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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Alabama’s success delivers big payday

04 / 21 / 14

Photo by: GETTY IMAGES Roll Tide is right. The University of Alabama is set to capitalize on its success over the last five years by signing one of the nation’s most lucrative multimedia ...

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Tags: Colleges

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01/08/07
NASCAR taking licensing wheel for ISC

NASCAR’s licensing office has never represented another company’s marks before, but a new deal with International Speedway Corp. will make NASCAR the official licensing agent for ISC’s tracks and events, including Daytona International Speedway. NASCAR and ISC are expected to finalize a new ...

Tags: This Week's News

01/08/07
Next international stop for NASCAR goods: Australia

With an eye on Australia and New Zealand as untapped markets for its merchandise, NASCAR is partnering with a leading Australian licensing company to increase its sales and marketing opportunities Down Under. Gaffney International Licensing, a 30-year-old company headquartered in Melbourne, ...

Tags: This Week's News

12/25/06
2 hours, 9 games for ESPNU show

ESPNU is sprinkling a little March Madness into college basketball’s regular season. A new show, “Give ’N Go,” will debut Jan. 10 with two hours dedicated to live cut-ins on as many as nine games. It’s similar to the approach used during the NCAA tournament, when viewers are whisked from on ...

Tags: This Week's News

12/25/06
NASCAR series sponsors Busch, Craftsman team up

For the first time, two of NASCAR’s title sponsors are teaming their marketing efforts for a promotion to push sales of Busch beer and Craftsman tools. Beginning in mid-January and running into the spring, Busch- and Craftsman-branded displays will appear in mor ...

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12/18/06
Busch will end NASCAR title deal

Busch’s long-running title sponsorship of NASCAR’s No. 2 series will come to an end after the 2007 season, officials from Anheuser-Busch and NASCAR confirmed, and the price is going up. With ESPN taking over as the sole broadcaster of Busch Series races in 2007 and NASCAR attempting to rais ...

Tags: This Week's News

12/18/06
Fox’s 4-year BCS packages a hit

Who needs a college football playoff? Not Fox, apparently, which has become the darling of the ad community following a successful run-up to the Bowl Championship Series. Fox’s four BCS games — ABC/ESPN is selling the Rose Bowl — are 95 percent sold out for this year, and 70 percent sold ac ...

Tags: Colleges, This Week's News

12/11/06
MainGate retail sites in store for IndyCar

MainGate Inc., a merchandising and marketing company in Indianapolis, didn’t have to stray from its backyard to find its newest partners. Indianapolis Motor Speedway and the IndyCar Series have agreed to a five-year deal with MainGate, which will operate an on-site mobile retail store at e ...

Tags: This Week's News

11/27/06
NASCAR’s new official bank: BofA

BofA named the Lowe’s Motor Speedway fall race this year. Bank of America, which made a significant push into motorsports this year with multiple track deals and title sponsorship of a Nextel Cup race, is expected to announce today that it is becoming the official b ...

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11/20/06
Bodenheimer takes in Miami weekend

ABC Sports/ESPN President George Bodenheimer was expected to spend Saturday and Sunday at Homestead-Miami Speedway watching the Busch Series and Nextel Cup races with NASCAR CEO Brian France . Bodenheimer’s visit to Homestead marked his second full NASCAR weekend. He also attended the ...

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11/20/06
Tylenol takes over NASCAR from Goody’s

After vaulting into NASCAR in 2005 with its Team Tylenol campaign, Tylenol will increase its presence in 2007 by replacing longtime sponsor Goody’s Powder as the official pain reliever of NASCAR. Goody’s, which had owned that space since 1977, was one of NASCAR’s first nonautomotive sponsor ...

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