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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Alabama’s success delivers big payday

04 / 21 / 14

Photo by: GETTY IMAGES Roll Tide is right. The University of Alabama is set to capitalize on its success over the last five years by signing one of the nation’s most lucrative multimedia ...

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03/19/07
Ricky Carmichael sponsor Monster would jump from motorcycle to ca ...

Ginn Racing is finalizing a deal that is expected to put Ricky Carmichael’s chief Supercross sponsor, Monster Energy Drink, on the car for his first stock car race this weekend. When Monster in January 2006 signed a reported two-year deal with Carmichael, widely regarded as the Michael Jor ...

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03/12/07
NASCAR lets ‘Primetime’ cameras in for summer series

ABC News “Primetime” crews were at Las Vegas Motor Speedway over the weekend to begin filming an unscripted documentary series that is expected to air this summer. The initial plan calls for at least four one-hour episodes of the series, which will chronicle all aspects of NASCAR, from comp ...

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03/12/07
IndyCar driving home message for ethanol

The Ethanol Promotion and Information Council, a two-year-old coalition of plants that produce ethanol fuel, is hitching its first national marketing campaign to the IndyCar Series. EPIC’s mobile marketing unit will travel the IndyCar circuit, where cars will run ...

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03/12/07
Goodyear’s NCAA advertising plans take flight

Goodyear will be putting some serious miles on its three blimps during the NCAA men’s basketball tournament. Tied to its “Get There” advertising campaign, which launched last month at the Daytona 500, Goodyear is sending its blimps and other aerial coverage assets to eight of the 12 tournam ...

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03/05/07
Shell vs. Sunoco: Fuel on the fire

Shell/Pennzoil is standing its ground in its turf war with Sunoco, saying that while it changed the markings on NASCAR driver Kevin Harvick’s suit, it won’t change a $30 million campaign tied to its sponsorship with Richard Childress Racing. Sunoco, meanwhile, continues to argue that its compet ...

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03/05/07
Track ready to light up Neon Garage

By the time the Britney Spears impersonator — hair and undergarments optional — takes the stage at the Neon Garage on Friday morning, Chris Powell likely will be taking a deep sigh of relief. By The Numbers: Las Vegas Motor Speedway Neon Garage ...

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03/05/07
Getting the rhythm: IndyCar signs Ritmo Mundo watches

The IndyCar Series came away from a shopping trip down Rodeo Drive with a new multiyear sponsorship agreement with Ritmo Mundo watches. Ritmo has agreed to a five-year deal that will make the Beverly Hills, Calif., watchmaker the official timepiece of IndyCar. An announcement on the deal, ...

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03/05/07
Red Bull will go full throttle with Vegas hospitality

The Red Bull hill, just outside of Turn 3 at Las Vegas Motor Speedway, is going to look a little more like a mountain this weekend during the Nextel Cup and Busch series races. Red Bull is bringing its two-story Energy Station to the race this year. Red Bull, ...

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03/05/07
Lowe’s building on to ALMS ties

Lowe’s plans to ramp up its investment in the American Le Mans Series this week when it announces a new partnership with the sports-car series. Lowe’s, which already sponsors two Fernandez Racing Acuras, has agreed to become the official home improvement store for the ALMS. Terms were not ...

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02/26/07
NASCAR boasts new Olympic-size TV hub

There were times when Steve Stum from NASCAR Images was surrounded by more than $20 million in the latest high-tech video and audio equipment at Daytona, and yet he was one drained battery from being crippled. NASCAR Images now coordinates the compound, which covered an ...

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