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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Humana opting out of PGA Tour event

Published in SportsBusiness Journal on 09 / 29 / 14

Humana made a big impact when it title-sponsored the PGA Tour event in La Quinta, Calif., starting in 2012, but the health care provider says the 2015 tournament will be its last. The Humana Challenge in partnership with the Clinton Foundation became a unique stop on the tour each January. Not ...

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Tags: Marketing and Sponsorship

More Stories by this Author

08/03/09
SportsBusiness Journal: Lowe’s tells speedway it won’t renew deal

Lowe’s has decided not to renew its naming-rights deal at Lowe’s Motor Speedway after this year, ending an 11-year relationship that began as the first racetrack naming-rights sponsorship. After more than a year of renewal talks, the home improvement retailer informed Speedwa ...

Tags: This Week's News

08/03/09
SportsBusiness Journal: Ford fills spot of longtime NHRA sponsor GM

When General Motors’ contract with the NHRA became a casualty of GM’s bankruptcy last month, the drag-racing series quickly turned to Ford, where it found a willing partner that already has relationships with some of the biggest names in the sport. Beginning this month, Ford ...

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08/03/09
SportsBusiness Journal: Race day with George Gillett

Race day became race days for team owner George Gillett during this year’s Coca-Cola 600 at soggy Lowe’s Motor Speedway. While rain delays extended the weekend by a day, we tagged along with Gillett as he met with sponsors, broadcasters and team members. Text and photo ...

Tags: A Day in the Life

08/03/09
SportsBusiness Journal: Learfield gets Missouri Valley rights

The Missouri Valley Conference is taking its multimedia rights outside the league office for the first time as part of a 10-year deal with Learfield Sports. Financial terms of the deal were not available, but Learfield will represent the MVC’s rights on TV and radio broadcasts, corpo ...

Tags: This Week's News

07/27/09
SportsBusiness Journal: SEC calls big digital play with XOS

In an effort to make it the most widely distributed college conference in the country, the Southeastern Conference is teaming with XOS Technologies to form the SEC Digital Network, a broad online platform of content representing an attractive new revenue stream for the conference and it ...

Tags: This Week's News

07/27/09
SportsBusiness Journal: Taking the wheel at ISC

When Lesa France Kennedy entered the drivers meeting at last April’s NASCAR race in Phoenix, it marked a personal reunion with the sport. Wishes of “Congratulations” and “Welcome back” came from team owners Richard Childress and Jack Roush. Handshakes and hugs came from drivers Carl Edw ...

Tags: This Week's News

07/27/09
SportsBusiness Journal: Joie Chitwood adds to IMS turnover, leaves company to join Intern ...

The only constant at Indianapolis Motor Speedway the past month has been change, and that continued last week when President and COO Joie Chitwood III left IMS to join International Speedway Corp. as vice president of business operations. The 40-year-old Chitwood, who has been at IMS si ...

Tags: This Week's News

07/20/09
SportsBusiness Journal: Army-Navy signs first presenting sponsorship

USAA, a San Antonio-based financial services and insurance firm that was founded by military officers to serve military families, has agreed to be the first presenting sponsor in the 119-year history of the Army-Navy football game. The 10-year sponsorship deal, which was brokered jointly b ...

Tags: This Week's News

07/20/09
SportsBusiness Journal: ACC, Big 12, Pac-10 plot media moves

The next round of college TV rights deals could lead to some intriguing partnerships, judging by the scenarios being discussed at three conference headquarters. Sources close to the ACC, Big 12 and Pac-10 say they will look into the feasibility of a single national channel that would combi ...

Tags: This Week's News

07/13/09
SportsBusiness Journal: ISC linking new brand to Daytona

International Speedway Corp. is creating a new brand — Daytona Elite, named after its signature speedway — that the company plans to license to automotive aftermarket products. Items bearing the Daytona Elite brand are expected to be on store shelves by the first quarter of next y ...

Tags: This Week's News

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