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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Call-ing Card: Arkansas Files Trademark For "Wooo Pig Sooie" Chant

Published in SportsBusiness Daily on 07 / 21 / 14

Univ. of Arkansas fans have been calling the hogs nearly as long as their Razorbacks have been playing football, making “Wooo Pig Sooie” one of the most recognizable cheers in collegiate athletics. Now the school is making its claim to the cheer legally binding by obtaining a sound ...

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Tags: Marketing and Sponsorship, SEC

More Stories by this Author

03/02/09
SportsBusiness Journal: Ohio State weighs 4 outside agencies, but could keep rights in-h ...

Four agencies have submitted bids to acquire Ohio State’s multimedia and marketing rights, but there’s no certainty that the school will select any of them. The Buckeyes, whose rights are considered among the most valuable in college sports because of the school’s huge following and nat ...

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02/23/09
SportsBusiness Journal: ACC plans to bring in IMG’s Barry Frank for TV talks

The Atlantic Coast Conference is set to hire IMG Sports Media’s Barry Frank to handle its next media rights negotiations, according to several informed sources. The two sides could sign a deal as early as this week. Frank’s ties to ACC Commissioner John Swofford go back to last ...

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02/23/09
SportsBusiness Journal: DuPont slashes NASCAR tab

DuPont, long recognized as the leader in hospitality among NASCAR sponsors, is drastically reducing its program this year as part of its companywide cost cutting. Instead of entertaining the 17,000 guests it had at 37 races last year, DuPont will buy hospitality packages at just six races ...

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02/23/09
SportsBusiness Journal: Ask.com goes big at quieter Daytona

Contrary to some of the sponsors and marketing agencies that scaled back their activities at the Daytona 500, Ask.com showed up with its CEO, president and a team of close to 25 for its first race as NASCAR’s official search engine. The primary sponsor of Bobby Labonte’s No. 9 ...

Tags: This Week's News

02/23/09
SportsBusiness Journal: Get un-real: EA Sports steers away from simulator-style game with ...

EA Sports’ whimsical new NASCAR game represents a strategy shift that could lead to an overhaul of the sport’s gaming category. Declining sales from the “NASCAR ’09” game, a desire to reach a broader audience and the need to create a game that fits the Wii console were all integral to t ...

Tags: This Week's News

02/16/09
SportsBusiness Journal: Verizon finds footing away from racetrack

Editor's note: This story is revised from the print edition. Verizon Wireless went to the Daytona 500 last week knowing the speedway was off limits, so it set out to capture the rest of the town. Sprint’s title sponsorship of NASCAR’s top series doesn’t leave a lot of ...

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02/16/09
SportsBusiness Journal: CBS College offers schools lower-priced online service, more cont ...

CBS College Sports, which owns the athletic Web site rights to more than 200 universities, is offering a midtier level of service designed to help schools save money and control more of their content. In the past, CBS College signed its university partners to either a premium or a ba ...

02/16/09
SportsBusiness Journal: Speedway replacing 9,000 seats with high-end motorcoach area

At a time when tickets are hard to move, Lowe’s Motor Speedway is tearing down a 9,000-seat grandstand between Turns 1 and 2 and replacing it with a luxury motorcoach camping area that will overlook the speedway. Marcus Smith, the speedway’s president and general manager, said ...

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02/09/09
SportsBusiness Journal: Leaving Home for the Office

When Tony Stewart sat across from the marketing executives at Office Depot last summer, his new NASCAR team was nothing more than a concept. Stewart didn’t have a presentation deck or even a mock-up of an Office Depot car. He had only an agreement in principal to buy Haas CNC Racin ...

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02/02/09
SportsBusiness Journal: Advertisers back off NASCAR

Most of the biggest-spending TV advertisers in NASCAR are cutting back because of the economy or changes in their business, which could leave the sport’s broadcasters exposed in an already soft ad market. Fox, which broadcasts the season-opening Daytona 500 on Feb. 15, says sales for its ...

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