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Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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Pool Reporter: Yahoo's Pat Forde Preps For College Football Season From Singapore

Published in SportsBusiness Daily on 08 / 28 / 15

Yahoo Sports’ PAT FORDE , best known for his college-focused “Forde-Yard Dash” and “Forde Minutes” columns, found himself in a unique position this week. As he prepares for his busiest stretch of the year, his 16-year-old daughter BROOKE is competing in the World Jun...

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Tags: People and Pop Culture

More Stories by this Author

08/28/15
SportsBusiness Daily: Yahoo's Forde Balances CFB, Daughter's Swim Meet

Yahoo Sports’ PAT FORDE , best known for his college-focused “Forde-Yard Dash” and “Forde Minutes” columns, found himself in a unique position this week. As he prepares for his busiest stretch of the year, his 16-year-old daughter BROOKE is competing in the World Jun ...

Tags: People and Pop Culture

08/24/15
SportsBusiness Journal: Inside college football ticket pricing

Editor’s note: This story is revised from the print edition. When Oregon visited Stanford four years ago in a showdown of top-10 teams, the most expensive ticket was $40. This season, when the Ducks return to Palo Alto, a ticket will cost as much as $120 through Stanford’s dyna ...

Tags: In-Depth, College Football Preview

08/24/15
SportsBusiness Journal: Getting students to the game

While conventional wisdom indicates that connectivity and the at-home viewing experience are primary reasons why fans don’t go to games, an AECOM study of University of Texas students shows that those factors aren’t as important as first thought. AECOM, an engineering and design firm, ...

Tags: In-Depth, College Football Preview

08/17/15
SportsBusiness Journal: UCLA deal triples in IMG renewal

UCLA has decided to renew with IMG College instead of joining the Pac-12’s new multimedia rights business, industry sources say, and the new deal will pay the Bruins $150 million over 10 years. The sharp jump in UCLA’s rights fees — triple what the Bruins were getting in their o ...

Tags: Colleges

08/17/15
SportsBusiness Journal: Agency aligns chefs for tailgate push

Atlanta agency Melt has joined forces with renowned Alabama-based chef and restaurant owner Chris Hastings to redefine the tailgating experience on college football Saturdays. The new division of Melt, which will be called Melt Food, intends to create tailgating experiences around college campuse ...

Tags: In-Depth, Facilities

08/10/15
SportsBusiness Journal: Providence seen as boon to Chime

Providence Equity’s $580 million takeover of London-based Chime Communications should provide a boost to the agency’s sports and entertainment business as it seeks a foothold in the United States, analysts say. Its sports offering, through CSM Sport & Entertainment, represents abo ...

Tags: Marketing and Sponsorship

08/03/15
SportsBusiness Daily: Chevron Launches "Game Day Chef Challenge"

Chevron is launching the “Game Day Chef Challenge” this week in an effort to find the best game-day dish. The cooking contest gives football fans and foodies across 16 states the opportunity to compete for a grand prize of $25,000 in Chevron gift cards. Contestants in each region submit ...

08/03/15
SportsBusiness Journal: Melt acquires Ninja Multimedia firm

Melt, the Atlanta-based agency that specializes in college marketing, is doubling down on the digital side of the business. The agency recently acquired Ninja Multimedia, a small digital and technology firm that already has a strong foothold in the college space. Ninja, also based in Atlanta, and ...

Tags: Media, GE, ING, Football, Facilities, GMAC, Coca-Cola, CES

08/03/15
SportsBusiness Journal: Deal with Pac-12 a first for Adidas

The three-year marketing and media deal between the Pac-12 and Adidas is the first of its kind at the conference level for the shoe and apparel company. Only one other conference among the power five lists a shoe and apparel partner as a corporate sponsor, and that’s Nike with the Big Ten, ...

Tags: Marketing and Sponsorship, Colleges

07/29/15
SportsBusiness Daily: Adidas, Pac-12 Agree To Three-Year Deal

adidas has agreed to a three-year marketing and media deal that will make it the official athletic apparel and footwear partner of the Pac-12. The agreement, which will be announced later today, gives adidas rights at all Pac-12 championship events and the Pac-12 Networks. adidas will become present ...

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