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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Mobile-Based Senior Bowl Extends With Title Sponsor Reese's

Published in SportsBusiness Daily on 01 / 17 / 18

The Senior Bowl and title sponsor Reese’s have extended their agreement that kicked off in '14. The game in Mobile, Ala., highlights college football’s best seniors and junior graduates, placing them on teams coached by pro st...

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SportsBusiness Daily: Regional Banks Sign College Deals

Two banks have struck college sponsorship deals that will give them rights on both coasts. Bank of the West has extended its deals to be the official bank at UCLA and Cal-Berkeley, while adding a deal with the Rose Bowl. On the east coast, Webster Bank will be the new official bank of UConn. Both de ...

Tags: Marketing and Sponsorship, NCAA

SportsBusiness Daily: Sources: Buick Inks NFL Sponsorships

When Peyton Manning and the Broncos hit the field tomorrow for the first workout of training camp, a Buick logo will adorn the upper left shoulder of their practice jerseys. Buick/GMC has finalized deals with the Broncos and the NFL Panthers, industry sources say, on the eve of the NFL’s tra ...

SportsBusiness Journal: Little rest for Big 12 commish

It’s little wonder that new Big 12 Commissioner Bob Bowlsby is sleeping on an inflatable mattress in a rented home in Dallas, where his only other piece of furniture is a lawn chair. He’s hardly ever there. In five weeks since officially moving into the job on June 15, Bowlsby jumped ...

Tags: Colleges

SportsBusiness Journal: UNC-Charlotte taps IMG College

Editor's note: This story is updated from the print edition. The University of North Carolina-Charlotte, a new Conference USA school that will start a football program in 2013, has agreed to outsource its multimedia rights to IMG College for $8.15 million guaranteed over 10 years. The 49er ...

Tags: Colleges

SportsBusiness Journal: Northwestern Mutual tabs GMR

Northwestern Mutual has retained Milwaukee-based GMR Marketing to develop an activation strategy for its NCAA corporate partnership. Northwestern became an NCAA partner in January, which gave the financial planning and life insurance company a quick run-up to March Madness. Northwestern, which ad ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: ESPN to pay $80M a year for Rose Bowl

The financial windfall from the new college football playoff system is evident already. ESPN has agreed to pay an average of $80 million a year for the Rose Bowl, industry experts say, which could push the price tag for the playoffs media rights as high as $600 million for an all-in package that ...

Tags: Colleges

SportsBusiness Daily: Moet & Chandon Signs With PGA Of America

If the U.S. team manages to defeat the European squad in September’s Ryder Cup, the players will be popping the cork on Moet & Chandon, which is the new official champagne of the PGA of America. Among the rights Moet & Chandon secured in the three-year deal is official status for the U ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Golfer Eugene Wong Signs With IMG

Pac-12 Golfer of the Year Eugene Wong , who makes his professional debut this weekend at the Canadian Tour Players Cup, has signed with IMG for management and marketing representation. The Canada native, who starred at the Univ. of Oregon, already has an endorsement and equipment deal with Nike. Hi ...

SportsBusiness Daily: IMG-Wagner Hearing Coming Later This Summer

No developments emerged in the IMG vs. Jon Wagner case in Cuyahoga County common pleas court today. The two sides did meet today and are scheduled to meet again tomorrow, but an upcoming contempt-of-court hearing is not expected until later this summer. The court issued a temporary restraining ord ...

SportsBusiness Daily: IMG Learfield Signs Deals With Troy, UTEP

IMG Learfield Ticket Solutions has signed deals to handle marketing and sales for Troy Univ. and the Univ. of Texas-El Paso. The Troy operation will be managed onsite by Michael Watson, who was one of the top account execs at the Univ. of Tennessee. IMG Learfield will focus on increasing sales of se ...

Tags: Colleges, IMG

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