About The Author

Liz Mullen

Staff writer Liz Mullen covers labor, agents and horse racing.

Featured Story

NFLers get platform for Twitter deals

04 / 14 / 14

Companies will soon be able to connect with NFL players and pay them to tweet brand endorsements on Twitter.    That’s the result of a new deal between NFL Players Inc. and digital marketing company Opendorse, who have created a platform called Activate where brands can seek positi...

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Tags: Labor and Agents

More Stories by this Author

11/05/12
Issues follow agent out the door at WMG

Wasserman Media Group may have ended its employment of MLB player agent Paul Kinzer, but a fight over his roster of young baseball player clients, including 22-year-old Chicago Cubs shortstop and two-time All-Star Starlin Castro, may be just beginning. “All my players are still with me,&rdq ...

Tags: Labor and Agents

10/29/12
Tracks focus on fan experience

With so many sports trying to improve the fan experience, horse racing doesn’t plan to get left at the gate. Tracks and horse racing organizations are making sure fans enjoy their day at the races with such efforts as improved Wi-Fi access, new areas to socialize, and horseplayer developmen ...

Tags: In-Depth

10/29/12
IMG scores major catch with Els

When veteran agent Vinny Giles decided to get back into the golf business last year, he loudly marked his return by signing hall of famer Ernie Els. A year later, Giles, 70, has retired again; his company, Pros Inc., is no longer representing golfers; and Els is now IMG’s client. “ ...

Tags: Labor and Agents

10/29/12
Santa Anita's latest CEO

In March of this year, Los Angeles area businessman Mark Verge was named CEO of Santa Anita Park, at least the 10th chief executive named to run the historic racetrack since billionaire Frank Stronach bought the facility in 1998. In a candid interview this month, Verge talked about how he got the j ...

Tags: In-Depth

10/29/12
Breeders' Cup ready for prime time

NBC will air the Breeders’ Cup Classic in a one-hour show Saturday night, the first time the horse race has been on prime-time television, but will it be enough to give the event a ratings lift? The Kentucky Derby has historically drawn big television numbers, as has the Belmont Stakes when ...

Tags: In-Depth

10/15/12
Rule changes for NFL agents

In a normal year, veteran NFL player agent Alan Herman would amass between 60,000 and 70,000 air miles during the fall recruiting college football players for the next year’s NFL draft. But this year, Herman, who has 1.5 million air miles in the bank, says he expects to add another 150,000. Th ...

Tags: Labor and Agents

10/08/12
UEFA offers risk, reward for CAA

UEFA surprisingly last week chose a newly created subsidiary of CAA Sports to exclusively sell the commercial rights for Euro 2016 as well as qualifying events for the 2018 FIFA World Cup, marking the agency’s biggest push — and gamble — into the lucrative global soccer business. ...

Tags: Marketing and Sponsorship

10/08/12
Heneghan joins Cornerstone Sports

Lal Heneghan, who has more than 20 years of experience working in the NFL, is now working for Cornerstone Sports Consulting, which is advising college football players at eight Division I colleges and universities. Heneghan most recently was the San Francisco 49ers’ general counsel and exec ...

Tags: Labor and Agents

10/08/12
Junior agents leaving for rivals

.AgentsDiv { border: solid 2px black; padding: 5px; } .AgentHeader { color:#927A2E; font-size: 24px; font-weight: bolder; } .AgentTableBar { color:#FFF; background-color:#000; font-weight: bold; padding: 2px 4px; text-transform:uppercase; ...

Tags: Labor and Agents

10/08/12
Mintz, former employer head to court

Editor's note: This story is revised from the print edition. A jury trial in federal court scheduled for next month in Los Angeles could determine whether NBA player agent Aaron Mintz can leave and take clients from his former employer Priority Sports & Entertainment to his new employer, ...

Tags: Labor and Agents

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