About The Author
Michael Smith
Staff writer Michael Smith covers colleges, golf and lacrosse.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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New bid format for NCAA sites05 / 20 / 13The NCAA has completed an overhaul of the bid process for 84 of its championships across all three divisions, including the Final Four, and will award close to 500 sites this year. It’s easily the largest bid process in the history of college sports’ governing body, and the selections... Tags: Colleges |
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Izod attracted to golf's younger face
Editor's note: This story is revised from the print edition. Golf has seldom been described as a marketing tool to reach a younger audience, but with more and more colorfully dressed 20-something golfers becoming the face of the PGA Tour, Izod has noticed. The brand, whose theme is “ ...
NCAA deal delivers business or UPS
UPS has developed new business-to-business opportunities through its NCAA sponsorship that has it shipping everything from Final Four tickets to the actual court on which the semifinals and final of the men’s basketball tournament will be played this weekend. With that broadening of its bus ...
Charlotte planning kickoff game
Charlotte intends to join the ranks of Atlanta, Dallas and Houston as cities that host annual kickoff games on college football’s opening weekend. Organizers in Charlotte say they are deep into negotiations with several schools, offering a high-profile matchup with multimillion-dollar guara ...
Tags: Colleges
Social insights for Learfield clients
Jim Hanchett, a former Oregon State athlete, went back to his alma mater last year in search of interns for his fledgling digital marketing agency. What he came away with was a working partnership between the school and the firm he co-founded, Think Social, to create promotions for the Oregon State ...
Tags: Colleges
Alabama’s new AD in card set
When Upper Deck set out to create a limited-edition set of Alabama football trading cards last year, Crimson Tide legends like Bart Starr, Joe Namath, Mark Ingram and Trent Richardson were certain picks. Bill Battle, who played split end for Bea ...
Tags: Colleges
Van Wagner helps NCAA keep fans informed
A trip to the NCAA tournament in the past meant sacrificing updates from other games and instant replays, video elements that are commonplace inside most venues. But that wasn’t the case after the first weekend of games in the new-look NCAA tournament. ...
Tags: Colleges
Front Row to sell for Philly’s Big 5
Looking to capitalize on a time-tested brand as change continues to rock college conferences, athletic directors from the Philadelphia Big 5 schools have signed Front Row Marketing to a two-year deal to sell the group’s commercial rights. The Big 5 is a 59-year-old brand tied to the major c ...
Tags: Colleges
New world greets IMG-Big East talks
IMG College’s multimedia rights with the old Big East Conference expire in June, sending both sides to the negotiating table for a new contract that’s expected to look significantly different. Among the points being negotiated are marketing rights to a conference football championship ...
Tags: Colleges
CDW renews with PGA Tour for ShotLink
CDW, the presenting sponsor of the ShotLink scoring system, has renewed its marketing partnership with the PGA Tour for four more years. The new deal will run through 2016 and provide CDW with status as the official technology partner for the PGA Tour and the Champions Tour. Financial terms were ...
TBS poised to get Final Four early
TBS appears likely to carry the Final Four and two Elite Eight games next year, two years earlier than planned, thanks to an option in the agreement that CBS and Turner signed when they jointly acquired the NCAA’s media rights more than two years ago. When the two networks won the NCAA&rsqu ...
Tags: Media
