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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield appoints regional sales chiefs

04 / 07 / 14

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

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Tags: Colleges

More Stories by this Author

02/17/14
CAA Sports acquires Munich golf firm

CAA Sports, which has one of the largest consulting businesses in U.S. golf, has acquired a Munich-based agency to increase its reach globally. Through its work with KPMG, Zurich, Farmers Insurance, Web.com, Bose and others, the golf division of CAA Sports has established a long list of consultin ...

Tags: Marketing and Sponsorship

02/10/14
For Nelligan, Learfield delivers

In a college sports marketing industry dominated by two power players — Learfield Sports and IMG College — T.J. Nelligan discovered his niche. He figured out a way that the New Jersey-based agency he founded in 1999 could make money by marketing the smaller schools. While Learfield an ...

Tags: Colleges

02/10/14
PGA Tour opens multi-event sales center

The PGA Tour has launched a call center from its Florida headquarters to sell tickets for four of its tournaments. A staff of 12 newly hired sales executives began work last week in a repurposed section of the media center at TPC Sawgrass, the golf course that hosts The Players Championship. They ...

Tags: Leagues and Governing Bodies

02/10/14
KPMG extends Mickelson deal

Phil Mickelson entered the hotel ballroom and walked across the stage, where an exclusive gathering of KPMG partners awaited. In his right arm, Mickelson cradled the Claret Jug like a football, the trophy from his stunning come-from-behind win at the British Open last year. And here he was, a ...

Tags: Marketing and Sponsorship

02/03/14
ND renovation goes beyond athletics

Tradition-rich Notre Dame is taking its most progressive step into the future, tied to an extensive $400 million renovation of its football stadium. The Campus Crossroads Project, the official name of the stadium expansion, stands out for meeting the needs of students and academics as much as Not ...

Tags: Colleges

02/03/14
'The Mayor' of Rocky Top

J oan Cronan’s SUV rolls past Neyland Stadium and turns onto Lake Loudoun Boulevard, just up the hill from the Tennessee River in Knoxville. “There it is,” Cronan says, her voice lifted with pride as she points to the new 9-foot-tall statue of Pat Summitt, the University of Ten ...

Tags: Champions

02/03/14
Golf Digest, Golf Channel team up

Golf Digest and Golf Channel are teaming up for the first time to create a block of branded programming this week featuring the magazine’s “Hot List” equipment review. Beginning Monday and running each day of the week on Golf Channel’s “Morning Drive,” the show ...

Tags: Media

01/20/14
CFP inks hospitality deals

The College Football Playoff has struck partnerships with four companies to handle hospitality sales and marketing for the inaugural championship game next season. Michael Kelly, the CFP’s chief operating officer, said the hospitality arm will be branded Playoff Premium, which will designat ...

Tags: Colleges

01/20/14
PGA digital redesign puts mobile first

Editor’s note: This story is revised from the print edition. The PGA Tour’s digital team will produce at least 50 percent more live golf on its various platforms in 2014. This enhanced priority for more live golf comes at a time when the tour is redesigning its website, PGATour ...

Tags: Leagues and Governing Bodies, Media

01/20/14
FSU's Wilcox weathers 'surreal' year

By the time Florida State’s chartered flight touched down in the early morning hours of Jan. 7, Stan Wilcox had completed perhaps the most rigorous five months a new athletic director could ever expect. At that point, Wilcox, who was named the Seminoles’ AD on Aug. 7, was just hours r ...

Tags: Colleges

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