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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Adidas Becomes Pac-12 Apparel/Footwear Partner In Three-Year Deal

Published in SportsBusiness Daily on 07 / 29 / 15

adidas has agreed to a three-year marketing and media deal that will make it the official athletic apparel and footwear partner of the Pac-12. The agreement, which will be announced later today, gives adidas rights at all Pac-12 championship events and the Pac-12 Networks. adidas will become present...

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06/29/15
SportsBusiness Journal: NFL’s Learfield stake outside the norm

The NFL owns a small equity piece of collegiate marketer Learfield Sports, a stake the pro league quietly acquired when fund giant Providence Equity Partners bought the agency’s parent company for around $500 million almost two years ago. The league’s share came through the NFL’ ...

Tags: Leagues and Governing Bodies

06/22/15
SportsBusiness Journal: Changes sought for low-revenue sports

When it comes to the future of Olympic sports on college campuses, the most common refrain is “There’s got to be a better way.” Concerns over the rising cost of travel, geographically disparate conferences and the financial focus on football and basketball have left Olympic spor ...

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06/22/15
SportsBusiness Journal: Michigan St. looks to CLC for licensing

Michigan State has long been known for handling its business in-house, including its multimedia rights and licensing. But the school did an about-face on the licensing front last week, signing Collegiate Licensing Co. to be its agent. The Spartans have run their own licensing program for as long ...

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06/17/15
SportsBusiness Daily: Arkansas' Jeff Long Being Honored

Arkansas AD Jeff Long will be honored today as the ‘15 AD of the Year. Long will be introduced at the NACDA Convention in Orlando during the James J. Corbett awards luncheon. The award was originally presented to Long last month at the SBJ/SBD Sports Business Awards in N.Y. Long, who has bee ...

06/15/15
SportsBusiness Journal: Reason to be high on the Hogs

The setting was almost too good to be true for Jeff Long. The athletic director at the University of Arkansas sat on a rooftop bar in Manhattan last month, looking out at the colorfully lit Empire State Building, surrounded by his wife, Fanny, and his three most senior executives and their ...

Tags: In-Depth, Colleges

06/15/15
SportsBusiness Journal: Sankey settles in with books, bobbles

Papers were scattered across the desk. Framed pictures sat on the floor. Boxes full of notes and ring binders were stacked along the wall. The scene was from last Monday, and SEC Commissioner Greg Sankey had just moved into his new office at the B ...

Tags: Colleges

06/15/15
SportsBusiness Journal: High churn rate of today's ADs

W hen Scott Barnes officially takes the athletic director’s chair at the University of Pittsburgh on July 1, he will be the 27th AD hired in Division I this calendar year. The rapid rate of turnover is far from finished. There are 17 ...

Tags: In-Depth, Research and Ratings

06/15/15
SportsBusiness Journal: Pac-12 to create multimedia rights co.

The Pac-12 is moving forward with its new multimedia rights model. The conference decided at its annual spring meetings earlier this month to form a new company that will support schools that decide to take back their multimedia rights. Eleven of the league’s 12 schools currently outsource ...

Tags: Colleges

06/15/15
SportsBusiness Journal: Costco ties Father’s Day, collegiate sales

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Tags: Colleges

06/01/15
SportsBusiness Journal: DeLuca joins content team at IMG

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Tags: Media

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