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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Pitt's Hiring Of Heather Lyke Would Make Her The Fourth Female AD In Power Five

Published in SportsBusiness Daily on 03 / 20 / 17

Eastern Michigan AD Heather Lyke today at 1:00pm ET will be introduced today as Pitt’s new AD, making her the fourth female AD out of the 65 schools in the Power Five conferences. The others are N.C. State's Debbie Yow, Penn State's Sandy Barbour and Washington's Jennifer Cohen. In the last 15...

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Tags: Colleges

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02/20/17
SportsBusiness Journal: Power of 100 pays off big for UConn

Coach Geno Auriemma and team celebrate on Feb. 13. Photo by: STEPHEN SLADE / UCONN When the final seconds ticked off the University of Connecticut’s 100th straight wom ...

Tags: Colleges

02/14/17
SportsBusiness Daily: Wendy's Signs On As NCAA Sponsor

Wendy’s is the newest NCAA corporate partner, filling the QSR category vacated by Burger King last year. NCAA sponsorships are sold by its rights holders, Turner Sports and CBS. Wendy’s new deal kicks in just in time for March Madness next month. Terms of the arrangement were not availab ...

Tags: Marketing and Sponsorship, NCAA, Wendys

02/13/17
SportsBusiness Journal: Florida’s ‘Swamp’ goes indoors

Editor’s note: This story is revised from the print edition. When University of Florida fans refer to “The Swamp,” they’re usually talking about the Gators’ football field. But last week, thanks to a new court projection video, Florida turned the basketball pl ...

Tags: Colleges, Technology

02/13/17
SportsBusiness Journal: Championship logo is uniquely Clemson

Every section of Clemson’s national championship mark has meaning. The stripes at the top came from the crown of Clemson’s helmet. The tapered border at the shoulder is shaped after the pedestal that holds Howard’s Rock. It goes on and on through the logo, which now adorns every ...

Tags: Colleges

02/06/17
SportsBusiness Journal: Data analytics driving gains at ASU

Before Rocky Harris worked in Arizona State’s athletic department, he was an alumnus and donor, so he remembers what it was like to be bombarded with communications from the school. “I got a letter from the alumni association, an email from the Sun Devil Club and a call from the found ...

Tags: Colleges

01/30/17
SportsBusiness Journal: On Location reshapes experiences

Upward of 50,000 people will pass through the gates of NFL-licensed parties and concerts this week in Houston, marking the first year of a dramatic change to a hospitality model that gives the league an unprecedented level of control and oversight. On Location Experiences, the NFL&rsqu ...

Tags: In-Depth

01/16/17
SportsBusiness Daily: Greg Byrne To Be Next Alabama AD

Arizona AD Greg Byrne will replace the retiring Bill Battle at Alabama, with Battle expected to transition into an advisory role with the school once Byrne takes the reins. Byrne is expected to begin March 1 in Tuscaloosa. Battle, 75, is retiring after almost four years at his alma mater. The f ...

Tags: Colleges

01/16/17
SportsBusiness Daily: Greg Byrne To Become Alabama AD

Arizona AD  Greg Byrne will replace the retiring Bill Battle as Alabama AD, with Byrne expected to begin his new job March 1. Battle, 75, is retiring after almost four years at his alma mater, and he is expected to transition into an advisory role with the school once Byrne takes the reins. ...

01/16/17
SportsBusiness Journal: How Clemson nails it on social media

Related stories: • Clemson: Create once, publish everywhere • Technology keeps PR staff in the moment • CFP notebook: More Culpepper As the buses carrying Clemson’s national championship football team rolled onto campus last week, a member of the school&rs ...

Tags: Colleges

01/16/17
SportsBusiness Journal: CFP notebook: More Culpepper

Believe it or not, Dr Pepper was actually worried that college football fans were getting tired of popular pitchman and concessionaire Larry Culpepper before this season. So the soft drink brand that has become synonymous with college football decided to survey fans on whether the Culpepper characte ...

Tags: Events and Attractions

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