About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

ESPN shops deals for new CFP watch party and halftime concert

Published in SportsBusiness Journal on 06 / 26 / 17

ESPN will have several new sales opportunities, including a championship watch party, halftime concert and enhanced hospitality for the 2018 College Football Playoff in Atlanta. In the past three CFP title games, fan entertainment closed down in the hours before kickoff in order to funnel fans to...

Read More

Tags: Colleges

More Stories by this Author

SportsBusiness Daily: Engine Shop Hires Kirschner From Octagon

Experiential marketing agency Engine Shop has hired Jared Kirschner from Octagon to serve as VP of its growing Atlanta office. Kirschner, who started at Engine Shop this week, will oversee an office of 10 employees, while also managing one of the agency’s premier clients, Mercedes-Benz. The ...

SportsBusiness Daily: Bruce Siegal Joining Learfield As Senior Counsel

Bruce Siegal , who spent 30-plus years serving as General Counsel at CLC (and subsequently IMG College), is going to work at Learfield starting this week. He will be Learfield Senior Counsel, based out of the company’s Atlanta office. Siegal was one of the first non-family members to be hired ...

SportsBusiness Daily: Are More Campuswide Rights Deals Coming?

It became obvious that the Univ. of Kentucky's stadium naming-rights deal would be out of the ordinary when Kroger never asked about traditional athletic assets like tickets or gameday hospitality. Instead, the Cincinnati-based grocery chain asked questions about reaching UK students and parents o ...

Tags: Facilities

SportsBusiness Journal: IMG, sponsor set up Nebraska homecoming

First National Bank identified the University of Nebraska’s spring football game as fertile marketing ground a decade ago. With close to 70,000 fans filling Memorial Stadium, many of whom can’t get tickets to sold-out games in the regular season, the spring game each April offers a uniqu ...

Tags: Colleges

SportsBusiness Daily: Learfield Brings On Gil Beverly, Jack Patterson

Learfield has added two execs at the VP level -- GIL BEVERLY and JACK PATTERSON . Beverly had been with ESPN for 12 years in a variety of roles, ranging from the NFL to college sports and NASCAR. Most recently, he had been VP/College Sports Marketing & Sponsorship Activation. In his new role ...

Tags: People and Pop Culture

SportsBusiness Journal: Varsity helps cheerleading bring it on

Jeff Webb’s company, Varsity, first began running cheerleading competitions in 1980. Some 37 years later, cheerleading has gained provisional status from the International Olympic Committee with the hope that the sport could become part of the Olympic Games in the future. This week’s Wo ...

Tags: Events and Attractions

SportsBusiness Journal: Colleges flip the switch on esports

Just seven colleges fielded varsity esports programs as of last July. Now, nine months later, there are 34 varsity esports programs across the country and some officials project as many as 50 to 60 schools will sponsor an esports team by the next academic year. Varsity esports looks very much lik ...

Tags: Colleges

SportsBusiness Journal: At the Masters with Charlie Besser

Photo: COURTESY OF INTERSPORT The Double Eagle Club is normally quiet on Wednesday afternoon before the Masters. Most of the guests go to the golf course to watch the Par-3 Tournament. But ...

Tags: People and Pop Culture

SportsBusiness Journal: Forty Under 40: Rocky Harris

arizona state university Rocky Harris was a young public relations staffer with the San Francisco 49ers when he took the chance of his brief professional life. The 49ers’ temperamental receiver, Terrell Owens, was mired in controversy after the infamous incident where he stom ...

Tags: Forty Under 40

SportsBusiness Journal: Forty Under 40: Mike Zabik

courtesy of mike zabik Variety has certainly added spice to Mike Zabik’s day-to-day life. On the professional side, the RedBird Capital Partners principal sits on two boards — On Location Experiences, the NFL hospitality creation; and Zenith Shipping, which owns a ...

Tags: Forty Under 40

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug