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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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College Football HOF Hires Agencies For Communications, Marketing

Published in SportsBusiness Daily on 08 / 19 / 14

The College Football HOF and Chick-fil-A Fan Experience in Atlanta has hired two hometown agencies to direct communications and marketing. Jackson Spalding will manage communications, media relations, event planning and digital for the HOF, while CSE will handle advertising, creative campaign d...

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More Stories by this Author

05/04/09
SportsBusiness Journal: A new Motorsports Authentics?

The future business model of troubled merchandise giant Motorsports Authentics will be decided soon after its owners explore ways to turn the company around. In the four years that the company has been in existence, it has been a licensee, a trackside retailer, an apparel company, a novelty comp ...

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04/27/09
SportsBusiness Journal: New season for college action figures

Phoenix-based McFarlane Toys has been producing action figures of professional athletes for more than a decade, but never before has the company tapped the college market. That will change later this year with the release of six action figures that portray NFL stars in their college gea ...

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04/27/09
SportsBusiness Journal: Firm tries sponsorship alternative

State Water Heaters, a NASCAR team sponsor since 2006, went into this season wanting to maintain the benefits of its marketing and hospitality program while trimming expenses. After visiting just about every NASCAR team as a free agent, State went in a markedly different direction. It deci ...

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04/20/09
SportsBusiness Journal: NASCAR looks for next generation of fans in science classrooms

As high school students learn about science in the classroom, NASCAR hopes a recently announced educational initiative will create a new generation of racing fans. “The Science of Speed,” a series of educational videos for high school classrooms, represents a partnership betwee ...

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04/13/09
SportsBusiness Journal: IMG College to manage Final Four fan events

The Final Four’s fan events — the Big Dance and Hoops City — are in for a makeover from IMG College , which has been retained to manage all of the ancillary activities for the NCAA’s flagship event. The Big Dance, the outdoor concert area, and Hoops City, the indoor interactive and ...

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04/13/09
SportsBusiness Journal: GoDaddy signs on as sponsor of Darlington race

For years, Darlington Raceway’s flagship NASCAR race was known as the Southern 500, but over time “Southern” was dropped in favor of title sponsors, most recently Dodge. Not only is “Southern” back in the race’s title this year — an attempt to revi ...

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04/06/09
SportsBusiness Journal: TV money arriving just in time for Kentucky, Calipari

The Southeastern Conference’s lucrative new TV contracts with CBS and ESPN kick in next season, and the timing couldn’t be more opportune for the University of Kentucky, which last week made John Calipari the highest-paid college basketball coach in the country. The Wildcats wi ...

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03/30/09
SportsBusiness Journal: IMG College national sales SVP Stacey exits

Lee Stacey, the senior vice president of national sales for IMG College, has left the agency after 16 months. Stacey joined IMG in December 2007 shortly after the company formed its college division. Earlier that year, IMG had acquired Collegiate Licensing Co. and Host Communicati ...

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03/30/09
SportsBusiness Journal: GM’s Final Four activation: Less cash, more cars

The Final Four used to be a prime gathering spot for General Motors, which entertained as many as 400 to 500 dealers with meetings during the day and basketball games at night. This year’s Final Four will be different, despite being a home game for GM in Detroit. The suites that come ...

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03/30/09
SportsBusiness Journal: ‘All hands on deck’ as agency takes on challenging market

The signs of the recession are all around Ryan Kurek, owner of motorsports marketing agency Leverage Sports. The office he owns just south of Charlotte in Fort Mill, S.C., is now being subleased to someone else. Kurek’s staff, which once numbered eight full-t ...

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