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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield appoints regional sales chiefs

04 / 07 / 14

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

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Tags: Colleges

More Stories by this Author

02/12/07
What's next for the Busch Series?

The phrase has been repeated so often that it’s turned into a mantra for NASCAR’s detractors, who refer to the Busch Series as “Cup Lite” or “Cup Junior” because of the many Nextel Cup drivers who populate the Busch fields. Those guys have a nickname, too — “Buschwhackers.” ...

Tags: In-Depth

02/05/07
Gators’ two titles mean new logo

The University of Florida’s licensing office is in the process of choosing a logo to celebrate the school’s dual national championships in football and men’s basketball. A single logo for Florida’s championships could begin showing up on merchandise. Graphic ...

Tags: This Week's News

02/05/07
Man in Black still brings in green

Dale Earnhardt’s death nearly six years ago robbed stock car racing of its everyman icon, but as marketers of the film “Dale” are learning, Earnhardt’s image and the No. 3 race car remain powerfully attractive to sponsors. Chevrolet, the brand of car formerly dr ...

Tags: This Week's News

01/29/07
Riding the Montoya revolution

Russia. That’s one Juan Pablo Montoya can’t figure out. Ask Montoya, NASCAR’s newest driving sensation, how he became so popular in Russia and he just laughs and shrugs his shoulders. He never even raced there in his old job as a Formula One driver. “I don’ ...

Tags: This Week's News

01/22/07
Busch Series teams land sponsorship deals

Two companies new to NASCAR will announce Busch Series sponsorship deals this week during the preseason media tour. Carino’s will use the series for its rebranding efforts, sponsoring Brad Coleman’s car. Carino’s Italian Grill, formerly Johnny Carino’s, is usi ...

Tags: This Week's News

01/22/07
Office Depot takes care of biz, extends its NASCAR deal

Office Depot, which has used its motorsports sponsorships to target small businesses, will announce this week that it has extended its official partnership with NASCAR. Office Depot’s status as NASCAR’s official office products partner originally was a two-year deal stretching over 2005 an ...

Tags: This Week's News

01/08/07
NASCAR taking licensing wheel for ISC

NASCAR’s licensing office has never represented another company’s marks before, but a new deal with International Speedway Corp. will make NASCAR the official licensing agent for ISC’s tracks and events, including Daytona International Speedway. NASCAR and ISC are expected to finalize a new ...

Tags: This Week's News

01/08/07
Next international stop for NASCAR goods: Australia

With an eye on Australia and New Zealand as untapped markets for its merchandise, NASCAR is partnering with a leading Australian licensing company to increase its sales and marketing opportunities Down Under. Gaffney International Licensing, a 30-year-old company headquartered in Melbourne, ...

Tags: This Week's News

12/25/06
2 hours, 9 games for ESPNU show

ESPNU is sprinkling a little March Madness into college basketball’s regular season. A new show, “Give ’N Go,” will debut Jan. 10 with two hours dedicated to live cut-ins on as many as nine games. It’s similar to the approach used during the NCAA tournament, when viewers are whisked from on ...

Tags: This Week's News

12/25/06
NASCAR series sponsors Busch, Craftsman team up

For the first time, two of NASCAR’s title sponsors are teaming their marketing efforts for a promotion to push sales of Busch beer and Craftsman tools. Beginning in mid-January and running into the spring, Busch- and Craftsman-branded displays will appear in mor ...

Tags: This Week's News

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