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Liz Mullen

Staff writer Liz Mullen covers labor, agents and horse racing.

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Bud Light, Players' Tribune Partner On New Jerry Rice Video

Published in SportsBusiness Daily on 01 / 22 / 18

Bud Light has partnered with The Players' Tribune to create an original video featuring Pro Football HOFer Jerry Rice . Financial details were not disclosed. This marks TPT's first partnership with the beer brand. In the video, which will debut on TPT's social channels today, Rice shows up at a fla...

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SportsBusiness Journal: Jockeys circulate petition for Guild audit

More than 100 jockeys at racetracks nationwide signed a petition last week calling for an independent audit of the Jockeys’ Guild, as a growing number of riders expressed concerns about the finances of the organization and their lack of adequate insurance coverage while racing. The ...

Tags: Horse Racing, Labor and Agents

SportsBusiness Journal: NHL all-stars eye European tour

IMG’s planned European tour of locked-out NHL players is shaping up to be an all-star affair, as the agency has oral commitments from players Sergei Fedorov, Mats Sundin, Rob Blake and Martin Brodeur, among others. Ric ...

Tags: Basketball, Football, Hockey, IMG, Labor and Agents, Miami Dolphins, NBA, NFL, NHL

SportsBusiness Journal: Churchill Downs trims projection

Churchill Downs Inc. stock fell by more than 4 percent after the racetrack company announced last week that it was revising projected earnings downward to reflect a cash charge for its Ellis Park racetrack and its increased spending on ballot initiatives aimed at getting slots at tracks in ...

Tags: Churchill Downs Inc., Horse Racing

SportsBusiness Journal: NFL may delay arrival in L.A.

The NFL may have to postpone by a year the target date when it hopes to place a team in the Los Angeles market, as the four stadium sites competing for a club have to varying degrees missed, or are likely to miss, league-established deadlines. NFL Commissioner Paul Tagliabue said five mont ...

Tags: Football, NFL

SportsBusiness Journal: ABC looking to sweep horse racing?

The New York Racing Association broke from Triple Crown Productions to sell Belmont rights. ABC secured the broadcast rights to the Belmont Stakes, the last leg of the Triple Crown, last week, and betting in industry circles was ...

Tags: ABC, Churchill Downs Inc., ESPN, Horse Racing, NBC, Visa

SportsBusiness Journal: Adidas signs tennis' Fish

American tennis pro Mardy Fish has signed a three-year deal to endorse Adidas shoes and apparel, replacing the deal he had with Nike. Adidas will pay Fish, ranked No. 24 in the world, a base guarantee in the mid to high six fig ...

Tags: Adidas, IMG, Labor and Agents, National Lacrosse League, NHL, SFX

SportsBusiness Journal: Garnett to endorse Best Buy

NBA league MVP Kevin Garnett has agreed to endorse consumer electronics retailer Best Buy Co., in what sources said was a seven-figure, multiyear deal. Garnett’s partners and when they signed Adidas (lifeti ...

Tags: Adidas, Basketball, Best Buy, Marketing and Sponsorship, Minnesota Timberwolves, NBA

SportsBusiness Journal: Jockeys press Guild for financial info

Some professional racehorse jockeys are complaining that they can’t get financial information from the management of the Jockeys’ Guild. Among them is a board member who says he has been trying for more than a year to find out whether something happened to a million dollars that was suppose ...

Tags: Horse Racing

SportsBusiness Journal: SFX Sports takes global approach

SFX Sports Group is expanding its reach, opening offices in Buenos Aires, Argentina, and Moscow to focus on developing sports properties and managing athletes in a wide range of sports. SFX also has formed an alliance with Glob ...

Tags: Colleges, Football, Labor and Agents, Miami Dolphins, NFL, SFX, Tampa Bay Buccaneers, Tennessee Titans

SportsBusiness Journal: Wulff leaving Adidas

Kevin Wulff will step down in November as head of Adidas’ U.S. sports marketing and will be replaced by Martin Brewer, an old hand at the German company. Wulff’s exit is the latest shakeup of the marketing division since Adidas named a new North American CEO late last year. ...

Tags: Adidas, MillerCoors, WTA

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