About The Author

Liz Mullen

Staff writer Liz Mullen covers labor, agents and horse racing.

Featured Story

CAA Launching New Event To Bring Artists, Leaders Together Across Various Fields

Published in SportsBusiness Daily on 04 / 24 / 17

CAA has launched Amplify, an invitation-only event bringing together artists and leaders from the fields of entertainment, sports, media, corporate brand marketing and tech. The event will kick off June 20 in Laguna Beach, Calif., and invited guests will include Warner Bros. Chair & CEO Kev...

Read More

Tags: Labor and Agents, CAA

More Stories by this Author

09/15/03
SportsBusiness Journal: NFL.com writer gets piece of Palmer?

An nfl.com columnist who ranked Carson Palmer as the best draft prospect in the country on the league's Web site will get more than $100,000 in fees from Palmer's agent, according to sworn testimony. NFL.com writer Pat Kirwan has an agreement with Athletes First, the agency owned by Palmer ...

Tags: Athletes First, Cincinnati Bengals, Football, Labor and Agents, NFL

09/08/03
SportsBusiness Journal: SFX Tennis catches big Fish

S FX Tennis , after netting two of the top American junior players in the last year, has caught another big fish. Mardy Fish , a 22-year-old who is ranked 24th in the world, has signed with the agency. More important for marketing considerations, Fish is the third-highest-ranked ...

Tags: IMG, Labor and Agents, SFX

09/08/03
SportsBusiness Journal: Adidas signs Baker for shoes, apparel

Brian Baker, a top-ranked American tennis player, has signed an exclusive, multiyear shoe and apparel deal with Adidas with a value in the same ballpark as Andy Roddick's rookie shoe and apparel deal. Nike, Fila and Lacoste also made offers to outfit Baker, who was the No. 3 seed in the U. ...

Tags: Adidas, Head USA, Marketing and Sponsorship, SFX

09/01/03
SportsBusiness Journal: Breeders’ Cup promo goes retail

The Breeders' Cup World Thoroughbred Championships launched its first-ever consumer promotion last week, allowing fans to buy general admission tickets at 350 Ralphs supermarkets in Southern California. As part of the deal, Breeders' Cup sponsor Guinness has installed end-of-aisle display ...

Tags: Horse Racing

09/01/03
SportsBusiness Journal: Raiders insist judgment be paid

The Oakland Raiders intend to collect on a $34.2 million judgment against the Oakland-Alameda County Coliseum, even if it means going after rent payments made by the Golden State Warriors, an attorney for the Raiders said last week. Davis ...

Tags: Football, Oakland Raiders

08/25/03
SportsBusiness Journal: Agent sues recruiter over clients

A football agent is claiming in a lawsuit that his former top recruiter, while still in his employment, was bargaining to deliver NFL player clients to a rival agent for payments of from $5,000 to $30,000 a player. Judge Wendy Shoob earlier this month denied agent Hadley Engelhard's emergenc ...

Tags: Football, Labor and Agents, NFL, Seattle Seahawks

08/18/03
SportsBusiness Journal: 'Seabiscuit' helps tracks' attendance

The popularity of the movie "Seabiscuit" has helped boost attendance at thoroughbred racetracks nationwide in the last three weeks, say officials from several tracks. "Absolutely, 'Seabiscuit' has had an impact," said Carl Schloessman, vice president of marketing at Arlington Park near Ch ...

Tags: Horse Racing, NTRA

08/18/03
SportsBusiness Journal: Nike’s deals for endorsers top $1.4B

Nike Inc. has upped the ante in the sports endorsement game, increasing its monetary commitment to star athletes and sports teams by almost 32 percent, or nearly $350 million, in the last year, according to filings with the Securities and Exchange Commission. Nike disclosed earlier ...

Tags: Adidas, Los Angeles Lakers, Marketing and Sponsorship, Reebok, Wells Fargo

08/18/03
SportsBusiness Journal: De La Hoya moves to IMG

B oxing superstar Oscar De La Hoya has signed with heavyweight sports management agency IMG for marketing representation. "Oscar is an exciting personality who crosses over effortlessly," said IMG co-CEO Bob Kain in a statement. "[Pay-per-view] numbers are off the chart, ...

Tags: Boxing, IMG, Labor and Agents, MLS, Nestle Purina, Soccer, Visa

08/18/03
SportsBusiness Journal: Reebok, Adidas join hunt for Yao

Reebok and Adidas have joined Nike in the first stages of what may become a bidding war for Houston Rockets star Yao Ming's shoe deal, sources said. All three shoe companies have made presentations to Yao's representatives in the last few weeks and are expected to submit detailed f ...

Tags: Adidas, Basketball, Houston Rockets, Marketing and Sponsorship, Reebok, Wells Fargo

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug