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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield appoints regional sales chiefs

04 / 07 / 14

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

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Tags: Colleges

More Stories by this Author

10/30/06
Supercross calls TV deal ‘best ever’

Amp’d Mobile Supercross has revamped its television contract with CBS and Speed to include an added live event, as well as preseason and postseason specials for the 2007 season. The motorcycle racing series will announce its TV contract extensions this week, as well as an extension to Prog ...

Tags: This Week's News

10/30/06
ESPN, MRN bringing Spanish-language NASCAR to radio

ESPN Deportes Radio and MRN Radio are teaming to launch Spanish-language NASCAR programming this week. The yet-to-be-named two-minute segment will air daily on ESPN Deportes Radio stations in 18 U.S. markets, plus Sirius Satellite Radio, and will represent the network’s first NASCAR program ...

Tags: This Week's News

10/30/06
Montoya interest spawns new site

Chip Ganassi Racing, home of Juan Pablo Montoya, translated its site into Spanish. Chip Ganassi Racing will launch its Web site in Spanish today in response to the interest generated from the signing of Colombian driver Juan Pablo Montoya. The Spanish-languag ...

Tags: This Week's News

10/23/06
Ganassi teams star in new Speed show

A Speed Channel television show targeted for mid-November will offer an inside look at Chip Ganassi’s IndyCar and NASCAR operations. Chip Ganassi provided the producer of “Racing Incorporated” with full access. Ganassi provided Kestrel Communications, the sh ...

Tags: This Week's News

10/23/06
Kentucky Speedway takes the lead with customer loyalty card

Kentucky Speedway, the site for annual NASCAR Busch and Craftsman Truck series and IndyCar Series events, will announce in the coming weeks a new customer loyalty plan designed to reward fans with discounts on future ticket purchases. Located in Sparta ...

Tags: This Week's News

10/23/06
Lowe’s helps American Le Mans build speed

While a slew of photographers gathered around the newly unveiled Lowe’s Acura, Scott Atherton, president of the American Le Mans Series, stood to the side wearing the satisfied look of the cat that ate the canary. Luis Diaz (left) and Adrian Fernandez will drive ...

Tags: This Week's News

10/16/06
Host makes comeback by staying on campus

When Tom Stultz took over Host Communications as president and CEO, his guide was a simple piece of advice he’d been given years ago. “The best way to make money is to quit losing it,” Stultz said. He also leaned on an old saying: Go back to the bas ...

Tags: In-Depth

10/16/06
Turnover, tough times trigger questions

As a former employee at R.J. Reynolds, Dean Kessel knows the powerful red and white impression that Winston left on the motorsports world. “We’ve got the most powerful sports marketing property in the world. What are we going to do about it?” -Dean Kessel, Dir ...

Tags: This Week's News

10/16/06
Just Marketing to aid sponsor hunt

Just Marketing International and Simmons Abramson Marketing are combining forces to aid the IndyCar Series’ quest for sponsors, including selling title sponsorship to the series. Rick Abramson (left), Zak Brown (center) and Gene Simmons will ...

Tags: This Week's News

10/09/06
Petty Enterprises hires LPI to manage licensing program

Petty Enterprises has hired Licensing Partners International to manage the trademark licensing program for its two Nextel Cup teams, as well as team owner and former driving great Richard Petty. Included in the deal is licensing for team owner and rac ...

Tags: Marketing and Sponsorship

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