About The Author

Liz Mullen

Staff writer Liz Mullen covers labor, agents and horse racing.

Featured Story

NFLers get platform for Twitter deals

04 / 14 / 14

Companies will soon be able to connect with NFL players and pay them to tweet brand endorsements on Twitter.    That’s the result of a new deal between NFL Players Inc. and digital marketing company Opendorse, who have created a platform called Activate where brands can seek positi...

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Tags: Labor and Agents

More Stories by this Author

12/02/13
Relativity dropping ‘SFX Baseball’ name

In a move that would seemingly mark the end of the SFX Sports brand name in North America, SFX Baseball is changing its name to Relativity Baseball after being acquired by movie and television studio Relativity Media more than a year ago. Relat ...

Tags: Labor and Agents

12/02/13
Wasserman in talks to buy Athletes First

Wasserman Media Group is in talks to acquire prominent football agent David Dunn’s agency, Athletes First. While there was no official agreement to buy the firm last week, any deal would make Wasserman Media Group a major player in the NFL representation business. The company already has a ...

Tags: Labor and Agents

11/25/13
Hamels to pursue claim against adviser

A U.S. Bankruptcy Court judge has issued an order that will allow Philadelphia Phillies pitcher Cole Hamels to pursue an arbitration claim for more than $779,000 against his former financial adviser, who in September filed for Chapter 7 bankruptcy protection. ...

Tags: Labor and Agents

11/25/13
Cornwell: Martin’s case ‘unique’

David Cornwell got a call on Sunday, Nov. 10. For the longtime lawyer and agent, getting an emergency work call on a Sunday wasn’t new, but the issue he was hired that day to consult on has become one of most explosive in sports. Priority ...

Tags: Labor and Agents

11/04/13
Pierce pushing to grow Lagardère

Three months into the job as Lagardère Unlimited’s first president and CEO, Andy Pierce is engaged in multiple, active discussions to expand its talent representation business, as well as working to build corporate consulting and media advisory practices. ...

Tags: Labor and Agents

11/04/13
Subway bets on kick from Pelé, Phelps

Subway has extended its sponsorship deal with Michael Phelps, and the record-breaking Olympic swimmer will be featured with new Subway endorser, soccer legend Pelé, in a television commercial that will debut in the U.S. soon. Neither Subway CMO Tony Pace nor Phelps’ agent, Peter Carl ...

Tags: Marketing and Sponsorship

10/28/13
Racing with the stars

As the Breeders’ Cup prepares for its second straight year in California, the horse racing event is trying harder to tap into the favored local energy source — star power — as one way to drive growth. That’s just part of the plan to make the Breeders’ Cup, a two-day, ...

Tags: In-Depth

10/28/13
Lagardère in talks to add golf agents

Editor's note: This is story is updated from the print edition. Lagardère Unlimited is in discussions to build on its formidable golf practice through a series of acquisitions and executive hires, including Crown Sports Management and the agent who represents rising PGA Tour star Jorda ...

Tags: Labor and Agents

10/28/13
Churchill turns to infield

The Monday morning after this year’s Kentucky Derby, Churchill Downs President Kevin Flanery’s phones were ringing from people who had paid one of the highest ticket prices in sports to watch the legendary race in “The Mansion.” The ultra premium area, where low-end ticket ...

Tags: In-Depth

10/14/13
NBPA wish list: Experience, passion

The National Basketball Players Association is looking for an executive with an understanding of labor law, marketing and licensing and with a passion for basketball as its next leader. Those are among the attributes listed in an eight-page job specification written by executive search firm Reill ...

Tags: Labor and Agents

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