About The Author

Liz Mullen

Staff writer Liz Mullen covers labor, agents and horse racing.

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NFLers get platform for Twitter deals

04 / 14 / 14

Companies will soon be able to connect with NFL players and pay them to tweet brand endorsements on Twitter.    That’s the result of a new deal between NFL Players Inc. and digital marketing company Opendorse, who have created a platform called Activate where brands can seek positi...

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Tags: Labor and Agents

More Stories by this Author

02/17/14
Bridgewater signs trading card deal

Louisville quarterback Teddy Bridgewater has all the characteristics of a top pro player and is one of the most marketable players in this year’s NFL draft. But it’s still not clear whether he will retain a marketing representative to advise him on potential endorsement deals. That ha ...

Tags: Labor and Agents

02/17/14
CAA Sports acquires Munich golf firm

CAA Sports, which has one of the largest consulting businesses in U.S. golf, has acquired a Munich-based agency to increase its reach globally. Through its work with KPMG, Zurich, Farmers Insurance, Web.com, Bose and others, the golf division of CAA Sports has established a long list of consultin ...

Tags: Marketing and Sponsorship

02/10/14
Manziel finds team outside mainstream

Heisman Trophy winner Johnny Manziel didn’t set out to create a new management-team model for NFL players. It just worked out that way. “It was never anybody’s goal in this to try to do something different,” said Brad Beckworth, the longtime attorney for the Manziel family ...

Tags: Labor and Agents

02/03/14
Banner year shaping up for Bus

Bus Cook knows what people in the NFL agent business are saying about him, but he doesn’t very much care. “I heard I am trying to sell my business,” Cook said last week in a telephone interview from his office in Hattiesburg, Miss. “I am not trying to sell my business. I d ...

Tags: Labor and Agents

01/27/14
Underclassman total continuing its climb

The number of college underclassmen declaring for the NFL draft is up 75 percent in the last three years, a trend that troubles some in the industry. “I think the two words I would use to describe the amount of juniors coming out early this year are ‘surprising’ and ‘disap ...

Tags: Labor and Agents

01/20/14
FS1 to broadcast nine horse races

Fox Sports 1 has signed a three-year deal with The Jockey Club that will include broadcasting nine major horse races, including the richest race in the world, the Dubai World Cup. The series of 90-minute programs will begin Feb. 9 with the Donn Handicap at Gulfstream Park in South Florida, and en ...

Tags: Media

01/13/14
Lagardère adds Luke Donald to roster

Luke Donald, the prize of golf’s free-agent class, has signed with Lagardère Unlimited and will be represented by Steve Loy, Phil Mickelson’s agent. Donald, whose deal with IMG Golf expired at the end of 2013, was the world’s No. 1-ranked golfer for 55 weeks of 2011-12 be ...

Tags: Labor and Agents

01/13/14
Has MLB overrun NBA’s salary system?

The NBA has always been a star-driven league, from the days of Dr. J to Magic to Michael. This star power generally translated to salaries as well, as for years, NBA players topped the list of the highest-paid athletes in all of American sports. But not anymore. Parents may want their kids ...

Tags: Labor and Agents

12/16/13
Talks on WNBA CBA picking up

The talks for a new WNBA collective-bargaining agreement have picked up in recent weeks, and more discussions between the league and the Women’s National Basketball Players Association are scheduled for later this month. “Representatives from the union and the league have met several ...

Tags: Labor and Agents

12/09/13
Clark is first ex-player to head MLBPA

Last week the Major League Baseball Players Association, a union known for being led by brilliant lawyers, elected a former player who is not a lawyer as its fourth executive director since 1966. But those who know Tony Clark, an All-Star first baseman before becoming a union executive, say no la ...

Tags: Labor and Agents

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