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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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College Football HOF Hires Agencies For Communications, Marketing

Published in SportsBusiness Daily on 08 / 19 / 14

The College Football HOF and Chick-fil-A Fan Experience in Atlanta has hired two hometown agencies to direct communications and marketing. Jackson Spalding will manage communications, media relations, event planning and digital for the HOF, while CSE will handle advertising, creative campaign d...

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02/16/09
SportsBusiness Journal: Verizon finds footing away from racetrack

Editor's note: This story is revised from the print edition. Verizon Wireless went to the Daytona 500 last week knowing the speedway was off limits, so it set out to capture the rest of the town. Sprint’s title sponsorship of NASCAR’s top series doesn’t leave a lot of ...

Tags: This Week's News

02/16/09
SportsBusiness Journal: CBS College offers schools lower-priced online service, more cont ...

CBS College Sports, which owns the athletic Web site rights to more than 200 universities, is offering a midtier level of service designed to help schools save money and control more of their content. In the past, CBS College signed its university partners to either a premium or a ba ...

02/16/09
SportsBusiness Journal: Speedway replacing 9,000 seats with high-end motorcoach area

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02/09/09
SportsBusiness Journal: Leaving Home for the Office

When Tony Stewart sat across from the marketing executives at Office Depot last summer, his new NASCAR team was nothing more than a concept. Stewart didn’t have a presentation deck or even a mock-up of an Office Depot car. He had only an agreement in principal to buy Haas CNC Racin ...

Tags: In-Depth

02/02/09
SportsBusiness Journal: Advertisers back off NASCAR

Most of the biggest-spending TV advertisers in NASCAR are cutting back because of the economy or changes in their business, which could leave the sport’s broadcasters exposed in an already soft ad market. Fox, which broadcasts the season-opening Daytona 500 on Feb. 15, says sales for its ...

Tags: This Week's News

02/02/09
SportsBusiness Journal: NHRA driver/owner launches site to dispel myths about series

During the closing weeks of the 2008 season, NHRA driver and owner Bob Vandergriff Jr. slipped off to a few NASCAR events in pursuit of a new sponsor. Bob Vandergriff Jr. went looking for a sponsor to replace UPS after last season. He was trying to sell space on his Top Fue ...

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02/02/09
SportsBusiness Journal: Danica Patrick signs with IMG

Danica Patrick has signed with IMG’s Alan Zucker and Mark Steinberg to represent her marketing and endorsement efforts off the track. The first female driver to win an IndyCar Series race had been with Hollywood-based agency Endeavor for the last two years and worked with the Players ...

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02/02/09
SportsBusiness Journal: Craftsman hangs sign on ESPN’s ‘Tech Garage’

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01/26/09
SportsBusiness Journal: M&M’s sweetens promotion around NASCAR fans

M&M’s will be monitoring two races this season — the one involving its driver Kyle Busch in the No. 18 Toyota, and the one to identify NASCAR’s most colorful fan. The Mars brand will kick off its second “Most Colorful Fan of NASCAR” promotion Feb. 15, the ...

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01/26/09
SportsBusiness Journal: Business as usual at NCAA despite bad news

The notion that Myles Brand’s treatment for pancreatic cancer will lead to sweeping changes inside the NCAA’s Indianapolis halls is off base, says the man who has sat next to Brand for the last six years. Myles Brand announced Jan. 17 that he has cancer. What se ...

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