About The Author

Liz Mullen

Staff writer Liz Mullen covers labor, agents and horse racing.

Featured Story

NFLers get platform for Twitter deals

04 / 14 / 14

Companies will soon be able to connect with NFL players and pay them to tweet brand endorsements on Twitter.    That’s the result of a new deal between NFL Players Inc. and digital marketing company Opendorse, who have created a platform called Activate where brands can seek positi...

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Tags: Labor and Agents

More Stories by this Author

10/07/13
Athletes leverage influence

In 2008, tennis icon Billie Jean King set up a meeting between the U.S. Tennis Association and the Natural Resources Defense Council, an environmentalist action group. King had launched GreenSlam, an initiative to use tennis to promote efforts to protect the environment, the previous year. King a ...

Tags: In-Depth

10/07/13
EA’s athlete relations director exits

Sandy Sandoval, longtime senior director of athlete relations for EA Sports, has left that position to pursue other opportunities. “I left,” Sandoval said in a brief telephone interview last week. “We just parted ways. I am 57. I just decided to do my own thing. I don’t kn ...

Tags: Marketing and Sponsorship

10/07/13
Hunter paid nearly $2M from NBPA

Fired National Basketball Players Association Executive Director Billy Hunter received $1,995,887 in compensation in his last year on the job, according to the union’s annual report filed recently with the U.S. Department of Labor. The report covers the 12-month period that ended June 30. H ...

Tags: Labor and Agents

09/30/13
Lagardère starts endurance division

Lagardère Unlimited has launched a division to represent triathletes and other endurance sports athletes and has hired Tim McNulty, a former golf agent and Nike marketing executive, to run it. McNulty, who joined the company in July, was hired as director of North American endurance sports ...

Tags: Labor and Agents

09/23/13
WNBPA to use app to keep up with members

The Women’s National Basketball Players Association will be the second players union to use a mobile application to communicate with its members during negotiations for a new collective-bargaining agreement. Through a partnership the WNBPA formed with SportsBlog.com this summer, WNBA player ...

Tags: Labor and Agents

09/23/13
Filing lists 12 athletes as creditors

Editor's note: This story is revised from the print edition. Philadelphia Phillies pitcher Cole Hamels, Brooklyn Nets guard Jason Terry and Philadelphia Eagles tight end Brent Celek are among a dozen current or former athletes listed as creditors in the Chapter 7 bankruptcy filing this month ...

Tags: Finance

09/16/13
Former Jets GM gathers clients

Former New York Jets general manager Mike Tannenbaum is off to a fast start in the agent business, signing more than 20 clients in the last five months as he embarks on a new career in building out a coaches, front-office and broadcasters representation division for Priority Sports & Entertainme ...

Tags: Labor and Agents

09/02/13
All quiet on WNBA labor front

The WNBA collective-bargaining agreement expires at the end of this month, but as of last week the players and the league had no bargaining sessions scheduled to negotiate a new deal. The Women’s National Basketball Players Association and the WNBA have held one meeting, at the WNBA All-Sta ...

Tags: Labor and Agents

08/19/13
Breeders’ Cup brings Front Row aboard

The Breeders’ Cup has hired Front Row Marketing Services to sell sponsorship inventory for horse racing’s annual championship event. Both Front Row Marketing Services President Chris Lencheski and Breeders’ Cup CMO Drew Sheinman said they expected to announce new corporate part ...

Tags: Marketing and Sponsorship

08/12/13
Foster hires WME for representation

Houston Texans running back and three-time Pro Bowler Arian Foster, who scored an acting part in the major motion picture “Draft Day,” has hired entertainment agency WME to represent him. WME will represent Foster across all areas of entertainment, including film, television, literatu ...

Tags: Labor and Agents

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