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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield appoints regional sales chiefs

04 / 07 / 14

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

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Tags: Colleges

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12/18/06
Busch will end NASCAR title deal

Busch’s long-running title sponsorship of NASCAR’s No. 2 series will come to an end after the 2007 season, officials from Anheuser-Busch and NASCAR confirmed, and the price is going up. With ESPN taking over as the sole broadcaster of Busch Series races in 2007 and NASCAR attempting to rais ...

Tags: This Week's News

12/18/06
Fox’s 4-year BCS packages a hit

Who needs a college football playoff? Not Fox, apparently, which has become the darling of the ad community following a successful run-up to the Bowl Championship Series. Fox’s four BCS games — ABC/ESPN is selling the Rose Bowl — are 95 percent sold out for this year, and 70 percent sold ac ...

Tags: Colleges, This Week's News

12/11/06
MainGate retail sites in store for IndyCar

MainGate Inc., a merchandising and marketing company in Indianapolis, didn’t have to stray from its backyard to find its newest partners. Indianapolis Motor Speedway and the IndyCar Series have agreed to a five-year deal with MainGate, which will operate an on-site mobile retail store at e ...

Tags: This Week's News

11/27/06
NASCAR’s new official bank: BofA

BofA named the Lowe’s Motor Speedway fall race this year. Bank of America, which made a significant push into motorsports this year with multiple track deals and title sponsorship of a Nextel Cup race, is expected to announce today that it is becoming the official b ...

Tags: This Week's News

11/20/06
Bodenheimer takes in Miami weekend

ABC Sports/ESPN President George Bodenheimer was expected to spend Saturday and Sunday at Homestead-Miami Speedway watching the Busch Series and Nextel Cup races with NASCAR CEO Brian France . Bodenheimer’s visit to Homestead marked his second full NASCAR weekend. He also attended the ...

Tags: This Week's News

11/20/06
Tylenol takes over NASCAR from Goody’s

After vaulting into NASCAR in 2005 with its Team Tylenol campaign, Tylenol will increase its presence in 2007 by replacing longtime sponsor Goody’s Powder as the official pain reliever of NASCAR. Goody’s, which had owned that space since 1977, was one of NASCAR’s first nonautomotive sponsor ...

Tags: This Week's News

11/13/06
RazorGator’s one-stop Rose Bowl

Companies that have gone to RazorGator for tickets to big events will now find the company offering a complementary set of services through its new arm, RazorGator Experiences, which will handle everything from hospitality to travel to, of course, tickets. RazorGator Experiences, the compan ...

Tags: This Week's News

11/13/06
A wrong turn for NASCAR

So much for the notion that the Chase for the Nextel Cup would boost NASCAR’s television ratings. Unlike the first two years of the Chase, when TV ratings surged higher than previous seasons, this playoff run has not delivered the expected punch. ...

Tags: This Week's News

11/06/06
Ford goes for that championship feeling

When Homestead-Miami Speedway and Ford, the sponsor of NASCAR’s season-ending weekend, set out to create a big-game atmosphere, they studied the biggest game of them all — the Super Bowl. Ford’s three race title ...

Tags: This Week's News

11/06/06
Homestead ties Montoya into race marketing

Curtis Gray had his fingers crossed. His toes, too. The president of Homestead-Miami Speedway knew that all his season-ending weekend needed was Juan Pablo Montoya in the NASCAR Busch Series race, and last week he learned that he got him. “Ever since Montoya said he was moving to NASCAR (in July ...

Tags: This Week's News

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