partner for the PGA Tour and the Champions Tour. Financial terms were ...
TBS poised to get Final Four early
TBS appears likely to carry the Final Four and two Elite Eight games next year, two years earlier than planned, thanks to an option in the agreement that CBS and Turner signed when they jointly acquired the NCAA’s media rights more than two years ago. When the two networks won the NCAA&rsqu ...
Tags: Media
March Madness memories
“My favorite memory came from my first NCAA tournament in 1975 in San Diego. In a classic semifinal, John Wooden Coach Wooden goes out in style in 1975. Photo by: AP Images and UCLA defeated ...
Tags: In-Depth
