About The Author

Michael Smith

Staff writer Michael Smith covers colleges, golf and lacrosse.

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IMG Learfield secures ticket sales and marketing rights for South Florida, Appalachian State football, basketball

05 / 21 / 12

South Florida fills about two-thirds of Raymond James Stadium for its home football games. Appalachian State, on the other hand, draws an average of 4,000 fans more than its seating capacity. But both schools are signing deals with IMG Learfield Ticket Solutions to outsource their sales and marke...

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Tags: Colleges

More Stories by this Author

05/21/12
Path to PGA Tour changing

The hottest crop of college golfers in years has equipment makers salivating, but new PGA Tour qualifying rules could upset the traditional model of the equipment deal for future pros. After this year, college players going through the tour’s qualifying school will be funneled to the develo ...

Tags: Marketing and Sponsorship

05/21/12
Channel again in SEC talks

The SEC is weeks away from restructuring its media rights deal with its current partners, CBS and ESPN, according to several industry sources, and in addition to talks about increasing rights fees, the conversations have also included more talk about a conference channel that could be ready for laun ...

Tags: Media

05/21/12
Illinois signs with Learfield

The University of Illinois, one of the few schools nationally that has kept its multimedia rights in-house over the years, has reached a 10-year agreement to outsource those rights to Learfield Sports. The Fighting Illini had been resistant to the outsource model, even though most of their peers ...

Tags: Colleges

05/14/12
Bowl sponsors get one-stop shopping

Marketing rights to 33 college bowl games will be available to sponsors from one source for the first time under an agreement reached by the Football Bowl Association and FishBait Marketing. By aggregating the marketing rights to all but two of the bowl games in college football’s postseaso ...

Tags: Colleges

05/14/12
Lewis looks beyond hoops

In his 14 years of working on the Olympics, Mark Lewis developed an understanding of where amateur athletics and commercialism meet. He is now the NCAA’s guy to oversee that delicate intersection. “We’re not going to start having rock ’n’ roll concerts where a basket ...

Tags: Colleges

05/14/12
ACC ups its rights fees by a third

More games, more rights and most of all, more money. That’s what was at stake when the ACC reopened its 1-year-old media contract with ESPN. The new terms, signed off on last week by the network and the conference, elevate the ACC’s media revenue to $3.6 billion over the next 15 years ...

Tags: Media

05/07/12
Wasserman expanding golf business

Wasserman Media Group is expanding its golf business by forming Wasserman Golf, giving the practice its own balance sheet while pressing forward with new hires and potentially new lines of business within the sport, such as event management and ownership, media rights and content creation. In the ...

Tags: Labor and Agents

05/07/12
Players Championship gets hip

Matt Rapp, The Players Championship’s executive director, wants the new concession space near the famous 17th hole to remind fans of a New York-style lounge. One obvious missing element will be the loud, thumping music. “Well, think New York lounge … on a golf course,” Ra ...

Tags: Facilities

05/07/12
Lacrosse makes it to big screen

The script for the first lacrosse-oriented motion picture had been on and off Mitchell Peck’s desk for more than 15 years. There were times when the Hollywood producer shopped it around, unsuccessfully seeking the funding from major studios that told him there wasn’t enough mainstream ...

Tags: Marketing and Sponsorship

04/30/12
Luxury plays well at Masters

Some of golf’s most expensive on-site hospitality tickets — to Berckmans Place at Augusta National — have sold out a year before the private club is scheduled to open. The coveted Berckmans Place passes, which sold for $6,000 apiece, are good for a week at the Masters beginning ...

Tags: Facilities

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