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Michael Smith
Staff writer Michael Smith covers colleges, golf and lacrosse.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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New bid format for NCAA sites05 / 20 / 13The NCAA has completed an overhaul of the bid process for 84 of its championships across all three divisions, including the Final Four, and will award close to 500 sites this year. It’s easily the largest bid process in the history of college sports’ governing body, and the selections... Tags: Colleges |
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League’s ‘American’ revolution
Before the Big East rebranded to the American Athletic Conference earlier this month, two creative teams started with a list of 250 potential names. Through a series of focus groups and online surveys, which weighed the opinions of more than 10,000 people, the list narrowed. The conference’ ...
Tags: Colleges
IMG College's NCAA run ends
IMG College no longer is contracted to sell NCAA sponsorships, ending a productive five-year run during which the company sold at least five corporate champion or partner deals. NCAA rights holders Turner and CBS manage the sponsorship program, but IMG College has had the rights to sell those spo ...
Tags: Colleges
Engine Shop revs up
When Brian Gordon was a partner with the Miami Marketing Group, there wasn’t any problem that couldn’t be solved with a good party. He and one of his partners with the agency, who was known as the club king of Miami, were known for matching brands with entertainers at some of the grandes ...
Saunders new IMG exec
Andrew Judelson, IMG’s new senior vice president for U.S. business development, has turned to a relationship from his past and hired Charlie Saunders to be IMG’s vice president of marketing. Saunders ...
Damon Evans takes role with IMG College
Former University of Georgia Athletic Director Damon Evans is back in the college space, heading up a new division at IMG College that will assist schools with fundraising. The new fundraising solutions arm will work similarly to IMG’s growing ticket sales business, with IMG College hiring ...
Tags: Colleges
IMG Golf acquiring event firm
IMG’s golf division is acquiring Ken Kennerly’s IGP Sports & Entertainment Group to boost IMG’s efforts to manage more events in North America and create a presence in the golf-rich Jupiter, Fla., area. Event management and ownership is one of the top two revenue producers f ...
Up next: SEC network
The Southeastern Conference has completed the buy-back of its TV, digital and sponsorship rights from third parties, clearing the final hurdles to launch its TV channel with ESPN next year. The conference and ESPN will make a formal announcement on the yet-to-be-named SEC channel, which will laun ...
Tags: Media
Up next: SEC network
The Southeastern Conference has completed the buy-back of its TV, digital and sponsorship rights from third parties, clearing the final hurdles to launch its TV channel with ESPN next year. The conference and ESPN will make a formal announcement on the yet-to-be-named SEC channel, which will laun ...
Tags: Media
TaylorMade a quick-change artist
It probably wasn’t noticeable to anyone outside the walls of TaylorMade’s Carlsbad, Calif., headquarters, but the company’s 2013 marketing has already done an abrupt about-face. In the span of less than three weeks, from the end of January into February, TaylorMade’s marke ...
Bassmaster hooks Diet Dew as sponsor
Bassmaster, the sanctioning body for fishing’s top series, has signed Diet Mountain Dew to be a sponsor across all of its leagues. The deal marks another nonendemic sponsor for Bassmaster and provides its first sponsor in the soft drink category. The sides reached an agreement last month af ...
