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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Van Wagner adds WCC, three schools

Published in SportsBusiness Journal on 10 / 17 / 16

Van Wagner Sports & Entertainment deepened its pool of college clients by acquiring the multimedia rights to the West Coast Conference and three of its member schools. Loyola Marymount, Pepperdine and San Francisco signed deals in recent weeks to turn over their marketing and media rights to ...

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Tags: Colleges

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SportsBusiness Journal: Pac-12 adds 76 as presenting sponsor

The Pac-12 will have a presenting sponsor of its football championship game for the first time this season. Gasoline retail store 76, a Phillips 66 brand with deep roots in California, signed on as presenting sponsor in a deal spearheaded by Pac-12 Networks Executive Vice President Neil Davis. ...

Tags: Colleges

SportsBusiness Journal: Stanford mobile ticket sales rise

Stanford University has seen the number of football tickets sold through mobile jump 33 percent after overhauling its mobile web platform this season. The Cardinal worked with its software provider, Spectra Ticketing, to revamp the mobile web design for its ticket buyers by using larger buttons, ...

Tags: Colleges

SportsBusiness Daily: Opus Bank To Sponsor Pac-12

California-based Opus Bank has agreed to a multiyear deal that makes it the official bank of the Pac-12 Conference. Opus, which replaces Bank of the West, will have an array of assets, ranging from advertising on the linear Pac-12 Networks to a full presence at league championship events and a robus ...

SportsBusiness Daily: CSMG To Manage CAA's Media Rights

The Colonial Athletic Association has hired the Collegiate Sports Management Group to represent the conference’s media rights. CSMG will negotiate and advise the Richmond-based D-I league on TV, digital, mobile and audio deals. CSMG’s CEO Michael Schreck and COO Ray Katz , the firm&rs ...

SportsBusiness Journal: CSM chief Zak Brown to resign

Zak Brown, who led CSM Sport & Entertainment’s expansion into the U.S. over the past 18 months, is leaving his post as CEO at the end of the year, sources said. Brown’s resignation could clear the path for him to take a leadership position in the Formula One racing series, a move ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Kraft-Learfield union has name, client

The joint venture between Robert Kraft’s sports analytics business, KAGR, and Learfield now has a name and its first college client. KAGR and Learfield are taking their new firm to market as Klear Intel. The name takes the “K” from the New England Patriots’ owner and &ldqu ...

Tags: Colleges

SportsBusiness Journal: Bud Light takes concert tour to schools

Bud Light is taking its party to college football for the first time with an 11-stop mobile marketing tour that will hit college towns throughout the Southeast. Saying that “Saturdays are just better down South,” Bud Light has created a 53-foot-long doublewide trailer that converts in ...

Tags: Colleges, Marketing and Sponsorship

SportsBusiness Journal: Bristol perfect platform for sponsor

The conference room being decked out to look like the eventual Battle at Bristol, including the table (below looking like the field, helped get sponsor Pilot Flying J on board. Photo by: GETTY IMAGES ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Plugged In: Joni Smoller, NACMA

Joni Smoller still remembers her first National Association of Collegiate Marketing Administrators convention in 2005. She was a graduate assistant at her alma mater, Kansas State, and was part of a marketing team there to receive an award. Just over a decade later, Smoller, still at K-State as ass ...

Tags: People and Pop Culture

SportsBusiness Journal: Learfield steps beyond athletics

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Tags: Colleges

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