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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Instagram expands its student program

Published in SportsBusiness Journal on 03 / 27 / 17

Instagram is expanding its student ambassador program to generate more college sports content for the social media platform. Students from 30 of the top college basketball schools were picked to create content for their teams’ Instagram accounts through the regular season. From those 30, a ...

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Tags: Media

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SportsBusiness Journal: Penn State crisis pushes business into background

With the ugly undercurrent of a child sexual abuse investigation engulfing Penn State University, the embattled school hasn’t even begun to determine the impact on its $92 million athletic business. At some point in what’s certain to be a long healing process, Learfield Sports will re ...

Tags: Colleges

SportsBusiness Daily: Symetra To Title LPGA Developmental Tour

The developmental leg of the LPGA will be known as the Symetra Tour, Road to the LPGA, in a three-year deal that includes course signage, hospitality and integration into some LPGA TV programming. Symetra Financial, based in Bellevue, Wash., gets broad financial service category rights, exclusive of ...

Tags: Marketing and Sponsorship, LPGA

SportsBusiness Journal: Updating basketball’s shrines

UCLA Athletic Director Dan Guerrero leaned forward from his seat on the sofa as John Wooden began to speak. In his nine-plus years at UCLA, Guerrero had been to Wooden’s modest condominium in Encino, Calif., probably a hundred times. This time, about two years ago, he sat in Wooden’s ...

Tags: In-Depth, Colleges

SportsBusiness Journal: PGA Tour loses fitness center sponsor

The sponsor of the PGA Tour’s mobile health and fitness center has decided not to renew its official marketing partnership. DePuy Mitek, the company that’s the orthopaedic sports medicine division of Johnson & Johnson, had been featured on the side of the tour’s health and f ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Notre Dame AD Swarbrick Talks Realignment

To the disappointment of about 300 Wake Forest boosters Saturday, Notre Dame AD Jack Swarbrick said the school is not involved in any discussions about joining a conference in football. Swarbrick joined Wake Forest AD Ron Wellman for a discussion about intercollegiate athletics Saturday morning at B ...

Tags: Colleges

SportsBusiness Journal: The Hartford dropping NCAA deal

The road to the Final Four will no longer run through Hartford. The financial and insurance company, which has been an NCAA corporate partner since 2004, is not renewing its sponsorship with college sport’s governing body, according to industry sources. The Hartford’s five-year deal ...

Tags: Colleges

SportsBusiness Journal: MLL boosts coverage with CBS Sports Network

Major League Lacrosse has signed an agreement with CBS Sports Network that will give the outdoor league significantly more coverage on TV than it’s had in the past. The contract for 2012 will provide 14 live games on CBS Sports Network, which is now in 44 million U.S. homes. The 14 live ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: CLC sees real returns from the virtual world

Collegiate Licensing Co. has put its seal of approval on everything from T-shirts to urns and coffins over the past 30 years. Now it’s licensing products that don’t actually exist. CLC has moved aggressively into the virtual entertainment and gaming world, and the Atlanta-based divisi ...

Tags: Colleges

SportsBusiness Journal: Pac-12 clears way for new channel

BEHIND THE STORY: College reporter Michael Smith on how the Pac-12's move will affect its business partners, and what it might mean for other conferences. The Pac-12 has completed a complex six-month negotiation to acquire key TV, digital and sponsorship rights previously held by mul ...

Tags: Media

SportsBusiness Journal: IMG, CAA make changes in golf business

Major shake-ups at IMG and CAA Sports last week gave the golf agency world a new look. IMG will no longer have a separate consulting division for golf clients, a shift in structure that has eliminated longtime IMG executive Bart Kendall’s job. Kendall, a senior vice president and veteran of ...

Tags: Marketing and Sponsorship

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