About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

Featured Story

United Airlines grabs Coliseum naming rights

Published in SportsBusiness Journal on 05 / 22 / 17

United Airlines is buying the naming rights to venerable Los Angeles Memorial Coliseum for just north of $70 million over 15 years, according to sources familiar with the negotiations, making it the richest naming-rights deal among college football stadiums. ...

Read More

Tags: Marketing and Sponsorship, Facilities

More Stories by this Author

12/14/11
SportsBusiness Daily: Aaron's Signs On To Sponsor 30 Colleges

Aaron’s, the Atlanta-based retailer for furniture sales and rentals, has signed a deal to sponsor 30 colleges, including Arizona, Arizona State, Auburn, BYU, Duke, Florida, Georgia and Michigan. The deal was negotiated by IMG College, the multimedia rights holder for these schools, and represe ...

Tags: Marketing and Sponsorship

12/09/11
SportsBusiness Daily: Warner To Endorse Amway's Nutrilite Brand

Amway has brought on former NFLer Kurt Warner to endorse its vitamin and nutritional supplement brand, Nutrilite, through a promotion called the “Ultimate Football Experience” on Facebook. Four sweepstakes winners will travel to Phoenix to meet Warner, now an analyst for NFL Network, a ...

12/05/11
SportsBusiness Journal: Colleges turn to search firms

Dan Parker is one of the most powerful figures in college athletics, but he doesn’t want you to know who he is. He doesn’t like to do media interviews in person, he doesn’t want his picture in the paper and he doesn’t attend news conferences. Parker prefers working in the ...

Tags: In-Depth

12/05/11
SportsBusiness Journal: Fiesta Bowl exec gets to work

As the president at the University of Arizona, Robert Shelton raised hundreds of millions of dollars for grants and created new scholarship programs, but he’s fully aware that his five years there will be remembered for the hiring of his athletic director and basketball coach. Despite spendin ...

Tags: In-Depth

12/05/11
SportsBusiness Journal: Search firms active in college

■ Bob Beaudine Eastman & Beaudine, Plano, Texas Beaudine’s father was a pioneer in the search business and Bob has followed in his footsteps, conducting searches for the NBA, MLB, Texas Rangers and MSG Sports. Beaudine began moving into college athletics 17 years ago and has become o ...

Tags: In-Depth

12/05/11
SportsBusiness Journal: Shamrock Capital buys Learfield

Too often in the last three years, Learfield Sports encountered new business opportunities that required resources it didn’t have. Learfield, a pioneer in the collegiate marketing industry, wanted to fund a new Big 12 channel, expand into ticketing sales and create more digital content, but ...

Tags: Marketing and Sponsorship

12/05/11
SportsBusiness Journal: IMG College studios buzz on game-day

The tranquil streets of Winston-Salem, N.C.’s downtown arts district are nearly barren on a fall Saturday in November. But behind the doors at IMG College is a beehive of broadcasting activity that will feed the nation much of its college football and basketball on this day. The occasional ...

Tags: Media

12/05/11
SportsBusiness Journal: LPGA adds TV deal, Asia websites

The LPGA aggressively is going after larger audiences in Asia with the launch of new websites in Korea and China and a new TV deal in Japan. “We’re looking to grow every place that makes sense,” said Brian Carroll, the LPGA’s vice president of television and emerging media ...

Tags: Media

12/02/11
SportsBusiness Daily: IMG College Restructures Sales Force

A restructuring of IMG College’s sales force this week has resulted in a 3% reduction in headcount, or a total of 11 people from the 330-person staff. The company said it is moving from a conference-based sales structure to a regional approach, segmenting the country into five regions –& ...

12/02/11
SportsBusiness Daily: Learfield Sells Majority Stake In Company

Learfield Sports, a pioneer in collegiate marketing, has sold a majority stake of the company to an L.A.-based private equity firm. Shamrock Capital Advisors, which also has stakes in the Harlem Globetrotters and Thought Equity Motion, as well as other media and technology companies, bought what Lea ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug