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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

Alabama’s success delivers big payday

04 / 21 / 14

Photo by: GETTY IMAGES Roll Tide is right. The University of Alabama is set to capitalize on its success over the last five years by signing one of the nation’s most lucrative multimedia ...

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Tags: Colleges

More Stories by this Author

10/16/06
Host makes comeback by staying on campus

When Tom Stultz took over Host Communications as president and CEO, his guide was a simple piece of advice he’d been given years ago. “The best way to make money is to quit losing it,” Stultz said. He also leaned on an old saying: Go back to the bas ...

Tags: In-Depth

10/16/06
Turnover, tough times trigger questions

As a former employee at R.J. Reynolds, Dean Kessel knows the powerful red and white impression that Winston left on the motorsports world. “We’ve got the most powerful sports marketing property in the world. What are we going to do about it?” -Dean Kessel, Dir ...

Tags: This Week's News

10/16/06
Just Marketing to aid sponsor hunt

Just Marketing International and Simmons Abramson Marketing are combining forces to aid the IndyCar Series’ quest for sponsors, including selling title sponsorship to the series. Rick Abramson (left), Zak Brown (center) and Gene Simmons will ...

Tags: This Week's News

10/09/06
Petty Enterprises hires LPI to manage licensing program

Petty Enterprises has hired Licensing Partners International to manage the trademark licensing program for its two Nextel Cup teams, as well as team owner and former driving great Richard Petty. Included in the deal is licensing for team owner and rac ...

Tags: Marketing and Sponsorship

10/09/06
CLC opens its College Vault further with venture into books

Collegiate Licensing Co. is going old school with a new twist on the standard coffee-table book. The brand tries to capitalize on long-forgotten logos, like this one from Maryland. Under the umbrella of its year-old College Vault brand, ...

Tags: Marketing and Sponsorship

10/09/06
BofA puts ‘grand’ into grandstand

A rendering shows part of the space, under Turn 4 at Lowe’s Motor Speedway. Bank of America is breaking the mold on NASCAR hospitality by creating a VIP feel in the grandstand at Lowe’s Motor Speedway this weekend. The title sp ...

Tags: This Week's News

10/02/06
ESPN to circle wagons in NASCAR ad pitch

ESPN hopes that coverage across its many media platforms will win over advertisers. ESPN will use the same “surround strategy” with advertising for its NASCAR programming next year that it has employed with “Monday Night Football” this year. ABC/ESPN sig ...

Tags: This Week's News

09/25/06
Small costume firm gets piece of Ricky Bobby

Ricky Bobby screamed “I wanna go fast!,” and speed is of the essence for Robert Berman and his costume-making company. Rasta Imposta called Wonder Bread, Sony Pictures and NASCAR to pitch its idea. Berman, president and CEO of Rasta I ...

Tags: This Week's News

09/25/06
AAA sees success with NASCAR

In Mark Martin’s new AAA commercial, the veteran racer says, “I never go anywhere without AAA.” AAA plans to keep rolling in NASCAR after driver Mark Martin exits. Well, almost never. When the current Nextel Cup season ends in November, Martin will remov ...

Tags: This Week's News

09/18/06
NCAA wants schools to square up accounting

The NCAA polices everything from recruiting to academic performance, but athletic department budgets aren’t within its jurisdiction. There likely won’t ever come a time when the NCAA puts a school on probation for excessive expenditures. There is a way, however, for the NCAA to help schools dece ...

Tags: This Week's News

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