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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Bristol perfect platform for sponsor

Published in SportsBusiness Journal on 09 / 19 / 16

The conference room being decked out to look like the eventual Battle at Bristol, including the table (below looking like the field, helped get sponsor Pilot Flying J on board. Photo by: GETTY IMAGES ...

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Tags: Marketing and Sponsorship

More Stories by this Author

05/30/11
SportsBusiness Journal: Arizona State switching to CLC

Arizona State, which will debut new uniforms and a pitchfork logo this season, has selected Collegiate Licensing Co. to be the school’s licensing agent as part of a long-term deal. The Sun Devils, which announced their new look in April, had used Licensing Resource Group to manage their lic ...

Tags: Colleges

05/30/11
SportsBusiness Journal: Game Day with Andy Pazder

Everyone knows Andy Pazder, the PGA Tour's chief of operations. As he zips around Charlotte's Quail Hollow Club in a golf cart earlier this month, golfers, caddies and tournament officials shout his initials, "AP." While Pazder is a 20-year tour employee, he is in his first year as chief of op ...

Tags: People and Pop Culture

05/30/11
SportsBusiness Journal: IMG names new golf division heads

Mark Steinberg’s departure is not the beginning of the end for IMG’s golf division, but it does highlight the company’s shrinkage from the sport it helped build the last 50 years. GETTY IMAGES Ma ...

Tags: Labor and Agents

05/30/11
SportsBusiness Journal: Pac-12 prices local TV rights

The local TV rights the Pac-12 needs from each school to create a channel will cost the conference anywhere from $15 million to $20 million next year. Local TV rights include any games involving Pac-12 schools that are not picked up by the league’s media partners. Nonconference games are th ...

Tags: Colleges

05/26/11
SportsBusiness Daily: KitchenAid Debuts "Fairway Club" At Senior PGA

KitchenAid, presenting sponsor of the Senior PGA Championship, unveiled this week its “Fairway Club,” a 40x60-foot interactive environment for fans where celebrity chefs will entertain while showing off the KitchenAid brand of appliances. The tournament teed off this morning in Louisvill ...

Tags: Marketing and Sponsorship, Golf

05/24/11
SportsBusiness Daily: Byron Nelson Classic To Feature HP Tech Zone

Frank Accettulli has one goal for the HP Byron Nelson Championship: to become the most tech-savvy golf tournament on the PGA Tour. Accettulli, HP’s VP/Corporate Marketing, Sponsorship & Events, has put a renewed focus on that goal with this week’s tournament just outside of Dallas. I ...

Tags: Marketing and Sponsorship, hp

05/23/11
SportsBusiness Daily: Aspire Group To Handle UM Ticket Sales

The Univ. of Maryland is turning over its ticket sales and marketing to The Aspire Group, which already runs ticketing for Georgia Tech, Rutgers and Atlanta Motor Speedway, among others. Preston Shytle , a two-year Aspire employee who has worked on the Georgia Tech and Colorado properties, will b ...

05/23/11
SportsBusiness Journal: NLL seeks more media exposure

The National Lacrosse League wrapped up its 2011 season last week with nearly 15,000 fans at the championship game in Toronto, live coverage on Versus in North America and TSN in Canada, Progressive Insurance as a title sponsor for the game, and Reebok on the title for the MVP trophy. Never befor ...

Tags: Leagues and Governing Bodies

05/20/11
SportsBusiness Daily: Crowne Plaza Invitational Set Hospitality Record

The PGA Tour Crowne Plaza Invitational, which teed off Thursday in Ft. Worth, sold the most private hospitality in its history and for the first time sold out of its inventory. Hospitality sales are up for this weekend’s event 14% over ‘10 and revenue from the pro-am days on Monday and W ...

Tags: PGA Tour, Events and Attractions

05/17/11
SportsBusiness Daily: FedEx Extends Deal With PGA Tour Stop

FedEx will announce today that it is extending its title sponsorship of the PGA Tour's St. Jude Classic through the '14 tournament. The June tournament in Memphis had brought on FedEx as part of a one-year deal for this year's event, and today's extension will be for three more years. FedEx had been ...

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