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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Bristol perfect platform for sponsor

Published in SportsBusiness Journal on 09 / 19 / 16

The conference room being decked out to look like the eventual Battle at Bristol, including the table (below looking like the field, helped get sponsor Pilot Flying J on board. Photo by: GETTY IMAGES ...

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Tags: Marketing and Sponsorship

More Stories by this Author

09/19/16
SportsBusiness Journal: Bristol perfect platform for sponsor

The conference room being decked out to look like the eventual Battle at Bristol, including the table (below looking like the field, helped get sponsor Pilot Flying J on board. Photo by: GETTY IMAGES ...

Tags: Marketing and Sponsorship

09/19/16
SportsBusiness Journal: Plugged In: Joni Smoller, NACMA

Joni Smoller still remembers her first National Association of Collegiate Marketing Administrators convention in 2005. She was a graduate assistant at her alma mater, Kansas State, and was part of a marketing team there to receive an award. Just over a decade later, Smoller, still at K-State as ass ...

Tags: People and Pop Culture

09/19/16
SportsBusiness Journal: Learfield steps beyond athletics

Collegiate marketing giant Learfield is crossing the border from the athletic department to the other side of campus, where it is working with schools and brands to build universitywide partnerships. The initiative is called Campus+, a new division within Learfield that converts vendors and other ...

Tags: Colleges

09/19/16
SportsBusiness Journal: On Location building out executive staff

On Location Experiences is going to need a bigger office. The New York experiential hospitality agency with ties to the NFL has added five new executives and promoted another as it gears up for Super Bowl LI and other big events. When George Pyne and Gerry Cardinale acquired the hospitality busin ...

Tags: Marketing and Sponsorship

09/14/16
SportsBusiness Daily: St. Mary's, IMG College Sign Multimedia Deal

St. Mary’s College (Calif.) has struck a 10-year multimedia rights agreement with IMG College. The school, which plays basketball in the West Coast Conference, will receive an annual guarantee plus a share of any revenue that exceeds certain thresholds. Under the agreement, the first of i ...

09/12/16
SportsBusiness Daily: Cal Signs 10-Year Multimedia Deal With Learfield

The Univ. of California has agreed to a new 10-year multimedia rights deal with Learfield that will yield the school close to $100M in cash and promotion over the life of the contract. Cal formerly had its multimedia rights with IMG College. The new deal with Learfield represents close to a 100% inc ...

Tags: Media

09/12/16
SportsBusiness Journal: TCU extends deal with IMG College

TCU has agreed to extend its multimedia rights agreement with IMG College another five years. The current contract between the two has seven years remaining, meaning the Horned Frogs and IMG College now will have a combined 12 years left through 2028-29. Financial terms of the extension were not ...

Tags: Colleges

09/12/16
SportsBusiness Journal: Pizza Hut returns to NCAA

One of the most successful March Madness promotions in the NCAA’s commercial history could be coming back. Pizza Hut has agreed to a new multiyear NCAA corporate partnership, and part of the plan is to bring back the March Madness-themed mini-basketballs that made their debut in 1987. At a ...

Tags: Marketing and Sponsorship

09/12/16
SportsBusiness Journal: Game Changers: Carla Williams

Photo by: UGA SPORTS COMMUNICATIONS B efore Carla Williams played her first organized basketball game, she was playing pickup football games against boys in the sandlots of LaGrange, Ga. It was there that she listened to University of Georgia games on the radio with her ...

Tags: Game Changers

09/12/16
SportsBusiness Journal: Game Changers: Pam Batalis

Photo by: SAM ANISE / BEAUX ARTS PHOTOGRAPHY P am Batalis hasn’t shrunk from a challenge, whether it’s competing to sell sponsorships for the University of Massachusetts in pro sports-heavy Boston or launching the first women’s basketball shoe years a ...

Tags: Game Changers

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