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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Fanatics rolls out new college division with Eiler at the helm

Published in SportsBusiness Journal on 10 / 23 / 17

Fanatics has spent the last two years reimagining the manufacture and sales of licensed sports merchandise for the professional leagues, and now the Florida-based company is taking a similar approach to the college space. With considerable wind at its back, thanks to a series of investments this ...

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Tags: Colleges

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