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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield appoints regional sales chiefs

04 / 07 / 14

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

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Tags: Colleges

More Stories by this Author

10/09/06
CLC opens its College Vault further with venture into books

Collegiate Licensing Co. is going old school with a new twist on the standard coffee-table book. The brand tries to capitalize on long-forgotten logos, like this one from Maryland. Under the umbrella of its year-old College Vault brand, ...

Tags: Marketing and Sponsorship

10/09/06
BofA puts ‘grand’ into grandstand

A rendering shows part of the space, under Turn 4 at Lowe’s Motor Speedway. Bank of America is breaking the mold on NASCAR hospitality by creating a VIP feel in the grandstand at Lowe’s Motor Speedway this weekend. The title sp ...

Tags: This Week's News

10/02/06
ESPN to circle wagons in NASCAR ad pitch

ESPN hopes that coverage across its many media platforms will win over advertisers. ESPN will use the same “surround strategy” with advertising for its NASCAR programming next year that it has employed with “Monday Night Football” this year. ABC/ESPN sig ...

Tags: This Week's News

09/25/06
Small costume firm gets piece of Ricky Bobby

Ricky Bobby screamed “I wanna go fast!,” and speed is of the essence for Robert Berman and his costume-making company. Rasta Imposta called Wonder Bread, Sony Pictures and NASCAR to pitch its idea. Berman, president and CEO of Rasta I ...

Tags: This Week's News

09/25/06
AAA sees success with NASCAR

In Mark Martin’s new AAA commercial, the veteran racer says, “I never go anywhere without AAA.” AAA plans to keep rolling in NASCAR after driver Mark Martin exits. Well, almost never. When the current Nextel Cup season ends in November, Martin will remov ...

Tags: This Week's News

09/18/06
NCAA wants schools to square up accounting

The NCAA polices everything from recruiting to academic performance, but athletic department budgets aren’t within its jurisdiction. There likely won’t ever come a time when the NCAA puts a school on probation for excessive expenditures. There is a way, however, for the NCAA to help schools dece ...

Tags: This Week's News

09/18/06
Host buys Nebraska rights holder

Host Communications has acquired Pinnacle Sports Productions, which owns the University of Nebraska’s multimedia rights, in a deal expected to be announced today. Pinnacle Sports Productions has a deal for multimedia rights to Cornhuskers fo ...

Tags: This Week's News

09/18/06
Speed renews Earnhardt’s ‘Back in the Day,’ plans DVD

“Back in the Day,” the Speed show hosted by Dale Earnhardt Jr., has been renewed for a second season. Speed also plans a release of the show’s first season on DVD in November. “Back in the Day,” which enjoyed marginal ratings success in its first season, is a 30-minute program that looks at ...

Tags: This Week's News

09/11/06
DeWalt tools with NASCAR sponsorship model

The power tool maker recently extended its deal to sponsor Matt Kenseth’s race car. With NASCAR’s Chase for the Nextel Cup beginning this week, DeWalt is riding more than a wave of momentum with Matt Kenseth’s streaking No. 17 car. The pow ...

Tags: DeWalt, NASCAR, This Week's News

09/04/06
NHRA targets casual fans with playoff system

The National Hot Rod Association’s shift to a playoff format in 2007 has some sponsors pumping their fists and others scratching their heads. Playoffs will be used for four series, including Top Fuel. While the “If it ain’t broke, don’ ...

Tags: This Week's News

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