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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Instagram expands its student program

Published in SportsBusiness Journal on 03 / 27 / 17

Instagram is expanding its student ambassador program to generate more college sports content for the social media platform. Students from 30 of the top college basketball schools were picked to create content for their teams’ Instagram accounts through the regular season. From those 30, a ...

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Tags: Media

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08/29/11
SportsBusiness Journal: App extends SEC media reach

The SEC Digital Network is moving swiftly into the smart TV market with an application that has hit Samsung, Sony and Google TV Internet-connected televisions. The free app, which launched this summer and now is available in an estimated 8 million to 10 million homes, delivers a combination of ga ...

Tags: Media

08/29/11
SportsBusiness Journal: Chick-fil-A Kickoff takes long road

Gary Stokan peered out of his downtown Atlanta office toward the Georgia Dome a year ago, wondering which two teams would play there to open the 2011 college football season in the Chick-fil-A Kickoff Game. Through a series of actions, his long-sought matchup had fallen apart. And now, the fact t ...

Tags: Colleges

08/25/11
SportsBusiness Daily: MillerCoors Signs Deals With 23 Colleges

MillerCoors is extending its reach into college sports by striking deals with 23 schools, including blue-chippers like Arizona State, California, Clemson, Colorado, Penn State and Washington. Some of the schools represent renewals of deals that have been in place for years, while other schools eithe ...

Tags: Marketing and Sponsorship, MillerCoors

08/25/11
SportsBusiness Daily: MillerCoors Expands College Sponsorship Portfolio

MillerCoors is extending its reach into college sports by striking deals with 23 schools, including blue-chippers like Arizona State, California, Clemson, Colorado, Penn State and Washington. Some of the schools represent renewals of deals that have been in place for years, while other schools eithe ...

08/23/11
SportsBusiness Daily: IMG College Acquires Cushion Seats Inc.

IMG College has acquired Cushion Seats Inc., a Kansas-based company that leases seat cushions to college football fans on game day. With the acquisition, IMG College picks up Cushion Seats’ contracts with about more than 40 major universities, including Ohio State, Tennessee, Iowa and Wisconsi ...

Tags: IMG, Football, Marketing and Sponsorship

08/22/11
SportsBusiness Journal: Athletic budgets climb

Everyone in college sports is calling for cost control and lower spending, but new data shows schools spending more than ever. A majority of schools have increased their budgets by double-digit percentages from fiscal years 2010 to 2012, according to information obtained by SportsBusiness Journal ...

Tags: In-Depth

08/22/11
SportsBusiness Journal: Schools tweak their branding

Tinker Hatfield, Nike’s renowned shoe and uniform designer, used to visit sports camps all over the country and talk to young athletes to get inspiration for his next project. He also was a graduate from the University of Oregon, one of Nike’s primary clients, and he often would ask t ...

Tags: In-Depth

08/22/11
SportsBusiness Journal: Stevenson to run Pac-12 Enterprises

The Pac-12 is bringing in sports industry veteran Gary Stevenson to oversee its TV, digital and sponsorship units, adding to the conference’s profile as a collegiate powerhouse on the rise. Stevenson will be president of Pac-12 Enterprises, the new wholly owned subsidiary that will launch a suite of cable TV channels in August 2012. The league’s digital and sponsorship sales units also will operate under the Pac-12 Enterprises umbrella.

Tags: Colleges

08/22/11
SportsBusiness Journal: Michigan State's approach

Michigan State University entered its new brand identity campaign with Nike last year, but the strategy that’s worked so well for Oregon wasn’t what the Spartans wanted. They were more interested in consistency and a single, iconic look — not 300 variations of a uniform. ...

Tags: In-Depth, Colleges

08/22/11
SportsBusiness Journal: IMG selling into BYUtv

BYU’s multimedia rights partner, IMG College, has agreed to a deal that will enable it to sell into BYUtv, the university-owned network that will significantly increase its sports programming this season. Casey Stauffer, IMG College’s general manager of the BYU sports property, said h ...

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