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Liz Mullen

Staff writer Liz Mullen covers labor, agents and horse racing.

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Bud Light, Players' Tribune Partner On New Jerry Rice Video

Published in SportsBusiness Daily on 01 / 22 / 18

Bud Light has partnered with The Players' Tribune to create an original video featuring Pro Football HOFer Jerry Rice . Financial details were not disclosed. This marks TPT's first partnership with the beer brand. In the video, which will debut on TPT's social channels today, Rice shows up at a fla...

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More Stories by this Author

09/27/04
SportsBusiness Journal: Jockeys questioning insurance

The problems facing a jockey who was paralyzed in an accident at a West Virginia racetrack are raising an alarm among jockeys nationwide who have discovered that their medical bills wouldn’t be covered in most states if they suffered a catastrophic injury while racing horses. A group of ...

Tags: Horse Racing, Labor and Agents

09/27/04
SportsBusiness Journal: NTRA adds Cendant as a sponsor

The National Thoroughbred Racing Association has signed a multiyear sponsorship with Cendant in a deal that will feature the company’s brands — Budget car rental, Century 21 real estate and Days Inn hotels — in advertising surrounding horse racing programming. Chip Campbell, the NTRA’s ...

Tags: ABC, ESPN, Horse Racing, NBC

09/27/04
SportsBusiness Journal: Tellem-SFX Sports talks go down to the wire

Agent Arn Tellem’s five-year deal to oversee the basketball and baseball divisions of SFX Sports expires on Thursday, and Tellem and the company had not come to an agreement on an extension by press time for this story, despite months of negotiations. Tellem represents — or oversees agen ...

Tags: Baseball, Basketball, Labor and Agents, MLB, NBA, SFX

09/27/04
SportsBusiness Journal: 3 stars for 3 stripes in new ads

Adidas was shooting commercials featuring its star endorsers, Kevin Garnett, Tim Duncan and Tracy McGrady, in Los Angeles last week as part of a major push the company is making into basketball, said David Bond, Adidas director of basketball international. In the last few months, the com ...

Tags: Adidas, Basketball, NBA

09/20/04
SportsBusiness Journal: NBA lawyer: Kings owners violated CBA

Sacramento Kings owners Joe and Gavin Maloof violated the league’s collective-bargaining agreement by spending more than $200,000 in 1999 to fly a player’s family to games on private jets, the NBA’s top attorney testified in a deposition this summer. Joel Litvin, NBA executive vice presi ...

Tags: Basketball, Dallas Mavericks, Labor and Agents, NBA, Sacramento Kings

09/20/04
SportsBusiness Journal: New law for agents examined

Sports agents who sign college-eligible athletes to representation contracts will have to fulfill two new legal requirements under federal legislation that President Bush is expected to sign into law in the next few weeks. ...

Tags: Basketball, Colleges, Golf, IMG, Labor and Agents, NBA

09/20/04
SportsBusiness Journal: NHLers finding money in Russia

Though NHL players are locked out of the biggest hockey money market in the world, some are finding jobs that pay almost as well in the second-richest market, the Russian Super League. The Russian league already has signed at least 15 NHL players, including Ilya Kovalchuk, the NHL’s ...

Tags: Hockey, IMG, NHL

09/20/04
SportsBusiness Journal: Upshaw’s salary drops

NFL Players Association Executive Director Gene Upshaw earned $2.559 million for the year ended Feb. 29, a decrease of $170,000, or 6 percent, compared with the same Upshaw's earnings are down a pinch. period a year ago, according to th ...

Tags: Football, Labor and Agents, NFL

09/13/04
SportsBusiness Journal: Callaway plans Mickelson role

Callaway Golf has big plans to use new endorser Phil Mickelson in advertising, but while it may be possible to get some print ads out by the end of this year, television commercials will likely have to wait until early next year, said Larry Dorman, senior vice president of the club company. ...

Tags: Golf, Marketing and Sponsorship, Titleist

09/13/04
SportsBusiness Journal: Athletic Appearance changing name

Athletic Appearance, a 2-year-old company that works with agents to find speaking engagements and endorsements for their clients, has changed its name to The Athletes Agency and is opening offices in New York and Los Angeles. T ...

Tags: Arizona Cardinals, Basketball, Jacksonville Jaguars, Labor and Agents, Los Angeles Clippers, Motorsports, NASCAR, NBA, SFX

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