About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

Learfield Adds Gil Beverly For Collegiate Marketing, Jack Patterson For Social Media

Published in SportsBusiness Daily on 04 / 26 / 17

Learfield has added two execs at the VP level -- GIL BEVERLY and JACK PATTERSON . Beverly had been with ESPN for 12 years in a variety of roles, ranging from the NFL to college sports and NASCAR. Most recently, he had been VP/College Sports Marketing & Sponsorship Activation. In his new role ...

Read More

Tags: People and Pop Culture

More Stories by this Author

SportsBusiness Journal: Mitsubishi renews tour sponsorships

Mitsubishi Electric, a PGA Tour official partner and a Champions Tour title sponsor, has renewed its deals for another four years. The Tokyo-based company with offices throughout the U.S. probably is best known for rolling out the LED video boards — known as Diamond Vision — at PGA To ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Kia Signs Three-Year Sponsorship With SEC

Kia Motors has signed a three-year deal to be an official sponsor of the SEC. Financial terms were not announced, but the Kia Sorento will serve as the conference’s official vehicle for all championship events and FanFare fan events. The deal was negotiated by SEC Sports Marketing, a property ...

SportsBusiness Journal: Colleges want seconds

Last season, StubHub processed more than 3,500 transactions for tickets to home football games at Clemson University. For the most part, the school had no idea where those tickets were going. Since then, the Tigers have made StubHub their official fan-to-fan marketplace, and while it’s stil ...

Tags: In-Depth

SportsBusiness Journal: Network for SEC back in play

Three years ago, ESPN agreed to pay the Southeastern Conference what was thought to be a premium rights fee, in part, to prevent the league from starting its own network. Now, with the conference adding new schools, the concept of a conference channel is back on the table. Several industry source ...

Tags: Media

SportsBusiness Journal: NCAA keeps AT&T as corporate champion

AT&T, the NCAA’s longest-standing partner, has extended its corporate champion sponsorship. The three-year agreement keeps AT&T on board as the NCAA’s official wireless service provider and a heavily integrated sponsor of CBS’s basketball broadcasts, including “At ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Season-ticket delivery shifts online

For the first time, the majority of college football season tickets at Paciolan’s 105 Division I universities were renewed online this year. Online transactions and digital delivery of tickets began roughly in the early to mid-2000s as universities moved toward a paperless approach to ticke ...

Tags: Colleges

SportsBusiness Journal: OU resumes talks over TV channel

Editor's note: This story is updated from the print edition. Now that the Big 12 appears to have a future that includes the University of Oklahoma, the school has resumed its plans for a branded TV channel that will launch with the start of the 2012 football season. While school officials ...

Tags: Colleges

SportsBusiness Journal: Sponsors sought for Pac-12 title game

The Pac-12’s sales arm, Fox Sports Enterprises, is on the street selling founding sponsorships for the conference’s inaugural football championship game. The conference and Fox have jointly agreed not to offer a title sponsorship for the game this season, but no decisions have been ma ...

Tags: Colleges

SportsBusiness Journal: VFW partners with Missouri Valley

The VFW’s fundraising arm, which struck sponsorship deals in NASCAR and the NFL in recent years, is moving deeper into sports marketing with a unique new partnership in the Missouri Valley Conference. In an effort to raise more money for the Veterans of Foreign Wars, its foundation will wor ...

Tags: Colleges

SportsBusiness Journal: ACC launching digital network

The ACC is launching its own ad-supported digital network, with plans for a daily news show, a football studio show on game days, and unique behind-the-scenes programming. Content slowly began to appear on TheACC.com last week as part of a soft launch, with a more formal unveiling expected this ...

Tags: Colleges

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug