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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

Alabama’s success delivers big payday

04 / 21 / 14

Photo by: GETTY IMAGES Roll Tide is right. The University of Alabama is set to capitalize on its success over the last five years by signing one of the nation’s most lucrative multimedia ...

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Tags: Colleges

More Stories by this Author

02/26/07
Banking on hoops

Like most schools, the University of Kentucky generates more of its men’s basketball revenue from ticket sales than any other category. Lexington, Ky., bleeds blue with one of the most passionate fan bases in college sports. In its 2006-07 athletic budget, K ...

Tags: In-Depth

02/26/07
Sponsors gauge their return at UK

During every game at Rupp Arena, University of Kentucky men’s basketball coach Tubby Smith paces the sideline in front of a thoughtfully placed, vibrant orange Gatorade cooler, which sits between the team’s bench and the scorer’s table. Smith is shown while taping commerc ...

Tags: In-Depth

02/12/07
ISP Sports to take over Seminoles’ rights

Florida State will become the seventh ACC school where ISP has rights. ISP Sports Among the 37 schools for which ISP owns the marketing and multimedia rights: ...

Tags: This Week's News

02/12/07
Daytona to spend big for race’s 50th birthday

Daytona International Speedway will throw one heck of a party for the 50th running of the Daytona 500 in 2008, and the track is going to spend the next year letting everyone know about it. Insiders say the track could spend about $10 million on the yearlong marketing ...

Tags: Marketing and Sponsorship

02/12/07
What's next for the Busch Series?

The phrase has been repeated so often that it’s turned into a mantra for NASCAR’s detractors, who refer to the Busch Series as “Cup Lite” or “Cup Junior” because of the many Nextel Cup drivers who populate the Busch fields. Those guys have a nickname, too — “Buschwhackers.” ...

Tags: In-Depth

02/05/07
Gators’ two titles mean new logo

The University of Florida’s licensing office is in the process of choosing a logo to celebrate the school’s dual national championships in football and men’s basketball. A single logo for Florida’s championships could begin showing up on merchandise. Graphic ...

Tags: This Week's News

02/05/07
Man in Black still brings in green

Dale Earnhardt’s death nearly six years ago robbed stock car racing of its everyman icon, but as marketers of the film “Dale” are learning, Earnhardt’s image and the No. 3 race car remain powerfully attractive to sponsors. Chevrolet, the brand of car formerly dr ...

Tags: This Week's News

01/29/07
Riding the Montoya revolution

Russia. That’s one Juan Pablo Montoya can’t figure out. Ask Montoya, NASCAR’s newest driving sensation, how he became so popular in Russia and he just laughs and shrugs his shoulders. He never even raced there in his old job as a Formula One driver. “I don’ ...

Tags: This Week's News

01/22/07
Busch Series teams land sponsorship deals

Two companies new to NASCAR will announce Busch Series sponsorship deals this week during the preseason media tour. Carino’s will use the series for its rebranding efforts, sponsoring Brad Coleman’s car. Carino’s Italian Grill, formerly Johnny Carino’s, is usi ...

Tags: This Week's News

01/22/07
Office Depot takes care of biz, extends its NASCAR deal

Office Depot, which has used its motorsports sponsorships to target small businesses, will announce this week that it has extended its official partnership with NASCAR. Office Depot’s status as NASCAR’s official office products partner originally was a two-year deal stretching over 2005 an ...

Tags: This Week's News

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