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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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R&A refreshes British Open identity

Published in SportsBusiness Journal on 11 / 24 / 14

When Malcolm Booth arrived at the R&A in 2007, the organization that runs the British Open didn’t have much of a marketing, branding or communications capability. The R&A was formed to write and administer the rules of golf, and that’s largely what it did. That began to change...

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Tags: Marketing and Sponsorship

More Stories by this Author

07/27/09
SportsBusiness Journal: Taking the wheel at ISC

When Lesa France Kennedy entered the drivers meeting at last April’s NASCAR race in Phoenix, it marked a personal reunion with the sport. Wishes of “Congratulations” and “Welcome back” came from team owners Richard Childress and Jack Roush. Handshakes and hugs came from drivers Carl Edw ...

Tags: This Week's News

07/27/09
SportsBusiness Journal: Joie Chitwood adds to IMS turnover, leaves company to join Intern ...

The only constant at Indianapolis Motor Speedway the past month has been change, and that continued last week when President and COO Joie Chitwood III left IMS to join International Speedway Corp. as vice president of business operations. The 40-year-old Chitwood, who has been at IMS si ...

Tags: This Week's News

07/20/09
SportsBusiness Journal: Army-Navy signs first presenting sponsorship

USAA, a San Antonio-based financial services and insurance firm that was founded by military officers to serve military families, has agreed to be the first presenting sponsor in the 119-year history of the Army-Navy football game. The 10-year sponsorship deal, which was brokered jointly b ...

Tags: This Week's News

07/20/09
SportsBusiness Journal: ACC, Big 12, Pac-10 plot media moves

The next round of college TV rights deals could lead to some intriguing partnerships, judging by the scenarios being discussed at three conference headquarters. Sources close to the ACC, Big 12 and Pac-10 say they will look into the feasibility of a single national channel that would combi ...

Tags: This Week's News

07/13/09
SportsBusiness Journal: ISC linking new brand to Daytona

International Speedway Corp. is creating a new brand — Daytona Elite, named after its signature speedway — that the company plans to license to automotive aftermarket products. Items bearing the Daytona Elite brand are expected to be on store shelves by the first quarter of next y ...

Tags: This Week's News

07/13/09
SportsBusiness Journal: Kahne soaks up Bud perks, eyes the future

Most drivers spend a portion of race day visiting with sponsors before they are called to “Start your engines.” But Kasey Kahne is known around NASCAR circles as perhaps the busiest of them all, visiting anywhere from five to eight different sponsors each race day and close to 200 for ...

Tags: This Week's News

06/29/09
SportsBusiness Journal: Ask’s next question

Ask.com made the call last December to throw nearly all of its marketing resources into NASCAR in the first half of 2009, making it one of the rare brands to invest during the heart of the recession. Up against search-engine titans Google, Yahoo! and MSN, the company’s leaders decided t ...

Tags: This Week's News

06/15/09
SportsBusiness Journal: Social media used as bait to drive Web traffic

Florida State University’s fan page on Facebook is the information clearinghouse for nearly all things Seminoles. On there, you can find everything from the latest merchandise to an up-to-the-minute report on the rain delay at a baseball game. Following almost every Facebook entry is a ...

Tags: In-Depth

06/15/09
SportsBusiness Journal: Schools finding new ways to cash in on Web

As the last out was recorded in North Carolina’s baseball win over East Carolina last week, TarHeelBlue.com was preparing to remake its Web page. Alongside news of the super regional win was North Carolina-branded College World Series merchandise for sale. Both the news and T-shirts ...

Tags: In-Depth

06/15/09
SportsBusiness Journal: Firm takes in-house video product to campus

Anyone who’s ever stood in one of those interminable concession lines at a college football stadium knows what it’s like to squint at a wall-mounted TV, which normally carries the rather plain in-house video feed of the game. A startup tech company has developed a line of software that ...

Tags: This Week's News

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