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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield Adds Gil Beverly For Collegiate Marketing, Jack Patterson For Social Media

Published in SportsBusiness Daily on 04 / 26 / 17

Learfield has added two execs at the VP level -- GIL BEVERLY and JACK PATTERSON . Beverly had been with ESPN for 12 years in a variety of roles, ranging from the NFL to college sports and NASCAR. Most recently, he had been VP/College Sports Marketing & Sponsorship Activation. In his new role ...

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Tags: People and Pop Culture

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SportsBusiness Journal: Pizza Hut, Wendy’s activate new efforts

Pizza Hut and Wendy’s are both first-year NCAA corporate partners, but the brands are not necessarily new to March Madness or college basketball. Pizza Hut in the 1980s was one of the first sponsors to buy into the NCAA’s new corpora ...

Tags: In-Depth

SportsBusiness Daily: Hershey Extends NCAA Deal For Five Years

NCAA corporate partner Hershey has extended its deal for five more years. Hershey, which is the organization's official confectionary partner, will continue to market its Reese’s brand on its NCAA advertising. Hershey first became an NCAA partner in '09, and this latest deal marks the second t ...

Tags: Marketing and Sponsorship, NCAA, Hershey

SportsBusiness Daily: Hershey Renews NCAA Partnership

NCAA corporate partner Hershey has extended its deal for five more years, the company will announce later today. As the NCAA's official confectionary partner, Hershey will continue to market its Reese’s brand on its NCAA advertising. Hershey first became an NCAA sponsor in '09, and this marks ...

SportsBusiness Daily: Kim Damron Named Spectra Ticketing President

KIM DAMRON , a 12-year veteran of Spectra Ticketing & Fan Engagement (formerly Paciolan), has been promoted to President. In her previous role as COO, the L.A.-based Damron oversaw customer service, tech operations, e-commerce, marketing and the client partner team, as well as the relationship ...

Tags: People and Pop Culture

SportsBusiness Journal: CFP to consolidate events in Atlanta

Because of Atlanta’s condensed downtown footprint, the College Football Playoff is consolidating its entertainment and fan events for the 2018 championship. The CFP’s ancillary events in its first three years included a fan fest, concert series and game-day tailgate across four days. ...

Tags: Events and Attractions, Colleges

SportsBusiness Daily: SAP Helps Duke Hoops Launch Analytics Tool

Duke fans who want to compare this season's team with the '15 national champion squad or compare G Grayson Allen to Bobby Hurley now have a unique stats and analytics tool on the school's official athletics website. Officials from SAP began working with Duke three years ago to take all of the stats ...

Tags: Media

SportsBusiness Daily: UT Hires K-State's John Currie As AD

A six-month search for Tennessee’s next AD has led to the hiring of John Currie from Kansas State, sources say. An announcement from UT is expected later today. Currie will replace outgoing AD Dave Hart, whose contract runs through June 30. The hire returns Currie to the UT campus where he wor ...

Tags: Colleges, SEC

SportsBusiness Journal: Appalachian State sizes up for video

Appalachian State bought a new LED video board for its football stadium that Daktronics is calling the largest display among its Group of Five schools. The Sun Belt Conference school in Boone, N.C., additionally has contracted for Daktronics to install ribbon boards and a custom audio system for ...

Tags: Colleges

SportsBusiness Daily: IMG College, USF To Part Ways

IMG College and USF will part ways when their multimedia rights contract ends on June 30. IMG has owned the rights at USF since '07. Neither side would comment, but sources said that several months of renewal talks did not produce an extension, prompting the rights holder to exit at the end of the c ...

SportsBusiness Journal: Team to star in six-episode HBO series

A sellout crowd cheers UConn’s 100th consecutive victory on Feb. 13. Photo by: STEPHEN SLADE / UCONN A production team from IMG’s original content division has been coveri ...

Tags: Media

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