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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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ASU draws on NFL experience

Published in SportsBusiness Journal on 08 / 25 / 14

From the time Ray Anderson considered leaving the NFL to go to work at Arizona State University, he’s heard the Sun Devils referred to as a sleeping giant. The school is the largest public university in the country, yet ranks in the bottom half of the Pac-12 in annual revenue. It attracts a...

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Tags: Colleges

More Stories by this Author

02/23/09
SportsBusiness Journal: DuPont slashes NASCAR tab

DuPont, long recognized as the leader in hospitality among NASCAR sponsors, is drastically reducing its program this year as part of its companywide cost cutting. Instead of entertaining the 17,000 guests it had at 37 races last year, DuPont will buy hospitality packages at just six races ...

Tags: This Week's News

02/23/09
SportsBusiness Journal: Ask.com goes big at quieter Daytona

Contrary to some of the sponsors and marketing agencies that scaled back their activities at the Daytona 500, Ask.com showed up with its CEO, president and a team of close to 25 for its first race as NASCAR’s official search engine. The primary sponsor of Bobby Labonte’s No. 9 ...

Tags: This Week's News

02/23/09
SportsBusiness Journal: Get un-real: EA Sports steers away from simulator-style game with ...

EA Sports’ whimsical new NASCAR game represents a strategy shift that could lead to an overhaul of the sport’s gaming category. Declining sales from the “NASCAR ’09” game, a desire to reach a broader audience and the need to create a game that fits the Wii console were all integral to t ...

Tags: This Week's News

02/16/09
SportsBusiness Journal: Verizon finds footing away from racetrack

Editor's note: This story is revised from the print edition. Verizon Wireless went to the Daytona 500 last week knowing the speedway was off limits, so it set out to capture the rest of the town. Sprint’s title sponsorship of NASCAR’s top series doesn’t leave a lot of ...

Tags: This Week's News

02/16/09
SportsBusiness Journal: CBS College offers schools lower-priced online service, more cont ...

CBS College Sports, which owns the athletic Web site rights to more than 200 universities, is offering a midtier level of service designed to help schools save money and control more of their content. In the past, CBS College signed its university partners to either a premium or a ba ...

02/16/09
SportsBusiness Journal: Speedway replacing 9,000 seats with high-end motorcoach area

At a time when tickets are hard to move, Lowe’s Motor Speedway is tearing down a 9,000-seat grandstand between Turns 1 and 2 and replacing it with a luxury motorcoach camping area that will overlook the speedway. Marcus Smith, the speedway’s president and general manager, said ...

Tags: This Week's News

02/09/09
SportsBusiness Journal: Leaving Home for the Office

When Tony Stewart sat across from the marketing executives at Office Depot last summer, his new NASCAR team was nothing more than a concept. Stewart didn’t have a presentation deck or even a mock-up of an Office Depot car. He had only an agreement in principal to buy Haas CNC Racin ...

Tags: In-Depth

02/02/09
SportsBusiness Journal: Advertisers back off NASCAR

Most of the biggest-spending TV advertisers in NASCAR are cutting back because of the economy or changes in their business, which could leave the sport’s broadcasters exposed in an already soft ad market. Fox, which broadcasts the season-opening Daytona 500 on Feb. 15, says sales for its ...

Tags: This Week's News

02/02/09
SportsBusiness Journal: NHRA driver/owner launches site to dispel myths about series

During the closing weeks of the 2008 season, NHRA driver and owner Bob Vandergriff Jr. slipped off to a few NASCAR events in pursuit of a new sponsor. Bob Vandergriff Jr. went looking for a sponsor to replace UPS after last season. He was trying to sell space on his Top Fue ...

Tags: This Week's News

02/02/09
SportsBusiness Journal: Danica Patrick signs with IMG

Danica Patrick has signed with IMG’s Alan Zucker and Mark Steinberg to represent her marketing and endorsement efforts off the track. The first female driver to win an IndyCar Series race had been with Hollywood-based agency Endeavor for the last two years and worked with the Players ...

Tags: This Week's News

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