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Liz Mullen

Staff writer Liz Mullen covers labor, agents and horse racing.

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NFLers get platform for Twitter deals

04 / 14 / 14

Companies will soon be able to connect with NFL players and pay them to tweet brand endorsements on Twitter.    That’s the result of a new deal between NFL Players Inc. and digital marketing company Opendorse, who have created a platform called Activate where brands can seek positi...

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Tags: Labor and Agents

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Bank stars as sponsor

Glendale Federal Bank is on a mission to become the official sports bank of California. Since the Los Angeles-area bank set up its events marketing division 11 months ago, it has signed sponsorship deals with 27 sports properties, including the Los Angeles Dodgers, the San Diego Padres, Californi ...

Tags: Los Angeles Dodgers, San Diego Padres, San Jose Sharks, NBA, NFL, California Federal Bank, UPS, ACC, Bank of New York, ATT, TRAC, NEC

Shaq can play in the paint, but cyberspace?

Look out, America. Shaq’s getting wired. With his five-year, $15 million contract with Reebok set to expire Tuesday and the sneaker industry in a slump, Los Angeles Laker center Shaquille O’Neal is surveying new, futuristic marketing vistas. O’Neal is in discussions with &ldq ...

Tags: NTRA, TRAC, Reebok, UFA, NBA, NEC, Microsoft, Sports Celebrity Network, TES, IBM, Basketball

Ackerley aims to add more sports holdings to billboard-broadcast ...

The Ackerley Group, owner of the Seattle SuperSonics, looked at but decided not to buy the Florida Marlins late last year. But that doesn’t mean the Seattle-based company, which owns four radio stations, nine television stations and thousands of billboards across the United States, will not ...

Tags: ATT, Sonic, Baseball, Franchises, NBA, News Corp, Fox, Time Warner, Soccer, UPS

Breathing new life into old standbys

What do you get when you create an organization to market a fragmented, mature sport with a less-than-glamorous image? In the case of Strike Ten Entertain-ment, the first real national marketing vehicle for the far-flung bowling industry, you get a $15 million, three-year commitment by Anheuser- ...

Tags: Anheuser-Busch Cos., Clarion Sports and Entertainment, First USA, Ford Motor Co., MasterCard International Inc., Millsport LLC, NTRA, NFL, NHL, NTRA, PepsiCo, Pittsburgh Penguins, USA Today Sports

Virginia's marketing strategy targets sports lovers

This year, the state of Virginia's official tourism slogan, "Virginia is for Lovers," will be plastered all over sporting events — from harness racing to golf tournaments to hot-air balloon racing. The Virginia Tourism Corp. will shell out $750,000 on sports marketing, including title spon ...

Tags: Anheuser-Busch Cos., NASCAR, SCANA Corp.

ESPN hopes to recapture ratings magic with NFL

ESPN executives hope to turn the corner this summer on a much-publicized ratings slide with the one-two punch of World Cup soccer and NFL coverage. ESPN's 24-hour rating the second quarter of 1998 was 0.62, or 459,000 households, down from 0.66, or 486,000 homes, in the year's first quarter. The ...

Tags: ESPN, Fox, NFL, Time Warner

Meditrust has rich appetite for golf links

Meditrust, the largest health-care REIT in the United States, is hitting the links in a big way. It plans to spend up to $2 billion buying 150 golf courses this year and next. "We expect to be one of the three leading companies in golf," said Abraham Gosman, CEO of the Needham Heights, Mass.-ba ...

Tags: Meditrust Corp.

Six strokes and you're out

In a move to improve the public image of horse racing, New York thoroughbred horse trainers, owners and jockeys are studying a plan to limit the number of times a jockey can whip a horse, said Dennis Brida, president of the New York Horsemen's Association. Horsemen and jockeys are considering li ...


Ringside doctors: Making a scary sport safer

Seconds after the young boxer was knocked out in his first professional fight, Dr. Richard S. Gluckman was in the ring, talking to him and looking into his eyes. "I asked him if he knew what day it was," said Gluckman, a San Pedro, Calif., neurologist who is one of 18 boxing physicians in the st ...

REIT may shutter Santa Anita

Less than a year after acquiring Santa Anita Park, Abraham Gosman, the chairman and chief executive officer of Meditrust, appears to be wavering on a commitment to continue live thoroughbred horse racing at the famed racetrack. "Right now we're committed to running at Santa Anita, and in the fu ...

Tags: Hollywood Park Inc., Meditrust Corp.

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