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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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College Football HOF Hires Agencies For Communications, Marketing

Published in SportsBusiness Daily on 08 / 19 / 14

The College Football HOF and Chick-fil-A Fan Experience in Atlanta has hired two hometown agencies to direct communications and marketing. Jackson Spalding will manage communications, media relations, event planning and digital for the HOF, while CSE will handle advertising, creative campaign d...

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03/30/09
SportsBusiness Journal: Ohio State lands $110M deal

Ohio State has awarded its marketing and media rights to IMG College for a guaranteed $110 million over 10 years, making it the richest annual rights fee ever given to a university. The $11 million the Buckeyes will earn annually outpaces the $10 million IMG College pays Florida and the $9 ...

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03/30/09
SportsBusiness Journal: Roush Fenway uses baseball to pitch racing

The swings were rusty and the fastballs lacked zip, but Roush Fenway Racing’s first baseball fantasy camp did more than loosen up the arms of Fortune 500 executives last week. It produced much-needed and often hard-to-get meetings with prospective sponsors. Roush Fenway Racing is hal ...

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03/30/09
SportsBusiness Journal: IMG College national sales SVP Stacey exits

Lee Stacey, the senior vice president of national sales for IMG College, has left the agency after 16 months. Stacey joined IMG in December 2007 shortly after the company formed its college division. Earlier that year, IMG had acquired Collegiate Licensing Co. and Host Communicati ...

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03/23/09
SportsBusiness Journal: Dyer rejoins Pyne in new IMG post

It was more than a decade ago that Mark Dyer launched the NASCAR Cafe. His account executive in NASCAR’s licensing office at the time was a young up-and-comer named George Pyne. Together, they became two of the most powerful executives in NASCAR, and after moving on to new ventures, ...

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03/23/09
SportsBusiness Journal: Bassett leaves Waltrip to start a new agency

Terry Bassett has left his post as chief marketing officer at Michael Waltrip Racing to start a specialized sports marketing agency with two other partners called Genesis Advantage. The agency will open April 1 and focus on retail marketing in NASCAR and the NHRA. Bassett’s partners ...

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03/23/09
SportsBusiness Journal: Joe Gibbs Racing is new race team partner

One of NASCAR’s foremost race teams has a new business partner. Joe Gibbs Racing is finalizing a broad-based relationship with IMG that will give the NASCAR team access to the agency’s full range of sponsorship sales, measurement and activation capabilities. The agreement be ...

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03/16/09
SportsBusiness Journal: Ford promotion for Fusion reaches beyond NASCAR

When Matt Kenseth put his Ford in victory lane for NASCAR’s first two Sprint Cup races of the season, he had a few more fans pulling for him than usual. About 120,000 of them, in fact. That’s how many consumers have registered so far in the first year of Ford’s “We ...

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03/16/09
SportsBusiness Journal: Petty Experience targets return customers

If membership really does have its privileges, Richard Petty Driving Experience customers will find a reason to return for another loop around the track in an authentic NASCAR car. RPDE, which offers the NASCAR driving experience to the common fan, will launch a membership program this wee ...

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03/09/09
SportsBusiness Journal: ISP deal would put Georgia into top tier

The University of Georgia and ISP Sports are in the final stages of negotiations to bundle the Bulldogs’ marketing and media rights into a blockbuster long-term package that would be among the most lucrative in the country. Specifics of the contract are still being finalized, but Geo ...

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03/09/09
SportsBusiness Journal: United Association signs NHRA deals; IMG gets the assist

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