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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Call-ing Card: Arkansas Files Trademark For "Wooo Pig Sooie" Chant

Published in SportsBusiness Daily on 07 / 21 / 14

Univ. of Arkansas fans have been calling the hogs nearly as long as their Razorbacks have been playing football, making “Wooo Pig Sooie” one of the most recognizable cheers in collegiate athletics. Now the school is making its claim to the cheer legally binding by obtaining a sound ...

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Tags: Marketing and Sponsorship, SEC

More Stories by this Author

03/23/09
SportsBusiness Journal: Joe Gibbs Racing is new race team partner

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03/16/09
SportsBusiness Journal: Ford promotion for Fusion reaches beyond NASCAR

When Matt Kenseth put his Ford in victory lane for NASCAR’s first two Sprint Cup races of the season, he had a few more fans pulling for him than usual. About 120,000 of them, in fact. That’s how many consumers have registered so far in the first year of Ford’s “We ...

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03/16/09
SportsBusiness Journal: Petty Experience targets return customers

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Tags: This Week's News

03/09/09
SportsBusiness Journal: ISP deal would put Georgia into top tier

The University of Georgia and ISP Sports are in the final stages of negotiations to bundle the Bulldogs’ marketing and media rights into a blockbuster long-term package that would be among the most lucrative in the country. Specifics of the contract are still being finalized, but Geo ...

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03/09/09
SportsBusiness Journal: United Association signs NHRA deals; IMG gets the assist

The NHRA’s marketing relationship with IMG has produced its first deals, a pair of race title sponsorships with United Association, an Annapolis, Md.-based union of plumbers and pipe fitters. UA will title sponsor two Full Throttle Drag Racing events at Chicagoland’s Route 66 R ...

Tags: This Week's News

03/09/09
SportsBusiness Journal: United Association signs NHRA deals; IMG gets the assist

The NHRA’s marketing relationship with IMG has produced its first deals, a pair of race title sponsorships with United Association, an Annapolis, Md.-based union of plumbers and pipe fitters. UA will title sponsor two Full Throttle Drag Racing events at Chicagoland’s Route 66 R ...

Tags: This Week's News

03/09/09
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03/02/09
SportsBusiness Journal: Jessey leaves Petty to start his own venture

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Tags: This Week's News

03/02/09
SportsBusiness Journal: Alderson atop Pac-10 commish list

Editor's note: This story is revised from the print edition. The Pac-10 Conference’s search for a new commissioner has moved into its final stage with at least three executives on a short list of candidates. The NCAA’s Greg Shaheen was an early target to replace outgoing C ...

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03/02/09
SportsBusiness Journal: Louisville arena lines up cornerstone deal

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