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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Learfield appoints regional sales chiefs

04 / 07 / 14

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

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Tags: Colleges

More Stories by this Author

03/05/07
Shell vs. Sunoco: Fuel on the fire

Shell/Pennzoil is standing its ground in its turf war with Sunoco, saying that while it changed the markings on NASCAR driver Kevin Harvick’s suit, it won’t change a $30 million campaign tied to its sponsorship with Richard Childress Racing. Sunoco, meanwhile, continues to argue that its compet ...

Tags: This Week's News

03/05/07
Track ready to light up Neon Garage

By the time the Britney Spears impersonator — hair and undergarments optional — takes the stage at the Neon Garage on Friday morning, Chris Powell likely will be taking a deep sigh of relief. By The Numbers: Las Vegas Motor Speedway Neon Garage ...

Tags: This Week's News

03/05/07
Getting the rhythm: IndyCar signs Ritmo Mundo watches

The IndyCar Series came away from a shopping trip down Rodeo Drive with a new multiyear sponsorship agreement with Ritmo Mundo watches. Ritmo has agreed to a five-year deal that will make the Beverly Hills, Calif., watchmaker the official timepiece of IndyCar. An announcement on the deal, ...

Tags: This Week's News

03/05/07
Red Bull will go full throttle with Vegas hospitality

The Red Bull hill, just outside of Turn 3 at Las Vegas Motor Speedway, is going to look a little more like a mountain this weekend during the Nextel Cup and Busch series races. Red Bull is bringing its two-story Energy Station to the race this year. Red Bull, ...

Tags: This Week's News

03/05/07
Lowe’s building on to ALMS ties

Lowe’s plans to ramp up its investment in the American Le Mans Series this week when it announces a new partnership with the sports-car series. Lowe’s, which already sponsors two Fernandez Racing Acuras, has agreed to become the official home improvement store for the ALMS. Terms were not ...

Tags: This Week's News

02/26/07
NASCAR boasts new Olympic-size TV hub

There were times when Steve Stum from NASCAR Images was surrounded by more than $20 million in the latest high-tech video and audio equipment at Daytona, and yet he was one drained battery from being crippled. NASCAR Images now coordinates the compound, which covered an ...

Tags: This Week's News

02/26/07
Banking on hoops

Like most schools, the University of Kentucky generates more of its men’s basketball revenue from ticket sales than any other category. Lexington, Ky., bleeds blue with one of the most passionate fan bases in college sports. In its 2006-07 athletic budget, K ...

Tags: In-Depth

02/26/07
Sponsors gauge their return at UK

During every game at Rupp Arena, University of Kentucky men’s basketball coach Tubby Smith paces the sideline in front of a thoughtfully placed, vibrant orange Gatorade cooler, which sits between the team’s bench and the scorer’s table. Smith is shown while taping commerc ...

Tags: In-Depth

02/12/07
ISP Sports to take over Seminoles’ rights

Florida State will become the seventh ACC school where ISP has rights. ISP Sports Among the 37 schools for which ISP owns the marketing and multimedia rights: ...

Tags: This Week's News

02/12/07
Daytona to spend big for race’s 50th birthday

Daytona International Speedway will throw one heck of a party for the 50th running of the Daytona 500 in 2008, and the track is going to spend the next year letting everyone know about it. Insiders say the track could spend about $10 million on the yearlong marketing ...

Tags: Marketing and Sponsorship

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