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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Mobile-Based Senior Bowl Extends With Title Sponsor Reese's

Published in SportsBusiness Daily on 01 / 17 / 18

The Senior Bowl and title sponsor Reese’s have extended their agreement that kicked off in '14. The game in Mobile, Ala., highlights college football’s best seniors and junior graduates, placing them on teams coached by pro st...

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SportsBusiness Journal: Lowe’s building on to ALMS ties

Lowe’s plans to ramp up its investment in the American Le Mans Series this week when it announces a new partnership with the sports-car series. Lowe’s, which already sponsors two Fernandez Racing Acuras, has agreed to become the official home improvement store for the ALMS. Terms were not ...

SportsBusiness Journal: NASCAR boasts new Olympic-size TV hub

There were times when Steve Stum from NASCAR Images was surrounded by more than $20 million in the latest high-tech video and audio equipment at Daytona, and yet he was one drained battery from being crippled. NASCAR Images now coordinates the compound, which covered an ...

SportsBusiness Journal: Banking on hoops

Like most schools, the University of Kentucky generates more of its men’s basketball revenue from ticket sales than any other category. Lexington, Ky., bleeds blue with one of the most passionate fan bases in college sports. In its 2006-07 athletic budget, K ...

Tags: In-Depth

SportsBusiness Journal: Sponsors gauge their return at UK

During every game at Rupp Arena, University of Kentucky men’s basketball coach Tubby Smith paces the sideline in front of a thoughtfully placed, vibrant orange Gatorade cooler, which sits between the team’s bench and the scorer’s table. Smith is shown while taping commerc ...

Tags: In-Depth

SportsBusiness Journal: ISP Sports to take over Seminoles’ rights

Florida State will become the seventh ACC school where ISP has rights. ISP Sports Among the 37 schools for which ISP owns the marketing and multimedia rights: ...

SportsBusiness Journal: Daytona to spend big for race’s 50th birthday

Daytona International Speedway will throw one heck of a party for the 50th running of the Daytona 500 in 2008, and the track is going to spend the next year letting everyone know about it. Insiders say the track could spend about $10 million on the yearlong marketing ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: What's next for the Busch Series?

The phrase has been repeated so often that it’s turned into a mantra for NASCAR’s detractors, who refer to the Busch Series as “Cup Lite” or “Cup Junior” because of the many Nextel Cup drivers who populate the Busch fields. Those guys have a nickname, too — “Buschwhackers.” ...

Tags: In-Depth

SportsBusiness Journal: Gators’ two titles mean new logo

The University of Florida’s licensing office is in the process of choosing a logo to celebrate the school’s dual national championships in football and men’s basketball. A single logo for Florida’s championships could begin showing up on merchandise. Graphic ...

SportsBusiness Journal: Man in Black still brings in green

Dale Earnhardt’s death nearly six years ago robbed stock car racing of its everyman icon, but as marketers of the film “Dale” are learning, Earnhardt’s image and the No. 3 race car remain powerfully attractive to sponsors. Chevrolet, the brand of car formerly dr ...

SportsBusiness Journal: Riding the Montoya revolution

Russia. That’s one Juan Pablo Montoya can’t figure out. Ask Montoya, NASCAR’s newest driving sensation, how he became so popular in Russia and he just laughs and shrugs his shoulders. He never even raced there in his old job as a Formula One driver. “I don’ ...

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