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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield appoints regional sales chiefs

04 / 07 / 14

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

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Tags: Colleges

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03/03/14
Social media index devoted to sports

A Dallas-based social media agency this week will unveil a sports-specific index that measures the social media power of athletes, leagues and teams. The MVPindex will rank them based on their social media reach, engagement and the conversation they generate. All of those factors will be combined ...

Tags: Marketing and Sponsorship

03/03/14
Stryker strikes PGA Tour marketing deal

Stryker, a joint replacement manufacturer, has entered into a multiyear marketing agreement with the PGA Tour that will include it creating exhibits for 10 tournaments this season. As the tour’s new official joint replacement product, Stryker will have marketing rights at select PGA Tour an ...

Tags: Marketing and Sponsorship

03/03/14
Wood sticks make an impact in lacrosse

From the time that Cortland Begor was selling lemonade in his front yard or reselling old textbooks and novels for a few dollars, he’s had a knack for business. Now a 19-year-old high school student in New Hampshire, Begor has combined his two loves — lacrosse and business — and ...

Tags: Marketing and Sponsorship

03/03/14
Temple’s rights go to Learfield

Learfield Sports has won the multimedia rights to Temple University as part of a 10-year agreement. The deal, which takes effect in July, will provide Learfield with Temple’s signage, sponsorship, corporate hospitality, event marketing, radio, TV, coaches’ shows and online advertising ...

Tags: Colleges

02/24/14
WMG opens Dubai office

Wasserman Media Group has opened a new office in Dubai that will focus on corporate consulting and events in golf, and potentially other sports. David Collins, an Englishman who has six years of agency experience in the United Arab Emirates, joined Wasserman last week and will lead the new UAE of ...

Tags: Marketing and Sponsorship

02/24/14
ACC, Food Lion add twist to tourney

The granddaddy of conference basketball tournaments will add a new twist next month with a fifth day of competition to accommodate the enlarged 15-team ACC. But the expanded league isn’t treating the extra day like the rest of its tourname ...

Tags: Colleges

02/24/14
Answering Final Four capacity questions

Later this year, the NCAA will select future sites for the Final Four from 2017 through 2020. Of the eight venues that are finalists for those four spots, most have hosted previous Final Fours or tournament regionals, meaning that the NCAA has a good idea of what to expect. But how does the NC ...

Tags: Colleges

02/17/14
FanConnect, IMG College reconnect

A Charlotte company that produces on-screen graphics for video largely in college stadiums and arenas has renegotiated its deal with IMG College. The company, 10 Foot Wave, has a digital platform called FanConnect, which enhances the in-stadium video feed that typically goes to TVs in premium are ...

Tags: Marketing and Sponsorship

02/17/14
College football sees rise at gate

College football attendance stabilized in 2013, but the overall average across FBS schools still was the second lowest since 2003. All home, neutral-site and bowl games averaged 45,671 fans this past season, an increase of less than 1 percent over the average of 45,440 in 2012. Still, the slight ...

Tags: Colleges

02/17/14
GM, Mercedes buy into Pac-12 shows

Editor's note: This story is revised from the print edition. The Pac-12 Networks have sold presenting sponsorships of their pregame and postgame shows during the men’s basketball tournament to a pair of automotive companies. General Motors has bought a spot for Buick to sponsor the p ...

Tags: Marketing and Sponsorship, Colleges

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