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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Instagram expands its student program

Published in SportsBusiness Journal on 03 / 27 / 17

Instagram is expanding its student ambassador program to generate more college sports content for the social media platform. Students from 30 of the top college basketball schools were picked to create content for their teams’ Instagram accounts through the regular season. From those 30, a ...

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Tags: Media

More Stories by this Author

09/26/11
SportsBusiness Journal: Expanding ACC will reopen ESPN deal

Just three weeks into a new TV deal that already is considered well below market value, the Atlantic Coast Conference is getting a mulligan. The conference is adding Big East Conference schools Syracuse and Pittsburgh, which will give it another crack at negotiating its media rights deal with E ...

Tags: Colleges

09/26/11
SportsBusiness Journal: JMI brings big names to college consulting

Editor's note: This story is updated from the print edition. With collegiate athletics facing an ever-changing business landscape, San Diego-based JMI Sports, the firm that planned and oversaw the building of Petco Park, is creating a college division that will offer a broad range of consulti ...

Tags: Colleges

09/26/11
SportsBusiness Journal: 1990 proposal outlines super conference

The idea was to create a super conference of 16 schools overlapping states from the Northeast through the South. Eventually, according to this plan, there would be four super conferences that blanketed the country, and their champions would come together in a playoff to decide the national champ in ...

Tags: Colleges

09/19/11
SportsBusiness Journal: Schwab puts golf mentor stories on video

Journeyman golfer Kevin Streelman swallows hard as he listens to one of the PGA Tour’s most respected voices tell him, “You weren’t at your best.” As Tom Lehman continues in this honest, career-evaluating exchange, he tells Streelman, “You know how good you can be an ...

Tags: Marketing and Sponsorship

09/19/11
SportsBusiness Journal: CLC expands line of products

New or expanded lines of college products are showing up in places you’d never expect. Boots sporting a school’s logo are being sold in western wear retailers. Licensed sunglasses are in Sunglass Hut stores all over the country. Logo pacifiers can be found in Babies “R” Us ...

Tags: Marketing and Sponsorship

09/19/11
SportsBusiness Journal: Raycom expands ACC's syndication

The ACC’s football syndication package has expanded into 40 new markets this season, including such faraway locales as Los Angeles, San Francisco and Denver. Those new markets give ACC football more exposure than it’s ever enjoyed in its longtime relationship with Raycom Sports, which ...

Tags: Media

09/16/11
SportsBusiness Daily: Honda, State Farm Get Rose Bowl Signage

The newly renovated Rose Bowl has agreed to new sponsorship deals with Honda and State Farm. Honda’s deal is being called a “Crown Signage” partnership, which includes a 5x42-foot sign atop the stadium’s video board in the north end zone. During UCLA games, Honda will present ...

Tags: Marketing and Sponsorship

09/15/11
SportsBusiness Daily: IMG Divisions To Represent Senior Bowl

Two IMG divisions, IMG Academies and IMG College, are teaming up to represent the Senior Bowl to broaden the event’s marketing and sponsorship initiatives. IMG Academies will carry the tag “official training partner” for the Mobile, Ala.-based game, which showcases college football ...

09/14/11
SportsBusiness Daily: Hyundai Inks Deals With 24 Universities

Korean automaker Hyundai today will announce that it has signed sponsorship agreements with 24 universities, giving it on-site activation, media buys and hospitality. The deals were brokered by IMG College from its stable of 80-plus schools, giving Hyundai rights at Florida, Georgia, Ohio State, Ore ...

09/12/11
SportsBusiness Daily: Learfield Hosting College Events For Ill Children

Learfield Sports is teaming with Chicago-based Special Spectators to create college gameday experiences for seriously ill children and their families. The first event was this past weekend at Northwestern. Future dates are set for Alabama, Colorado, Kansas State, North Carolina, Oklahoma, Oklahoma S ...

Tags: Colleges

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