About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

Big West Conference Signs Five-Year Deal To Make Learfield Its Sponsorship Sales Agency

Published in SportsBusiness Daily on 09 / 16 / 14

The Big West Conference has signed Learfield Sports to a five-year deal to be the league’s sponsorship sales agency. The conference’s rights add to Learfield’s presence in the California-based Big West. Learfield already owns the multimedia and sponsorship rights at Cal Poly, Cal S...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

08/11/14
SportsBusiness Journal: IMG College will sell Harvard sponsorships

Harvard University athletics has reached an agreement for IMG College to build the Crimson’s corporate sponsorship program. The Ivy League school in the past has sold sponsorships through an in-house sales team. IMG College is being brought in exclusively to build a deeper program with a sh ...

Tags: Colleges

08/11/14
SportsBusiness Journal: SEC schools prep for network launch

A year ago, the bowels of Bud Walton Arena at the University of Arkansas were filled with discarded filing cabinets, band instruments, old computers and merchandise that had been pulled from the shelves. It was an 11,000-square-foot collection area that had been forgotten. Now, that space represe ...

Tags: In-Depth, Media, College Football Preview, Colleges

08/11/14
SportsBusiness Journal: Faces of the SEC Network

REX ARENDS ESPN Perhaps no one has the perspective on a conference channel launch that Arends has. The 33-year TV veteran was at Photo by: Joe Faraoni / ESPN Images Fox Sports in 2007 when the Big Ten N ...

Tags: In-Depth, Media, College Football Preview, Colleges

08/05/14
SportsBusiness Daily: Samsung Launching TV App Around PGA

Samsung is a new PGA of America sponsor this year, and core to the company’s activation around the PGA Championship is a new TV app, which brings the digital viewing experience to Samsung smart TVs. Samsung and the PGA called it the first-ever golf app for a live event. The app was developed w ...

Tags: Media, PGA of America, Samsung

08/04/14
SportsBusiness Journal: PGA could boost merchandise sales

Editor's note: This story is updated from the print edition. The PGA of America anticipates a jump of at least 20 percent in PGA Championship merchandise sales over its best year, thanks largely to a new model with its vendors. The merchandise pavilion, which opened this past week at 38,00 ...

Tags: Leagues and Governing Bodies

08/04/14
SportsBusiness Journal: Jell-O, Chobani at 20 schools

Editor's note: This story is updated from the print edition. Kraft’s Jell-O brand and Chobani Greek yogurt have struck separate multiyear sponsorship deals across nearly 20 colleges each through an agreement with rights holder IMG College. The Jell-O deal started out as a pilot progr ...

Tags: Colleges

07/30/14
SportsBusiness Daily: New Era Is Ryder Cup Team's Official Cap

The PGA of America has selected New Era Cap as the official cap for the '14 U.S. Ryder Cup team. The agreement gives the cap maker exclusive rights to the team’s headwear through '16. The New Era Ryder Cup headwear will begin showing up at retail, including the PGA.com shop and neweracap.com, ...

07/30/14
SportsBusiness Daily: CLC Extends Major Licensing Deals

Collegiate Licensing Co. has extended its licensing agreements with three of the biggest brands in college sports – the Sugar Bowl, Tournament of Roses and the Heisman Trophy Trust. The Sugar Bowl’s relationship with CLC dates back to '98, while the Rose Bowl has used CLC as its licensin ...

07/29/14
SportsBusiness Daily: IMG College To Handle EMU Rights

Eastern Michigan Univ. today will announce that it has signed IMG College to represent its multimedia rights. The five-year agreement gives IMG College the rights to all of the university's advertising and sponsorship inventory. Financial terms of the deal were not immediately available. The school ...

07/28/14
SportsBusiness Journal: Fermata offers licensing challenge

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business ...

Tags: Colleges

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug