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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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R&A refreshes British Open identity

Published in SportsBusiness Journal on 11 / 24 / 14

When Malcolm Booth arrived at the R&A in 2007, the organization that runs the British Open didn’t have much of a marketing, branding or communications capability. The R&A was formed to write and administer the rules of golf, and that’s largely what it did. That began to change...

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Tags: Marketing and Sponsorship

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SportsBusiness Journal: Motorola to pass new NHRA rights to Boost Mobile

Motorola has joined the NHRA’s roster of sponsors as official mobile technology partner and will pass those rights through to Boost Mobile for the activation. In addition to on-site activation at NHRA events, Boost Mobile has developed an NHRA-branded mobile application for use on most ...

Tags: This Week's News

SportsBusiness Journal: NASCAR, teams hopeful after licensing talks

The formation of an industrywide NASCAR Properties isn’t without its obstacles, but most in the sport are optimistic about its future after two organizational meetings at the NASCAR offices in Charlotte. Most of the Sprint Cup teams were represented at the first meeting Sept. 24 and a s ...

Tags: This Week's News

SportsBusiness Journal: IRL adds Maker’s Mark and renews Peak

Maker’s Mark has agreed to a deal with the Indy Racing League that makes it the official bourbon, while Peak has renewed its agreement with the IRL for the motor oil and oil filter categories. The Maker’s Mark partnership came about after the distiller ran a pair of trial programs durin ...

Tags: This Week's News

SportsBusiness Journal: Pepsi flavors movie-race combo

Pepsi plans to own the airwaves Sunday on ABC with at least six different 30-second ads, presenting sponsorship of a one-hour movie about Hendrick Motorsports’ 25th anniversary and title sponsorship of the race broadcast, as well as title sponsorship of the race that day at Auto Club Sp ...

Tags: This Week's News

SportsBusiness Journal: NASCAR, teams discuss unifying licensing efforts

NASCAR and the sport’s top teams are discussing ways to rescue their troubled licensing business by bringing all of the team and driver rights under one banner, marking the first major step toward creating NASCAR Properties. Those rights are splintered from team to team, which means a ...

Tags: This Week's News

SportsBusiness Journal: ‘The right man at the right time’

In the days before his death, while he still had the strength, Myles Brand would sit on the couch in his Indianapolis living room with a legal pad in his lap and a pen in his hand. With his death from pancreatic cancer imminent, Brand was still thinking “What’s next?” and jotting those ...

Tags: Remembering Myles Brand

SportsBusiness Journal: NASCAR Foundation makes a quick start

The NASCAR Foundation, in just its third year, raised nearly $4 million in 2008, and $2.5 million of that went directly to nonprofit organizations and services. Most of that money goes to the 34 groups that are within the NASCAR Foundation’s family of charities, but the foundation give ...

Tags: In-Depth

SportsBusiness Journal: Pac-10 blocks launch of Arizona net

IMG College’s now-defunct statewide network for select University of Arizona football and basketball games unraveled late last month when Pac-10 Conference officials said the school’s network did not have rights to carry live game programming. The conference’s media contracts with ES ...

Tags: This Week's News

SportsBusiness Journal: College sports shine spotlight on causes

While Congress has showered its skepticism on the NCAA and even bowl games for operating as nonprofit endeavors, college sports remain fertile ground for charities. Just like the marketing side of college sports, the fundraising and charitable giving in college athletics is somewhat ...

Tags: In-Depth

SportsBusiness Journal: ESPN alters college football ad platform

With college football’s national championship being decided in the Rose Bowl on ABC this season, the network has developed a new advertising platform called “The Drive to the National Championship.” Brands including Dr Pepper, Ford, Home Depot, Nissan, Vizio and Taco Be ...

Tags: This Week's News

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